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Nov-2025
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has shown consistent performance in the California market, particularly in the Topical category. Over the last few months, the brand has maintained a strong position, ranking consistently at 5th place. This stability suggests a solid customer base and a well-received product line. In contrast, their performance in the Tincture & Sublingual category has been less dynamic, holding steady at 17th place from August through November. This stagnation might indicate challenges in differentiating their products from competitors or a need for innovation to climb higher in the rankings.
While C.A.D. has been a top contender in California's Topical category, their absence from the top 30 in other states or provinces might be seen as a missed opportunity for expansion. The brand's ability to secure a 4th place ranking in September within the California Topical market, followed by a return to 5th, highlights a competitive environment where even slight changes can impact rankings. Such insights could suggest potential areas for strategic growth, especially in regions where they have not yet made a significant impact. This data underscores the importance of both maintaining strong positions in existing markets and exploring new opportunities for broader brand presence.
Competitive Landscape
In the competitive landscape of the California topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) has maintained a consistent presence, ranking 5th from August to November 2025. Despite a slight dip in September, where it briefly climbed to 4th place, C.A.D. has shown resilience against competitors like Sweet ReLeaf (CA), which fluctuated between 4th and 5th place during the same period. Notably, Buddies has consistently held the 3rd position, indicating a significant lead in sales over C.A.D. Meanwhile, Care By Design and Liquid Flower have maintained their ranks at 7th and 6th, respectively, suggesting that C.A.D. is positioned well within the mid-tier of the market. The data reflects C.A.D.'s stable performance and potential for growth if they can capitalize on the slight fluctuations of their immediate competitors.
Notable Products
In November 2025, the top-performing product from Carter's Aromatherapy Designs (C.A.D.) was the CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) in the Topical category, maintaining its first-place rank for four consecutive months with sales of 266 units. The CBD/THC Relaxation Tincture (13.6mg CBD, 530mg THC) rose to the second position from its previous rank of third in September 2025, indicating increased popularity. The CBD/THC Everyday Tincture (200mg CBD, 4.4mg THC, 1oz) entered the rankings for the first time, securing the third position. The CBN/THC 1:1 Nana's Nighttime CBN Tincture (220mg CBN, 220mg THC) improved its standing to fourth place from fifth in September 2025. The CBD:THC 2:1 Mimosa Cream (215mg CBD, 130mg THC, 1.9oz) experienced a notable drop from second to fifth place, reflecting a significant decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
