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Jul-2025
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Overview
Market Insights Snapshot
Standard Farms has shown varied performances across different categories and states, with notable movements in both Massachusetts and Ohio. In Massachusetts, the brand made a significant leap in the Flower category, moving from a rank of 43 in May 2025 to 30 in June 2025, indicating a strong upward trajectory. However, in the Vapor Pens category, they experienced a decline, dropping from a rank of 74 in April 2025 to 86 in July 2025. This suggests a challenge in maintaining their position within this competitive segment. The Pre-Roll category also saw modest improvements, but the brand remained outside the top 30, highlighting a potential area for growth.
In Ohio, Standard Farms demonstrated a strong presence in the Tincture & Sublingual category, consistently ranking in the top 10, moving from 7 in April 2025 to 5 by July 2025. This stability suggests a solid market position in this category. Meanwhile, the Flower category in Ohio saw fluctuations, with a noteworthy recovery from a rank of 54 in May 2025 to 36 by July 2025, signaling a positive rebound. Conversely, the Edible category showed a slight decline in ranking, moving from 36 in April 2025 to 41 in July 2025, which might require strategic adjustments. The Vapor Pens category experienced mixed results, with a drop from 25 in June 2025 to 31 in July 2025, indicating potential volatility in consumer preferences.
Competitive Landscape
In the competitive landscape of the Massachusetts flower category, Standard Farms has demonstrated a notable upward trajectory in its rankings and sales over the past few months. Starting from a rank of 42 in April 2025, Standard Farms climbed to 30 by June, before slightly dipping to 32 in July. This positive trend in rank is mirrored by a consistent increase in sales, peaking at $438,078 in July. In comparison, Nature's Heritage experienced a fluctuating rank, ending at 31 in July, with sales showing a recovery after a dip in June. Meanwhile, Garcia Hand Picked saw a significant jump in rank from 49 in May to 30 in July, alongside a substantial increase in sales, reaching $487,928. Despite these competitive pressures, Standard Farms' ability to improve its market position and sales suggests a strong brand presence and effective market strategies in the Massachusetts flower market.
Notable Products
In July 2025, the top-performing product for Standard Farms was Cherry Do-Si-Dos (14.15g) in the Flower category, securing the number one rank with sales reaching 3240. Dionysus Pre-Roll (1g) dropped to the second position after leading in May and June, while Shamrock Cake Pre-Roll (1g) re-entered the rankings at third place. Gas Mask Pre-Roll 5-Pack (2.5g) debuted in the fourth position, and Meyer Hashky Pre-Roll (1g) followed closely behind in fifth. Notably, the rankings shifted significantly from earlier months, with Cherry Do-Si-Dos rising to prominence and Dionysus Pre-Roll experiencing a slight decline in its leading status.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
