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Aug-2024
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Overview
Market Insights Snapshot
Breez has demonstrated consistent performance in the California market, particularly in the Capsules category where it has maintained a solid second-place ranking from May through August 2024. This stability is indicative of strong consumer loyalty and effective brand positioning within this category. In the Edible category, Breez has shown a gradual upward trend, moving from 44th place in May to 36th place by August, suggesting a growing acceptance and potentially successful marketing strategies or product innovations. However, in the Tincture & Sublingual category, while Breez has improved its ranking from 14th to 12th over the same period, the sales figures indicate a slight fluctuation, which might warrant a closer look at competitive dynamics or consumer preferences in this segment.
In Illinois, Breez has maintained a stable fourth-place ranking in the Capsules category from May to August 2024, showcasing consistent performance despite a noticeable dip in sales from May to June. The Tincture & Sublingual category presents a more dynamic picture, with Breez entering the top rankings in June and peaking at second place in July before settling back to third in August. The absence of a ranking in May indicates that Breez was not in the top 30 brands initially, making its subsequent rise notable. This movement suggests successful market penetration strategies and a growing consumer base in this category, though the slight drop from July to August could suggest increasing competition or shifting consumer preferences.
Competitive Landscape
In the California capsules category, Breez has consistently maintained its position as the second-ranked brand from May to August 2024. Despite a slight dip in sales in June, Breez's sales rebounded in July and continued to grow in August, indicating a strong and stable market presence. However, Breez faces stiff competition from Level, which has held the top rank throughout the same period, with sales consistently higher than Breez. Additionally, ABX / AbsoluteXtracts and Kikoko have shown notable fluctuations in their rankings, with ABX / AbsoluteXtracts climbing to the third position in August and Kikoko peaking at third in June and July before dropping to fourth in August. These shifts highlight the dynamic nature of the market and the need for Breez to continually innovate and engage with consumers to sustain and potentially improve its market position.
Notable Products
In August 2024, the top-performing product for Breez was the Indica Extra Strength Tablet 50-Pack (1000mg), maintaining its first-place ranking from previous months with sales reaching 8,934 units. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) secured the second position, showing a steady rise from third place in May and June to second place in July and August. The Sativa Extra Strength Tablet 50-Pack (1000mg) held the third spot, consistent with its ranking in July. The CBD/THC 1:1 Relief Extra Strength Tablets 50-Pack (500mg CBD, 500mg THC) moved up to fourth place, having been fifth in June and July. Finally, the Hybrid Extra Strength Tablets 5-Pack (100mg) re-entered the rankings in fifth place after being unranked in June and July, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
