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Jul-2025
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Overview
Market Insights Snapshot
Tweed has demonstrated a strong and consistent performance in the Alberta market, particularly in the Capsules category, where it has maintained the top rank from April to July 2025. This stability indicates a solid foothold in the market, despite a slight decline in sales from April to May. In the Flower category, Tweed experienced some fluctuations, with a notable improvement in June, climbing to 15th position before slipping back to 23rd in July. The Pre-Roll category, however, saw a significant drop in July, falling out of the top 30, which could be a point of concern for the brand moving forward.
In Ontario, Tweed's performance in the Capsules category has been consistently strong, holding steady at the third rank throughout the observed period. This consistency is echoed in the Flower category, where Tweed maintained a position within the top 20, highlighting its strong market presence. However, in the Pre-Roll category, Tweed has not been able to break into the top 50, suggesting potential areas for growth. Meanwhile, in Saskatchewan, Tweed's Capsules continue to lead the market, while its Flower products saw a drop in ranking in July, indicating a potential challenge in maintaining consumer interest in this category.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Tweed has maintained a consistent presence, albeit with a slight dip in rank from 18th to 19th place by July 2025. Despite this minor decline, Tweed's sales have shown a robust upward trend, peaking in June before a slight decrease in July. This indicates a strong brand loyalty and market presence, even as competitors such as MTL Cannabis and Nugz (Canada) have also been active in the market. Notably, MTL Cannabis experienced a drop in rank from 13th to 17th, reflecting potential volatility in their sales performance. Meanwhile, Nugz (Canada) improved its position from 20th to 18th, suggesting a competitive edge in capturing market share. Brands like 1964 Supply Co and Jonny Chronic have not broken into the top 20 consistently, indicating a less stable market presence compared to Tweed. This competitive analysis highlights Tweed's resilience and the dynamic shifts among its competitors in Ontario's flower market.
Notable Products
In July 2025, the top-performing product from Tweed was Quickies - Chemsicle Pre-Roll 10-Pack (3.5g), maintaining its position at rank 1 with sales of 9526 units. Mega Packs THC Softgels 100-Pack (1000mg) held steady at rank 2, showing consistent performance over the previous months. Sugar Free Cola (10mg THC, 355ml) emerged as a new entrant at rank 3, indicating a strong market reception. Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) saw a decline, dropping to rank 4 from rank 3 in June. Kush Mints (3.5g) remained stable at rank 5, showing a slight decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
