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Aug-2025
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Overview
Market Insights Snapshot
Marmas has demonstrated varied performance across different states and categories. In the vapor pens category within Illinois, Marmas showed a noteworthy improvement in rankings from May to August 2025, moving from 44th to 35th place. This upward trend is accompanied by a significant increase in sales, indicating growing consumer interest in this category. However, in Massachusetts, Marmas did not make it into the top 30 for vapor pens until August, when they managed to climb to 35th place, suggesting a late but positive shift in market penetration. Meanwhile, in Washington, Marmas has not managed to break into the top 30 for vapor pens, highlighting a potential area for strategic improvement.
In the edibles category, Marmas has maintained a relatively stable presence in Massachusetts, ranking between 27th and 31st over the four months, which indicates a consistent consumer base. The brand's performance in Washington has been more impressive, where they have consistently ranked around 11th to 13th place, reflecting strong brand loyalty and market share. However, despite this steady ranking, there has been a gradual decline in sales figures, suggesting potential challenges in maintaining growth momentum. This contrast between ranking stability and sales decline could point to market saturation or increased competition in the edibles segment.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Marmas has shown a dynamic trajectory in its rankings and sales over the summer of 2025. Marmas improved its rank from 44th in May to 35th in June, indicating a significant boost in market presence, although it experienced a slight dip to 41st in July before rebounding to 35th in August. This fluctuation contrasts with Timeless, which consistently improved its rank from 36th in May to 33rd in August, suggesting a steady growth pattern. Meanwhile, Mozey Extracts experienced a drop from 25th in June to 38th in July and August, highlighting potential volatility. On The Rocks made a notable leap from 60th in June to 37th in August, reflecting a significant market penetration. Marmas' sales trajectory mirrors its rank changes, with a notable increase in August, surpassing its June performance, while Generic AF faced a decline in sales from May to June but showed recovery in August. These insights suggest that while Marmas is on a positive trend, it faces stiff competition from brands like Timeless and On The Rocks, which are also gaining traction in the Illinois vapor pen market.
Notable Products
In August 2025, the Mango Distillate Cartridge (0.5g) emerged as the top-performing product for Marmas, climbing from its previous fifth place in June to secure the number one spot with sales reaching 3005. The Lemon Distillate Cartridge (0.5g) followed closely in second place, marking its first appearance in the rankings. The Blueberry Distillate Cartridge (0.5g) maintained a strong presence, moving from fifth in July to third in August. The Peach Distillate Cartridge (0.5g) dropped slightly from its top position in July to fourth in August. Meanwhile, the Tranqility - CBD:THC 4:1 Huckleberry Marmalade Candy Bites 10-Pack slid from second in July to fifth in August, reflecting a steady decline over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
