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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Tweed’s May 2026 mix concentrated 44.01% of sales in Flower with a marginal month-over-month uptick of 0.88% but a year-over-year decline of 46.45%, while Capsules held 28.69% share with a 5.90% MoM drop and a 27.48% YoY decline. Pre-Roll accounted for 16.47% share with a 6.90% MoM decrease and a 51.13% YoY fall, and Vapor Pens at 5.97% share contracted 16.49% MoM and 63.34% YoY. Oil represented 4.40% share rising 6.34% MoM but down 11.79% YoY, and Beverage at 0.45% share grew 13.45% MoM yet fell 87.18% YoY. With brand-level sales down 44.52% YoY and average price up 18.33%, the pattern implies a volume pullback concentrated in Pre-Roll and Vapor Pens while mix stability in Flower and incremental Oil/Beverage gains are too small to offset broad declines.
The category shifts imply Tweed is defaulting to a Flower-led base while vacating faster-moving inhalables at the edges, which pressures reach and trial as Pre-Roll share at 16.47% contracts alongside a 6.90% MoM and 51.13% YoY decline. The 18.33% YoY rise in average price paired with deep YoY contractions in Vapor Pens at 63.34% and Beverage at 87.18% suggests pricing and assortment are skewing toward higher-priced Flower (68.59 average price) and away from entry formats, limiting price laddering. Given Flower’s 0.88% MoM growth alongside Oil’s 6.34% MoM lift but a 16.49% MoM drop in Vapor Pens, positioning is tilting toward a narrower inhalable core that could cap share recovery in markets like ON and constrain rank improvement where Flower rank sits around 21 in Alberta, implying Tweed needs broader mid-price coverage to stabilize volume.
Competitive Landscape
Tweed ranks #36 in ON Flower in May 2026, down 18 positions year over year from #18, and 2 spots lower than February 2026’s #34, signaling a sustained slide from its peak at #15 in October 2024; meanwhile, Shred sits at #1 after rising from #2 year over year with a 9.7% sales increase, while Back Forty / Back 40 Cannabis holds #2 after falling from #1 alongside an 8.4% sales decline, indicating that Tweed’s double-digit rank drop amid leadership churn at the top reflects lost relative pull rather than a shifting category ceiling, and implies further share erosion unless the brand reverses the momentum that moved it 20+ places from its October 2024 peak to today.
Notable Products
The steepest decline came from Quickies - Chemsicle Pre-Roll 10-Pack (3.5g), down 19.5% and sitting at rank 2, while Mega Packs THC Softgels 100-Pack (1000mg) slipped 10.2% at rank 1. Offsetting softness in pre-rolls, Chemsicle (14g) climbed 22.1% at rank 3 and Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) rose 23.9% at rank 4, yet Sour Sucker Mints Pre-Roll 10-Pack (3.5g) fell 13.4% at rank 9. Four of the top ten are Pre-Roll SKUs, but Capsules still anchor the leaderboard with rank 1 and steady CBD Mega Pack Softgels 100-Pack (5000mg CBD) at +0.9% and rank 8, implying Tweed’s mix is tilting toward value-led bulk formats even as specific pre-roll flavors cycle.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
