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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Tweed’s mix concentrates in Flower at 41.12% share with year-over-year decline of 31.17% and month-over-month decline of 16.11%, while Capsules hold 30.25% share with a 7.84% YoY drop and a 5.65% MoM pullback. Pre-Roll rises to 20.93% share on a 3.79% YoY increase and a 16.82% MoM gain, contrasting with Oil at 3.93% share and double-digit declines of 15.69% YoY and 15.98% MoM. Vapor Pens contract to 3.52% share with a 69.94% YoY fall and a 38.63% MoM drop, even as Beverage remains a tiny 0.25% share but rebounds 78.08% MoM despite a 75.75% YoY decline. This pattern implies Tweed is pivoting volume away from higher-ticket inhalables toward accessible formats, with Pre-Roll offsetting part of the Flower contraction and cushioning brand-level sales, which are down 23.16% YoY alongside a 4.08% YoY increase in average price.
Positioning-wise, a heavier tilt to Pre-Roll amid declines in Flower and Vapor Pens suggests Tweed is leaning into value-seeking, quick-turn formats, aligning price points around $20.62 in Pre-Roll versus $87.95 in Flower to protect unit velocity as premium segments soften. The 30.25% share in Capsules with only a 5.65% MoM dip provides a stabilization anchor, while Beverage’s 78.08% MoM lift off a 0.25% share hints at opportunistic niche plays rather than a core growth engine. With Flower ranked 21 in Alberta and share pressure visible in Vapor Pens at 3.52%, the mix indicates a defensive repositioning toward lower-price, impulse categories to mitigate a 44.45% two-year sales erosion and protect distribution in core channels.
Competitive Landscape
Tweed sits at rank #33 in ON Flower for September 2026, down 5 positions year over year from #28, but up 7 places versus June 2026 when it was #40; the brand is also well below its peak rank of #15 reached in October 2024. In contrast, Spinach rose from #3 to #1 while growing sales by 15.7% year over year, and FIGR climbed from #14 to #5 with a 51.7% sales increase, whereas Back Forty / Back 40 Cannabis slipped from #1 to #3 alongside a 7.4% sales decline; this mix of upward mobility among growth brands and slippage among incumbents indicates Tweed’s recent 7-rank rebound quarter over quarter has not reversed its 5-rank annual decline, implying a stabilization phase rather than a regain of its October 2024 peak.
Notable Products
CBD:THC 1:1 Penelope Oil Spray (20ml) dropped 17.8% month over month to rank 8, while CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC) fell 15.1% at rank 10, signaling erosion in balanced-oil and small-pack softgel demand even as Mega Packs THC Softgels 100-Pack (1000mg) slipped a lighter 5.6% at rank 2. In contrast, Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) surged 49.0% to rank 3 and Quickies - GMO Jet Fuel Pre-Roll 10-Pack (3.5g) rose 43.1% to hold rank 1, with three of the top four SKUs in September 2026 concentrated in Pre-Roll formats—implying merchandising and consumer momentum is tilting toward multi-pack inhalables and away from smaller-dose ingestibles. Kush Mints (28g) advanced 10.8% at rank 5 while Blood Orange Kush (28g) held rank 6 on a stable baseline around $277,499, indicating large-format Flower is steady but not capturing the same rank acceleration as Pre-Rolls; the mix shift points to Tweed prioritizing volume-driving Pre-Roll franchises over breadth in oils and small softgels.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
