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Aug-2024
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Overview
Market Insights Snapshot
Kind Medicine has shown a notable presence in the California market across multiple categories. In the Capsules category, the brand made a significant entry in June 2024, debuting at the 14th position and maintaining this rank through August 2024. This consistent ranking suggests a stable consumer base and effective market penetration. However, it's worth noting that the brand was not within the top 30 in May 2024, indicating a sharp rise in popularity or possibly a change in market strategy. This upward trend is further supported by the sales figures, which peaked in June before slightly declining in July, still maintaining a strong presence.
In the Tincture & Sublingual category, Kind Medicine entered the top 30 in June 2024 at the 19th position, maintaining it in July and slightly dropping to 21st in August. This movement reflects a competitive market environment and possibly varying consumer preferences. Despite the slight drop, the brand's sales figures indicate a recovery in August after a dip in July, highlighting resilience and potential for growth. The absence of rankings in May 2024 across both categories could be seen as a drawback, suggesting that the brand was either new to the market or previously underperforming. Overall, Kind Medicine's performance in California shows promising trends with room for further improvement and market expansion.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Kind Medicine has experienced fluctuating rankings over the past few months. Starting strong in June 2024 with a rank of 19, Kind Medicine maintained this position in July but dropped to 21 in August. This decline coincides with the re-entry of High Gorgeous by Yummi Karma into the top 20 at rank 20 in August, suggesting increased competition. Meanwhile, Don Primo saw a significant drop from rank 18 in May to falling out of the top 20 by July, which initially benefited Kind Medicine's rank. Additionally, High Power showed a similar pattern of fluctuation but managed to secure the 19th spot in August, directly impacting Kind Medicine's position. The data indicates that while Kind Medicine has a consistent presence in the market, the dynamic shifts among competitors like High Gorgeous by Yummi Karma and High Power are critical factors influencing its rank and sales performance.
Notable Products
In August 2024, the top-performing product for Kind Medicine was the Sativa Tincture (800mg THC, 30ml), maintaining its number one rank from June with notable sales of 126 units. The Indica Tincture (800mg THC, 30ml) closely followed in the second position, consistent with its previous month’s ranking. New entries in the Topical category, specifically the Menthol Rub Stick (2mg CBD, 45mg THC, 15ml) and the Menthol Formula Rub (150mg THC, 50ml), secured the third and fourth positions, respectively. The Indica Capsules 32-Pack (960mg) dropped to fifth place from its third-place ranking in July. This analysis highlights a strong performance in the Tincture & Sublingual category, with Tinctures continuing to dominate the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
