.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Tweed has demonstrated consistent performance in the Alberta market, particularly in the Capsules category, where it has maintained the top position for four consecutive months. This stability is a testament to its strong brand presence and consumer loyalty in the region. Meanwhile, in the Flower category, Tweed experienced some fluctuations, slipping from 26th to 31st before rebounding slightly to 30th in October. This suggests competitive pressures or shifting consumer preferences, which might require strategic attention. In the Pre-Roll category, Tweed's ranking declined from 23rd to 37th over the same period, indicating a potential area for improvement. The Oil category, however, shows a strong performance, with Tweed moving up to the 2nd position by October, underscoring its strength in this segment.
In Ontario, Tweed's performance across categories shows a mix of stability and challenges. It consistently held the 3rd position in the Capsules category, reflecting a solid consumer base. However, the Flower category saw a decline from 19th to 29th, suggesting increased competition or changing consumer tastes. The Pre-Roll category presented more challenges, with Tweed dropping out of the top 30 by October, which might indicate a need for product innovation or marketing efforts. In the Vapor Pens category, Tweed's ranking fluctuated slightly, ending at 41st, pointing to opportunities for growth. Meanwhile, in British Columbia, Tweed's presence in the Flower category showed a notable drop from 16th to 26th, which could be a reflection of market dynamics or brand strategy shifts.
Competitive Landscape
In the competitive landscape of the Ontario Flower category, Tweed has experienced a notable decline in its market position, dropping from 19th place in July 2025 to 29th by October 2025. This downward trend in rank is mirrored by a significant decrease in sales over the same period. In contrast, BLKMKT has shown a steady performance, maintaining a consistent rank around the 28th position, while Woody Nelson has demonstrated an upward trajectory, improving its rank from 32nd in July to 27th in October. BC Smalls and Tuck Shop have also shown positive momentum, with Tuck Shop making a significant leap from 77th in July to 31st by October. These shifts suggest a dynamic market where Tweed faces increasing competition from brands that are gaining traction, potentially impacting its sales and market share in the Ontario Flower category.
Notable Products
In October 2025, the top-performing product for Tweed was the Mega Packs THC Softgels 100-Pack in the Capsules category, maintaining its first-place ranking from September with sales of 7089 units. The Quickies - Chemsicle Pre-Roll 10-Pack in the Pre-Roll category held steady in second place, while the Quickies - Kush Mints Pre-Roll 10-Pack also retained its third-place position. Notably, the Chemsicle Flower product made a new entry in the rankings at fourth place, suggesting a growing interest in this category. Meanwhile, the CBD:THC 1:1 Penelope Oil Spray debuted in fifth place, indicating a diversification in consumer preferences towards oil-based products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
