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Oct-2025
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Overview
Market Insights Snapshot
Breez has demonstrated a consistent performance in the California market, particularly within the Capsules category where it has maintained a strong second-place ranking from July to October 2025. This stability is noteworthy despite a slight decline in sales over the months, indicating a solid customer base and brand loyalty. In contrast, the Edible category has seen Breez fluctuating in the mid-40s ranking, showing a slight improvement in August before settling back into the 44th position by October. Meanwhile, in the Tincture & Sublingual category, Breez experienced minor rank changes, hovering around the 17th to 19th positions, reflecting a relatively stable yet competitive stance in this niche market.
In Illinois, Breez has managed to secure a steady fourth-place position in the Capsules category across the same period, which suggests a strong foothold in this sector. However, the brand's presence in the Edible category was limited, only making it to the top 50 in July before dropping off the list in subsequent months, indicating potential challenges in maintaining competitive sales in this segment. The Tincture & Sublingual category also saw Breez holding a consistent fourth-place ranking until September, after which it fell out of the top 30, possibly highlighting a need for strategic adjustments. Additionally, in the Vapor Pens category, Breez's ranking fluctuated, peaking at 63rd in July and declining to 73rd by October, suggesting room for improvement in this competitive category.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Breez consistently holds the second rank from July to October 2025, indicating a stable position amidst dynamic market conditions. Despite a slight decline in sales over these months, Breez maintains its rank, suggesting a loyal customer base and effective brand strategies. Level leads the market, consistently ranking first, with sales figures significantly higher than Breez, although they also experience a downward trend. Meanwhile, ABX / AbsoluteXtracts and Kikoko follow Breez, each maintaining their respective third and fourth positions. The consistent ranking of these brands highlights a relatively stable competitive hierarchy, with Breez positioned as a strong contender against its competitors. This stability in rank, despite fluctuating sales, underscores Breez's resilience and potential for growth in the California market.
Notable Products
In October 2025, the top-performing product from Breez was the Indica Extra Strength Tablet 50-Pack (1000mg) in the Capsules category, which rose to the number 1 rank with sales of 3903. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) dropped to rank 2, maintaining a strong performance despite a slight decrease in sales. The Sativa Extra Strength Tablet 50-Pack (1000mg) consistently held the 3rd position over the months. The CBD/THC/CBN 2:1:1 Nighttime Extra Strength Tablets 50-Pack remained at rank 4, showing a steady increase in sales from earlier months. Notably, the Indica Extra Strength Tablets 5-Pack (100mg) entered the rankings at position 5, indicating a growing demand for smaller packs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
