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Nov-2025
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Overview
Market Insights Snapshot
In Alberta, Tweed has demonstrated a robust performance in the Capsules category, maintaining a consistent number one rank from August through November 2025. This indicates a strong market presence and consumer preference for their capsule products. In the Flower category, Tweed has shown an upward trend, moving from the 31st position in August to the 21st position in November, which signifies a positive shift in consumer interest or competitive strategy. However, their performance in the Pre-Roll category has been less favorable, with rankings slipping from 27th in August to 38th in November, suggesting potential challenges or increased competition in this segment.
In Ontario, Tweed's position in the Capsules category remained strong, though it slightly dipped from 3rd to 4th place by November. This indicates a stable yet slightly declining market share. Conversely, their Flower category performance has been more volatile, with ranks fluctuating between 18th and 29th over the months, reflecting a competitive landscape. Notably, Tweed's Pre-Roll and Vapor Pens categories did not make it into the top 30 rankings consistently, highlighting areas where the brand may need to focus on strategic improvements or marketing efforts to enhance visibility and consumer engagement.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tweed has experienced fluctuations in its market position, with its rank dropping from 18th in August 2025 to 27th by November 2025. This decline in rank is indicative of a competitive market where brands like BLKMKT and EastCann have shown resilience and growth. Notably, EastCann maintained a stable rank at 25th for three consecutive months, suggesting consistent performance, while BLKMKT improved its position from 28th to 26th by November. Meanwhile, Carmel experienced a decline, falling to 29th in November, which may have provided some relief to Tweed's competitive pressure. The shifting ranks and sales trends highlight the dynamic nature of the Ontario Flower market, where Tweed faces challenges in maintaining its earlier market position amidst strong competition.
Notable Products
In November 2025, Mega Packs THC Softgels 100-Pack (1000mg) maintained its position as the top-performing product for Tweed, continuing its reign at rank 1 with sales of 6,840 units. Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) held steady at rank 2, showing consistent demand as it did in the previous two months. Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) also retained its rank 3 position from October. Notably, CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC) climbed to rank 4, marking its re-entry into the rankings after being absent in October. Bakerstreet Softgels 30-Pack (10.5mg CBD, 150mg THC) remained at rank 5, consistent with its performance in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
