Breez

Data Snapshot: May 04, 2024
Breez Cannabis Brand Logo
$1M+

Apr-2024

Sales

Neutral

Trend

6-Month

53

Product Count

SKUs

Breez

Overview

Breez is a longstanding cannabis brand known for it's bestselling extra-strength tablets, flagship mints, and innovative tinctures available in a range of targeted effects. Leveraging full-spectrum cannabis extracts and clear, consistent packaging information, Breez is positioned as a daily lifestyle product, known for delivering rich cannabis experiences via small, convenient formats. Throughout the variations and changes in different regulatory landscapes and territories, the brand has continued innovating its range and increasing it's market position, evidencing resilience and a commitment to its mission of making the benefits of cannabis accessible to everyone.
Markets

Breez Locations

Product Trends

Breez Categories

Breez Sales

Market Insights Snapshot

Breez Historical Sales by Category

In the competitive cannabis market of California, Breez has shown a consistent and strong performance in the Capsules category, maintaining a second-place rank from January to April 2024. This is a notable achievement, highlighting the brand's ability to hold its ground in a highly competitive segment. The sales figures reflect this success, with a steady increase from $1,589,016 in January to $1,654,624 in April. However, the brand's journey in the Edible category tells a different story, struggling to break into the top 30 until January 2024 and then fluctuating around the 40th rank in the subsequent months. This indicates a challenge in capturing a significant market share in the Edibles segment, despite a slight improvement in rank from February to April.

On the other hand, Breez's entry into the Illinois market in April 2024 marked a strong start, with the brand securing the 4th rank in the Capsules category. This debut is particularly impressive, suggesting that Breez has effectively leveraged its brand reputation or product quality to immediately resonate with the Illinois consumer base. Back in California, their performance in the Tincture & Sublingual category shows a slight decline, slipping from the 10th position in January to the 13th by April. This downward trend, coupled with decreasing sales figures from $68,875 to $52,515 over the same period, may signal a need for strategic adjustments to regain momentum in this category.

Apr-2024 Rank
Capsules
Edible
Tincture & Sublingual
2
39
13
4
Breez

Competitive Landscape

In the competitive landscape of the cannabis capsule category in California, Breez has maintained a strong position, consistently ranking 2nd from January to April 2024. Its main competitor, Level, has held the top spot during the same period, showcasing higher sales figures that indicate a leading preference among consumers. Notably, Breez's sales have shown a steady upward trend, gradually closing the gap with Level, suggesting a growing consumer base or increased purchase frequency. Other notable competitors include ABX / AbsoluteXtracts and Kikoko, which have fluctuated in rankings but remain significant players. ABX / AbsoluteXtracts has consistently been in the top 4, while Kikoko experienced a drop to 4th place in April 2024, potentially affecting its market share. This dynamic market underscores the importance of brand positioning and product quality in influencing consumer choice and loyalty within the California cannabis capsule market.

Breez market ranking for CA Capsules

Breez

Notable Products

In April 2024, Breez's top-selling product was the Indica Extra Strength Tablet 50-Pack (1000mg) from the Capsules category, maintaining its number one rank from previous months with sales reaching 11,079 units. Following closely, the Sativa Extra Strength Tablet 50-Pack (1000mg), also in the Capsules category, secured the second position, demonstrating consistent performance across the board. The third spot was held by the Hybrid Extra-Strength Tablet 50-Pack (1000mg), ensuring the Capsules category's dominance in the top ranks. Notably, the Sativa Royal Mint 20-Pack (100mg) from the Edible category consistently claimed the fourth rank, showing a steady demand for edible options among Breez products. The Indica Extra Strength Tablets 5-Pack (100mg) made its debut in the rankings at the fifth position, indicating a growing interest in smaller, more manageable dosages.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Indica Extra Strength Tablet 50-Pack (1000mg)
Capsules
1
1
1
1
Sativa Extra Strength Tablet 50-Pack (1000mg)
Capsules
2
2
2
2
Hybrid Extra-Strength Tablet 50-Pack (1000mg)
Capsules
3
3
3
3
Sativa Royal Mint 20-Pack (100mg)
Edible
4
4
4
4
Indica Extra Strength Tablets 5-Pack (100mg)
Capsules
>5
>5
>5
5
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