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Nov-2025
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Overview
Market Insights Snapshot
Zen Cannabis has shown varied performance across different states and product categories recently. In the California market, their Edible category has seen a fluctuating but relatively stable presence, moving from 17th to 19th position over the past few months. This indicates a consistent demand, albeit with minor shifts in ranking. Meanwhile, in Missouri, Zen Cannabis has maintained a strong foothold in the Edible category, consistently holding the 9th position from September to November 2025, which suggests a solid consumer base in this region. However, their Flower category in Washington has not broken into the top 30, indicating a potential area for growth or reevaluation of strategy in this state.
Focusing on the Tincture & Sublingual category in Missouri, Zen Cannabis has demonstrated impressive upward movement, climbing from 4th position in August to securing the 2nd spot by November 2025. This highlights a significant increase in consumer preference or effective market strategies in this category. Despite their success in Missouri, the absence of Zen Cannabis in the top 30 rankings for the Flower category in Washington could be seen as a challenge, pointing towards either a highly competitive market or a need for strategic adjustments. These trends suggest that while Zen Cannabis is performing well in certain areas, there are opportunities for growth and improvement in others.
Competitive Landscape
In the Missouri edibles market, Zen Cannabis has shown a consistent improvement in its ranking and sales over the past few months. From August to November 2025, Zen Cannabis maintained its position at rank 9, demonstrating a steady presence in the top 10. Notably, Zen Cannabis has experienced a significant upward trend in sales, increasing from August's figures to November's, indicating a growing consumer preference. In contrast, Wana and Panda (MO) have seen fluctuations in their rankings, with Wana dropping from 6th to 7th and Panda (MO) consistently holding the 8th position. Meanwhile, DOSD Edibles and Tsunami have remained outside the top 10, with Tsunami showing a slight improvement in rank from 13th to 10th. Zen Cannabis's stable rank and increasing sales suggest a strengthening market position, potentially driven by effective marketing strategies and product offerings that resonate well with consumers.
Notable Products
In November 2025, the CBD/THC 4:1 Grape NiteNite Gummies 20-Pack maintained its top position as the best-selling product for Zen Cannabis with sales amounting to $6838. The CBD/THC 4:1 Grape NiteNite Gummies 10-Pack followed closely in second place, showing a consistent rise from fifth in August to second in November. Sativa Fruit Punch Gummies 10-Pack ranked third, slipping from its first-place position in September. The Sativa Mini Fruit Punch Gummies 25-Pack held steady at fourth place, showing a gradual increase in sales over the months. Notably, the Indica Mini Fruit Punch Gummies 25-Pack, which was unranked in August, secured the fifth position by November, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
