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Jun-2024
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Overview
Market Insights Snapshot
Marmas has shown varied performance across different categories and states. In Massachusetts, the brand has struggled to maintain a top 30 position in the Edible category, with rankings fluctuating between 33rd and 39th over the past four months. This movement indicates a challenging market environment or potential issues in product appeal or distribution. Despite being out of the top 30, the sales figures show a consistent demand, albeit with slight declines, suggesting there is still a loyal customer base that could be leveraged for future growth.
In contrast, Marmas has demonstrated a more stable performance in Washington. The brand consistently held the 16th position in the Edible category over the past four months, with sales showing a significant upward trend, especially in June 2024. This stability and growth in sales reflect a strong market presence and effective brand strategy in the state. Additionally, Marmas has made notable progress in the Vapor Pens category, climbing from 97th to 63rd position, indicating a successful expansion or improvement in that product line. These trends suggest that while Marmas faces challenges in some markets, it is making significant strides in others.
Competitive Landscape
In the Washington state edibles category, Marmas has maintained a consistent rank of 16th place from March to June 2024. This stability in ranking suggests a steady performance, although it trails behind competitors like The 4.20Bar, which fluctuated between 13th and 15th place, and Constellation Cannabis, which saw a slight improvement from 15th to 14th place. Despite these competitors showing minor rank variations, Marmas' sales have shown a positive trend, increasing from $190,769 in March to $206,973 in June. This indicates that while Marmas may not be climbing the ranks, its sales growth suggests a strengthening market presence. In contrast, brands like Mari's and Cosmic Candy have remained static in their rankings at 17th and 18th respectively, with relatively lower sales figures, highlighting Marmas' competitive edge in maintaining both rank and sales momentum.
Notable Products
In June 2024, the top-performing product for Marmas was the Indica Blue Raspberry Marmalade Candy Bites 10-Pack (100mg), maintaining its number one ranking with sales reaching 1761 units. The Peach Soft Candy 10-Pack (100mg) climbed to the second position, showing a steady increase from fifth in April to third in May. Strawberry Marmalade Candy Bites (100mg) held the third spot for June, consistent with its performance in previous months. The Peach Rings Distillate Disposable (1g) entered the top rankings for the first time at fourth place. Lastly, the Tranqility- CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack (400mg CBD, 100mg THC) remained in fifth place, showing a slight increase in sales from previous months.
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