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Sep-2024
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Overview
Market Insights Snapshot
Tinctible has demonstrated notable performance in the Tincture & Sublingual category within the state of Ohio. Over the summer months of 2024, the brand maintained a strong presence, consistently ranking within the top 10. In June and July, Tinctible held the 7th position, showcasing stable sales momentum. August saw a significant leap to the 5th spot, driven by a substantial increase in sales. However, by September, Tinctible experienced a slight dip, moving back to the 6th position. This fluctuation suggests a competitive market environment but also highlights Tinctible's ability to remain a key player in Ohio's tincture category.
Interestingly, Tinctible's absence from the top 30 rankings in other states or provinces during this period indicates a concentrated success primarily within Ohio. This could be seen as both an opportunity and a challenge for the brand. While they have established a strong foothold in Ohio, expanding their reach to other markets could be a strategic avenue for growth. The brand's ability to navigate the competitive landscape in Ohio might serve as a blueprint for entering other regions, potentially enhancing their national presence in the Tincture & Sublingual category.
Competitive Landscape
In the Ohio Tincture & Sublingual category, Tinctible has shown a promising upward trajectory in rank from June to September 2024, moving from 7th to 6th place. This improvement is significant considering the competitive landscape, where Avexia and Butterfly Effect - Grow Ohio have consistently held higher ranks, with Avexia fluctuating between 3rd and 6th place and Butterfly Effect - Grow Ohio entering the top 5 in August and climbing to 3rd by September. Despite these competitors' strong performances, Tinctible's sales have shown a notable increase, particularly in August, aligning with its improved ranking. This suggests a positive reception of Tinctible's products in the market, even as Standard Farms and Remidose also vie for consumer attention, with Standard Farms experiencing a dip in rank from 3rd to 7th in the same period. Tinctible's ability to maintain and improve its position amidst such dynamic competition indicates a robust brand presence and potential for further growth in Ohio's market.
Notable Products
In September 2024, the top-performing product for Tinctible was Squeeze In - THC/CBN 3:1 Blueberry Lavender Sleep Gel 11-Pack, maintaining its number one rank from August with a remarkable sales figure of 780 units. Squeeze In- CBD/THC 1:1 Spark Watermelon Gel 11-Pack also held steady in the second position, showing an increase in sales from August. Squeeze In- THC/CBG/CBD 2:1:1 Relief Blue Raspberry Gel 11-Pack consistently remained in third place across the months, though its sales saw a significant drop in September compared to August. The Island Punch Gel 11-Pack climbed back to fourth place after briefly falling to fifth in August, indicating a slight recovery in sales. Lastly, the THC Strawberry Elderflower Gel 10-Pack dropped to fifth place in September, showing a noticeable decline in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
