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Aug-2024
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Overview
Market Insights Snapshot
Proper Cannabis Company has shown some interesting movements in the beverage category within Ontario. While the brand did not make it to the top 30 in May and June 2024, they saw a slight improvement by ranking 32nd in July and further advancing to 31st in August. This upward trend, although modest, indicates that Proper Cannabis Company is gaining traction in the Ontario market. The sales figures also reflect this trend, with a slight decrease from $10,915 in July to $10,582 in August, suggesting that while there is progress, it is accompanied by some fluctuations in sales performance.
The brand's absence from the top 30 rankings in May and June could be seen as a challenge they have started to overcome in the latter months. Their gradual climb in rankings from July to August suggests that Proper Cannabis Company is making strategic moves to capture more market share in Ontario's beverage category. However, the brand still has a long way to go to break into the top 30 consistently. This analysis highlights the importance of continuous improvement and strategic marketing to maintain and build upon the gains made in recent months.
Competitive Landscape
In the Ontario beverage category, Proper Cannabis Company has shown a consistent but modest presence, ranking 32nd in July 2024 and improving slightly to 31st in August 2024. This indicates a gradual upward trend, albeit from a lower starting point. In comparison, Yandi Fresh consistently outperformed Proper Cannabis Company, maintaining a rank within the top 30 throughout the same period, which suggests stronger market penetration and brand recognition. Aspire also showed a similar ranking pattern to Proper Cannabis Company, with some fluctuations but ultimately ending at the same rank of 32 in August 2024. Notably, Kiss experienced a significant drop from 23rd in May 2024 to 30th in August 2024, which could indicate potential market volatility or shifts in consumer preferences. These insights suggest that while Proper Cannabis Company is making incremental gains, there is considerable competition from more established brands, and understanding these dynamics could be crucial for strategic planning and marketing efforts.
Notable Products
In August 2024, the top-performing product for Proper Cannabis Company was the Blueberry Pomegranate Infused Sparkling Water (10mg THC, 355ml), maintaining its first-place ranking for four consecutive months despite a slight dip in sales to 1056 units. The Lemon Lime Sparkling Water (10mg THC, 355ml) held steady in second place, showing a notable increase in sales to 697 units. The Blackberry Peach Hash Rosin Gummies 2-Pack (10mg) ranked third, consistent with its previous month’s position, indicating stable consumer interest. Compared to previous months, these rankings have remained unchanged, demonstrating strong and consistent performance for these top products. Overall, Proper Cannabis Company's beverage category continues to dominate the top ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
