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Aug-2025
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Overview
Market Insights Snapshot
Tweed has shown a strong performance in the Alberta market, particularly in the Capsules category where it consistently held the number one rank from May to August 2025. This indicates a robust demand and brand loyalty for its capsule products within the province. In contrast, the Pre-Roll category in Alberta saw a decline in rank, dropping from 22nd in May to 36th place by August, suggesting challenges in maintaining market share in this category. Meanwhile, in British Columbia, Tweed's performance in the Flower category experienced a gradual decline in rankings from 14th in May to 18th in August, reflecting a potential need for strategy adjustments to regain traction.
In Ontario, Tweed maintained a stable rank of 3rd in the Capsules category throughout the observed months, indicating consistent consumer preference. However, the Flower category saw a slight fluctuation, with Tweed maintaining positions between 18th and 19th, suggesting steady yet competitive market dynamics. The absence of Tweed in the top 30 for Pre-Rolls in Saskatchewan highlights a significant area for improvement, as the brand was unable to secure a notable position in this category. These insights reveal the varying performance of Tweed across different regions and product categories, underscoring the importance of tailored strategies to address specific market conditions.
Competitive Landscape
In the competitive landscape of the Ontario flower market, Tweed has maintained a relatively stable position, ranking 18th in May and June 2025, dropping slightly to 19th in July, and returning to 18th in August. Despite this consistency, Tweed faces stiff competition from brands like MTL Cannabis, which, although experiencing a decline in rank from 13th in May to 17th in August, still outpaces Tweed in sales figures. Meanwhile, Nugz (Canada) has shown a positive trend, climbing from 19th in May to 16th in August, with sales surpassing Tweed's in the latter months. Additionally, 1964 Supply Co and Potluck have shown notable improvements, with Potluck making significant strides from 34th in May to 20th in August, indicating a potential threat to Tweed's market share if these trends continue. This competitive pressure underscores the need for Tweed to innovate and adapt to maintain its position and drive sales growth in the evolving Ontario market.
Notable Products
In August 2025, the top-performing product for Tweed was Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) in the Pre-Roll category, maintaining its number one rank from the previous two months with sales of 8,755 units. Mega Packs THC Softgels 100-Pack (1000mg) in the Capsules category held steady at the second position, consistent with its performance since June. Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) improved its ranking to third place from fourth in July, despite a sales dip earlier. Sugar Free Cola (10mg THC, 355ml) in the Beverage category slipped to fourth from its debut at third in July. Kush Mints (3.5g) in the Flower category remained stable at the fifth position throughout the observed months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
