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Mar-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown varied performance across different states and product categories. In California, the brand maintained a steady presence in the Edible category, with slight fluctuations in ranking from 24th in December 2024 to 23rd by March 2025. This consistency suggests a stable market presence, though not a leading one. In contrast, Missouri has been a standout market for Zen Cannabis, particularly in the Edible category where they jumped from 14th to 7th place, indicating significant growth and possibly increased consumer preference. However, in Massachusetts, the absence of Zen Cannabis from the top 30 in recent months suggests a lack of competitive edge or market penetration in that state.
Focusing on product categories, Zen Cannabis has also demonstrated notable performance in the Tincture & Sublingual category in Missouri, where it consistently ranked 2nd or 3rd, underscoring a strong foothold in this segment. Meanwhile, the Flower category in Washington presents a challenge, as Zen Cannabis did not break into the top 30 until March 2025, where they ranked 84th, indicating a need for strategic adjustments to improve their market position. The sales figures, particularly the impressive growth in Missouri Edibles, hint at a potential area of focus for future expansion and investment.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Zen Cannabis has demonstrated a notable upward trajectory in its ranking from December 2024 to March 2025. Initially positioned at 14th place, Zen Cannabis climbed to 7th place by February 2025, maintaining this rank in March. This improvement is indicative of a strategic growth in market presence, especially when compared to competitors like Illicit / Illicit Gardens, which held a steady 8th place throughout the same period. Meanwhile, Ostara Cannabis experienced fluctuations, peaking at 9th place in January and March but dropping to 11th in February. Wana and Panda (MO) maintained consistent ranks at 5th and 6th, respectively, but Zen Cannabis's sales growth trajectory suggests a potential challenge to these established positions. The brand's increasing sales, particularly the significant jump from February to March 2025, highlight its growing consumer appeal and market penetration in Missouri.
Notable Products
In March 2025, Zen Cannabis's top-performing product was the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack, maintaining its consistent first-place ranking since December 2024, with sales reaching 6,673. The Indica Fruit Punch Gummies 10-Pack held steady in second place, while the Sativa Fruit Punch Gummies 10-Pack remained in third. Notably, the Hybrid Mini Assorted Flavor Gummies 25-Pack climbed to fourth place, a significant rise from its absence in the rankings in previous months. The Sativa Mini Fruit Punch Gummies 25-Pack entered the rankings for the first time in fifth place, indicating a growing interest in this product. Overall, the top products for March show stability in their rankings, with only minor shifts indicating a consistent consumer preference for these offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
