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Sep-2025
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Overview
Market Insights Snapshot
Tweed has shown a strong performance in the Alberta market, particularly in the Capsules category, where it maintained a consistent number one ranking from June to September 2025. This consistency in ranking is a positive indicator of Tweed's market strength in this category, although there was a slight decrease in sales over the months. In contrast, Tweed's performance in the Pre-Roll category in Alberta has been less favorable, with rankings dropping from 26th in June to 49th by September, indicating a potential area for improvement. The Flower category also saw Tweed's ranking fluctuate, ending at 25th in September after dropping out of the top 30 in August, suggesting some volatility in consumer preference or competitive pressure in this segment.
In Ontario, Tweed's Capsules category maintained a stable position at third place over the same period, reflecting a steady demand. However, the Flower category in Ontario experienced a significant decline, dropping to 27th place by September from a high of 18th in June. This downward trend could be indicative of shifting consumer preferences or increased competition. Meanwhile, in Saskatchewan, Tweed's Capsules continued to dominate the category with a consistent first-place ranking, though sales showed a downward trend. The Flower category in Saskatchewan, however, did not make it into the top 30 rankings for July and September, which might suggest challenges in market penetration or competition. These insights highlight the varying dynamics Tweed faces across different regions and product categories.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Tweed has experienced a notable decline in its market position, dropping from 18th place in June 2025 to 27th by September 2025. This downward trend in rank is accompanied by a significant decrease in sales, suggesting a potential loss of market share. In contrast, competitors such as EastCann have shown resilience, maintaining a steady presence and even improving their rank slightly from 27th to 26th over the same period. Meanwhile, Carmel has consistently held its ground, staying within the 24th to 25th range, indicating stable performance. Additionally, Woody Nelson has made a notable leap from 32nd to 28th, reflecting a positive trajectory in sales and rank. These shifts highlight the increasing competition in the Ontario Flower market, where brands like Tweed must strategize to regain their footing amidst the rising performance of competitors.
Notable Products
In September 2025, the top-performing product for Tweed was Mega Packs THC Softgels 100-Pack (1000mg) in the Capsules category, which climbed to the first position despite a slight decrease in sales to 6821 units. Quickies - Chemsicle Pre-Roll 10-Pack (3.5g) dropped to the second position, marking a significant decrease from its consistent first-place ranking in the previous three months. Quickies - Kush Mints Pre-Roll 10-Pack (3.5g) maintained its third-place ranking, showing stable performance within the Pre-Roll category. The newly introduced CBD/THC 1:1 Penelope Softgels 30-Pack (150mg CBD, 150mg THC) debuted at fourth place, indicating strong market interest. Kush Mints (3.5g) experienced a decline, dropping to fifth place, continuing its downward trend from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
