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Aug-2025
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has shown varied performance across different categories and states, reflecting both challenges and opportunities in its market positioning. In California, the brand's performance in the Tincture & Sublingual category has experienced a slight decline, moving from a rank of 14 in May to 17 by August 2025. This downward trend is mirrored in their sales figures, which have decreased consistently over the months, indicating potential competitive pressures or shifts in consumer preferences. However, the brand maintained a relatively stable position in the Topical category, holding the 4th rank from May through July before dropping to 5th in August. This suggests that while C.A.D. faces challenges in some areas, they continue to hold a strong presence in others.
It is noteworthy that C.A.D. did not appear in the top 30 brands for other categories or states, which could be interpreted as a significant limitation in their market reach. This absence highlights the potential areas for growth and expansion that the brand might explore to enhance its footprint. The stability in the Topical category in California suggests a loyal customer base or effective product differentiation, which could be leveraged to improve performance in other categories or regions. Understanding these dynamics is crucial for stakeholders looking to capitalize on C.A.D.'s strengths and address its weaknesses in a competitive landscape.
Competitive Landscape
In the competitive landscape of the Topical category in California, Carter's Aromatherapy Designs (C.A.D.) has experienced notable shifts in rank and sales over the past few months. While maintaining a strong position, C.A.D. saw a slight decline in rank from 4th to 5th place between July and August 2025. This change coincides with a consistent decrease in sales figures, indicating a potential need for strategic adjustments to regain momentum. In contrast, Sweet ReLeaf (CA) improved its rank from 5th to 4th place, suggesting a competitive edge that C.A.D. might need to address. Meanwhile, Buddies has maintained a steady 3rd place position throughout this period, showcasing a stable market presence that could serve as a benchmark for C.A.D.'s strategic planning. The data highlights the dynamic nature of the market and underscores the importance for C.A.D. to innovate and adapt to maintain its competitive standing.
Notable Products
In August 2025, the CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) maintained its position as the top-performing product for Carter's Aromatherapy Designs (C.A.D.), with sales reaching 309 units. The CBD:THC 2:1 Mimosa Cream (215mg CBD, 130mg THC, 1.9oz) showed significant improvement, climbing from fourth place in July to second place in August, with sales of 301 units. The Tranquility Tincture (1000mg THC, 2mg CBD, 29ml) remained steady in third place, despite a decline in sales from previous months. Nana's Woo Woo Tincture (7.5mg CBD, 221.7mg THC) also maintained its ranking at fourth place, while the CBD/THC Elevation Tincture (1150mg CBD, 40mg THC) dropped one position to fifth. Overall, the topicals category showed strong performance, with notable shifts in rankings and sales figures for the tinctures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
