Proper Cannabis Company

Data Snapshot: Mar 05, 2024
Proper Cannabis Company Cannabis Brand Logo
<$50K

Feb-2024

Sales

Neutral

Trend

6-Month

3

Product Count

SKUs

Proper Cannabis Company

Overview

Markets

Proper Cannabis Company Locations

Product Trends

Proper Cannabis Company Categories

Proper Cannabis Company Sales

Market Insights Snapshot

Proper Cannabis Company Historical Sales by Category

In the competitive cannabis market of Ontario, Proper Cannabis Company has shown notable performance in the Beverage category, demonstrating a steady climb in rankings from November 2023 to February 2024. Starting at rank 39 in November, the brand made a significant leap to rank 30 by February, reflecting a positive trajectory in consumer preference and market penetration. This upward movement is underscored by a consistent increase in sales, peaking at 8,752 units in February from an initial 4,993 units in November. Such progress suggests that Proper Cannabis Company is gaining traction and favor among Ontario's cannabis beverage consumers, positioning it as a brand to watch in this category.

However, the brand's journey in the Edible category within the same Ontario market tells a different story. Proper Cannabis Company struggled to maintain a consistent presence, with its ranking fluctuating and even missing from the top 30 brands for a month, indicating a potential gap in market strategy or consumer appeal in this segment. Starting at rank 89 in November and December 2023, there was no rank recorded for January 2024, which could signal a significant challenge in maintaining market visibility. Although there was a slight improvement to rank 71 in February, the inconsistency in ranking and the absence from top placements for a month highlight areas where Proper Cannabis Company may need to reassess its approach to capture and retain a significant share of the edible market in Ontario.

Feb-2024 Rank
Beverage
Edible
30
71
Proper Cannabis Company

Competitive Landscape

In the competitive landscape of the beverage category in Ontario, Proper Cannabis Company has shown a notable upward trajectory in rankings from November 2023 to February 2024, moving from 39th to 30th position. This improvement suggests a growing consumer interest or strategic distribution enhancements, especially when compared to its competitors. For instance, Keef Cola and CANN Social Tonics experienced fluctuations but remained ahead of Proper Cannabis Company in rankings until February 2024, when Proper Cannabis Company surpassed them, indicating a potential shift in consumer preferences or availability. Notably, TeaPot and Sheeesh!, despite experiencing a decline, still ranked significantly higher than Proper Cannabis Company in February 2024. This competitive analysis highlights the dynamic nature of the market and Proper Cannabis Company's positive momentum, which could be leveraged to close the gap with its higher-ranked competitors.

Proper Cannabis Company market ranking for ON Beverage

Proper Cannabis Company

Notable Products

In Feb-2024, Proper Cannabis Company saw its top-performing product as the Blueberry Pomegranate Infused Sparkling Water (10mg THC, 355ml) within the Beverage category, maintaining its Jan-2024 rank at number 1 with impressive sales of 1089 units. Following closely, the Lemon Lime Sparkling Water (10mg THC, 355ml), also in the Beverage category, secured the second position, consistent with its previous month's ranking. Notably, the Blackberry Peach Hash Rosin Gummies 2-Pack (10mg) from the Edible category made a comeback in the rankings, securing the third spot after not being ranked in Jan-2024. This product's re-entry into the top ranks highlights a regained consumer interest or effective promotional strategies by Proper Cannabis Company. The sales figures and rankings indicate a strong consumer preference for beverage products, with both top spots occupied by items from this category.

Product Rank
Category
Nov-2023
Dec-2023
Jan-2024
Feb-2024
Blueberry Pomegranate Infused Sparkling Water (10mg THC, 355ml)
Beverage
1
2
1
1
Lemon Lime Sparkling Water (10mg THC, 355ml)
Beverage
2
1
2
2
Blackberry Peach Hash Rosin Gummies 2-Pack (10mg)
Edible
3
3
>5
3
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