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Mar-2025
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Overview
Market Insights Snapshot
Standard Farms has demonstrated a varied performance across different product categories in both Massachusetts and Ohio. In Massachusetts, the brand's performance in the Flower category showed some volatility, with rankings moving from 50th in December 2024 to 42nd in February 2025 before dropping back to 57th in March 2025. This fluctuation could suggest a competitive market environment or changes in consumer preferences. Additionally, in the Pre-Roll category, Standard Farms was not in the top 30, indicating a potential area for growth or increased marketing efforts. The Vapor Pens category also saw a decline in rank from 62nd in January 2025 to 95th by March, which might reflect a shift in consumer demand or increased competition.
In Ohio, Standard Farms maintained a more consistent presence in the Concentrates category, improving its rank from 27th in December 2024 to 20th in February 2025, before slightly slipping to 25th in March 2025. This upward trend earlier in the year indicates a strengthening position in the market. The Edibles category also showed improvement, reaching 30th place in February 2025, though it dropped to 37th by March. Interestingly, the brand's Tincture & Sublingual products held a strong position, ranking 8th in December 2024 and maintaining a top-10 presence in subsequent months. This category appears to be a stronghold for Standard Farms in Ohio, suggesting a potential focus area for maintaining competitive advantage.
Competitive Landscape
In the Massachusetts flower category, Standard Farms has experienced a fluctuating performance in recent months, reflecting a dynamic competitive landscape. Notably, Standard Farms improved its rank from 56th in January 2025 to 42nd in February 2025, indicating a positive reception of its products during this period. However, this was followed by a decline to 57th in March 2025, suggesting potential challenges in sustaining its momentum. In comparison, Cookies showed a relatively stable performance, maintaining a presence within the top 60 brands, while Good Green experienced a similar downward trend, dropping from 52nd to 60th between February and March 2025. Meanwhile, Fathom Cannabis demonstrated resilience, improving its rank from 67th in January to 56th in March 2025. These shifts highlight the competitive pressures Standard Farms faces, emphasizing the need for strategic adjustments to enhance its market position and capitalize on growth opportunities in the Massachusetts flower market.
Notable Products
In March 2025, the top-performing product from Standard Farms was Meyer Hashky Pre-Roll (1g), ascending to the first rank with impressive sales of $1,034. Frosty Lights Pre-Roll (1g) followed closely in second place, though its sales dipped from February. Maple Drip Pre-Roll (1g) made a notable entry, securing the third spot. Churro Distillate Cartridge (0.5g) and Shamrock Cake Pre-Roll (1g) rounded out the top five, both experiencing their first appearances in the rankings. Overall, the pre-roll category dominated the top product list, with significant shifts in rankings compared to previous months, particularly with Meyer Hashky Pre-Roll's leap from fourth to first place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
