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Oct-2025
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has demonstrated varied performance across different categories in California. In the Tincture & Sublingual category, the brand has experienced a slight decline in rankings, moving from 14th in July to 17th by October. This trend may indicate increased competition or shifts in consumer preferences within this category. Despite this movement, C.A.D. has maintained a consistent presence in the top 20, suggesting a resilient market position. The sales figures for October show a recovery from the previous month, which could be a sign of strategic adjustments or seasonal demand changes.
In contrast, C.A.D. has shown stability in the Topical category in California. The brand has consistently remained in the 4th or 5th position from July through October, highlighting its strong foothold in this segment. This steady performance could be attributed to a loyal customer base or effective product differentiation. The sales for this category have seen minor fluctuations, yet they remain robust, indicating sustained consumer interest. Notably, the absence of rankings for other states or categories implies that C.A.D. might not have a significant presence outside California or within other product categories, which could be a potential area for growth or concern.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) has experienced notable fluctuations in its ranking over recent months. While maintaining a strong presence, C.A.D. saw its rank change from 4th in July 2025 to 5th in both August and October, with a brief return to 4th in September. This shift highlights the dynamic nature of the market, where brands like Sweet ReLeaf (CA) and Liquid Flower have shown competitive resilience, with Liquid Flower notably climbing from 6th to 4th place by October. Despite these changes, C.A.D. remains a key player, with its sales figures indicating a consistent demand, though slightly lower than top competitors such as Buddies, which has consistently held the 3rd position. As the market evolves, C.A.D.'s ability to adapt and innovate will be crucial in maintaining and potentially improving its standing against these formidable competitors.
Notable Products
In October 2025, Carter's Aromatherapy Designs (C.A.D.) saw the CBD/THC 2:1 Rasta Pain Cream continue its reign as the top-performing product, maintaining its number one rank for four consecutive months despite a decrease in sales to 189 units. The CBD:THC 2:1 Mimosa Cream held steady in second place, reflecting consistent consumer preference since August. Tranquility Tincture climbed back to third place after being unranked in September, showing a resilient sales performance with 141 units sold. New to the top five, CBD/THC 2:1 Nana's Unscented Greaze debuted at fourth place, indicating a strong market entry. Original Green Cream rounded out the top five, marking its first appearance in the rankings this year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
