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Aug-2024
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Overview
Market Insights Snapshot
Zen Cannabis has shown varied performance across different states and product categories in recent months. In California, the brand has seen a steady improvement in its ranking within the Edible category, moving from 23rd place in May 2024 to 21st place by August 2024. This positive trend is accompanied by a notable increase in sales, suggesting growing consumer interest and market penetration. However, the scenario in Massachusetts is less encouraging. Zen Cannabis' ranking in the Edible category has dropped significantly from 20th place in May 2024 to 52nd place in August 2024, indicating potential challenges in maintaining market share and consumer loyalty in this state.
In Missouri, Zen Cannabis has experienced mixed results depending on the product category. The brand's performance in the Edible category has seen a decline, dropping from 10th place in May 2024 to 24th place by August 2024. This downward trend could be a cause for concern as it reflects a significant decrease in sales over the same period. Conversely, Zen Cannabis has maintained a strong position in the Tincture & Sublingual category in Missouri, consistently ranking 2nd place from June to August 2024, following a top ranking in May 2024. This stability in the Tincture & Sublingual category suggests a loyal consumer base and effective product offerings in that segment.
Competitive Landscape
In the competitive California edibles market, Zen Cannabis has shown a promising upward trend in rankings over the past few months. While Zen Cannabis started at rank 23 in May 2024, it has steadily climbed to rank 21 by August 2024. This improvement is notable when compared to competitors like Kushy Punch, which remained static at rank 23 and 24, and Big Pete's Treats, which fluctuated between ranks 21 and 22. Additionally, Dr. Norm's showed a slight decline from rank 18 to 19, while Terra maintained a consistent rank of 20. Zen Cannabis's upward trajectory in rank is further supported by a significant increase in sales from $249,768 in May to $276,068 in August, indicating a strong market presence and growing consumer preference. This positive trend positions Zen Cannabis as a rising competitor in the California edibles market, suggesting potential for further growth and market share acquisition.
Notable Products
In August 2024, the top-performing product for Zen Cannabis was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack (400mg CBD, 100mg THC), maintaining its number one rank from July with notable sales of $8,481. The Indica Fruit Punch Gummies 10-Pack (100mg) held steady in the second position, although its sales decreased compared to previous months. The Sativa Fruit Punch Gummies 10-Pack (100mg) consistently ranked third throughout the last four months. The Hybrid Watermelon Gummies 10-Pack (100mg) saw an improvement, moving up to fourth place from fifth in July. The CBD/THC 1:1 Cherry Gummies 20-Pack (100mg CBD, 100mg THC) re-entered the rankings in fifth place after being unranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
