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Jan-2025
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Overview
Market Insights Snapshot
Marmas has shown varied performance across different states and product categories. In Illinois, Marmas has struggled to break into the top 30 for Vapor Pens, consistently ranking in the 50s. Despite a peak in sales in November and December 2024, the brand's ranking dipped slightly in January 2025, indicating challenges in maintaining a competitive edge in this category. Conversely, in Massachusetts, Marmas has managed to secure a spot within the top 30 for Edibles, peaking at 27th place in December 2024. This suggests a stronger foothold in the Edible category compared to Vapor Pens, where the brand moved from 50th to 40th place over the same period.
In Washington, Marmas has demonstrated a stable presence in the Edible category, maintaining a top 11 position throughout the observed months and even climbing to 10th place by January 2025. This consistent performance is indicative of a solid market position in Washington. However, their performance in Vapor Pens in Washington has been less impressive, with rankings fluctuating significantly and not breaking into the top 30. This disparity highlights the brand's varying strengths across categories and states, suggesting potential areas for growth and strategic focus.
Competitive Landscape
In the competitive landscape of the Washington edible cannabis market, Marmas has shown a notable upward trend in its ranking from October 2024 to January 2025. Initially ranked 11th in October and November, Marmas improved to 10th place by December and maintained this position into January 2025. This positive shift in rank indicates a strengthening market presence, particularly as it surpasses Cormorant, which fell from 10th to 12th place during the same period. Marmas' sales trajectory also reflects this upward momentum, with a noticeable increase from November to January, contrasting with the relatively stable positions of competitors like Swifts and Smokiez Edibles, both of which consistently held their ranks at 8th and 9th, respectively. Meanwhile, Mr. Moxey's remained steady at 12th, except for a brief rise to 11th in December, underscoring Marmas' competitive edge in capturing market share within this dynamic sector.
Notable Products
In January 2025, the top-performing product from Marmas was the Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack, which reclaimed its top position after briefly falling to second place in December 2024, achieving sales of 2725 units. The Blue Raspberry Marmalade Candy Bites 10-Pack maintained a strong presence, holding the second rank, despite a slight dip in sales compared to December. Strawberry Marmalade Candy Bites consistently ranked third over the past four months, showing steady growth in sales. The Peach Soft Candy 10-Pack remained in the fourth position, with a slight decrease in sales compared to the previous month. Notably, the Indica Huckleberry Gummies 10-Pack debuted in the rankings at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
