.svg){kind=small}
Mar-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive cannabis market, Buddies has shown a notable presence across various categories and states, with a particularly strong performance in the Oregon and California markets. In Oregon, their Vapor Pens category has maintained the number 1 ranking from December 2023 through March 2024, showcasing their dominance in this segment with sales reaching up to 2,469,538 in January 2024. This consistent top performance indicates a solid consumer preference and brand reliability in the vapor pen category. However, in the Pre-Roll category within the same state, Buddies experienced a significant drop, moving from rank 45 in December 2023 to rank 81 in March 2024, suggesting challenges in maintaining their market share against competitors in this category.
California presents a mixed bag for Buddies, with the brand holding steady ranks in the Capsules and Topical categories, maintaining positions 6 and 3 respectively from December 2023 to March 2024. This stability is a good indicator of the brand's strong foothold and consistent consumer demand in these segments. On the other hand, the Concentrates and Edible categories show fluctuating ranks, with a noticeable drop in the Edible category from rank 58 in December 2023 to rank 52 in March 2024, despite an initial improvement. This volatility highlights potential areas for growth and the need for strategic focus to enhance their market position. The entry into the Colorado market's Vapor Pens category at rank 96 in February 2024 also points to Buddies' efforts to expand their footprint, albeit with a modest start in this new market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Oregon, Buddies has maintained its leading position from December 2023 through March 2024, consistently outperforming its closest competitors. Despite fluctuations in sales, Buddies has remained the top brand, with Entourage Cannabis / CBDiscovery holding steady in second place. Notably, Entourage Cannabis / CBDiscovery has seen a continuous increase in sales, closing the gap with Buddies, especially from February to March 2024. Meanwhile, White Label Extracts, another significant competitor, has improved its rank from fourth to third place during this period, indicating a competitive shift within the top ranks. This dynamic suggests that while Buddies leads in sales and rank, the gap between the top contenders is narrowing, highlighting a competitive market where shifts in consumer preference or product offerings could impact future rankings and sales trajectories.
Notable Products
In March 2024, Buddies saw the Raspberry Distillate Cartridge (1g) lead their sales, marking a significant rise to the top spot from its fifth position in February, with sales figures reaching 5020 units. Following closely, the Lime Sorbet Flavored Distillate Cartridge (1g) maintained a strong presence, dropping slightly to second place from not being ranked in February, showcasing its consistent popularity. The Vanilla Cake Distillate Cartridge (1g) experienced a notable shift, descending from the top rank in February to third in March, indicating a shift in consumer preferences. The Grape Distillate Cartridge (1g) held steady, moving from third to fourth, while the Apple Jack Flavored Distillate Cartridge (1g) remained in the fifth position, consistently appealing to its customer base. These rankings highlight dynamic consumer trends within the Buddies brand, with the Raspberry Distillate Cartridge (1g) emerging as the standout product for March 2024.
Top Selling Cannabis Brands
