Tweed Cannabis Brand Logo

Tweed

Data Snapshot: Jul 04, 2026
$1M+

Jun-2026

Sales

Decline

Trend

6-Month

110

Product Count

SKUs

$41.99

Avg Price

-49.3%

YoY Sales Change

18%

YoY Price Change

Tweed, a subsidiary of Canopy Growth Corporation, stands as one of the most globally recognized cannabis brands originating from Canada. Known for its commitment to not just growing cannabis, but fostering conversation around it, Tweed combines high-quality flower sourcing, curated content, and strategic partnerships, including a cannabis packaging recycling program with TerraCycle. Alongside its consumer-focused operations, recent activities show strategic shifts such as store sell-offs, indicating an evolving business dynamic amidst the burgeoning cannabis industry.
Tweed Sales

Market Insights Snapshot

Tweed Historical Sales by Category

Tweed’s June 2026 category mix is concentrated in Flower at 42.22% share and Capsules at 30.68%, with Pre-Roll at 16.50% and Vapor Pens at 6.00%. Year over year, Flower fell 54.53% and Pre-Roll declined 52.38%, while Capsules contracted a smaller 25.03% and Oil rose 2.65%; month over month, Vapor Pens slid 12.35% and Flower decreased 5.80%. Despite an average price up 17.99% YoY to $41.99, overall brand sales declined 49.25% YoY as the largest categories posted double-digit drops, and Tweed’s Flower rank in Alberta sits at 15. The pattern implies mix exposure to categories with steep YoY contractions is outweighing modest resilience in Oil and smaller MoM declines in Capsules and Pre-Roll.

The shift toward a higher-priced portfolio alongside a 54.53% YoY decline in the brand’s principal category and a 69.97% YoY decline in Vapor Pens indicates trading-up on price is not offsetting volume leakage in inhalables. With Capsules down 25.03% YoY but only 1.53% MoM and Oil up 2.65% YoY yet down 6.11% MoM, the steadier therapeutic formats are acting as a partial buffer, but not enough to lift overall share when Flower holds 42.22% and Pre-Roll 16.50%. Given a Flower rank of 15 in Alberta and Beverage collapsing 95.52% YoY to 0.19% mix, the implication is that Tweed’s positioning is anchored in declining inhalable segments, and sustaining relevance will require either accelerating Capsules/Oil penetration or reconfiguring Flower/Pre-Roll to curb double-digit retreats.

Jun-2026 Rank
Capsules
Flower
Oil
Pre-Roll
Vapor Pens
1
15
2
44
27
76
4
39
90
61
2
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
42.2%
$75.78
-54.5%
-5.8%
Capsules
30.7%
$42.82
-25.0%
-1.5%
Pre-Roll
16.5%
$21.08
-52.4%
-1.9%
Vapor Pens
6.0%
$35.46
-70.0%
-12.3%
Oil
4.4%
$31.90
+2.6%
-6.1%
Beverage
0.2%
$10.86
-95.5%
-57.6%
Tweed

Competitive Landscape

Tweed sits at rank #15 in AB Flower for June 2026, improving 1 position year over year from #16 and rising 3 spots since March 2026 from #18, while its peak of #13 in January 2026 sets a near-term ceiling that it has not reattained; in contrast, Pure Sunfarms moved up from #4 to #1 with 20.1% YoY sales growth and Good Supply fell from #1 to #5 with a 41.0% YoY sales decline, indicating Tweed’s modest rank lift is happening amid both upward and downward shifts among leaders. Meanwhile, Big Bag O' Buds climbed from #7 to #3 on 35.0% YoY growth and Back Forty / Back 40 Cannabis held near the top at #2 despite a 23.5% YoY sales contraction, implying Tweed’s incremental climb is tied less to broad market expansion and more to churn within the top tier, and its trajectory suggests a path to re-test #13 if it converts competitor volatility into share gains.

Tweed market ranking for AB Flower

Tweed

Notable Products

Chemsicle (14g) posted the steepest decline in June 2026 at -40.7% and slid to rank 4, while Quickie's- Blood Orange Kush Pre-Roll 10-Pack (3.5g) fell -23.0% at rank 7; in contrast, Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) rose +39.4% to rank 1. With three Pre-Roll SKUs sitting in the top 7 and Capsules occupying ranks 2, 5, 8, and 9, the mix tilts toward value multi-packs, implying Tweed is reallocating demand from large-format Flower into repeatable, lower-ticket formats.

Product
Category
Feb-2026
Mar-2026
Apr-2026
May-2026
Jun-2026
MoM %
Quickies - Chemsicle Pre-Roll 10-Pack (3.5g)
Pre-Roll
2
2
2
2
1
+39.4%
Mega Packs THC Softgels 100-Pack (1000mg)
Capsules
1
1
1
1
2
+6.4%
Quickies - Kush Mints Pre-Roll 10-Pack (3.5g)
Pre-Roll
9
5
4
4
3
+4.9%
Chemsicle (14g)
Flower
3
3
3
3
4
-40.7%
CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC)
Capsules
6
8
8
7
5
+9.3%
CBD:THC 1:1 Penelope Oil Spray (20ml)
Oil
8
4
6
5
6
-6.0%
Quickie's- Blood Orange Kush Pre-Roll 10-Pack (3.5g)
Pre-Roll
5
6
5
6
7
-23.0%
Bakerstreet Softgels 30-Pack (10.5mg CBD, 150mg THC)
Capsules
>10
>10
10
10
8
-1.8%
CBD Mega Pack Softgels 100-Pack (5000mg CBD)
Capsules
10
9
>10
8
9
-6.4%
Blood Orange Kush (28g)
Flower
>10
10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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