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Dec-2025
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Overview
Market Insights Snapshot
Marmas has shown varied performance across different states and product categories. In the Illinois market, the brand's presence in the Vapor Pens category has been declining, as evidenced by a drop from rank 43 in September 2025 to rank 51 by December 2025. This downward trend could indicate increased competition or a shift in consumer preferences. In contrast, the Washington market paints a different picture for their Edible products. Here, Marmas has maintained a consistent position, hovering around ranks 13 and 14. This stability suggests a strong foothold in the Edible category within Washington, even as sales figures have shown a positive trajectory over the months.
The Massachusetts market presents a mixed bag for Marmas. While their Vapor Pens have seen a drop in rankings from 44 to 56 between September and December 2025, the Edible category shows a more stable performance, with rankings fluctuating between 27 and 33. Notably, Marmas did not make it to the top 30 in the Vapor Pens category in Massachusetts, which might be a concern for the brand. On the other hand, Marmas has managed to maintain its presence in the Edible category within Massachusetts, indicating a steady consumer base. These variations across states and categories highlight the dynamic nature of the cannabis market and the challenges brands face in maintaining consistent performance across different regions.
Competitive Landscape
In the Washington edibles market, Marmas has experienced a slight fluctuation in its rankings over the last few months, moving from 13th in September 2025 to 14th in October and December, while briefly reclaiming the 13th spot in November. This indicates a relatively stable position amidst fierce competition. Notably, The 4.20Bar consistently outperformed Marmas, maintaining a higher rank and showing a steady increase in sales, which suggests a strong consumer preference. Meanwhile, Cormorant experienced a decline in both rank and sales, dropping from 10th to 12th place, which could provide an opportunity for Marmas to capture market share if this trend continues. Additionally, Honu and Constellation Cannabis maintained stable ranks, indicating consistent performance but not posing an immediate threat to Marmas' position. Overall, Marmas remains a competitive player in the Washington edibles market, with potential to improve its standing by capitalizing on the shifts in its competitors' performances.
Notable Products
In December 2025, the top-performing product for Marmas was the Tranqility - CBD/THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack (400mg CBD, 100mg THC), maintaining its number one rank consistently from September through December, with sales reaching 2274 units. The Strawberry Marmalade Candy Bites (100mg) held steady at the second position throughout the same period, with a notable increase in sales each month, culminating at 2011 units in December. Indica Huckleberry Gummies 10-Pack (100mg) secured the third spot consistently, showing a steady sales increase to 1666 units by December. The Sour Blue Raspberry Marmalade Gummies 10-Pack (100mg) improved its ranking from fifth in September to fourth from October onwards, with sales climbing to 1378 units in December. Lastly, the Balance - CBD/THC 1:1 Raspberry Lemonade Marmalade Gummies 10-Pack (100mg CBD, 100mg THC) maintained the fifth position since October, with sales slightly increasing to 1098 units in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
