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Dec-2024
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Overview
Market Insights Snapshot
Standard Farms has shown varied performance across different categories and states in recent months. In Massachusetts, the brand's presence in the Concentrates category has seen some fluctuation, with rankings moving from 43rd in September to 44th in December. Despite not breaking into the top 30, there is a slight upward trend in sales from October through December. However, in the Flower category, Standard Farms has experienced a more noticeable decline, dropping from 29th in September to 56th in December, indicating a significant decrease in market share. Meanwhile, in the Vapor Pens category, the brand's position has been inconsistent, with a notable drop to 90th in November before recovering slightly to 74th in December, suggesting potential volatility in consumer preferences or competitive pressures.
In Ohio, Standard Farms has demonstrated stronger performance in certain categories. The brand has consistently improved its ranking in the Concentrates category, moving from 28th in September to 20th by December, which reflects positively on its market penetration efforts. However, the Flower category presents a challenge, as the brand was not ranked in November, indicating a temporary withdrawal from the top 30, before returning to 43rd in December. In the Tincture & Sublingual category, Standard Farms maintained a top 10 position, although there was a slight decline from 6th to 9th over the months. The Vapor Pens category saw a sharp drop in December, falling from 27th in November to 39th, which might be a signal of shifting market dynamics or increased competition. Such movements highlight the brand's varied performance across different product lines and regions, offering insights into areas of both strength and potential improvement.
Competitive Landscape
In the Massachusetts flower category, Standard Farms has experienced a notable decline in its competitive standing, dropping from a rank of 29 in September 2024 to 56 by December 2024. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Island has shown a more volatile performance, initially improving from 64 to 35 before slipping back to 57, yet still maintaining higher sales than Standard Farms in December. Meanwhile, Fathom Cannabis has shown a positive trajectory, climbing from 71 to 53, with sales surpassing Standard Farms in November and December. Matter. also fluctuated in rank, ending December slightly ahead of Standard Farms at 55, despite a significant drop in sales from September. These shifts highlight the competitive pressures Standard Farms faces, with competitors like Island and Fathom Cannabis gaining ground in both rank and sales, suggesting a need for strategic adjustments to regain market position.
Notable Products
In December 2024, Georgia Pie Pre-Roll (0.5g) emerged as the top-performing product for Standard Farms, climbing from its consistent second-place ranking in the previous months to first place. Dionysys Shake (28g) also showed a strong performance, securing the second spot, up from third in November. Mosa (14.15g) made its debut in the rankings at third place, indicating a successful entry into the market. Reign Man Shake (7g) followed closely, debuting at fourth place, showcasing a solid performance for a new entrant. Notably, Meyer Hashsky Shake (28g), which had been consistently leading in previous months, dropped to fifth place with a sales figure of 534.0, reflecting a significant decrease from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
