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Aug-2025
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Overview
Market Insights Snapshot
Rkive Cannabis has shown notable progress in the Michigan market, particularly in the Concentrates category. The brand jumped from 17th place in May 2025 to an impressive 2nd place by August 2025. This upward trajectory in the rankings is complemented by a significant increase in sales, showcasing a strong performance and growing consumer preference. However, in the Flower category, Rkive Cannabis was not ranked in the top 30 in May 2025, and while they made it to the 90th position in June, they managed to climb to 74th place by August. This suggests some positive momentum, albeit from a lower starting point, indicating potential growth opportunities in this segment.
In the Vapor Pens category, Rkive Cannabis has maintained a relatively stable position within the top 60, although their ranking has seen minor fluctuations. Starting at 55th in May 2025, they improved slightly to 48th in June but reverted to 54th in July, before settling at 50th in August. Despite these changes, the sales figures have remained relatively consistent, indicating a steady demand for their vapor pen products. The brand's ability to sustain its position in this competitive category suggests a loyal customer base, yet there is still room for improvement to climb higher in the rankings. The lack of top 30 appearances in the Flower category earlier in the year highlights an area where Rkive Cannabis could focus efforts to enhance their market presence.
Competitive Landscape
In the Michigan concentrates category, Rkive Cannabis has demonstrated a remarkable upward trajectory in recent months, significantly impacting its competitive positioning. Starting from a rank of 17th in May 2025, Rkive Cannabis surged to 6th place by June and July, before achieving an impressive 2nd place in August. This upward movement indicates a strategic gain in market share and consumer preference, likely driven by effective marketing and product differentiation. In contrast, Cannalicious Labs maintained a stable presence in the top 5, though it experienced a slight dip from 3rd to 4th place in August. Meanwhile, The Limit consistently held the top position, showcasing its dominance in the market, while Wojo Co remained a strong competitor, fluctuating between 2nd and 3rd place. Rkive Cannabis's rise suggests a potential shift in consumer preferences and highlights the brand's growing influence in the Michigan concentrates market.
Notable Products
In August 2025, the top-performing product for Rkive Cannabis was Lemon Cherry Zelato (3.5g) in the Flower category, securing the number one rank with sales of 4143 units. Runtz (3.5g) followed closely as the second highest seller, showing a significant drop from its previous top position in June 2025. Black Maple (3.5g) maintained a strong presence, ranking third, though it fell from its leading position in July 2025. Candy Fumez (3.5g) and Permanent Marker (3.5g) rounded out the top five, with both products improving their positions from previous months. Notably, Candy Fumez saw a rise from the fifth position in June to fourth in August, while Permanent Marker dropped from third in June to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
