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Sep-2025
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Overview
Market Insights Snapshot
Standard Farms has demonstrated varied performance across different product categories and states, with notable shifts in rankings and sales figures. In Massachusetts, the brand's presence in the Flower category has seen a decline, moving from a rank of 31 in June 2025 to 63 by September 2025. This downward trend is reflected in their sales figures, which have seen a significant drop over the same period. Meanwhile, in the Pre-Roll category, Standard Farms has fluctuated in rankings, peaking at 70 in August 2025 before dropping back to 85 in September. Their performance in the Vapor Pens category has been less stable, with the brand falling out of the top 30 by September 2025, indicating a challenging market environment in Massachusetts.
In contrast, Standard Farms has maintained a more consistent presence in Ohio, particularly in the Tincture & Sublingual category, where they have consistently held the 5th rank from June to September 2025. The brand's performance in the Edible category has been steady, holding the 39th rank for two consecutive months, despite a gradual decline in sales. The Vapor Pens category in Ohio also shows a mix of stability and fluctuation, with rankings moving from 25 in June to 31 in September, reflecting some volatility in consumer preferences. Notably, the Concentrates category saw a brief appearance in the rankings in July, but the absence of subsequent rankings suggests this was not sustained, highlighting potential areas for growth or adjustment in their strategy.
Competitive Landscape
In the Ohio flower category, Standard Farms has shown a consistent improvement in its ranking, moving from 47th in June 2025 to 41st by September 2025. This upward trend is notable, especially when compared to competitors like Cresco Labs and Kynd Cannabis Company, both of which have experienced a decline in their rankings during the same period. While Cresco Labs dropped from 29th to 39th, and Kynd Cannabis Company fell from 23rd to 42nd, Standard Farms' steady climb reflects a positive shift in market perception and sales performance. Additionally, The Botanist has fluctuated in rank, ending at 37th in September, which suggests potential volatility in the market. These dynamics indicate that Standard Farms is gaining traction and could continue to improve its position if current trends persist.
Notable Products
In September 2025, the top-performing product for Standard Farms was NF1 Pre-Roll (1g) in the Pre-Roll category, which climbed to the number one rank with sales of 4179 units. Reign Man Pre-Roll (1g) also made a significant leap to the second position, improving from fifth place in August. Dionysus Pre-Roll (1g) experienced a slight decline, moving from fourth to third place, with a notable decrease in sales compared to the previous month. Raspberry Parfait Pre-Roll (1g) entered the rankings at fourth place, while its Flower variant, Raspberry Parfait (3.5g), debuted at fifth position. Overall, there was a noticeable reshuffling in rankings, with NF1 Pre-Roll (1g) showing the most significant improvement in sales and rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
