Market Insights Snapshot
Looking at the performance of Carter's Aromatherapy Designs (C.A.D.) in the Tincture & Sublingual category, we see some fluctuation in their market ranking in California. They were not included in the top 20 brands in August, September, and October 2023, indicating a room for improvement in their market positioning. However, by November, they had improved their ranking to 22nd. This upward trend suggests that the brand may be gaining traction in this category. The sales for this period also reflect this trend, with an increase noted from August to November.
On the other hand, C.A.D.'s performance in the Topical category has been more consistent, maintaining a position within the top 10 brands in California. Their ranking fluctuated slightly between 7th and 9th place from August to September, but they managed to secure the 6th position in October before settling back at 7th in November. This consistent performance in the top 10 indicates a strong presence in the Topical category. The sales data for this period also shows a general consistency, with a slight peak in October. This could suggest a steady demand for their topical products within this market.
In the California Topical category, Carter's Aromatherapy Designs (C.A.D.) has shown a fluctuating performance in terms of ranking from August to November 2023. In August, C.A.D. was ranked 7th, dropped to 9th in September, improved to 6th in October, and then slightly dropped to 7th in November. This indicates a competitive market with significant month-to-month changes. Among the competitors, Liquid Flower consistently outperformed C.A.D., maintaining a higher rank and sales throughout the period. On the other hand, High Desert Pure and OM showed similar fluctuations in rank, but generally stayed below C.A.D. in sales. Care By Design started off stronger than C.A.D. in August but saw a decline in both rank and sales over the period, indicating a potential opportunity for C.A.D. to capitalize on.
In November 2023, the top-performing product from Carter's Aromatherapy Designs (C.A.D.) was the 'CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz)', which saw an increase in sales to 314 units. This product maintained a steady performance, ranking second in the previous three months. The 'Original Green Cream (201mg CBD, 22mg THC)' moved up to the second position in November, with sales of 239 units, showing a consistent rise from August. Interestingly, the 'CBD/THC 2:1 Nana's Unscented Greaze (108mg CBD, 68mg THC)' made a strong debut in the third position with 210 units sold. However, the 'CBD:THC 2:1 Mimosa Cream (215mg CBD, 130mg THC, 1.9oz)', which was the top performer in August, September, and October, fell to third place in November.