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Sep-2024
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Overview
Market Insights Snapshot
Tweed's performance across various categories and regions has shown interesting trends over the months from June to September 2024. In Alberta, Tweed's Flower category demonstrated a significant upward movement, climbing from the 28th position in August to the 17th position by September. This suggests a growing preference among consumers for Tweed's Flower products in this region. However, in the Pre-Roll category, there was a slight decline in Alberta, with the rank dropping from 12th in August to 14th in September, indicating a potential area of concern or increased competition. Meanwhile, the Capsules category remained stable, consistently holding the 4th position in both August and September, which reflects steady consumer demand in this segment.
In British Columbia, Tweed experienced a notable decline in the Pre-Roll category, slipping from the 22nd position in August to 32nd in September, falling out of the top 30 brands. This drop could signal challenges in maintaining market share in this category. Conversely, in Ontario, Tweed's Beverage category made an entry in the rankings in August at 14th, indicating a new area of growth for the brand. The Capsules category in Saskatchewan consistently held the top position throughout the four months, underscoring Tweed's dominance in this segment in that province. However, the Pre-Roll category saw fluctuations, with the brand disappearing from the rankings in July but reappearing at 11th by September, suggesting volatility in consumer preferences or market dynamics.
Competitive Landscape
In the competitive landscape of the flower category in Ontario, Tweed has experienced fluctuations in its market position, with its rank shifting from 15th in June 2024 to 16th in September 2024. Despite a dip to 20th place in August, Tweed managed to regain some ground by September. This volatility in rank is mirrored in its sales, which saw a decline from June to August, followed by a modest recovery in September. Notably, FIGR, a close competitor, consistently outperformed Tweed in July and August, securing the 15th rank in both months, and demonstrated a significant sales increase in August. Meanwhile, Versus maintained a stronger position throughout, consistently ranking higher than Tweed and showcasing robust sales figures. The competitive pressure from brands like Holy Mountain, which improved its rank from 21st in June to 15th in September, further underscores the dynamic and challenging market conditions Tweed faces in Ontario's flower category.
Notable Products
In September 2024, the top-performing product for Tweed was Quickies - Kush Mints Pre-Roll 10-Pack (3.5g), maintaining its number one position from August, with sales reaching 14,732 units. Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) followed closely, slipping to the second spot after leading in August. Strawberry Lemonade Sparkling Beverage (7.5mg THC, 355ml) made a notable climb to third place from fifth in August, demonstrating a positive trend in the beverage category. Quickies - Lemon Meringue Pie Pre-Roll 10-Pack (3.5g) held steady in the fourth position, showing consistent performance across the months. Lastly, Quickies - Tiger Cake Pre-Roll 10-Pack (3.5g) re-entered the rankings in September at fifth place, indicating a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
