Market Insights Snapshot
In the Missouri market, Cannabis Inc has shown significant performance variations across different product categories. In the Concentrates category, the brand was not in the top 20 in July 2023 but managed to secure a place in the top 51 in August, September, and October. This indicates a positive trend, despite the slight fluctuation in rank. Sales in this category also showed an upward trend from August to September, before falling slightly in October. This could be a point of focus for the company to maintain consistency in sales.
On the other hand, Cannabis Inc demonstrated a stronger and more stable performance in the Tincture & Sublingual category, consistently ranking in the top 10 from July to October. Despite a slight drop in sales in September and October, the brand maintained its rank, which is a commendable achievement. In the Vapor Pens category, the brand showed a steady improvement in rankings, moving from 93rd place in July to 69th in October. This is a significant leap, indicating a growing consumer preference for Cannabis Inc's Vapor Pens. However, the brand needs to work on climbing higher in the rankings to increase its market share in this category.
In the Vapor Pens category in Missouri, Cannabis Inc has shown a significant upward trend, moving from rank 93 in July 2023 to rank 69 in October 2023. This improvement in rank indicates a steady increase in sales, outperforming several competitors. Notably, Tyson 2.0 has also improved its rank but remains lower than Cannabis Inc. Sundro Cannabis and Blue Arrow have fluctuated in rank but remain higher than Cannabis Inc, indicating stronger sales. Interestingly, Midwest Magic dropped out of the top 20 in September 2023, suggesting a significant decrease in sales. Overall, Cannabis Inc's upward trend signifies a positive direction for the brand in the competitive Missouri Vapor Pens market.
In October 2023, the top-performing product from Cannabis Inc. was the TBGuavaG Live Rosin Cartridge (0.5g) with the highest sales figure of 255 units. This product maintained its first position from the previous two months. The second best-selling product was Rainbow Burger Live Rosin (1g), which improved its rank from the fourth position in August to the second in October, selling 111 units. The third and fourth positions were occupied by Rosin Extra Strength Tincture (300mg THC, 30ml) and Extra Strength Rosin Tincture (250mg THC, 30ml) respectively, both from the Tincture & Sublingual category. The fifth position was taken by Rosin Tincture (100mg THC, 30ml), which dropped down from its previous third position in September.