Market Insights Snapshot
In Massachusetts, Standard Farms has seen some interesting movements across multiple categories. The brand has maintained a consistent presence in the top 20 for Concentrates, with rankings fluctuating slightly between 20th and 23rd place from July to October 2023. However, this hasn't been the case in the Edibles category, where the brand's rankings have been consistently outside of the top 20, even though there was a significant improvement from 90th to 78th place in October. The Flower category has shown strong performance, with the brand achieving its highest ranking of 12th place in August.
On the other hand, the Pre-Roll category has seen a steady decline in sales from August to October, while the brand's rankings remained relatively stable, hovering around the 90th spot. The Vapor Pens category has shown a similar trend, with a drop in sales over the same period, and the brand's ranking slipping from 59th to 72nd place. Despite these challenges, Standard Farms continues to be a strong competitor in the Massachusetts market, particularly in the Flower category, where it has consistently ranked in the top 20.
In the Massachusetts flower market, Standard Farms has experienced a fluctuating rank over the past few months. In July 2023, they were ranked 19th, but managed to climb to 12th place in August. However, by September, they fell to 21st, indicating they were not in the top 20 brands for that month. They managed to recover slightly in October, moving up to 19th place. When compared to competitors such as Island and Cookies, Standard Farms has generally maintained a higher rank, although Cookies saw a significant jump in October, surpassing Standard Farms. Other competitors, like EOS Farms and Aruna, have consistently ranked higher than Standard Farms. Aruna, in particular, saw a sharp drop in rank from 7th to 18th place between September and October, bringing them closer to Standard Farms' ranking. These shifts in the competitive landscape suggest a highly dynamic market, with opportunities for Standard Farms to improve its position.
In October 2023, the top-performing product from Standard Farms was the Georgia Pie S1 (3.5g) in the Flower category, with sales reaching 1740 units. This product saw a significant leap in performance, moving from rank 4 in September to rank 1 in October. The second best-selling product was the Grandpa's Stash R2 Shake (28g), also in the Flower category, with sales of 1200 units. The Gary Payton x Pirates Milk Shake (28g) dropped to the third position from its previous rank in September. The fourth and fifth positions were occupied by G Code Shake (28g) and Harry's Kush (14.15g) respectively, both new entries in the top five for the month of October.