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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Bodega's performance in the Flower category has shown a notable absence from the top 30 rankings from May through August 2025. This indicates a potential area of concern for the brand as it struggles to gain traction or maintain a significant market presence in this competitive category. Notably, in May 2025, Bodega's sales in Michigan reached $309,063, suggesting that while they are generating some revenue, it is not sufficient to place them among the leading brands in the state. This could be an opportunity for Bodega to reassess its strategy in Michigan, possibly by innovating its product offerings or enhancing its marketing efforts to capture a larger share of the market.
The lack of rankings in the top 30 across the months suggests that Bodega may need to focus on strengthening its brand visibility and consumer engagement within Michigan. While the sales figure for May provides a glimpse into their market presence, the absence from subsequent rankings highlights the challenges they face in sustaining growth and competitiveness. Understanding the dynamics of the Michigan market and the preferences of consumers could be pivotal for Bodega as they strategize to improve their standing in the Flower category. This situation presents a critical juncture for Bodega to explore new avenues for growth and differentiation in a highly competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Bodega has experienced some fluctuations in its market positioning. Notably, Bodega entered the top 20 rankings in June 2025, securing the 87th position, but was absent from the top 20 in May, July, and August 2025. This suggests a brief surge in market presence, potentially driven by a targeted marketing campaign or product launch. In contrast, Crude Boys maintained a more consistent presence, ranking 69th in May and slightly dropping to 84th in June and July, before disappearing from the top 20 in August. This indicates a more stable, albeit slightly declining, market performance. Meanwhile, Seed Junky Genetics did not appear in the top 20 rankings during this period, suggesting a lower market influence compared to Bodega and Crude Boys. For Bodega, the challenge lies in sustaining and capitalizing on its brief appearance in the rankings to ensure long-term growth and stability in the competitive Michigan flower market.
Notable Products
In August 2025, Bodega's top-performing product was the Cherry Limeade Cooler Cannabis-Infused Beverage, which secured the number one rank with a notable sales figure of 783 units. The Blue Runtz Pre-Roll rose to second place, improving from its fourth position in May 2025, with sales reaching 712 units. The Pineapple Cooler Cannabis-Infused Beverage debuted at third place, followed by the Pear Cooler Cannabis-Infused Beverage in fourth. Cookies N Cream, a Flower category product, rounded out the top five, marking its initial appearance in the rankings. These shifts highlight a strong preference for beverages in Bodega's August sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
