.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Zen Cannabis has shown a steady presence in the California edible market, consistently holding the 21st rank from February to April 2025. This stability is accompanied by a gradual increase in sales, indicating a solid foothold in this competitive category. In contrast, the brand's performance in the Missouri edible market is more dynamic, with a notable rise in rank from 10th in January to 7th in February and March, before slightly dropping to 8th in April. Despite this slight dip, the brand's sales in Missouri reflect a strong upward trend, peaking in March before experiencing a slight decline in April.
In the Missouri tincture and sublingual category, Zen Cannabis maintains a strong position, consistently ranking 2nd or 3rd throughout the months. This indicates a robust market presence and consumer preference in this category. Conversely, the brand's performance in the Washington flower market is less prominent, as it did not rank in the top 30 in January and remained outside the top 70 in subsequent months. This indicates a potential area for growth or a need for strategic adjustments to enhance their competitive edge in the Washington market.
Competitive Landscape
In the Missouri edible cannabis market, Zen Cannabis has demonstrated notable resilience and growth in its rankings and sales over the first quarter of 2025. Starting the year at the 10th position, Zen Cannabis climbed to the 7th spot in February and March, before slightly dipping to 8th in April. This fluctuation in rank is indicative of a competitive landscape, where brands like Illicit / Illicit Gardens have shown strong performance, maintaining a consistent presence in the top 10 and even surpassing Zen Cannabis by securing the 6th position in April. Meanwhile, Panda (MO) has been a formidable competitor, consistently ranking above Zen Cannabis, although they too experienced a slight dip in April. Honeybee and Tsunami have also been climbing the ranks, indicating a dynamic and competitive market. Despite these challenges, Zen Cannabis has shown a significant upward trend in sales from January to March, which suggests a strong consumer base and effective market strategies that could help it regain higher rankings in the near future.
Notable Products
In April 2025, Zen Cannabis's top-performing product was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack in the Edible category, maintaining its number one rank from previous months with a sales figure of 6,625. The Indica Fruit Punch Gummies 10-Pack held steady in the second position, showing consistent popularity. The Sativa Fruit Punch Gummies 10-Pack remained in third place, although its sales slightly decreased compared to March. The Hybrid Mini Assorted Flavor Gummies 25-Pack and Sativa Mini Fruit Punch Gummies 25-Pack both maintained their fourth and fifth positions, respectively, since entering the rankings in March. Overall, the top products have shown remarkable stability in their rankings, reflecting strong consumer preference for these particular edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
