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Oct-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Kind Medicine shows a consistent presence in the California market within the Tincture & Sublingual category. Over the months from July to October 2025, Kind Medicine maintained a steady rank at 20th position, indicating a stable market performance despite fluctuations in sales figures. Notably, the sales in July were higher compared to October, suggesting a slight downward trend in sales volume over this period, which could be attributed to seasonal changes or increased competition. This stability in ranking, despite a decrease in sales, highlights the brand's resilience in maintaining its market position amidst varying market dynamics.
Interestingly, Kind Medicine's absence from the top 30 brands in other states or categories suggests potential areas for growth or expansion. This absence could be viewed as a gap in market penetration or a strategic focus on its core category and location. The consistency in California could serve as a foundation for exploring new markets or enhancing their product offerings to capture more market share. Such strategic movements could potentially elevate their ranking and sales figures, providing a broader footprint across the cannabis industry. Further analysis into their marketing strategies and product innovations could shed light on their future trajectory and potential market shifts.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Kind Medicine has maintained a consistent presence, albeit at the lower end of the top 20 rankings from July to October 2025. Despite a slight decline in sales from $16,753 in July to $14,307 in October, Kind Medicine has managed to hold onto the 20th rank for three consecutive months, indicating a stable, if modest, market position. In contrast, Breez has shown a stronger performance, consistently ranking between 17th and 19th, with sales peaking at $22,630 in October. Meanwhile, Carter's Aromatherapy Designs (C.A.D.) has demonstrated a more volatile yet higher ranking, fluctuating between 14th and 17th, with a notable sales increase in October. The entry of Chemistry into the rankings in October at 21st suggests emerging competition that could impact Kind Medicine's position if current trends continue. These dynamics highlight the need for Kind Medicine to innovate and potentially adjust its marketing strategies to improve its competitive standing and sales performance in this category.
Notable Products
In October 2025, Kind Medicine's top-performing product was the Indica Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, climbing to the number one spot with sales reaching 80 units. Following closely, the CBD:THC 20:1 Tincture Drops (450mg CBD, 22.4mg THC 30ml) ranked second, showing a significant improvement from previous months where it was fifth in August. The Sativa Tincture (800mg THC, 30ml) maintained its consistent performance at the second rank across the months, ending October in third place. Notably, the Sativa Capsules 2-Pack (60mg) entered the rankings at third place in October, despite not being ranked in September. The Sativa Capsules 32-Pack (960mg) debuted at the fourth position, indicating a growing interest in capsule products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
