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Jun-2024
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Overview
Market Insights Snapshot
I Am Edible has shown consistent performance in the Massachusetts market within the Edible category. Over the past four months, the brand has maintained a steady presence in the top 20, with rankings fluctuating slightly but remaining within the 18th to 20th positions. In March 2024, the brand was ranked 19th and saw a slight dip to 20th in April before climbing back to 18th in May, and then dropping again to 19th in June. This stability indicates a solid consumer base and consistent demand for their products in Massachusetts, though the slight drop in sales from $149,101 in March to $134,790 in June suggests there may be room for growth or improvement in market strategies.
In contrast, the absence of I Am Edible from the top 30 rankings in other states and categories points to a more challenging competitive landscape outside Massachusetts. This could be seen as a potential area of concern or an opportunity for the brand to expand and strengthen its presence in other markets. The ability to consistently rank within the top 20 in Massachusetts demonstrates the brand's potential, but the lack of visibility in other regions suggests that there is significant room for growth. Focusing on these untapped markets could be a strategic move for I Am Edible to enhance its overall market performance and brand recognition.
Competitive Landscape
In the Massachusetts edible cannabis market, I Am Edible has shown a consistent presence in the top 20 brands over the past few months, demonstrating resilience and steady performance. In March 2024, I Am Edible ranked 19th, slightly improving to 18th in May before settling back to 19th in June. This stability is notable compared to competitors like Kiva Chocolate, which dropped out of the top 20 in April and May, and Bite, which experienced significant fluctuations, falling to 22nd in May before rebounding to 17th in June. Meanwhile, Cannatini has maintained a strong and consistent presence, holding the 16th rank throughout this period. The emerging brand In House has shown a notable upward trend, climbing from 28th in March to 20th in June. I Am Edible's ability to maintain its rank amidst these fluctuations highlights its competitive edge and suggests a loyal customer base, although there is room for growth to catch up with higher-ranked brands like Cannatini.
Notable Products
In June 2024, the top-performing product for I Am Edible was Blue Raspberry Fruit Chews 20-Pack (100mg), maintaining its first-place ranking from previous months with a sales figure of 3663. The CBD/THC 20:1 Blackberry Fruit Chews 20-Pack (400mg CBD, 20mg THC) held steady in second place, showing a notable increase in sales to 1419. The CBD/THC 2:1 Watermelon Cucumber Fruit Chews 20-Pack (200mg CBD, 100mg THC) regained its third-place position after a brief dip to fourth in May 2024. Mixed Berry Fruit Chews 20-Pack (100mg) remained in fourth place, despite a drop in sales to 759. Peach Mango Fruit Chews 20-Pack (100mg) consistently held the fifth spot, with a slight increase in sales to 534.
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