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Sep-2025
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has demonstrated varied performance across different product categories and states, showing both strengths and areas for improvement. In California, the brand's presence in the Tincture & Sublingual category has seen a downward trend, slipping from 14th place in June 2025 to 17th by September 2025. This decline in ranking is accompanied by a consistent decrease in sales over the months, indicating potential challenges in maintaining consumer interest or facing increased competition. Conversely, in the Topical category within California, C.A.D. maintained a relatively stable position, ranking 4th in June, July, and September, with a slight dip to 5th in August. Despite fluctuations in sales figures, this stability suggests a strong foothold in the Topical market.
The brand's performance across these categories highlights the dynamic nature of consumer preferences and market competition. While the Tincture & Sublingual category faces challenges, the Topical category's resilience in rankings points to a solid brand reputation and customer loyalty in that segment. However, the absence of C.A.D. from the top 30 rankings in other states or provinces could indicate limited market penetration or brand recognition beyond California. This gap presents both a challenge and an opportunity for C.A.D. to expand its reach and adapt strategies that have proven successful in the Topical category to other regions and product lines. The data underscores the importance of strategic focus and adaptation to maintain and grow market presence across different segments and geographic areas.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) has experienced some fluctuations in its ranking over the past few months, reflecting the dynamic nature of this sector. While maintaining a steady position at rank 4 in June and July 2025, C.A.D. saw a slight dip to rank 5 in August, only to recover back to rank 4 in September. This movement indicates a resilient brand presence amidst strong competition. Notably, Mary's Medicinals consistently holds the top position, demonstrating a significant lead in market share. Meanwhile, Buddies maintains a solid rank 3, showing stable performance. The brief dip in C.A.D.'s ranking coincides with a decrease in sales, suggesting potential areas for strategic improvement to regain and sustain higher rankings. Additionally, Sweet ReLeaf (CA) presents close competition, occasionally swapping ranks with C.A.D., which highlights the competitive pressure within the mid-tier segment of this market.
Notable Products
In September 2025, the top-performing product from Carter's Aromatherapy Designs (C.A.D.) was the CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) in the Topical category, maintaining its number one rank for the fourth consecutive month with sales of 279 units. The CBD:THC 2:1 Mimosa Cream (215mg CBD, 130mg THC, 1.9oz), also in the Topical category, held its second-place position from August, showing consistent performance. The CBD/THC Relaxation Tincture (13.6mg CBD, 530mg THC) climbed to third place, despite not being ranked in August, with a sales figure of 207 units. The CBN/THC 1:1 Nana's Nighttime CBN Tincture (220mg CBN, 220mg THC) re-entered the rankings at fourth place after not being ranked in August, though it had been third in July. Finally, the CBD/THC Everyday Tincture (200mg CBD, 4.4mg THC, 1oz) appeared in the rankings for the first time at fifth place, indicating a positive reception in the Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
