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Jul-2025
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Overview
Market Insights Snapshot
Bodega's performance in the cannabis market has exhibited notable fluctuations, particularly in the Michigan market. In the Flower category, Bodega was not ranked in the top 30 brands from April to July 2025, indicating a challenging competitive landscape in this state. Despite this, the brand recorded sales of $322,904 in April 2025, suggesting a presence that, while not top-ranking, still captures a segment of the market. The absence from the top 30 could be viewed as a potential area for growth or a strategic pivot to enhance brand visibility and competitiveness in Michigan's Flower category.
Across other states and categories, Bodega's performance remains an area of interest, with varying levels of success not fully detailed here. The lack of ranking in Michigan's top 30 for these months implies a need for strategic adjustments or market penetration efforts to improve standing. This scenario presents both a challenge and an opportunity for Bodega to reassess its market strategies and explore avenues for growth and expansion. Observing how these dynamics evolve could provide deeper insights into Bodega's market adaptability and resilience in the competitive cannabis industry.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Bodega has shown a notable rise in rank, entering the top 20 brands in June 2025 at position 84. This marks a significant improvement compared to previous months when Bodega was not ranked in the top 100, indicating a positive trend in market presence and sales performance. In contrast, Seed Junky Genetics has experienced a decline, dropping from rank 68 in April 2025 to falling out of the top 100 by July 2025. Similarly, Rkive Cannabis was ranked 86 in April 2025 but also fell out of the top 100 by July 2025. This shift in rankings highlights Bodega's growing influence in the Michigan flower market, as it surpasses competitors who are experiencing a downward trend. These insights suggest that Bodega's strategic initiatives may be effectively capturing consumer interest and driving sales, positioning it as a rising competitor in the region.
Notable Products
In July 2025, Zprinkeez 3.5g emerged as the top-performing product for Bodega, climbing to the first position from its previous fourth rank in June, with impressive sales of 5868. Rainbow Belts 3.5g entered the rankings for the first time, securing the second spot with notable sales. Roy G BIV 3.5g also made a strong debut at third place. Frieza 3.5g, which held the top rank in May and June, fell to fourth position in July. Gassious Clay 3.5g rounded out the top five, indicating a competitive month for Bodega's flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
