.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Buddies has shown a consistent performance in various categories across different states, with notable trends in California. In the Capsules category, Buddies maintained a steady 6th rank from May to August 2024, despite fluctuations in sales figures, which saw a dip in June but recovered slightly by August. However, in the Concentrates category, Buddies experienced significant movement, starting at 31st in May, dropping out of the top 30 in June, and then climbing back to 29th by August. This indicates a volatile but potentially improving position in the market. Their performance in Vapor Pens also showed a downward trend, slipping from 24th in May to 29th in August, which suggests challenges in maintaining a competitive edge in this category.
In Oregon, Buddies demonstrated strong dominance in the Vapor Pens category, holding the top rank consistently from June to August 2024. This is a significant achievement, especially considering the substantial increase in sales from June to August. Conversely, their position in the Concentrates category remained stable at 12th, indicating a steady but less dominant presence. In Washington, Buddies' performance in the Vapor Pens category showed a slight decline, moving from 15th in May to 18th in August. This suggests potential areas for improvement or increased competition in the market. Overall, Buddies exhibits strong regional performances with some areas needing strategic focus to enhance their market position.
Competitive Landscape
In the Oregon Vapor Pens category, Buddies has demonstrated a strong and consistent performance, maintaining the top rank from June to August 2024. This stability in ranking suggests a solid customer base and effective market strategies. Notably, Buddies has outperformed competitors such as Hellavated and FRESHY, which have shown more fluctuation in their rankings. For instance, Hellavated moved from 7th in May to 2nd in July but then dropped to 3rd in August, while FRESHY climbed steadily from 6th in May to 2nd in August. The upward trends of Hellavated and FRESHY indicate increasing competition, but Buddies' ability to maintain its top position suggests a strong brand loyalty and effective market penetration. This competitive landscape highlights the importance for Buddies to continue innovating and reinforcing its market presence to sustain its leading position.
Notable Products
In August 2024, the top-performing product from Buddies was Lime Sorbet Flavored Distillate Cartridge (1g) in the Vapor Pens category, ranking first with sales of 8,833 units. Melon Gum Distillate Cartridge (1g) followed closely, securing the second position. Raspberry Distillate Cartridge (1g) experienced a drop from its consistent first place in previous months to third place in August. Apricot Distillate Cartridge (1g) made its debut in the fourth position. Apple Jack Distillate Cartridge (1g) rounded out the top five, maintaining its fifth place ranking from May and reappearing after not being ranked in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
