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Apr-2025
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Overview
Market Insights Snapshot
In California, Buddies has shown a consistent performance in the Capsules category, maintaining a solid 6th place ranking from January through April 2025. This stability suggests a strong foothold in this segment. Meanwhile, their performance in the Concentrates category has been more dynamic, with a notable improvement from 35th place in January to 22nd place by April, indicating a positive trend and potential growth in market share. However, in the Vapor Pens category, Buddies experienced some fluctuations, starting and ending at 26th place, but dropping to 29th in February, suggesting some volatility in consumer demand or competitive pressures. The Topical category remains a stronghold for Buddies, consistently holding the 3rd position, showcasing their dominance and possibly a loyal customer base in this niche market.
In Oregon, Buddies has maintained a strong presence in the Vapor Pens category, consistently holding the 2nd rank throughout the first four months of 2025, which highlights their popularity and possibly a leading position in this segment. However, their performance in the Concentrates category shows a slight decline, dropping from 9th place to 11th by April, which might indicate increased competition or shifting consumer preferences. In Washington, Buddies has maintained a steady ranking in the Vapor Pens category, holding the 14th place in January, March, and April, with a slight dip to 16th in February. This stability suggests a consistent demand for their products in this category, although it also indicates limited upward movement in the rankings, which could be a point of concern for future growth.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Buddies consistently maintained its position as the second-ranked brand from January to April 2025. Despite its stable rank, Buddies faced a notable decline in sales, particularly in April, where sales dropped significantly compared to previous months. This contrasts with the top-ranked Entourage Cannabis / CBDiscovery, which not only held the number one spot consistently but also experienced an upward trend in sales. Meanwhile, Mule Extracts showed a dynamic shift in rankings, moving from fifth to third place by April, indicating a potential threat to Buddies' position if this trend continues. White Label Extracts (OR) also fluctuated in rank but remained a consistent competitor within the top five. These dynamics suggest that while Buddies holds a strong position, it may need to address its sales decline to maintain its competitive edge in the Oregon vapor pen market.
Notable Products
In April 2025, Buddies' Raspberry Distillate Cartridge (1g) maintained its top position in the Vapor Pens category, although its sales decreased to 4137 units. The Vanilla Cake Flavored Distillate Cartridge (1g) climbed to the second spot with a notable rise from its third-place position in March. The Apricot Distillate Cartridge (1g) made an impressive debut, securing the fourth rank. Lime Sorbet Flavored Distillate Cartridge (1g) slipped to fifth place from its second position in March. The CBD/THC 1:1 Fire & Ice Sore Muscle Relief Roll-On (250mg CBD, 250mg THC, 3oz) entered the Topical category rankings for the first time, achieving third place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
