Market Insights Snapshot
Looking at the performance of Zen Cannabis across various categories and states, some interesting trends emerge. In the Beverage category, Zen Cannabis has been consistently outside the top 20 brands in California, with rankings fluctuating between 39th and 44th place from August to November 2023. This is a clear indication of the brand's struggle to make a significant impact in this category in the state. On the other hand, in the Edible category, Zen Cannabis has managed to secure a more respectable position, consistently ranking in the top 25 in both California and Massachusetts. It's worth noting that despite a slight drop in sales in September 2023, the brand managed to maintain its ranking, suggesting a loyal customer base.
Turning our attention to Missouri, Zen Cannabis has shown a much stronger performance across all categories. In the Beverage category, the brand has been consistently in the top 10, with its ranking improving from 8th to 7th place over the four-month period. Similarly, in the Edible category, Zen Cannabis has not only secured a place in the top 10 but also shown a steady improvement in its ranking, moving from 9th to 4th place. The Tincture & Sublingual category has been a particularly strong area for Zen Cannabis in Missouri, with the brand taking the top spot in October and November 2023. While specific sales figures are not disclosed, the upward trend in category rankings suggests a positive growth trajectory for the brand in this market.
In the Missouri edible cannabis market, Zen Cannabis has shown a promising upward trend from August to November 2023. It started at the 9th rank in August and climbed to the 4th position by November, surpassing competitors like ROBHOTS and Kosmik Brands in the process. While Wana and Gron / Grön have consistently held the top three positions, their sales have seen a decline over these months. On the other hand, Zen Cannabis has been able to increase its sales, indicating a strong market presence and growth potential. However, it's important to note that Zen Cannabis's sales are still significantly lower than these top brands, suggesting there's room for further growth and competition in this market.
In November 2023, Zen Cannabis's top-performing product was the 'CBD/THC 4:1 Grape NiteNite Gummies 20-Pack', maintaining its number one position from previous months with sales peaking at 6452 units. Following closely was the 'Hybrid Mini Assorted Flavor Gummies 25-Pack', which climbed from the 4th position in August to consistently rank 2nd from September onwards. The 'Indica Fruit Punch Gummies 20-Pack' held the third position throughout the period, despite a slight drop in sales in November to 3911 units. The 'Sativa Mini Fruit Punch Gummies 25-Pack' made a notable entry into the top 5 in October and improved its ranking to 4th in November. Finally, the 'Indica Mini Fruit Punch Gummies 25-Pack' reappeared in the top 5 in November after not being ranked in the previous two months.