Jun-2024
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Overview
Market Insights Snapshot
Buddies has shown a mixed performance across different states and categories over the past few months. In California, the brand has maintained a consistent ranking of 6th place in the Capsules category from March through June 2024, despite some fluctuations in sales figures. Their performance in the Topical category has also been stable, holding the 3rd position consistently. However, Buddies' ranking in the Concentrates category has seen some volatility, moving from 45th in March to 30th in May, and then dropping back to 41st in June. This inconsistency suggests that while Buddies is a strong player in certain categories, they face challenges in maintaining their position in others.
In Oregon, Buddies has performed exceptionally well in the Vapor Pens category, holding the top position in both March and June 2024, although they briefly dropped to 2nd place in April and May. This indicates a strong market presence and consumer preference in this category. Their performance in the Concentrates category in Oregon has also been noteworthy, improving from 13th place in March to 9th place in June. In contrast, Buddies' ranking in the Vapor Pens category in Washington has been less impressive, fluctuating between 15th and 17th place over the same period. This variation highlights the brand's differing levels of success across states and categories, suggesting room for strategic adjustments to bolster their market presence.
Competitive Landscape
In the Oregon Vapor Pens category, Buddies has experienced notable fluctuations in its ranking over the past few months. Despite a strong start in March 2024, where Buddies held the top position, it slipped to second place in April and May, only to reclaim the number one spot in June. This dynamic competition is primarily influenced by Entourage Cannabis / CBDiscovery, which consistently performed well, holding the top rank in April and May before dropping to second in June. Meanwhile, White Label Extracts has maintained a steady third place throughout this period. The competitive landscape indicates that while Buddies has a strong presence, it faces significant challenges from other leading brands, necessitating strategic adjustments to maintain and enhance its market position. For more detailed insights and trends, customers are encouraged to explore advanced data offerings.
Notable Products
In June 2024, the top-performing product from Buddies was the Raspberry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking with a notable sales figure of 5938 units. The Grape Distillate Cartridge (1g) secured the second position, consistent with its rank from May 2024. The Lime Sorbet Flavored Distillate Cartridge (1g) improved its ranking, moving up to third place from fifth in the previous two months. The Melon Gum Distillate Cartridge (1g) held steady in fourth place, showing a slight decline from its second-place rank in April 2024. Newly ranked, the Pineapple Distillate Cartridge (1g) debuted at the fifth position in June 2024.