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Aug-2025
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Overview
Market Insights Snapshot
Standard Farms has shown varied performance across different categories and states, with some notable shifts in their rankings. In Massachusetts, the brand's Flower category saw a brief entry into the top 30 in June 2025 with a rank of 30, but it slipped out of the top 30 again by August, highlighting a challenge in maintaining a strong foothold. On the contrary, the Pre-Roll category showed a positive trajectory, climbing from rank 88 in July to 66 in August, indicating growing consumer interest. Meanwhile, the Vapor Pens category didn't manage to break into the top 30, despite some fluctuations in sales, suggesting room for improvement in market penetration.
In Ohio, Standard Farms has maintained a more consistent performance. The Edible category, while not breaking into the top 30, held steady at rank 40 in May and August, showing a stable consumer base. The Flower category improved significantly, moving from rank 54 in May to a consistent position around the 40s by August, reflecting increased popularity. The Tincture & Sublingual category stands out with a strong top 10 presence, maintaining a rank of 5 throughout the summer months, which suggests a robust demand for these products. However, Vapor Pens have experienced a decline in rank from 25 in May to 37 in August, indicating potential challenges in sustaining consumer interest.
Competitive Landscape
In the Massachusetts flower category, Standard Farms has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 44th in May, Standard Farms improved significantly to 30th in June, demonstrating a positive trend in sales performance. However, this upward momentum was not sustained, as the brand's rank slipped to 33rd in July and further to 47th in August. This decline contrasts with the performance of competitors such as HighMark Provisions (HMP), which maintained a higher rank, peaking at 34th in May and July, despite a dip to 45th in August. Meanwhile, Cookies consistently ranked lower than Standard Farms, with a slight dip from 48th to 51st by August. The competitive landscape suggests that while Standard Farms had a strong start in the summer, maintaining momentum amidst fluctuating market dynamics and strong competitors like The Botanist and Harbor House Collective remains a challenge, highlighting the need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In August 2025, Kamikaze Pre-Roll (1g) emerged as the top-performing product for Standard Farms, leading the sales chart with a notable figure of 4427 units sold. The NF1 Pre-Roll (1g) secured the second position, followed by Georgia Pie S1 Pre-Roll (1g) in third place. Dionysus Pre-Roll (1g), which previously held the top spot in May and June, experienced a drop to fourth place, despite a slight sales increase from July. Meyer Hashky Pre-Roll (1g) maintained its fifth position from the previous month, indicating steady performance. Overall, the pre-roll category dominated the rankings, showcasing its popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
