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Aug-2024
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Overview
Market Insights Snapshot
Marmas has shown varying performance across different states and categories over the past few months. In Massachusetts, the brand has experienced some fluctuations in the Edible category, moving from rank 33 in May 2024 to rank 30 in August 2024. This indicates a slight improvement, though the brand has not consistently maintained a strong position within the top 30. The sales figures also reflect this trend, with a notable peak in July 2024 before a slight dip in August. This suggests that while Marmas is making some headway in Massachusetts, there is still room for growth and stability in its market presence.
In Washington, Marmas has performed more consistently in the Edible category, holding a steady position within the top 16 and even climbing to rank 14 in August 2024. This steady upward trend in rankings is complemented by a significant increase in sales over the months, indicating robust market acceptance and growth. However, the brand's performance in the Vapor Pens category tells a different story. Here, Marmas has struggled to break into the top 30, with rankings hovering around the 50s and 60s, although there was an improvement from rank 61 in May to rank 49 in August. This disparity highlights the brand's stronger foothold in edibles compared to vapor pens in Washington.
Competitive Landscape
In the Washington edible cannabis market, Marmas has shown a notable improvement in its ranking over the summer months of 2024, moving from 16th place in May, June, and July to 14th place in August. This upward trend in rank coincides with a significant increase in sales, from $167,390 in May to $262,792 in August. Despite this progress, Marmas still trails behind competitors like Verdelux, which consistently ranks higher, albeit with a slower sales growth rate. Honu and Constellation Cannabis also maintain higher rankings, with Constellation Cannabis holding steady at 12th place and showing robust sales growth. Meanwhile, The 4.20Bar has seen a decline in rank, dropping to 16th place in August, which could indicate an opportunity for Marmas to capture more market share if this trend continues. Overall, Marmas' positive sales trajectory and recent rank improvement suggest a strengthening position in the competitive landscape.
Notable Products
In August 2024, the top-performing product from Marmas was Blue Raspberry Marmalade Candy Bites 10-Pack (100mg), maintaining its first-place ranking from previous months with notable sales of 2353 units. Strawberry Marmalade Candy Bites (100mg) secured the second position, consistently rising since May and achieving significant sales figures. Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack (400mg CBD, 100mg THC) continued its upward trend, ranking third. Peach Soft Candy 10-Pack (100mg) held steady in fourth place, showing consistent performance over the months. Watermelon Zkittlez Distillate BHO Disposable (1g) ranked fifth, recovering from a dip in July, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
