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Aug-2024
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Overview
Market Insights Snapshot
Chemistry has shown a consistent performance in the California tincture and sublingual category over the past few months. The brand maintained its 12th position in May and June 2024, before climbing to the 10th spot in July. However, it experienced a slight dip back to the 11th position in August. This fluctuation suggests a competitive market landscape, yet Chemistry's ability to stay within the top 12 indicates a strong presence in this category. Notably, the brand's sales saw a peak in July with $64,353, before dropping to $52,367 in August, highlighting the volatility in consumer demand.
Across other states, Chemistry's performance has been more variable, with the brand not making it into the top 30 in several regions and categories. This absence can be seen as a challenge, indicating areas where the brand may need to increase its market penetration or adjust its strategies. The consistent ranking within the top 30 in California contrasts with its performance elsewhere, suggesting that the brand has a strong foothold in its home state but faces hurdles in expanding its influence nationally. This disparity underscores the importance of targeted marketing and product adaptation to meet diverse regional preferences.
Competitive Landscape
In the competitive landscape of the California Tincture & Sublingual category, Chemistry has experienced notable fluctuations in its rank and sales over the past few months. Chemistry's rank improved from 12th in May 2024 to 10th in July 2024 but slightly declined to 11th in August 2024. This indicates a competitive but relatively stable position in the market. Competitors such as Super Wow and Friendly Farms have shown varied performance, with Super Wow maintaining a consistent presence around the 10th and 11th positions, while Friendly Farms saw a significant drop from 6th in May to 9th in August. Meanwhile, Breez and Carter's Aromatherapy Designs (C.A.D.) have remained in the lower ranks, with Breez slightly improving from 14th to 12th and C.A.D. consistently ranking around 13th to 15th. These dynamics suggest that while Chemistry faces strong competition, especially from Super Wow and Friendly Farms, its ability to maintain and slightly improve its rank demonstrates resilience and potential for growth in the California market.
Notable Products
In August 2024, the top-performing product from Chemistry was the Moods - CBD/THC 18:1 Green Tincture (137mg CBD, 8.1mg THC, 15ml), which ranked first with sales of $418. The CBD/THC/CBN 3:2:1 CBN Moon Beam Full Spectrum Tincture (386mg CBD, 234mg THC, 153mg CBN, 30ml) came in second, showing a consistent improvement from fourth place in June and third in July. The Moods - CBD/THC 3:1 Orange Tincture (139mg CBD, 48.2 THC, 15ml, 0.5oz) debuted in third place. The Moods - CBD/THC 1:3 Purple Tincture (43mg CBD, 125mg THC, 15ml) maintained its fourth-place ranking from July to August. The Pink Boost Goddess THCV Live Resin Infused Pre-Roll (1g) held steady at fifth place for both July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
