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Jul-2025
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Overview
Market Insights Snapshot
In examining Buddies' performance across various categories and states, the brand exhibits a mixed trajectory. In California, Buddies maintains a steady presence in the Capsules category, consistently holding the 6th position from April to July 2025. However, their performance in Concentrates shows a decline, dropping out of the top 30 by July 2025, indicating potential challenges in maintaining competitiveness in this category. In the Vapor Pens category, Buddies experienced a slight rebound in July after fluctuating between ranks 26 and 30, suggesting some volatility in their market position. Conversely, Buddies consistently ranks 3rd in the Topical category, highlighting a strong and stable market presence.
In Oregon, Buddies demonstrates a robust performance in the Vapor Pens category, consistently holding the 2nd position throughout the observed months, indicating a strong foothold in this market. Their performance in Concentrates also shows significant improvement, climbing from the 11th position in April to 5th by July 2025, reflecting a positive growth trend. Meanwhile, in Washington, Buddies' presence in the Vapor Pens category shows a gradual decline from the 13th to the 15th position, suggesting possible competitive pressures or shifts in consumer preferences impacting their market share. These dynamics across states and categories illustrate Buddies' varying levels of success and challenges in different markets.
Competitive Landscape
In the Oregon vapor pens category, Buddies has consistently maintained its position as the second-ranked brand from April to July 2025, showcasing its steady performance in a competitive market. Despite being consistently outperformed by Entourage Cannabis / CBDiscovery, which holds the top spot, Buddies has shown a positive sales trajectory, with sales figures increasing each month. This upward trend indicates growing consumer preference and market penetration. Meanwhile, Mule Extracts experienced fluctuations in rank, dropping to sixth place in May before recovering to fourth, suggesting potential volatility in their market strategy or consumer base. Additionally, FRESHY has made notable gains, climbing from sixth to third place by July, which could signal a rising competitor for Buddies. These dynamics highlight Buddies' stable position but also underscore the importance of strategic initiatives to fend off emerging competitors and potentially challenge the leading brand.
Notable Products
In July 2025, Buddies' top-performing product was the Watermelon Kush Flavored Distillate Cartridge in the Vapor Pens category, securing the number one rank with sales of 3995 units. The Grape Ape Flavors Distillate Cartridge, also in Vapor Pens, slipped to the second position from its top rank in June. Cherry Pie Distillate Cartridge climbed to the third position, improving from its fifth place in June. The Apple Fritter Live Resin Distillate Cartridge saw a re-entry into the rankings at fourth place after being unranked in June. The CBD/THC 1:1 Fire & Ice Sore Muscle Relief Roll-On maintained a consistent presence, ranking fifth after a brief absence in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
