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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Tweed concentrated 48.41% of sales in Flower with year-over-year growth of 5.15% and month-over-month growth of 2.57%, while Pre-Roll held 21.70% share with 18.34% YoY but slipped 2.40% MoM. Capsules contracted to 21.71% share with a 40.03% YoY decline and a 32.02% MoM drop, and Oil shrank to 2.17% share with a 55.28% YoY decline and 47.72% MoM decline; meanwhile Vapor Pens, at 5.79% share, fell 26.91% YoY but jumped 47.93% MoM. Average price rose 7.63% YoY to $42.39 even as overall brand sales fell 12.22% YoY, implying the category mix is tilting toward higher-priced Flower alongside a tactical re-acceleration in Vapor Pens that offsets rapid Capsule and Oil retrenchment.
Tweed’s 26th rank in Flower in Ontario combined with Flower’s 48.41% share and Pre-Roll’s 21.70% share suggests the brand’s positioning hinges on inhalables where volume elasticity can sustain a 7.63% YoY price increase without eroding share, while a 32.02% MoM collapse in Capsules and a 47.72% MoM contraction in Oil push Tweed away from wellness-adjacent formats. The 47.93% MoM surge in Vapor Pens against a 26.91% YoY decline indicates a rebound strategy within inhalables that could narrow the 12.22% YoY brand sales decline if sustained, but the simultaneous 2.40% MoM dip in Pre-Roll and reliance on a mid-table Flower rank imply Tweed must deepen differentiation within Flower and Pens to stabilize mix and reduce exposure to steeply declining Capsules and Oil.
Competitive Landscape
Tweed sits at rank #26 in October 2026, improving 4 positions from #30 year over year while also moving up 6 spots from #32 in July 2026; against its longer arc, the brand is still 11 positions below its peak at #15 from October 2024. Competitive pressure is intensifying at the top as Back Forty / Back 40 Cannabis climbed from #2 to #1 with 17.4% year-over-year sales growth and Shred advanced from #3 to #2 with 26.7% growth, while Pure Sunfarms held at #5 despite a 14.1% sales decline; this mix of upward and flat leaders suggests Tweed’s modest rank recovery is happening alongside faster-moving competitors. The pattern implies Tweed’s trajectory is edging upward but, without acceleration that closes an 11-rank gap to its October 2024 peak, the brand risks being structurally boxed out of the top tier by rivals improving share velocity.
Notable Products
Tweed’s October 2026 sales are concentrated, with the top 10 items delivering 72.3% of sales and Kush Mints (28g) alone at 20.5%. That concentration means most of its sales come from a small core led by a single flagship SKU.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
