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Oct-2025
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Overview
Market Insights Snapshot
Rise (MI) has shown a consistent performance in the Michigan market, particularly in the Capsules category where it has maintained the number one position from July to October 2025. Despite a slight decline in sales figures over these months, the brand's top ranking indicates a strong foothold in this category. In the Tincture & Sublingual category, Rise (MI) also held the top spot for three consecutive months before dropping to third place in October, suggesting increased competition or shifting consumer preferences. The brand's performance in the Topical category remained steady at the third position without any change in ranking throughout the observed period.
In contrast, the brand's standing in the Concentrates category in Michigan has seen a downward trend, moving from 32nd position in July to 44th by October. This decline in ranking, along with a reduction in sales, could be indicative of challenges in maintaining market share or possibly the emergence of stronger competitors. Notably, the absence of Rise (MI) from the top 30 brands in this category in October highlights a significant area for potential improvement. These insights into category-specific performance provide a nuanced understanding of Rise (MI)'s market dynamics and areas where strategic adjustments might be necessary.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Rise (MI) has experienced a notable decline in its ranking over the past few months, dropping from 32nd in July 2025 to 44th by October 2025. This downward trend in rank is mirrored by a decrease in sales, with a significant drop from July to October. In contrast, Mischief has maintained a relatively stable position, ranking just above Rise (MI) in October, despite its own sales fluctuations. Meanwhile, LOCO has shown a similar trajectory to Rise (MI), with a decline in both rank and sales, yet it still managed to stay ahead in October. Local Grove has demonstrated resilience, improving its rank significantly from July to October, suggesting a potential shift in consumer preference within the Michigan concentrates category. These dynamics highlight the competitive pressures faced by Rise (MI) and underscore the importance of strategic adjustments to regain market share.
Notable Products
In October 2025, the top-performing product for Rise (MI) was the RSO Syringe (1g) in the Concentrates category, securing the number one rank with notable sales of 878 units. The CBD Transdermal Patch (50mg CBD) in the Topical category improved its standing from previous months, climbing to the second spot. The Hybrid RSO Dart (1g), also in Concentrates, debuted at the third position. The Unflavored RSO Tincture (200mg) experienced a slight decline, moving from second in September to fourth in October. The THC/THCa/CBG 1:1:1 Rise AM Tincture (200mg THC, 200mg THCa, 200mg CBG, 30ml) maintained a consistent presence, ranking fifth in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
