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Oct-2025
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Overview
Market Insights Snapshot
Buddies has shown varied performance across different categories and states, with notable stability and growth in some areas. In California, Buddies has maintained a consistent top 5 position in the Capsules category from July to October 2025, reflecting a steady demand. On the other hand, their performance in the Concentrates category fluctuated, with a slight dip in October, dropping to the 34th position. This suggests potential challenges in maintaining a competitive edge in this category. Meanwhile, Buddies has consistently ranked 3rd in the Topical category, indicating strong market presence and consumer preference. In Vapor Pens, they oscillated around the 30th position, highlighting a competitive market landscape where maintaining rank requires strategic efforts.
In Oregon, Buddies has shown remarkable consistency in the Vapor Pens category, holding a solid 2nd place from July to October 2025. This suggests a strong brand loyalty and product acceptance among consumers in this state. Their performance in Concentrates, however, saw some fluctuation, starting at 10th in July, improving to 7th in August and September, before slipping to 9th in October. This indicates a competitive market environment with potential for growth if strategic adjustments are made. In Washington, Buddies' performance in Vapor Pens showed variability, with ranks oscillating between 14th and 17th place over the months, suggesting a dynamic market where consumer preferences might be shifting or where competition is intensifying.
Competitive Landscape
In the Oregon vapor pens category, Buddies consistently maintained its position as the second-ranked brand from July to October 2025, indicating a stable market presence. Despite the unwavering dominance of Entourage Cannabis / CBDiscovery holding the top spot, Buddies' sales showed resilience with a slight increase from August to October, suggesting effective strategies in customer retention and market penetration. Meanwhile, Mule Extracts demonstrated a notable upward trend, climbing from fifth to third place by October, which could signal a potential challenge to Buddies' position if this momentum continues. Conversely, FRESHY experienced a decline from third to fourth place, which might alleviate some competitive pressure on Buddies. This competitive landscape highlights Buddies' strong foothold in the market, yet underscores the importance of strategic initiatives to fend off rising competitors like Mule Extracts.
Notable Products
In October 2025, Buddies' top-performing product was the Pineapple Express Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 3,502 units. The Orange Soda Flavored Distillate Cartridge (1g) followed closely, securing the second position. Grape Ape Distillate Cartridge (1g), which had been the top seller in previous months, dropped to third place. Strawberry Cough Flavored Distillate Cartridge (1g) improved its standing, moving up from fifth to fourth rank. The Pina Colada Flavor Distillate Cartridge (1g) debuted in the rankings this month, taking the fifth spot.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
