Jun-2026
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Market Insights Snapshot
Tweed’s June 2026 category mix is concentrated in Flower at 42.22% share and Capsules at 30.68%, with Pre-Roll at 16.50% and Vapor Pens at 6.00%. Year over year, Flower fell 54.53% and Pre-Roll declined 52.38%, while Capsules contracted a smaller 25.03% and Oil rose 2.65%; month over month, Vapor Pens slid 12.35% and Flower decreased 5.80%. Despite an average price up 17.99% YoY to $41.99, overall brand sales declined 49.25% YoY as the largest categories posted double-digit drops, and Tweed’s Flower rank in Alberta sits at 15. The pattern implies mix exposure to categories with steep YoY contractions is outweighing modest resilience in Oil and smaller MoM declines in Capsules and Pre-Roll.
The shift toward a higher-priced portfolio alongside a 54.53% YoY decline in the brand’s principal category and a 69.97% YoY decline in Vapor Pens indicates trading-up on price is not offsetting volume leakage in inhalables. With Capsules down 25.03% YoY but only 1.53% MoM and Oil up 2.65% YoY yet down 6.11% MoM, the steadier therapeutic formats are acting as a partial buffer, but not enough to lift overall share when Flower holds 42.22% and Pre-Roll 16.50%. Given a Flower rank of 15 in Alberta and Beverage collapsing 95.52% YoY to 0.19% mix, the implication is that Tweed’s positioning is anchored in declining inhalable segments, and sustaining relevance will require either accelerating Capsules/Oil penetration or reconfiguring Flower/Pre-Roll to curb double-digit retreats.
Competitive Landscape
Tweed sits at rank #15 in AB Flower for June 2026, improving 1 position year over year from #16 and rising 3 spots since March 2026 from #18, while its peak of #13 in January 2026 sets a near-term ceiling that it has not reattained; in contrast, Pure Sunfarms moved up from #4 to #1 with 20.1% YoY sales growth and Good Supply fell from #1 to #5 with a 41.0% YoY sales decline, indicating Tweed’s modest rank lift is happening amid both upward and downward shifts among leaders. Meanwhile, Big Bag O' Buds climbed from #7 to #3 on 35.0% YoY growth and Back Forty / Back 40 Cannabis held near the top at #2 despite a 23.5% YoY sales contraction, implying Tweed’s incremental climb is tied less to broad market expansion and more to churn within the top tier, and its trajectory suggests a path to re-test #13 if it converts competitor volatility into share gains.

Notable Products
Chemsicle (14g) posted the steepest decline in June 2026 at -40.7% and slid to rank 4, while Quickie's- Blood Orange Kush Pre-Roll 10-Pack (3.5g) fell -23.0% at rank 7; in contrast, Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) rose +39.4% to rank 1. With three Pre-Roll SKUs sitting in the top 7 and Capsules occupying ranks 2, 5, 8, and 9, the mix tilts toward value multi-packs, implying Tweed is reallocating demand from large-format Flower into repeatable, lower-ticket formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







