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Aug-2024
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Overview
Market Insights Snapshot
Dreamland has shown a consistent performance in the Edible category within Nevada over the past few months. Starting at rank 12 in May 2024, Dreamland maintained this position through June before experiencing a slight dip to rank 13 in July. However, the brand bounced back to achieve a rank of 10 in August 2024. This upward trend in August is particularly noteworthy given the competitive nature of the Edible category. The sales figures reflect a similar pattern, with a noticeable increase in August, indicating strong consumer demand and effective market strategies.
Despite the fluctuations in rankings, Dreamland's ability to stay within the top 15 brands in the Edible category in Nevada is commendable. The brand's performance in August, jumping three spots from the previous month, suggests a positive trajectory. This movement is a good indicator of Dreamland's resilience and potential for further growth. However, it is important to note that Dreamland's absence from the top 30 in other states and categories could be seen as a limitation, highlighting areas where the brand could improve its market presence and diversify its portfolio.
Competitive Landscape
In the Nevada edibles market, Dreamland has shown a notable upward trend in its rankings over the past few months. Starting at 12th place in May 2024, Dreamland experienced a slight dip to 13th in July but rebounded strongly to secure the 10th spot by August. This positive shift in rank is indicative of increasing consumer preference and effective marketing strategies. In comparison, The Grower Circle has maintained a steady climb, reaching the 12th position in August, while Encore Edibles consistently held a top 10 position, fluctuating between 7th and 8th place. Good Tide, on the other hand, saw a decline from 9th to 11th place, and Jams remained stable in the top 10, peaking at 9th place in August. Dreamland's ability to surpass competitors like Good Tide and maintain proximity to brands like Jams suggests a strong market presence and potential for continued growth in sales and rank.
Notable Products
In August 2024, Dreamland's top-performing product was Peanut Butter Milk Chocolate Cubes 4-Pack (40mg), maintaining its first-place ranking for the fourth consecutive month with a notable sales figure of 2652 units. The second spot was consistently held by Cookies and Dream White Chocolate Bar (100mg) throughout the same period, achieving 1053 units in sales. Mystical Milk Chocolate Bar (100mg) climbed to third place from fifth in June, showing steady performance with 808 units sold. Fruit Flavored Bits Cereal Milk White Chocolate Bar (100 mg) dropped to fourth place in July but regained momentum in August with 791 units sold. Finally, Cinnamon Sugar Bits Cereal Milk White Chocolate Bar (100mg) reappeared in the rankings, securing the fifth position with 727 units sold after being unranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
