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Oct-2025
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Overview
Market Insights Snapshot
Marmas' performance across different categories and states shows a varied landscape, with notable movements in rankings and sales. In Illinois, the brand's presence in the Vapor Pens category fluctuated between the 37th and 43rd positions from July to October 2025, indicating a struggle to consistently break into the top 30. This suggests challenges in maintaining a competitive edge in this market segment. Conversely, in Massachusetts, Marmas managed to stay within the top 30 for Edibles, peaking at 26th in September before slightly dropping to 28th in October. This consistency in the Edibles category signals a stronger foothold in Massachusetts, although the Vapor Pens category did not see similar success, with rankings not breaking into the top 30 during the same period.
In Washington, Marmas maintained a steady presence in the Edibles category, holding the 13th position in July and August before slipping slightly to 14th in September and October. This stability highlights a solid performance in Washington's Edibles market. However, the Vapor Pens category tells a different story, with rankings consistently outside the top 30, suggesting a need for strategic adjustments in this segment. Notably, Marmas' sales in the Edibles category in Washington remained robust, with only a minor decline from July to October, reflecting enduring consumer interest. These insights underscore the brand's varied success across categories and states, with opportunities for growth and improvement in certain areas.
Competitive Landscape
In the competitive landscape of the Edible category in Washington, Marmas has shown a consistent presence, although it experienced a slight decline in rank from August to September 2025, moving from 13th to 14th position, where it remained in October. This shift is notable when compared to The 4.20Bar, which maintained a steady 13th position throughout the same period, indicating a stronger hold in the market. Meanwhile, Mr. Moxey's consistently held the 12th rank, showcasing its stable market performance. Constellation Cannabis improved its rank from 16th to 15th in September and October, suggesting a positive trend in sales. Despite these competitive pressures, Marmas' sales figures showed a rebound in October, suggesting potential for recovery and growth. Monitoring these dynamics can provide deeper insights into market strategies and consumer preferences within the Washington Edible category.
Notable Products
In October 2025, the top-performing product from Marmas was Tranqility - CBD/THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack, maintaining its leading position from September with sales of 1790 units. Strawberry Marmalade Candy Bites secured the second rank, climbing up from its previous fourth position in July. The Indica Huckleberry Gummies 10-Pack and Sour Blue Raspberry Marmalade Gummies 10-Pack shared the third spot, both improving from their September rankings. Notably, Balance - CBD/THC 1:1 Raspberry Lemonade Marmalade Gummies entered the top rankings for the first time in October, achieving the fourth position. These shifts highlight dynamic changes in consumer preferences within the Edible category over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
