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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Jams operated as a single-category brand with Edible at 100.0% of mix, while category sales declined 15.92% year over year and 3.61% month over month. Brand-wide sales were down 16.06% year over year alongside a 15.50% year-over-year drop in average price to $14.03, and rank stood at 6 in Edible within Maryland. The conjunction of a full Edible concentration at 100.0% and simultaneous price and volume pressure implies the portfolio is exposed to category-specific headwinds rather than mix diversification effects.
With a 24-month sales increase of 32.92% juxtaposed against a May 2026 year-over-year decline of 16.06% and a month-over-month dip of 3.61% in Edible, the brand’s current positioning skews toward mean reversion from prior expansion rather than structural share loss. Holding 100.0% in Edible while pricing fell 15.50% year over year and rank sat at 6 in Maryland indicates that near-term recovery hinges on mix or format differentiation within Edible, because absent category diversification, future gains will rely on reclaiming price or velocity inside the current lane.
Competitive Landscape
Jams is currently ranked #6 in NJ Edible, down 2 positions year over year from #4, and up 1 position versus February 2026 when it was #7; the brand’s peak was #4 in November 2025, marking a 2-rank slide since that high. Competitive context shows Wyld moved up from #6 to #2 with 42.83% YoY sales growth while Select held #3 with a 27.52% YoY sales decline, and OGEEZ advanced from #10 to #4 with 53.15% YoY growth; against that mix, Jams’ slip from #4 to #6 implies share is being redistributed toward faster risers and that regaining a top-5 position will require countering upward mobility from mid-pack climbers.
Notable Products
Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) posted the steepest decline in May 2026 with a -16.1% MoM drop while holding rank 3, indicating share leakage despite a top-three position. THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack (100mg THC, 50mg CBD, 50mg CBN) rose +6.3% MoM at rank 1 and Mixed Berry Gummies 10-Pack (100mg) in rank 2 inched up +0.9% MoM, a split signaling that core leaders are stable while a fast-acting SKU is retrenching. Eight of the top ten are Edible Jellies across standard, fast-acting, and remix formulations, and THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack alone generated $365,175, implying the product mix is concentrating revenue in functional blends rather than speed-led formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
