.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Cannatini's performance in the Edible category within Massachusetts shows a fluctuating trend over the last quarter of 2024. Starting at rank 24 in September, the brand improved slightly to rank 23 in October, only to return to rank 24 in November. By December, Cannatini dropped to rank 27, indicating a challenging end to the year. Despite the ranking fluctuations, sales figures reveal a peak in October with $120,825, which then declined by December. This suggests that while Cannatini experienced a temporary boost, sustaining that momentum proved difficult as the year closed.
The movement in rankings, particularly the drop out of the top 25 by December, could suggest increased competition or shifts in consumer preferences within the Edible category in Massachusetts. Cannatini's inability to maintain its improved October rank points to potential areas for strategic reassessment. Not appearing in the top 30 brands in other states or categories might highlight opportunities for expansion or indicate challenges in market penetration. The December ranking drop might serve as a call for Cannatini to innovate or adjust its offerings to regain its position in the coming months.
Competitive Landscape
In the Massachusetts edible cannabis market, Cannatini has experienced notable fluctuations in its ranking and sales over the last few months, which could be indicative of changing consumer preferences or competitive pressures. Starting from September 2024, Cannatini held the 24th rank, briefly improving to 23rd in October before slipping back to 24th in November and dropping to 27th by December. This decline in rank coincides with a significant drop in sales from $120,825 in October to $90,620 in December. Meanwhile, competitors like I Am Edible consistently maintained their 25th rank in November and December, with sales slightly increasing from $102,263 in October to $103,215 in December. Additionally, Marmas saw a positive shift, climbing from 33rd in November to 26th in December, with a corresponding sales increase to $98,900. These dynamics suggest that while Cannatini faces challenges in maintaining its market position, competitors are either stabilizing or improving their standings, potentially capturing a portion of Cannatini's market share.
Notable Products
In December 2024, the top-performing product for Cannatini was the Sativa Tropical White Sangria RSO Fruit Chews 20-Pack (100mg), maintaining its first-place ranking consistently from September to December, with sales of 729 units. The Indica Sour Grape Sangria RSO Chews 20-Pack (100mg) climbed to the second position in December, improving from its third-place rank in the previous two months. The THC/THCV 1:1 Sativa Peach Tequila Sunrise RSO Chews 20-Pack (100mg THC, 100mg THCV) re-entered the top three, securing third place after being unranked in November. Indica Sour Grape Sangria RSO Gummies 20-Pack (100mg) slipped to fourth place in December after reaching the second rank in November. Sour Grape Sangria RSO Fruit Chews 20-Pack (100mg) rounded out the top five, dropping from fourth in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
