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Nov-2025
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Overview
Market Insights Snapshot
Standard Farms has shown varied performance across different product categories and states over recent months. In Massachusetts, the brand's presence in the Flower category fluctuated, with rankings slipping from 48th in August to 63rd by November, indicating a challenging market environment. Conversely, the Pre-Roll category showed a noteworthy improvement, with the brand climbing from 75th in August to a peak of 41st in October, before settling at 53rd in November. This suggests a potential opportunity for growth in the Pre-Roll segment. However, in the Vapor Pens category, Standard Farms was absent from the top 30 rankings for two consecutive months, resurfacing at 92nd in November, highlighting an area where the brand may need to bolster its market strategy.
In Ohio, Standard Farms maintained a more stable performance across its categories. The Edible category saw consistent rankings, hovering around the 38th position, which suggests a steady consumer base. The brand demonstrated significant strength in the Tincture & Sublingual category, consistently ranking within the top 5, and even improving to 3rd position by November, marking it as a standout area of success. The Flower category showed some volatility, with a notable rise to 34th in October before a drop back to 44th in November, suggesting potential market challenges. Meanwhile, the Vapor Pens category showed a positive trend, with rankings improving to 26th by October and maintaining this position in November, indicating a solid foothold in this segment.
Competitive Landscape
In the Ohio Vapor Pens category, Standard Farms has shown a notable upward trajectory in its ranking over recent months. Starting from a rank of 37 in August 2025, Standard Farms climbed to 26 by October and maintained this position into November. This improvement is significant when compared to competitors like Pacific Gold Cannabis Co., which fluctuated around the mid-20s, and Superflux, which saw a slight dip in November. Meanwhile, Woodward Fine Cannabis consistently held a higher rank, maintaining a position in the low 20s. Despite this, Standard Farms' sales growth has been impressive, closing the gap with higher-ranked brands, indicating a strong potential for continued market share gains in the coming months. This trend suggests that Standard Farms is effectively capturing consumer interest and could be poised to challenge the more established brands in the Ohio market.
Notable Products
In November 2025, Dionysus Pre-Roll (1g) emerged as the top-performing product for Standard Farms, climbing from its previous third position in October to first place, with sales reaching 4,975 units. NF1 Pre-Roll (1g) maintained its strong performance, holding steady at the second rank, despite a slight dip from its earlier top position in September. Cicada's Buzz Pre-Roll (1g) saw a slight decline, moving from third to fourth place, while LA Kush Cake Pre-Roll (1g) made a notable entry into the top ranks at fourth place. Peanut Butter Pie Pre-Roll (1g) remained consistent at fifth place, indicating stable demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
