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Dec-2025
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Overview
Market Insights Snapshot
Breez has demonstrated a strong performance in the California market, particularly in the Capsules category. Over the last four months of 2025, Breez maintained a consistent rank of second place, before climbing to the top position in December. This upward movement is indicative of growing consumer preference and market penetration within this category. In contrast, their performance in the Edible category has been less consistent, with rankings fluctuating between 40th and 48th place, suggesting a more competitive landscape or varying consumer demand in this segment. Meanwhile, in the Tincture & Sublingual category, Breez has shown a slight improvement, moving from 19th to 17th place by December, signaling a gradual but steady increase in market traction.
In Illinois, Breez has maintained a stable presence in the Capsules category, holding onto the 4th position consistently throughout the analyzed period. This stability suggests a strong foothold and possibly a loyal customer base in this category. However, their performance in the Vapor Pens category has seen a decline, with the brand dropping out of the top 30 by December after starting at 71st place in September. This decline could point to increased competition or shifting consumer preferences in the Vapor Pens market. Overall, Breez's performance across these states and categories highlights areas of strength, particularly in Capsules, while also indicating potential challenges and opportunities for growth in other segments.
Competitive Landscape
In the competitive landscape of cannabis capsules in California, Breez has demonstrated a significant upward trajectory in its market position. Over the last quarter of 2025, Breez maintained a steady second-place rank until December, when it ascended to the top spot. This rise can be attributed to consistent sales growth, culminating in a notable increase in December. In contrast, Level, which held the leading position from September to November, experienced a decline in sales, dropping to second place in December. Meanwhile, ABX / AbsoluteXtracts maintained a stable third-place position throughout the period, with a gradual increase in sales. Breez's ability to overtake Level suggests a successful strategy in capturing consumer interest and expanding its market share, highlighting its growing influence in the California cannabis capsules category.
Notable Products
In December 2025, the top-performing product for Breez was the Indica Extra Strength Tablet 50-Pack (1000mg) in the Capsules category, maintaining its first-place ranking from November with sales reaching 5138 units. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) held the second position, consistent with its performance in November, showing a sales increase to 4855 units. The Sativa Extra Strength Tablet 50-Pack (1000mg) remained steady in third place, with a noticeable sales growth to 4033 units. The Original Mint Tin 20-Pack (100mg) in the Edible category continued its fourth-place streak throughout the last few months, with sales rising to 763 units in December. The Sativa Royal Mint 20-Pack (100mg) also maintained its fifth position since its introduction in November, with sales climbing to 602 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
