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Mar-2025
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Overview
Market Insights Snapshot
Breez has demonstrated consistent performance in the California market, particularly in the Capsules category where it maintained a steady rank of 2nd place from December 2024 through March 2025. Despite a slight dip in sales from December to February, there was a notable recovery in March, suggesting a positive trend. However, the brand's presence in the Edible category in California is less prominent, with rankings hovering around the low 40s and not breaking into the top 30. This indicates a potential area for growth or a need for strategic adjustments in this category.
In Illinois, Breez holds a solid 4th place ranking in the Capsules category, maintaining this position consistently over the observed months despite some fluctuations in sales figures. The brand's entrance into the Tincture & Sublingual category in Illinois in February 2025 with a 4th place ranking is noteworthy, although it wasn't ranked in the preceding months, suggesting a successful entry or expansion strategy. Conversely, the absence of Breez in the top 30 for the Vapor Pens category after December indicates a challenge in maintaining traction in this segment, pointing to potential market competition or shifting consumer preferences.
Competitive Landscape
In the competitive landscape of the California capsules market, Breez consistently holds the second rank from December 2024 through March 2025. Despite a slight dip in sales from December to February, Breez managed to rebound in March, maintaining its position just behind Level, which remains the top-ranked brand throughout this period. Breez's sales figures, although lower than Level's, demonstrate resilience and a strong market presence, especially when compared to ABX / AbsoluteXtracts and Emerald Bay Extracts, which rank third and fourth respectively. Notably, ABX / AbsoluteXtracts shows a consistent third-place ranking with relatively stable sales, while Emerald Bay Extracts experiences a decline in both rank and sales over the same period. This competitive positioning indicates that Breez is effectively maintaining its market share and could potentially capitalize on the sales fluctuations of its competitors to strengthen its standing further.
Notable Products
In March 2025, the top-performing product for Breez was the Indica Extra Strength Tablet 50-Pack (1000mg) under the Capsules category, maintaining its first-place rank from previous months with sales figures reaching 7748. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) held steady in second place, showing consistent performance across the months. The Sativa Extra Strength Tablet 50-Pack (1000mg) also maintained its third-place position, highlighting its sustained popularity. The CBD Extra Strength Recovery Tablet 50-Pack (1000mg CBD) debuted in fourth place in February and retained this position in March. Meanwhile, the Sativa Royal Mint 20-Pack (100mg) entered the rankings in March at fifth place, indicating a growing interest in this Edible category product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
