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May-2026
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Carter's Aromatherapy Designs (C.A.D.) concentrated 64.03% of sales in Topical with a month-over-month rise of 8.72% but a year-over-year decline of 29.78%, while Tincture & Sublingual fell to a 35.07% share with a 19.08% month-over-month drop and a 49.29% year-over-year contraction; Capsules remained marginal at 0.89% share despite an 8.54% month-over-month uptick and a 79.96% year-over-year drop. Average prices diverged by category, with Topical at $46.76 versus Tincture & Sublingual at $28.86, alongside a brand-level average price change of 1.75% year-over-year and total brand sales down 39.33% year-over-year. These shifts imply a consolidation around higher-priced Topical as the comparatively weaker Tincture & Sublingual segment retreats, concentrating revenue risk in one category even as near-term momentum improves there.
The brand’s Topical rank at 6 in California positions Carter's Aromatherapy Designs (C.A.D.) closer to the upper tier, aided by an 8.72% month-over-month lift in Topical share and volume against a concurrent 19.08% month-over-month contraction in Tincture & Sublingual; however, the 29.78% Topical year-over-year decline combined with a 49.29% year-over-year fall in Tincture & Sublingual signals ongoing erosion of the broader base. With Topical commanding 64.03% share and the portfolio tail (Capsules at 0.89% share) failing to offset a 39.33% brand sales year-over-year decline, the near-term positioning skews toward defending and monetizing Topical’s price premium rather than pursuing breadth, implying that sustaining a rank of 6 will depend on stabilizing Tincture & Sublingual or further reallocating to the higher-priced Topical.
Competitive Landscape
Carter's Aromatherapy Designs (C.A.D.) ranks #6 in CA Topical in May 2026, down 2 positions year over year from #4, and flat versus February 2026 at #6; the brand’s peak of #4 in January 2026 now sits two spots above its current standing, indicating a slippage rather than a temporary blip. Competitive positioning tightened as Liquid Flower moved up from #6 to #4 with 62.19% YoY sales growth while Papa & Barkley held #1 despite a 10.94% YoY sales decline, and Mary's Medicinals stayed at #2 with a 31.81% YoY sales drop; meanwhile, Buddies maintained #3 alongside 32.96% YoY growth. The pattern implies Carter's Aromatherapy Designs (C.A.D.) is losing relative momentum as faster-rising peers climb ranks even while some incumbents contract, signaling the need to counter rank erosion driven by competitors’ double-digit growth and rank gains.
Notable Products
Tranquility Tincture (1000mg THC, 2mg CBD, 29ml) posted the steepest decline at -49.5% MoM while dropping to rank 6, contrasted by CBD/THC Uplift Tincture (330mg CBD, 14.5mg THC, 29ml) jumping +88.2% MoM into rank 4. CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) held rank 1 with a -1.8% MoM dip, and four of the top ten are Tincture & Sublingual SKUs despite two double-digit tincture contractions of -40.3% and -24.3% in the lower ranks. The category mix shows tinctures concentrating momentum at the top while volatility deepens in mid-pack spots, implying Carter's Aromatherapy Designs (C.A.D.) is pivoting toward fewer, faster-moving tincture leaders while legacy formulas get deprioritized.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
