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Mar-2025
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Overview
Market Insights Snapshot
Rkive Cannabis has shown varied performance across different categories in the state of Michigan. In the Concentrates category, the brand has maintained a relatively stable presence, fluctuating between the 10th and 14th positions from December 2024 to March 2025. This consistency indicates a strong foothold in the Concentrates market within the state. However, the Vapor Pens category tells a different story, with Rkive Cannabis experiencing a gradual decline in rankings from 48th to 59th over the same period, suggesting potential challenges in maintaining market share or responding to competitive pressures. Interestingly, the brand did not make it into the top 30 for the Flower category, highlighting an area with significant room for improvement or strategic realignment.
In the Pre-Roll segment, Rkive Cannabis displayed an upward trend, moving from being outside the top 30 in January 2025 to securing the 89th position by February 2025, although it failed to maintain a ranking in March 2025. This indicates a potential surge in popularity or effective marketing strategies that briefly captured consumer interest. Despite these fluctuations, the brand's overall sales figures in the Concentrates category remained robust, with March 2025 sales only slightly declining from December 2024 figures. This suggests that while Rkive Cannabis faces challenges in certain product categories, it continues to hold a significant presence in others, particularly in Concentrates, where it remains a competitive player in the Michigan market.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, Rkive Cannabis has experienced a relatively stable yet challenging position. While it maintained its presence within the top 20 brands from December 2024 to March 2025, its rank fluctuated slightly from 10th to 13th place. This stability contrasts with the more volatile performance of competitors like Traphouse Cannabis Co., which saw a notable decline from 3rd to 11th place, and Fresh Coast, which made a significant leap from 65th to 14th place. Despite these shifts, Rkive Cannabis's sales figures remained relatively consistent, suggesting a loyal customer base. However, the brand faces pressure from competitors like Anarchy Extracts, which improved its rank from 12th to 9th in February before dropping to 15th in March. The dynamic changes in rankings highlight the competitive nature of the Michigan concentrates market, where Rkive Cannabis must strategize to enhance its market position and capture a larger share of sales.
Notable Products
In March 2025, Permanent Marker (3.5g) from Rkive Cannabis maintained its top position in the Flower category, achieving sales of 2866 units. Sudz (3.5g) made a notable entry into the rankings, securing the second position with impressive sales figures. Black Maple (3.5g) held steady at third place, showing consistent performance from the previous month. Candy Fumez (3.5g), which was second in February, dropped to fourth place in March. Lemon Cherry Zelato (3.5g) entered the rankings at fifth, showing a slight improvement from its absence in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
