I Am Edible

Data Snapshot: May 05, 2024
I Am Edible Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

7

Product Count

SKUs

I Am Edible

Overview

"I Am Edible" is a distinct cannabis brand headquartered in Andover, Massachusetts, known for its flavorful and medicated edibles that blend varied cannabinoids to achieve specified effects. Leveraging their confectionary expertise, the brand crafts edibles such as gummies, chocolates, and fruit chews, widely sought after in over 40 dispensaries across Massachusetts. With products like their THC and CBD infused edibles, "I Am Edible" caters to a growing customer base seeking multilayered experiences in cannabis consumption.
Markets

I Am Edible Locations

Product Trends

I Am Edible Categories

I Am Edible Sales

Market Insights Snapshot

I Am Edible Historical Sales by Category

In the competitive landscape of the Massachusetts cannabis market, I Am Edible has shown a consistent performance within the edibles category. Throughout the first four months of 2024, the brand managed to maintain its position within the top 20, fluctuating slightly but holding steady at ranks 16 and 17. This consistency in ranking, despite the minor drop in rank from January to February and then stabilizing from March to April, indicates a stable demand for their products. However, it's noteworthy that while their ranking remained relatively stable, their sales saw a gradual decline from January's $160,498 to April's $144,374. This trend suggests that while I Am Edible has maintained its popularity in terms of ranking, the overall market dynamics or consumer preferences in Massachusetts may be shifting, impacting their sales volume.

The data does not provide insights into I Am Edible's performance across other states or provinces, focusing solely on Massachusetts. This limitation restricts a broader analysis of the brand's national market penetration or performance across different product categories beyond edibles. The absence of ranking outside the top 30 for any month signifies that I Am Edible has a solid foothold in the Massachusetts edibles market, which is good news for the brand. However, the gradual decrease in sales despite maintaining ranking positions suggests the brand may need to investigate the underlying causes, whether they be increased competition, market saturation, or changes in consumer preference. For potential investors or competitors, understanding these dynamics could offer strategic insights into the Massachusetts edibles market and I Am Edible's position within it.

Apr-2024 Rank
Edible
16
I Am Edible

Competitive Landscape

In the competitive landscape of the edible cannabis market in Massachusetts, I Am Edible has shown a consistent performance in terms of rank, maintaining its position in the middle of the pack from January to April 2024. Despite this stability in ranking, its sales have seen a downward trend, indicating potential challenges in maintaining market share. Notably, Select has consistently outperformed I Am Edible, maintaining a higher rank and showing a significant lead in sales, particularly in March. On the other hand, Freshly Baked has made a remarkable leap from not being in the top 20 in January and February to surpassing I Am Edible by April, highlighting a potential shift in consumer preferences or effective marketing strategies. Cannatini and Muncheas also present strong competition, with Cannatini consistently ranking higher and Muncheas showing a notable improvement in rank and sales by April. This competitive analysis underscores the importance for I Am Edible to innovate and adapt its strategies to maintain and grow its market position in the evolving Massachusetts edible cannabis market.

I Am Edible market ranking for MA Edible

I Am Edible

Notable Products

In April 2024, I Am Edible saw Blue Raspberry Fruit Chews 20-Pack (100mg) maintain its position as the top-selling product with 4238 units sold, marking its consistent lead across previous months. Following closely, CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC) secured the second rank, showing a slight increase in its ranking from earlier in the year. The Mixed Berry Fruit Chews 20-Pack (100mg) climbed to the third spot, indicating a growing preference among consumers. Interestingly, CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC) experienced a slight dip to the fourth rank, despite strong sales in earlier months. Lastly, Peach Mango Fruit Chews 20-Pack (100mg) remained steady at the fifth position, highlighting consistent consumer demand for this flavor.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Blue Raspberry Fruit Chews 20-Pack (100mg)
Edible
1
1
1
1
CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC)
Edible
3
2
2
2
Mixed Berry Fruit Chews 20-Pack (100mg)
Edible
4
4
4
3
CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC)
Edible
2
3
3
4
Peach Mango Fruit Chews 20-Pack (100mg)
Edible
5
5
5
5
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