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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Buddies concentrated 75.23% of May 2026 sales in Vapor Pens, where year-over-year growth reached 25.80% and month-over-month growth hit 20.12%, while the category’s average price sat at $20.45 alongside a brand-wide average price change of 0.17% YoY. Concentrates expanded to 11.33% share with 54.86% YoY growth but only 0.93% MoM, contrasting with Capsules at 6.81% share posting -18.58% YoY and -8.50% MoM. Topical held 4.52% share with 28.43% YoY but slipped -2.38% MoM, and Pre-Roll’s small 1.15% share rose 33.13% MoM against 4.46% YoY. This mix indicates Buddies is leaning further into its Vapor Pens core while selectively extending into Concentrates, with underperformance in Capsules counterbalancing gains, implying a portfolio that is deepening around inhalables rather than broadening evenly across form factors.
Holding rank 1 in Vapor Pens in Oregon while Vapor Pens grew 20.12% MoM and 25.80% YoY positions Buddies to defend premium inhalable share, as Capsules contracted -8.50% MoM and -18.58% YoY and Topical slipped -2.38% MoM despite 28.43% YoY. The 33.13% MoM lift in Pre-Roll against a modest 4.46% YoY, plus a 31.41% MoM rebound in Flower amid a -60.74% YoY decline, suggests trial or promo-driven spikes rather than durable mix shifts. The implication is that Buddies’ near-term pricing and merchandising should prioritize sustaining the Vapor Pens leadership while using Concentrates’ 54.86% YoY momentum to create a two-pillar inhalables strategy, with Capsules deprioritized until trajectory stabilizes.
Competitive Landscape
Buddies ranks #1 in OR Vapor Pens in May 2026, up 1 position year over year from #2, and holding #1 versus three months ago; meanwhile, FRESHY sits at #2 after rising 5 spots from #7 year over year with 78.5% sales growth, while Entourage Cannabis / CBDiscovery slipped 2 positions from #1 to #3 alongside a 27.8% sales decline. Compared with three-month stability at #1 and a peak at #1 in May 2026, Buddies faces a faster climber in FRESHY (+5 ranks YoY) and a retreat from Entourage Cannabis / CBDiscovery (-2 ranks YoY), implying Buddies’ current leadership is secure in the near term but increasingly tested by accelerating momentum directly below it.
Notable Products
Blue Ox Distillate Cartridge (1g) set the tone in May 2026 with a month-over-month jump of 74.1% and a move to rank 1, while Grape Ape Distillate Cartridge (1g) added 19.3% to hold rank 2 and Pink Lemonade Flavored Distillate Cartridge (1g) climbed 18.5% at rank 8. With four of the top five and nine of the top ten coming from Vapor Pens cartridges and disposables, and only minor declines like Blueberry Muffin Distillate Cartridge (1g) at -1.6% in rank 5 alongside Strawberry Cough Flavored Distillate Cartridge (1g) at -1.3% in rank 9, the mix points to a strategy consolidating share in flavored 1g pen formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
