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Apr-2025
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Overview
Market Insights Snapshot
Tweed has shown a strong performance in the Alberta market, particularly in the Capsules category, where it has consistently held the top position from January to April 2025. This stability is indicative of a solid consumer base and effective product positioning. In contrast, its performance in the Flower category in Alberta has seen a downward trend, slipping from 19th to 24th place by April. This decline might suggest increased competition or shifting consumer preferences. The Pre-Roll category in Alberta saw some fluctuations, with Tweed ranking as low as 30th in March before climbing back to 24th in April, hinting at potential volatility in consumer demand or market dynamics.
In Ontario, Tweed's performance has been relatively stable across categories. Notably, the Capsules category has maintained a steady 3rd place ranking throughout the first four months of 2025, reflecting consistent consumer demand. The Flower category in Ontario has also shown stability, holding the 18th position from February to April, despite a significant sales increase in March. Meanwhile, in Saskatchewan, Tweed's Capsules have dominated the market, consistently ranking 1st, which underscores their leadership in this category. However, the Flower category in Saskatchewan has experienced more variability, with rankings fluctuating between 5th and 17th place, suggesting a more competitive environment or changing consumer preferences in that region.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tweed has maintained a consistent presence, ranking 18th from February to April 2025 after starting the year at 20th in January. This stability in rank is notable given the fluctuating positions of competitors such as FIGR, which experienced a decline from 12th in February to 16th in April, and Tribal, which was not in the top 20 in March. Despite 3Saints surpassing Tweed by climbing from 21st in January to 17th in April, Tweed's sales figures reveal a strong performance, particularly in March, where sales peaked. This suggests that while Tweed's rank has not dramatically improved, its sales momentum remains robust, indicating a solid consumer base and potential for future growth in market share.
Notable Products
In April 2025, Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) emerged as Tweed's top-performing product, climbing from third place in March to first place, with sales reaching 7539. Mega Packs THC Softgels 100-Pack (1000mg) maintained a strong position, ranking second after leading in February and March. CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC) secured the third spot, consistently staying in the top three since January. Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) saw a slight improvement, moving up to fourth place from fifth in March. Kush Mints (3.5g) entered the rankings for the first time in March and held steady at fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
