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Aug-2025
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Overview
Market Insights Snapshot
Breez has shown a consistent presence in the California market, particularly in the Capsules category, where it has maintained a strong second-place ranking from May to August 2025. Despite this consistency, there is a noticeable decline in sales figures over these months, indicating potential challenges in sustaining growth or market share. In the Edible category, Breez has experienced a slight upward movement, improving its rank from 44th in May to 39th in August, which could signify a growing consumer interest or effective marketing strategies. However, the absence of a ranking in the Tincture & Sublingual category for May suggests Breez was not among the top 30 brands at that time, which could be an area for potential growth or concern.
In Illinois, Breez has maintained a stable position in the Capsules category, consistently ranking 4th from May to August 2025. This stability is mirrored in the Tincture & Sublingual category, where Breez also held the 4th position for the months with available data. The Edible category presents a slightly different narrative, where Breez improved its ranking from 55th in May to 50th in July, although it did not appear in the top 30 in August, indicating a potential decline or competitive pressure. The Vapor Pens category demonstrates a downward trend, with Breez slipping from 63rd in May to 72nd in August, suggesting challenges in maintaining its market position in this segment.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Breez has consistently maintained its position as the second-ranked brand from May to August 2025. Despite a noticeable decline in sales over these months, Breez remains a strong contender, trailing behind the leading brand, Level, which has consistently held the top spot. Breez's sales figures, although declining, are still significantly higher than those of ABX / AbsoluteXtracts and Kikoko, ranked third and fourth respectively. The consistent ranking suggests a stable customer base, but the downward trend in sales highlights the need for strategic marketing efforts to boost consumer engagement and regain momentum in the competitive California market.
Notable Products
In August 2025, Breez's top-performing product was the Hybrid Extra-Strength Tablet 50-Pack (1000mg) in the Capsules category, maintaining its number one rank from previous months with sales of 4656 units. Following closely, the Indica Extra Strength Tablet 50-Pack (1000mg) also in the Capsules category, held steady at the second position, continuing its consistent performance. The Sativa Extra Strength Tablet 50-Pack (1000mg) remained third, showing a decline in sales but retaining its rank. New to the rankings was the Hybrid Extra Strength Tablet (20mg) in the Capsules category, debuting at fourth place. The Original Mint Tin 20-Pack (100mg) in the Edible category reappeared in the rankings at fifth, showing resilience in sales despite previous fluctuations.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
