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Jun-2024
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Overview
Market Insights Snapshot
Proper Cannabis Company has shown varied performance across different states and categories over recent months. In Ontario, the brand has struggled to maintain a consistent presence in the top 30 beverage brands. While they ranked 31st in March and 33rd in April, they dropped out of the top 30 entirely in May before slightly recovering to 32nd in June. This fluctuation suggests that while there is some demand for their products, they are facing stiff competition in the beverage category in Ontario. The sales figures reflect this inconsistency, with a notable dip in April and a partial recovery in June. This kind of movement indicates that Proper Cannabis Company may need to reconsider its strategy in this market to achieve more stable growth.
On a broader scale, Proper Cannabis Company's absence from the top 30 rankings in May highlights a significant challenge for the brand. The competitive landscape in the cannabis beverage market is evidently fierce, and maintaining a position in the top 30 can be particularly tough. Despite this, the slight rebound in June offers a glimmer of hope and suggests that there might be potential for improvement with the right adjustments. Observing these trends can provide valuable insights into how Proper Cannabis Company can better position itself in the market, potentially by enhancing its product offerings or marketing strategies.
Competitive Landscape
In the Ontario beverage category, Proper Cannabis Company has experienced fluctuating rankings, indicating a competitive landscape. In March 2024, Proper Cannabis Company was ranked 31st, slipping to 33rd in April, and then missing from the top 20 in May before reappearing at 32nd in June. This inconsistency contrasts with competitors like Tweed, which maintained a more stable position, ranking 9th in March and gradually moving to 11th by May. Similarly, Aspire showed steadiness, holding ranks between 28th and 31st throughout the period. The more stable performance of these competitors suggests that Proper Cannabis Company may need to reassess its marketing and sales strategies to achieve more consistent growth and improve its market position.
Notable Products
In June 2024, the top-performing product for Proper Cannabis Company was Blueberry Pomegranate Infused Sparkling Water (10mg THC, 355ml), maintaining its first-place ranking for four consecutive months with sales figures reaching 1,476 units. Lemon Lime Sparkling Water (10mg THC, 355ml) also held steady in second place, with sales of 646 units. Notably, Blackberry Peach Hash Rosin Gummies 2-Pack (10mg) did not rank in the top three for June 2024, unlike in March where it was third. The consistent performance of the top two beverages suggests a stable preference among consumers. Comparing to previous months, there were no new entrants in the top two positions, indicating strong brand loyalty for these products.
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