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Jun-2024
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Overview
Market Insights Snapshot
Sweet ReLeaf (CA) has demonstrated consistent performance in the Topical category within California. Over the months from March to June 2024, the brand has maintained a steady presence in the top 5, with rankings fluctuating slightly between the 4th and 5th positions. This stability suggests a strong foothold in the market, with April showing a slight dip in sales but a quick recovery by June. The resilience in rankings indicates that Sweet ReLeaf (CA) has a dedicated consumer base and effective market strategies that keep it competitive within the state.
However, it's important to note that Sweet ReLeaf (CA) was not ranked in the top 30 brands in any other states or provinces during this period. This absence could be interpreted as a challenge for the brand, highlighting areas for potential growth and expansion. The brand's strong performance in California's Topical category contrasts with its lack of presence elsewhere, suggesting that while it has mastered its home market, there is significant room for growth in other regions. This disparity underscores the importance of strategic market entry and brand awareness campaigns as Sweet ReLeaf (CA) seeks to broaden its geographical footprint.
Competitive Landscape
In the competitive landscape of the California Topical cannabis market, Sweet ReLeaf (CA) has shown notable fluctuations in its rank and sales over the past few months. Despite maintaining a consistent 4th place in March and April 2024, Sweet ReLeaf (CA) experienced a dip to 5th place in May, before reclaiming the 4th spot in June. This volatility contrasts with the steady performance of Mary's Medicinals, which held the 2nd rank consistently, and Buddies, which maintained a solid 3rd place throughout the same period. The sales figures reflect these rankings, with Sweet ReLeaf (CA) seeing a decline in April but a recovery in June, although still trailing behind the top competitors. Meanwhile, Liquid Flower and Carter's Aromatherapy Designs (C.A.D.) have also shown some rank shifts, indicating a dynamic market where Sweet ReLeaf (CA) must continually adapt to maintain and improve its position.
Notable Products
In June 2024, Sweet ReLeaf (CA) saw its CBD:THC 1:14 Body Butter Comfort Plus Creme (18.75mg CBD, 263mg THC, 50ml) retain the top spot with impressive sales of 682 units. The CBD:THC 1:14 Comfort + Extra Strength Body Butter (37.5mg CBD, 525mg THC, 100ml) maintained its second position from May, indicating steady demand. The CBD:THC 1:14 Comfort + Extra Strength Body Butter (9.5mg CBD, 131mg THC, 25ml) dropped to third place after holding the second rank for the previous months. The CBD:THC 14:1 Comfort + Extra Strength Body Butter (272mg THC, 19.5mg CBD, 50ml) remained consistent at fourth place, while the CBD:THC 1:14 Comfort Cool Dry Oil (19.5mg CBD, 270mg THC, 30ml, 1oz) held fifth place for the second consecutive month. Overall, the top products showed minor shifts in rankings, reflecting stable consumer preferences for Sweet ReLeaf (CA) products.
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