Market Insights Snapshot
In the Edible category, the performance of I Am Edible in Massachusetts has been consistent over the last few months. The brand managed to maintain a position within the top 20 brands, though fluctuating slightly between ranks 16 and 18. This is a positive sign as it indicates the brand's stable presence in the market. It's worth noting that they managed to increase their rank from 18 in August 2023 to 16 in September 2023, maintaining this rank into November.
However, it's important to highlight that even with a stable ranking, the brand's sales showed some variability. There was a slight decrease in sales from August to October 2023, but a subsequent increase was observed in November, bringing the sales figure close to the August level. This trend suggests that while I Am Edible has a steady ranking, there are still opportunities for growth and improvement in their sales performance in the Massachusetts market.
In the Massachusetts edible category, I Am Edible has maintained a steady position in the top 20 brands from August to November 2023, with ranks ranging from 16th to 18th. While I Am Edible's ranking has remained relatively stable, its competitors have seen more fluctuation. For instance, Select experienced a significant drop in rank from 11th to 30th between August and October, before rebounding to 15th in November. Mr. Moxey's and Freshly Baked have also seen a slight downward trend in their rankings. On the other hand, Hexies has consistently held the 14th position. In terms of sales, while exact numbers are not disclosed, it is evident that I Am Edible has maintained a consistent sales volume, unlike Select which saw a significant drop in sales in September and October. This analysis suggests that while I Am Edible's position in the market is stable, there is room for growth and improvement.
In November 2023, the top-performing product from I Am Edible was the Blue Raspberry Fruit Chews 20-Pack (100mg), maintaining its number one rank from previous months with a notable sales figure of 5955 units. The second highest performer was the CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC), improving its rank from 3rd in October to 2nd. The CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC) also improved its ranking, moving from 4th to 3rd. However, the Mixed Berry Fruit Chews 20-Pack (100mg) dropped from 2nd to 4th place. The Peach Mango Fruit Chews 20-Pack (100mg) maintained its 5th place position.