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Nov-2025
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Overview
Market Insights Snapshot
In examining Breez's performance across different categories and states, we see a consistent trend in the California market, particularly in the Capsules category. Breez maintained a steady second place ranking from August through November 2025, with sales showing a gradual upward trend, culminating in a notable increase in November. This stability in California's Capsules market contrasts with their performance in the Edible category, where Breez's ranking slipped from 45th to 49th over the same period, indicating a potential area for improvement. Meanwhile, in the Tincture & Sublingual category, Breez held steady at 19th place, suggesting a stable but less dominant presence in this segment.
In Illinois, Breez's performance in the Capsules category mirrors their success in California, consistently ranking 4th from August through November. This indicates a strong foothold in the Capsules market in multiple states. However, their presence in the Vapor Pens category in Illinois is less prominent, with rankings hovering in the low 70s and dropping to 78th by November. The decline in sales in this category suggests challenges that Breez might need to address to improve their competitive positioning. The absence of Breez in the top 30 for certain categories in other states could either highlight areas for expansion or indicate the need for strategic adjustments in their market approach.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Breez has consistently maintained its position as the second-ranked brand from August to November 2025. Despite facing strong competition, Breez's sales figures have shown a steady upward trend, culminating in a notable increase in November. This stability in rank and positive sales trajectory suggest a robust market presence, even as competitors like Level continue to dominate the top spot. Meanwhile, ABX / AbsoluteXtracts and Kikoko have fluctuated between third and fourth positions, indicating a more volatile performance. Breez's ability to sustain its rank amidst these shifts highlights its strong brand loyalty and effective market strategies.
Notable Products
In November 2025, Breez's Indica Extra Strength Tablet 50-Pack (1000mg) maintained its position as the top-performing product with sales reaching 4922 units, continuing its lead from October. The Hybrid Extra-Strength Tablet 50-Pack (1000mg) held steady in second place, mirroring its position from the previous month. Sativa Extra Strength Tablet 50-Pack (1000mg) consistently ranked third across the months, showing a strong but stable performance. Notably, the Original Mint Tin 20-Pack (100mg) improved its rank from fifth to fourth, indicating a positive shift in consumer preference. The introduction of Sativa Royal Mint 20-Pack (100mg) in November did not disrupt the existing top rankings but added variety to the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
