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Mar-2025
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Overview
Market Insights Snapshot
Buddies has demonstrated varied performance across different product categories and states, showcasing both stability and volatility in its rankings. In California, Buddies has maintained a consistent sixth position in the Capsules category from December 2024 to March 2025, indicating a steady demand for their products. However, in the Concentrates category, there has been a noticeable improvement, with the brand climbing from 36th in January 2025 to 24th by March 2025. This upward movement suggests a growing preference for Buddies' concentrates among consumers. Conversely, their Vapor Pens category in California saw fluctuating rankings, dropping to 31st in February 2025 before recovering slightly to 28th in March 2025, highlighting a potential area for strategic focus.
In Oregon, Buddies has shown impressive consistency in the Vapor Pens category, holding a strong second position throughout the observed months. This suggests a solid market presence and brand loyalty in the state. The Concentrates category in Oregon also reflects positive momentum, with Buddies improving from 10th in December 2024 to 8th by March 2025. Meanwhile, in Washington, Buddies' Vapor Pens category experienced a slight dip, dropping to 16th in January and February 2025 before regaining its 15th position in March. These movements across states and categories underscore the dynamic nature of the cannabis market and the importance of strategic positioning for Buddies to capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Buddies consistently holds the second position from December 2024 to March 2025, indicating a stable market presence. Despite a slight dip in sales in February 2025, Buddies maintains its rank, showcasing resilience against market fluctuations. The top competitor, Entourage Cannabis / CBDiscovery, retains the leading position with consistently higher sales, suggesting a strong brand loyalty or superior market strategy. Meanwhile, White Label Extracts (OR) and Mule Extracts show more volatility in their rankings, with White Label Extracts dropping to fifth place in February before recovering, and Mule Extracts climbing to third place in the same month. This volatility among competitors highlights Buddies' steady performance as a reliable choice for consumers in the Oregon vapor pen market.
Notable Products
In March 2025, Buddies' top-performing product was the Raspberry Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number 1 rank since December 2024, with sales reaching 6851 units. The Lime Sorbet Flavored Distillate Cartridge (1g) secured the second rank, showing improvement from its absence in January 2025 to a solid performance in February and March. The Apple Jack Distillate Cartridge (1g) climbed to the third position, marking a notable entry into the top ranks after being fifth in January. Vanilla Cake Flavored Distillate Cartridge (1g) debuted in the rankings at fourth place, indicating strong sales momentum. Lastly, the Apricot Distillate Cartridge (1g) held steady at the fifth position, although its sales showed a slight decline from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
