.svg){kind=small}
Sep-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, Cannatini's performance within the Edible category has experienced some fluctuations over the past few months. Starting in June 2024, Cannatini was ranked 17th, but by September 2024, the brand had slipped to 23rd place. This downward trend is indicative of a decrease in sales, which were recorded at $181,066 in June and dropped to $108,237 by September. Such a movement out of the top 20 could be a cause for concern, suggesting increased competition or waning consumer interest in their products in this specific market.
Notably, Cannatini's rankings reveal that while they maintained a presence in the top 30 throughout the summer months in Massachusetts, they were unable to climb back to their initial June ranking. The absence of rankings in other states or provinces indicates that Cannatini did not make it into the top 30 brands in those regions during this period, which could be seen as a limitation in their market reach or appeal. This highlights an opportunity for Cannatini to explore strategies to bolster their presence and performance across different markets. Understanding the dynamics in Massachusetts could provide insights into how Cannatini might strengthen their positioning and address challenges in other regions as well.
Competitive Landscape
In the Massachusetts edible market, Cannatini has experienced a notable shift in its competitive positioning from June to September 2024. Initially ranked 17th in June, Cannatini's rank dropped to 24th in August before slightly recovering to 23rd in September. This fluctuation in rank is accompanied by a decline in sales, from a peak in June to a lower figure in September. Competitors such as I Am Edible and Joygum have shown more stability, with I Am Edible consistently maintaining a rank within the top 25, despite a slight dip in sales. Meanwhile, Harbor House Collective has demonstrated an upward trend, surpassing Cannatini in rank by August. The competitive landscape suggests that Cannatini needs to strategize effectively to regain its earlier standing and counteract the rising momentum of brands like Harbor House Collective and Wicked Sour, which made a significant leap from 40th to 24th place by September.
Notable Products
In September 2024, Cannatini's top-performing product was the Sativa Tropical White Sangria RSO Fruit Chews 20-Pack, which maintained its number one rank from previous months despite a decline in sales to 615 units. The Sour Grape Sangria RSO Fruit Chews 20-Pack debuted impressively at the second position with 484 units sold. The Indica Sour Grape Sangria RSO Gummies 20-Pack slipped from second to third place, with sales decreasing to 462 units. The THC/CBD/CBN 2:1:1 Blackberry Martini RSO Chews with Melatonin entered the rankings at fourth place, while the THC/THCV 1:1 Sativa Peach Tequila Sunrise RSO Chews reappeared in the rankings at fifth place after being absent in August. Overall, there was a notable reshuffling in the rankings, with new entries and changes in sales figures reflecting consumer preferences in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
