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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Standard Farms concentrated nearly half of May-2026 sales in Flower at 46.82% share, with Vapor Pens contributing 33.52% and Pre-Roll at 8.34%. Within the month, Flower expanded 42.52% MoM while Vapor Pens rose 29.88% MoM, and Edible advanced 19.30% MoM; year over year, Edible led at 23.29% YoY, Vapor Pens gained 8.35% YoY, and Flower increased 5.28% YoY. Despite a 59.84% YoY drop in Concentrates and a 65.30% YoY drop in Topical, both rebounded MoM at 21.69% and 24.70%, respectively. The average price fell 5.18% YoY to $25.93 even as Flower carried a higher average price of 65.03 and Topical averaged 67.48, implying mix was buoyed by unit growth in lower-priced formats while premium-ticket segments stabilized on a monthly basis.
These mix shifts point to a deliberate tilt toward high-velocity inhalables while maintaining a beachhead in value-sensitive segments: Flower’s 46.82% share paired with a 42.52% MoM surge suggests shelf activation is converting quickly, and Vapor Pens at 33.52% share with 8.35% YoY growth indicate replenishment demand rather than only promo spikes. Edible’s 23.29% YoY increase alongside a modest 2.50% MoM lift for Pre-Roll signals incremental trial broadening without overreliance on seasonal pushes, while the steep YoY declines in Concentrates (-59.84%) and Topical (-65.30%) with double-digit MoM bumps imply a tactical retreat from low-penetration niches now being tested for selective re-entry. Combined with a 5.08% YoY brand sales lift and a 24-month decline of 26.75%, the pattern implies near-term share defense through breadth in Flower and Vapor Pens while price-sensitive formats act as entry ramps to rebuild the longer-term base in Ohio where Flower ranks 35th in category.
Competitive Landscape
Standard Farms sits at rank #35 in OH Flower in May 2026, improving 23 positions from #58 year over year, while slipping 2 spots from #37 in February 2026; the brand remains below its peak of #29 from May 2024, indicating a partial rebound but not a full recovery. Against the leaders, Riviera Creek holds #1 after edging up from #2 year over year despite a 10.1% sales decline, and RYTHM climbed from #7 to #2 on 49.2% YoY growth, creating a gap where Standard Farms’ #35 position trails upward movers; combined with Klutch Cannabis jumping from #16 to #3 on 161.1% growth, the competitive ladder is consolidating at the top. The pattern implies Standard Farms’ YoY climb to #35 is a recovery play driven by relative share gains lower in the table, but the inability to revisit its #29 peak points to a need for accelerated velocity to keep pace with leaders ascending multiple ranks.
Notable Products
NF1 Pre-Roll (1g) posted the headline movement with a 63.8% month-over-month surge to rank 1, while LA Kush Cake Pre-Roll (1g) slid 43.5% to rank 3. Four of the top ten are Pre-Roll SKUs clustered at ranks 1–6 and 8, versus three Vapor Pens at ranks 7, 9, and 10, indicating a tilt toward inhalables anchored by value-sized singles. Meyer Hashky Pre-Roll (1g) rose 39.4% at rank 2 as Dionysus Pre-Roll (1g) was flat at -0.5% at rank 5, suggesting consumers are concentrating spend into a few winners rather than spreading across the full pre-roll range. This pattern implies Standard Farms is consolidating share around a lead Pre-Roll franchise while selectively seeding Vapor Pens, pointing to a near-term focus on defending Pre-Roll dominance and testing pen entries.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
