D'Gree

Data Snapshot: Apr 04, 2024
D'Gree Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

4

Product Count

SKUs

D'Gree

Overview

D'Gree, a product of Green Thumb Industries, is a reputable cannabis brand that offers a blend of quality and expertly crafted marijuana in the expanding market. It operates under the nationally grown retail cannabis store chain called RISE, making it a recognized name in the cannabis industry. Highlighting its commitment to consumer health, the brand provides a safe environment for both novice and seasoned cannabis consumers, ensuring access to reliable, tested, and sustainable products.
Markets

D'Gree Locations

Product Trends

D'Gree Categories

D'Gree Sales

Market Insights Snapshot

D'Gree Historical Sales by Category

In the Beverage category, D'Gree has shown a varied performance across the provinces of Alberta and Ontario. In Alberta, the brand experienced a steady decline in ranking from December 2023 to March 2024, moving from 11th to 24th position. This drop in rankings is mirrored by a significant decrease in sales, from $41,793 in December 2023 to just $2,381 by March 2024, indicating a potential loss of market share or consumer interest in this province. Conversely, in Ontario, despite starting at a lower rank of 27th in December 2023 and falling outside the top 30 in January 2024, D'Gree managed to improve its position to 33rd by March 2024. This recovery is supported by a notable increase in sales, from $3,058 in January 2024 to $11,453 in March 2024, suggesting a resurgence of interest or strategic adjustments that began to pay off.

The contrasting trajectories of D'Gree in these two provinces highlight the brand's fluctuating appeal and market dynamics within Canada's cannabis beverage sector. The failure to maintain a top 30 ranking in Ontario for January 2024 could be seen as a significant setback; however, the subsequent recovery in rankings and sales suggests a successful pivot or marketing effort that resonated with consumers. Alberta's consistent decline across the same period might point to deeper issues with brand positioning or competition that D'Gree needs to address. These movements indicate that while D'Gree faces challenges in maintaining its market position, there are also opportunities for growth and recovery, particularly if the brand can leverage the insights from its performance in Ontario to inform strategies in other regions.

Mar-2024 Rank
Beverage
24
33
D'Gree

Competitive Landscape

In the competitive landscape of the beverage category in Ontario, D'Gree has experienced notable fluctuations in its market position, as evidenced by its rank changes from December 2023 through March 2024. Initially ranked 27th in December, D'Gree saw a decline to 41st in January 2024, before slightly improving its standing to 38th in February and then to 33rd in March. This trajectory suggests a challenging market environment for D'Gree, particularly when compared to competitors such as Keef Cola, which, despite a decline in rank, maintained higher sales figures. Another notable competitor, TeaPot, also experienced a decline in rank but remained significantly ahead of D'Gree in terms of sales. On the other hand, brands like AMBR and Kiss showed improvements or stability in their rankings, indicating a competitive edge over D'Gree. These dynamics underscore the importance of strategic positioning and market adaptation for D'Gree in the face of fluctuating sales and rankings amidst its competitors in the Ontario beverage market.

D'Gree market ranking for ON Beverage

D'Gree

Notable Products

In March 2024, D'Gree's top-selling product was Blood Orange Creamsicle Soda (10mg THC, 355ml) within the Beverage category, maintaining its number one rank from previous months with a sales figure of 1587 units. Following in second place was the Iconic-C Classic Tomato Sparkling Beverage (10mg THC, 355ml), also in the Beverage category, which held its position from February. The Orange Vanilla Cream Sparkling Beverage (10mg THC, 355ml) experienced a decline, dropping out of the rankings after being third in February. Notably, the top two products have consistently held their positions since December 2023, indicating strong consumer preference. This analysis highlights the dominance of the Beverage category in D'Gree's product lineup for the specified month.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blood Orange Creamsicle Soda (10mg THC, 355ml)
Beverage
1
1
1
1
Iconic-C Classic Tomato Sparkling Beverage (10mg THC, 355ml)
Beverage
3
2
2
2
Orange Vanilla Cream Sparkling Beverage (10mg THC, 355ml)
Beverage
2
3
3
>5
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