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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Tweed has shown remarkable consistency in the Capsules category, maintaining the top rank from September to December 2025. This stability is complemented by a positive trend in sales, peaking in December. In the Flower category, Tweed made a notable leap, moving from 30th in October to 21st in November, indicating a potential growth opportunity. However, the brand's performance in the Pre-Roll category remained outside the top 30 for most of the months, only reaching 32nd in December, suggesting room for improvement. The Oil category saw a slight dip in ranking but ended the year with increased sales, highlighting a mixed performance.
In British Columbia, Tweed's presence in the Flower category remained stable, holding the 19th position from October through December. The Vapor Pens category saw fluctuating rankings, with Tweed re-entering the top 30 in November but dropping slightly in December. Interestingly, the brand did not appear in the top 30 for Pre-Rolls after September, indicating a significant challenge in that segment. Meanwhile, in Ontario, Tweed's Capsules maintained a solid ranking, though there was a slight dip in sales. The Flower category saw a decline in ranking from 27th to 32nd by December, reflecting a competitive market. In contrast, the Pre-Roll and Vapor Pens categories remained outside the top 30, emphasizing the need for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Ontario flower category, Tweed has experienced a notable decline in rank from September to December 2025, moving from 27th to 32nd position. This downward trend in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors such as Tuck Shop have shown a significant improvement, climbing from 46th to 33rd, and HighXotic has also gained ground, ascending to 30th place by December. Highly Dutch has demonstrated consistent growth, improving its rank from 43rd to 35th over the same period. Despite BC Smalls maintaining a relatively stable position around the 30th rank, its sales have shown resilience. These shifts highlight the increasing competition Tweed faces, suggesting a need for strategic adjustments to regain its footing in the Ontario flower market.
Notable Products
In December 2025, the top-performing product for Tweed was Mega Packs THC Softgels 100-Pack (1000mg) in the Capsules category, maintaining its first-place ranking from previous months with notable sales of 8667 units. Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) and Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) consistently held the second and third positions, respectively, across the past months. CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC) improved its ranking slightly from fifth in November to fourth in December. The Chemsicle (14g) in the Flower category made its debut in December, securing the fifth position. Overall, the rankings for Tweed's top products displayed stability, with minor shifts among the lower-ranked items.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
