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Aug-2024
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Overview
Market Insights Snapshot
Standard Farms has shown a mixed performance across different categories and states. In Massachusetts, the brand's ranking in the Concentrates category fluctuated, starting at 26th in May 2024, improving to 24th in June, dropping out of the top 30 in July, and then recovering to 25th in August. This indicates a volatile but resilient presence in the Concentrates market. In the Flower category, Standard Farms experienced a decline from 18th in May to 26th in June and July, before slightly improving to 23rd in August. This suggests some stability but with room for growth. However, their performance in the Vapor Pens category was less impressive, as they did not make it into the top 30 for any of the months, indicating a weaker position in this segment.
In Ohio, Standard Farms displayed notable strengths and weaknesses across categories. The brand's performance in the Concentrates category was strong, debuting at 15th in July and maintaining a top 20 position in August. However, their ranking in the Flower category declined from 28th in May and June to 34th in July and further to 35th in August, reflecting a downward trend. Interestingly, Standard Farms performed well in the Tincture & Sublingual category, achieving a high of 3rd place in July, although they fell to 7th in August. Their Vapor Pens category ranking also saw a significant drop from 15th in May, June, and July to 30th in August, indicating a sharp decline in market presence. The brand did not make it into the top 30 in the Edible category until August, where they ranked 37th, suggesting a recent entry or struggle in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Massachusetts, Standard Farms has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Standard Farms held a strong position at rank 18, but saw a dip to rank 26 in June and July, before slightly recovering to rank 23 in August. This volatility is indicative of a highly competitive market. For instance, Cresco Labs showed a consistent improvement, moving from rank 33 in May to rank 22 in August, which could be attributed to their steady increase in sales. Similarly, Galactic (fka Galactic Meds) also demonstrated a significant rise from rank 39 in May to rank 24 in August, suggesting a successful market strategy. Meanwhile, Nature's Heritage maintained a relatively stable performance, peaking at rank 18 in July before dropping to rank 25 in August. South Shore Plug also saw a decline from rank 16 in May to rank 21 in August. These trends highlight the competitive pressures Standard Farms faces, necessitating strategic adjustments to regain and sustain higher market positions.
Notable Products
In August 2024, Sour Cream (14.15g) was the top-performing product for Standard Farms, with sales reaching 1439 units. NF1 Shake (28g) secured the second position, while Shamrock Cake Shake (7g) followed closely in third place. Notably, NF1 Shake (7g) dropped from its consistent first-place rankings in June and July to fourth place in August. Golden Retriever (14.15g) rounded out the top five. The rise of Sour Cream (14.15g) from the second position in May to first in August highlights a significant increase in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
