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Apr-2025
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Overview
Market Insights Snapshot
Carter's Aromatherapy Designs (C.A.D.) has shown consistent performance in the California market, particularly in the Tincture & Sublingual category, where the brand has maintained a steady rank of 12th from January through April 2025. This consistency indicates a stable consumer base and effective brand positioning within this category. Despite a slight dip in sales in March, the brand experienced a rebound in April, suggesting potential seasonal influences or successful promotional strategies that month. In contrast, the Topical category has been a stronghold for C.A.D., consistently ranking 4th over the same period, which highlights the brand's strength and popularity in this specific product line.
It is noteworthy that in both categories, C.A.D. has managed to sustain its rankings within the top 15, a testament to its competitive edge in California. However, the absence of any rankings outside of California suggests that the brand either does not operate in other states or has not yet broken into the top 30 in other markets. This could be seen as a limitation in their geographic reach or market penetration. The sales trends in the Tincture & Sublingual category, particularly the recovery in April, might indicate an opportunity for growth or expansion strategies in other states where similar consumer behavior could be anticipated.
Competitive Landscape
In the competitive landscape of California's topical cannabis market, Carter's Aromatherapy Designs (C.A.D.) consistently holds the fourth rank from January to April 2025, indicating a stable position amidst its competitors. Despite a slight decline in sales from January to February, C.A.D. managed to recover in March before experiencing another slight dip in April. This stability in rank suggests a strong brand presence, though it faces stiff competition from brands like Mary's Medicinals, which consistently ranks second with significantly higher sales. Meanwhile, Buddies maintains a steady third rank, also outperforming C.A.D. in sales. Sweet ReLeaf (CA) trails behind C.A.D. in fifth place, indicating that while C.A.D. is not leading the market, it remains competitive among the top brands. The data suggests a need for strategic marketing efforts to boost sales and potentially climb the ranks in this highly competitive market.
Notable Products
In April 2025, the top-performing product from Carter's Aromatherapy Designs (C.A.D.) was the CBD/THC 2:1 Rasta Pain Cream (1000mg CBD, 500mg THC, 2oz) in the Topical category, climbing to the number one rank with sales of 355 units. The Tranquility Tincture (1000mg THC, 29ml) in the Tincture & Sublingual category dropped to the second position after consistently holding the top spot in the previous three months. The CBD/THC Elevation Tincture (1150mg CBD, 40mg THC) showed significant improvement, moving up to third place from fifth in March. Meanwhile, the CBD:THC 2:1 Mimosa Cream (215mg CBD, 130mg THC, 1.9oz) maintained a steady fourth position since February. The newly ranked CBD:THC Everyday Tincture (125mg CBD, 14mg THC) made its debut in the top five, securing the fifth spot in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
