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Mar-2025
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Overview
Market Insights Snapshot
Marmas has shown varied performance across different states and product categories. In Illinois, the brand has not yet cracked the top 30 in the Vapor Pens category, with rankings consistently hovering in the low 50s. Despite this, there is a noticeable positive trend in their sales figures, with a marked increase from February to March 2025. In contrast, their presence in Massachusetts is stronger, especially in the Vapor Pens category, where they improved from 43rd in December 2024 to holding steady at 31st by March 2025. This consistent climb in rankings is mirrored by a steady increase in sales, indicating a positive reception in this market.
In the Edibles category, Marmas has maintained a consistent position in Washington, holding the 11th spot from December 2024 through March 2025. This stability suggests a strong foothold in the Washington edibles market, with sales peaking in March. Meanwhile, in Massachusetts, their performance in edibles is less stable, with rankings fluctuating between 28th and 35th. This inconsistency might point to challenges in maintaining a stable market presence. The Vapor Pens category in Washington shows an upward trend, although Marmas remains outside the top 30, which highlights the competitive nature of this category in the state. These insights suggest that while Marmas is making significant strides in some areas, there are still opportunities for growth and improvement in others.
Competitive Landscape
In the Washington Edible market, Marmas consistently held the 11th rank from December 2024 through March 2025, indicating a stable position amidst competitive dynamics. Notably, Cormorant maintained a slight edge over Marmas, consistently ranking 10th, with sales figures showing a modest upward trend, particularly in March 2025. This suggests that while Marmas has a steady customer base, there might be opportunities to capture more market share by addressing the factors contributing to Cormorant's incremental sales growth. Meanwhile, Ceres remained ahead at 8th and 9th positions, with a notable sales increase in March 2025, which could imply a successful promotional strategy or product launch. Marmas' sales, although stable, experienced a dip in February 2025 before rebounding in March, highlighting the importance of strategic initiatives to maintain momentum. Competitors like Mr. Moxey's and Drops trailed behind Marmas, with Drops showing a positive trajectory, moving up from 16th to 13th rank, which could signal emerging competition. Overall, Marmas' consistent ranking suggests a solid market presence, but there is room for growth by leveraging insights from competitors' strategies.
Notable Products
In March 2025, the top-performing product from Marmas was the Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack, which maintained its first-place ranking from the previous two months, achieving a notable sales figure of 2899 units. The Strawberry Marmalade Candy Bites (100mg) climbed to the second position, up from third in February, with a significant increase in sales. The Blue Raspberry Marmalade Candy Bites 10-Pack dropped to third place, despite a slight increase in sales compared to February. The Indica Huckleberry Gummies 10-Pack maintained a steady fourth-place ranking, showing consistent growth in sales. A new entry, the Kiwi Strawberry BHO Distillate Disposable, appeared in fifth place, indicating a strong debut in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
