Trend
Decline
Oct-2023 Sales
$1M+
Product Count
788
Updated
11/1/2023
Markets

Buddies

Buddies is a well-established West Coast cannabis brand based out of California, underpinned by over 20 years of cultivation and processing experience. Recognized for its commitment to quality and consistency, the brand provides a genuine cannabis experience, deeply rooted to the core elements of the plant. It's particularly known for its patented process of reintroducing 100% cannabis-derived terpenes into its cannabis oil distillates.
Buddies Historical Sales by Category

Market Insights Snapshot

In California, Buddies has seen some interesting trends across various categories. In the Capsules category, they have consistently maintained a spot within the top 10 brands, even managing to improve their ranking from 6th to 5th between September and October 2023. The Topical category is where Buddies truly shines, consistently holding the 3rd spot. However, their performance in the Concentrates and Vapor Pens categories has been less stellar, with rankings fluctuating outside the top 20. Particularly in the Vapor Pens category, their ranking slipped from 16th to 21st over the observed period.

Turning our attention to Oregon, Buddies has shown impressive performance in the Vapor Pens and Concentrates categories, securing the 1st and 7th spots respectively in October 2023. It's worth noting that their ranking in the Edible category dropped off the top 20 list in October, indicating room for improvement. In Colorado, Buddies' presence is only felt in the Vapor Pens category, with rankings fluctuating around the 90th position, pointing to a need for stronger market penetration. Lastly, in Washington, Buddies maintains a position in the top 25 for Vapor Pens, although there has been a slight dip in ranking from 18th to 23rd between July and October 2023.

Oct-2023 Rank
Capsules
Concentrates
Edible
Tincture & Sublingual
Topical
Vapor Pens
Pre-Roll
5
23
54
20
3
21
87
7
10
1
64
23

Competitive Landscape

In the Vapor Pens category in Oregon, Buddies has consistently held the top rank from July to October 2023, indicating a strong market presence and consumer preference. However, competition is stiff with Entourage Cannabis / CBDiscovery and Select consistently trailing at second and third ranks respectively. While Buddies has maintained a lead in sales, the gap between Buddies and its competitors has seen some fluctuations. Notably, the sales difference between Buddies and Entourage Cannabis / CBDiscovery has slightly decreased, hinting at a potential challenge to Buddies' dominance. On the other hand, the sales gap between Buddies and Select has slightly increased, suggesting a solidifying lead over this competitor. These trends underscore the dynamic nature of the Vapor Pens market in Oregon and the need for Buddies to continue innovating and engaging its consumer base to maintain its top position.

Buddies market ranking for OR Vapor Pens

Notable Products

In October 2023, the top-performing product from Buddies was the Lime Sorbet Distillate Cartridge (1g) with sales peaking at 5940 units. It climbed from the third position in the previous months to secure the top spot. The second best-seller was the Grape Distillate Cartridge (1g), which improved its ranking from fifth in September to second in October, closely following the leader with 5600 units sold. The Raspberry Distillate Cartridge (1g) and Apple Jack Distillate Cartridge (1g) secured the third and fourth ranks respectively, while the Blueberry Distillate Cartridge (1g) entered the top five for the first time in October. This analysis indicates a dynamic and competitive market for Vapor Pens in the Buddies product line.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Lime Sorbet Distillate Cartridge (1g)
Vapor Pens
3
4
3
1
Grape Distillate Cartridge (1g)
Vapor Pens
>5
3
5
2
Raspberry Distillate Cartridge (1g)
Vapor Pens
4
>5
2
3
Apple Jack Distillate Cartridge (1g)
Vapor Pens
>5
>5
4
4
Blueberry Distillate Cartridge (1g)
Vapor Pens
>5
>5
>5
5
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