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Nov-2025
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Overview
Market Insights Snapshot
In the highly competitive market of California, Kind Medicine has shown a steady performance in the Tincture & Sublingual category. Over the past few months, the brand maintained a consistent ranking at the 20th position from August through October 2025, before making a notable advancement to the 18th position in November. This upward movement suggests a positive reception and growing consumer interest in their products. Despite fluctuations in monthly sales figures, with a dip observed from August to September, the brand experienced a substantial increase in sales by November, indicating a successful strategy or product launch that resonated with consumers.
While Kind Medicine's performance in California is noteworthy, it is important to mention that the brand did not appear in the top 30 rankings for other states or provinces during this period. This absence could imply either a focused market strategy concentrated in California or challenges in penetrating other competitive markets. The brand's steady rise in the California market could serve as a strategic model for potential expansion opportunities. Observing how Kind Medicine capitalizes on their current momentum in California might provide insights into their future market strategies and potential for growth in other regions.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Kind Medicine has demonstrated a notable upward trajectory in recent months. After consistently ranking 20th from August to October 2025, Kind Medicine improved its position to 18th in November 2025, indicating a positive shift in market presence. This advancement is particularly significant given the competitive pressure from brands like Breez, which maintained a steady 19th rank, and Carter's Aromatherapy Designs (C.A.D.), which held a stable 17th rank. Meanwhile, High Power experienced a slight decline, moving from 14th to 16th, which may have created an opportunity for Kind Medicine's ascent. Although Emerald Spirit Botanicals re-entered the top rankings at 21st in November, Kind Medicine's strategic improvements in sales and market strategies have clearly paid off, as evidenced by their enhanced ranking and sales performance.
Notable Products
In November 2025, the Sativa Tincture (800mg THC, 30ml) emerged as the top-performing product for Kind Medicine, reclaiming its number one rank with sales of 186 units. The Indica Tincture (800mg THC, 30ml) followed closely, maintaining a strong presence by securing the second position, a slight drop from its previous top rank in September 2025. The Indica Tincture (1000mg THC, 30ml) experienced a decline, moving from the first position in October to third in November. Notably, the CBD/THC 25:1 Pet Tincture (500mg CBD, 20mg THC, 30ml) entered the rankings for the first time, capturing the fourth spot. Meanwhile, the Indica Tincture Drops (800mg THC, 30ml) debuted at fifth place, indicating a growing interest in diverse tincture options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
