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Aug-2024
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Overview
Market Insights Snapshot
Chalice Farms has demonstrated varied performance across different product categories in Oregon. In the Edible category, the brand experienced a slight decline in ranking from 11th place in July 2024 to 14th place in August 2024, despite an overall increase in sales from May to July. This suggests a competitive market where maintaining a top position can be challenging. In contrast, the Flower category saw significant positive movement, with Chalice Farms improving its rank from 12th in May to 5th in August. This upward trend indicates strong consumer preference and potentially effective marketing strategies for their Flower products.
However, the performance in the Pre-Roll category tells a different story. Chalice Farms did not make it into the top 30 brands in May and June, only appearing in the rankings at 89th in July and dropping slightly to 93rd in August. This could be seen as a negative indicator of their market presence in the Pre-Roll segment. The brand's ability to climb the ranks in the Flower category while struggling in Pre-Rolls highlights the importance of focusing on product-specific strategies to maintain and improve market position.
Competitive Landscape
In the highly competitive Oregon flower market, Chalice Farms has demonstrated significant upward momentum over the past few months. Starting from a rank of 12 in May 2024, Chalice Farms has climbed to the 5th position by August 2024. This upward trajectory is particularly notable when compared to competitors like Grown Rogue and PRUF Cultivar / PRŪF Cultivar. While Grown Rogue maintained a relatively stable position, dropping slightly from 2nd to 3rd place, PRUF Cultivar / PRŪF Cultivar experienced a more dramatic decline from 1st to 4th place. Additionally, Focus North and Doghouse Farms (OR) have shown fluctuating ranks, with Focus North peaking at 5th place in June before settling at 7th in August, and Doghouse Farms (OR) moving from 5th to 6th place. Chalice Farms' consistent rise in rank and sales suggests a growing market presence and effectiveness in capturing consumer interest, making it a brand to watch in the Oregon flower category.
Notable Products
In August 2024, Blueberry Muffin (1g) from Chalice Farms secured the top rank in product sales, with notable sales of 5059 units. The CBD/THC 1:3 Chamomile Peach Fruit Chews 10-Pack maintained its strong performance, holding the second rank consistently from June through August. Maui Melon Bubblegum (1g) climbed to the third position, showing an increase in sales compared to the previous month. Franken Cakes #2 (1g) and The Ruckus (1g) entered the top five for the first time, ranking fourth and fifth respectively. This shift indicates a growing preference for Flower category products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
