Market Insights Snapshot
Chemistry, a cannabis brand based in California, has seen mixed performance across different categories. In the Edible category, the brand did not rank in the top 20 in the months of August, September, and October 2023, suggesting a potential area for improvement. However, it's worth noting that despite not being in the top 20, the brand still achieved sales of 14204 units in July. On the other hand, in the Tincture & Sublingual category, Chemistry maintained a steady presence, consistently ranking 11th-12th over the four-month period. This consistency could be indicative of a loyal customer base and effective product positioning within this category.
Turning to the Vapor Pens category, Chemistry's performance was somewhat volatile, with rankings fluctuating between 89th and 97th place from July to October 2023. Interestingly, despite a downward trend in the rankings, the brand's sales in this category remained relatively stable, with a slight dip in October. It's also worth noting that the Vapor Pens category is often highly competitive, which could explain the brand's lower rankings. Overall, while Chemistry has room to grow in certain categories, it's clear that the brand has found its niche in the Tincture & Sublingual category in the California market.
In the Tincture & Sublingual category in California, Chemistry has maintained a steady position, ranking 12th in July and August 2023, and improving slightly to 11th in September and October 2023. This indicates a stable presence in the market, with a slight upward trend. However, competitors like Breez and Friendly Farms consistently ranked higher, indicating stronger sales. Interestingly, Tonik was ranked higher than Chemistry in July and August but fell below in September and October, suggesting a possible opportunity for Chemistry. Another competitor, Cosmic View, showed a significant improvement in rank, moving from 16th to 13th place, indicating a potential threat. This analysis suggests that while Chemistry has a stable position in the market, there is room for growth and a need to stay vigilant of rising competitors.
In October 2023, Chemistry's top-performing product was the Moods - CBD/THC 18:1 Green Tincture, maintaining its first place ranking from September with sales reaching 684 units. The Project Fusion - Apricot Trainwreck Diamond Infused Pre-Roll made a comeback to the second spot after not being ranked in the previous two months, selling 514 units. The CBD/CBDa/THC 14:6:1 ACDC Full Spectrum Tincture and the CBD/THC/CBN 3:2:1 CBN Moon Beam Full Spectrum Tincture held their respective third and fourth positions from September. The CBD/THC 2:1 Electric Jah Full Spectrum Oil Cartridge dropped from second to fifth place, indicating a significant shift in customer preferences.