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Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Chalice Farms has shown a notable performance across various cannabis categories, with particularly strong movements in the Edible and Flower sectors. For Edibles, the brand has consistently improved its ranking from 15th in January 2024 to 12th by April 2024, indicating a positive trend and growing consumer preference. This is underscored by a steady increase in sales from $69,054 in January to $82,678 in April. Similarly, in the Flower category, Chalice Farms has demonstrated resilience and growth, moving from 16th place in January to 15th in April, alongside a significant sales jump to $390,812 in April, the highest among the categories reported. These movements suggest a solidifying position within the Oregon market, reflecting well on Chalice Farms' strategy and product quality in these categories.
However, the Pre-Roll category tells a different story for Chalice Farms in Oregon. The brand faced challenges in maintaining a consistent ranking within the top 30, with noticeable fluctuations from 82nd in January to a peak of 74th in March, before slipping back to 87th in April 2024. This volatility, coupled with sales that have not shown a clear upward trajectory (starting at $17,177 in January and dipping to $14,783 in April), highlights areas of potential concern or opportunity for improvement. Unlike its performance in Edibles and Flower, where the brand has shown growth and increased consumer adoption, the Pre-Roll category may require strategic adjustments to enhance visibility and market share in this competitive segment.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Chalice Farms has shown a consistent performance amidst fluctuating ranks among its competitors. Notably, Chalice Farms maintained a middle-tier position from January to April 2024, with slight improvements in rank, moving from 16th in January to 15th by April. This is indicative of a steady demand for their products, despite facing stiff competition from brands like Emerald Fields Cannabis and Cosmic Treehouse, which have shown more significant fluctuations in both rank and sales. Emerald Fields Cannabis, for instance, consistently ranked higher than Chalice Farms, maintaining a top 13 position throughout the same period, highlighting a stronger market presence. Conversely, Cosmic Treehouse experienced a notable dip in March, dropping to 16th, but still managed to perform slightly better than Chalice Farms overall. Interestingly, Garden First and Frontier Farms showed remarkable sales growth, with Frontier Farms jumping significantly in rank by April to 14th, just ahead of Chalice Farms. This dynamic suggests that while Chalice Farms maintains a solid foothold, the competitive pressure from both established and emerging brands could influence its market position and necessitate strategic adjustments to sustain and enhance its rank and sales in the Oregon flower cannabis market.
Notable Products
In April 2024, Chalice Farms saw Blueberry Banana Muffin (1g) from the Flower category maintain its position as the top-selling product, with impressive sales figures reaching 2791 units. Following closely was Frozen Bananas #1 (1g), also in the Flower category, securing the second spot for the second consecutive month. The third place was taken by Wedding Cake (1g), marking its debut in the top rankings for the month. Deadhead OG Shake (1g) landed in fourth place, also marking its first appearance in the top sales rankings. Notably, Black Cherry Blast Fruit Chews 10-Pack (100mg) from the Edible category, which had been fluctuating in rank over the previous months, settled into the fifth position, showing a consistent demand for edibles amidst the dominance of flower products.
Top Selling Cannabis Brands
