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Sep-2024
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Overview
Market Insights Snapshot
The performance of I Am Edible in the Massachusetts market demonstrates a consistent presence within the top 30 rankings in the Edible category, although there is noticeable fluctuation. In June 2024, the brand ranked 21st, but slipped to 24th in July and 25th in August, before recovering slightly to 22nd in September. This indicates a somewhat volatile position within the market, yet their ability to remain within the top 30 suggests a stable consumer base and brand recognition. The sales trend from June to September shows a gradual decline, with September recording the lowest sales figure of $108,302, which could be a point of concern for the brand as it seeks to maintain or improve its market position.
Notably, I Am Edible's presence in other states or categories is not mentioned, which implies they are not within the top 30 brands in those areas. This absence could signify either a strategic focus on Massachusetts as a key market or challenges in expanding their footprint in other regions. The lack of ranking in additional states or categories could be viewed as a limitation in brand reach or market penetration. However, the consistent ranking in Massachusetts suggests that if the brand can stabilize and potentially grow its sales figures, it may have the potential to expand and improve its visibility in other markets over time.
Competitive Landscape
In the Massachusetts edible market, I Am Edible has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In June 2024, I Am Edible was ranked 21st, but its position slipped to 24th in July and 25th in August, before recovering slightly to 22nd in September. This volatility is mirrored in its sales, which peaked in June but saw a downward trend through September. Competitors like Treeworks consistently maintained a stronger position, holding steady in the top 20 throughout this period, while Cannatini also showed resilience, despite a dip in August. Meanwhile, Joygum and Wicked Sour have been trailing behind, with rankings mostly outside the top 20, though Wicked Sour made a notable leap to 24th in September. This competitive analysis suggests that while I Am Edible remains a significant player, it faces strong competition from brands like Treeworks and Cannatini, which could impact its market share if the current trends continue.
Notable Products
In September 2024, the top-performing product for I Am Edible was Blue Raspberry Fruit Chews 20-Pack (100mg), maintaining its first-place ranking for four consecutive months, although its sales decreased to 2618 units. The CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC) held steady in second place, with a notable increase in sales to 1500 units. Mixed Berry Fruit Chews 20-Pack (100mg) climbed to third place from fifth in August, showing a resurgence in sales. The CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC) slipped to fourth, continuing a steady decline. Peach Mango Fruit Chews 20-Pack (100mg) remained in fifth place, indicating consistent but modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
