Jun-2024
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Overview
Market Insights Snapshot
Click has shown a notable performance in the Ohio market, particularly in the Tincture & Sublingual category. The brand made a significant entry in April 2024, ranking 9th, and improved its position to 8th by May 2024. However, the brand did not maintain its top 30 status in June 2024, which could be seen as a setback. Despite this fluctuation, the sales figures for March and April indicate a positive trend, with a small but consistent increase from $13,048 in March to $13,373 in April.
In terms of category performance, Click's presence in the Tincture & Sublingual segment is noteworthy. The brand's ability to climb the ranks in Ohio suggests a strong market acceptance and potential for growth. However, the absence of Click in the top 30 for June 2024 raises questions about its sustainability in this competitive segment. This drop could imply the need for strategic adjustments to maintain and improve its market position. Overall, Click's trajectory in Ohio’s Tincture & Sublingual category highlights both its potential and the challenges it faces in a dynamic market.
Competitive Landscape
In the Ohio Tincture & Sublingual category, Click has shown a notable upward trend in rank and sales, moving from being outside the top 20 in March 2024 to securing the 9th position by April 2024. This improvement is significant, especially when compared to competitors like Remidose, which saw a decline from 7th place in March to 9th in May before slightly recovering to 8th in June. Another competitor, Standard Farms, consistently maintained a higher rank, holding the 6th position in June 2024. The upward trajectory for Click suggests a growing market presence and increasing consumer preference, which could be attributed to strategic marketing efforts or product enhancements. However, the competition remains stiff, and maintaining or improving this rank will require continuous innovation and targeted marketing strategies.
Notable Products
In June 2024, the top-performing product from Click was Chill - CBD/THC 2:1 L-Theanine + TropiCali Oral Spray (66.2mg CBD, 133.8mg THC), which rose to the first rank with sales of 246 units. The CBD/THC 1:1 Restore Sublingual Spray (110mg CBD, 110mg THC) maintained its steady performance, holding the second position. Dream - CBD/THC 2:1 Melatonin + Midnight Mint Oral Spray (137.6mg CBD, 62.4mg THC) improved slightly to third place. The CBD/THC 1:2 Chill Spray (110mg CBD, 220mg THC) showed a slight upward trend, moving to the fourth rank. Notably, GO - THC Icy Cool Peppermint Oral Spray (200mg), which was the top seller in May, saw a significant drop to fifth place in June.