Market Insights Snapshot
Starting with California, the Marmas brand has witnessed a noticeable decline in its performance over the last few months. In the Edible category, the brand's ranking dropped from 53rd in August to 82nd in November 2023. This downward trend is also mirrored in the sales data, with a significant decrease from August to November. It's important to note that being outside of the top 20 brands in this category and state indicates a challenging market position for Marmas in California.
Moving over to Massachusetts and Washington, the story is slightly different. In Massachusetts, Marmas has shown some resilience, with the brand's ranking fluctuating between 52nd and 61st over the four-month period. In Washington, Marmas has consistently held onto a spot in the top 20 brands in the Edible category, maintaining a steady 12th place from August to November 2023. This is an encouraging sign of stability in a highly competitive market. However, it's worth noting that while the brand has shown strong performance in Washington, there is still room for growth to break into the top 10.
In the Washington edible market, Marmas has been maintaining a steady position in the top 20 brands, with a slight fluctuation in rank from 11th to 12th over the months of August to November 2023. In terms of sales, Marmas has seen a slight decrease but remains competitive. Among its competitors, Verdelux and The 4.20Bar have shown a similar trend in rank, but with a slight increase in sales. Mr. Moxey's, on the other hand, has seen a drop in both rank and sales. Mari's has maintained a steady rank but with a noticeable increase in sales. These trends indicate a highly competitive market where brands are constantly vying for the top positions.
In November 2023, the top-performing product from Marmas was the Indica Blue Raspberry Marmalade Candy Bites 10-Pack (100mg), moving up from the second position in the previous months with a sales figure of 2092 units. The Strawberry Marmalade Candy Bites (100mg), which had been the top product, dropped to second place with sales decreasing to 1914 units. Maintaining its third rank was the Sleep- CBN:THC 1:2 Wildberry Lavender Marmalade Candies Bites10-Pack (50mg CBN,100mg THC) with 1478 units sold. The Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack (400mg CBD, 100mg THC) sustained its fourth position. Finally, the Peach Soft Candy 10-Pack (100mg) entered the top five for the first time in November.