Market Insights Snapshot
In the California market, Kind Medicine has shown consistent performance in the Capsules category, maintaining a steady position in the top 20 brands from July to October 2023. The brand has seen a positive shift in its ranking, moving from 14th place in July to 12th place by October. This upward trend suggests that Kind Medicine is gaining traction within this category. However, it's important to note that the brand did not make it into the top 20 in the Tincture & Sublingual category in September, indicating room for improvement in this area.
Looking at the Topical category, Kind Medicine has also consistently ranked in the top 20 brands in California from July to October 2023. The brand has shown a slight improvement in its ranking, moving from 21st place in July to 19th place by October. Despite this positive movement, it's worth noting that the brand's sales in this category increased only marginally from 2841.0 units in July to 5485.0 units in October. This indicates a relatively slow growth rate and suggests potential areas for the brand to explore in order to boost its performance in the Topical category.
In the Tincture & Sublingual category within the California market, Kind Medicine has seen a fluctuating performance. In July 2023, it was not among the top 20 brands, indicating a lower market position. However, by August, it had climbed to the 24th rank, only to drop back out of the top 20 in September. By October, Kind Medicine had significantly improved, securing the 21st rank. This suggests a positive upward trend in the brand's performance. In comparison, High Gorgeous by Yummi Karma and Buddies have consistently remained in the top 20, but with a slight downward trend in rank. Carter's Aromatherapy Designs (C.A.D.) and Verdure have also seen a decline, with Verdure dropping out of the top 20 by October. These shifts in ranking indicate a highly competitive landscape, with Kind Medicine showing potential for growth.
In October 2023, the top-performing product from Kind Medicine was the 'Sativa Tincture (800mg THC, 30ml)', which sold 162 units. This product maintained its high performance, as it was also the top seller in July and August. The 'Indica Tincture (800mg THC,30ml)' came in second place with 152 units sold, showing a slight decline from its first-place rank in August. The 'Sativa Capsules 2-Pack (60mg)' climbed to the second spot in September and remained there in October. The 'Menthol Formula Rub (150mg THC, 50ml)' and 'Menthol Rub Stick (2mg CBD, 45mg THC, 15ml)' rounded out the top four, with the latter product dropping from first place in September to fourth in October.