Market Insights Snapshot
Looking at the performance of Tweed across various states and categories, one can observe some notable trends. In Alberta, Tweed's ranking in the Beverage and Capsules categories saw a downward trend from August to November 2023, moving from 4th to 8th and 5th to 6th respectively. However, in the Oil category, Tweed maintained a strong position, consistently ranking among the top 4 brands. The brand's performance in the Flower and Pre-Roll categories showed mixed results, with some months seeing an improvement in ranking and others a decline. On the other hand, in the British Columbia market, Tweed's Flower category consistently held a top 2 position, while the Pre-Roll category saw an improvement from 14th to 10th position. It's interesting to note that the ranking for the Beverage category in British Columbia was not in the top 20 for August and September, indicating room for growth in this category.
In the Illinois market, Tweed's performance in the Flower category showed a slight decline, moving from 38th position in August to 45th in November. The Pre-Roll category was not in the top 20 for October and November, suggesting potential areas for improvement. In contrast, Tweed's performance in the Ontario market showed positive trends in the Capsules and Flower categories, with the former consistently holding the 2nd position and the latter improving from 13th to 9th. However, the Edible category was not in the top 20 for any of the months, indicating a potential opportunity for growth. Lastly, in Saskatchewan, Tweed showed a strong performance in the Capsules category, maintaining the top position throughout the period. The Flower category also saw a significant improvement, moving from 21st to 6th position. However, the Vapor Pens category saw a decline, indicating a potential area for improvement.
In the Ontario Flower category, Tweed has shown a notable increase in rank from 13th in August 2023 to 9th in November 2023, indicating a positive trend in market positioning. This upward shift in rank is in contrast to Redecan which has seen a slight decrease in rank from 8th to 10th over the same period. Back 40 Cannabis has maintained a steady 7th place rank, while The Loud Plug has remained relatively stable, moving from 10th to 8th. Interestingly, SUPER TOAST has made a significant leap from 68th to 11th, indicating a substantial increase in market share. While specific sales numbers are not disclosed, Tweed's improved ranking suggests an increase in sales, although it's worth noting that the brand still ranks lower than some key competitors.
In November 2023, Tweed's top-performing product was the Quickies - Kush Mints Pre-Roll 10-Pack (3.5g), maintaining its first place ranking from previous months with a notable sales figure of 22,466 units. The Quickies - Tiger Cake Pre-Roll 10-Pack (3.5g) held the second spot, despite a slight drop in sales compared to October. The Quickie- Red Velvet Cake Pre-Roll 10-Pack (3.5g) consistently held the third position since September. The Penelope Softgels 15-Pack (105mg CBD, 150mg THC) entered the top rankings in November at fourth place, followed by the Mellow Mango Distillate Disposable (1g) in fifth. This shows a shift in consumer preference towards Capsules and Vapor Pens in November.