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Jul-2025
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Overview
Market Insights Snapshot
Jams, an edible cannabis brand, has shown varied performance across different states, with notable movements in rankings and sales. In Connecticut, Jams maintained a strong presence, consistently holding the 3rd position from May to July 2025, indicating a solid foothold in this market. Conversely, in Arizona, the brand's ranking fluctuated slightly, dropping to 11th in June before rebounding to 10th in July. This suggests a potential volatility in consumer preferences or competition within the state. Meanwhile, in Illinois, Jams experienced a decline from 19th to 25th place by July, reflecting challenges in maintaining its competitive edge. The brand's performance in Massachusetts also saw some ups and downs, with a peak at 23rd in May, but ultimately settling at 27th by July.
In other states, Jams faced some hurdles. In Ohio, the brand fell out of the top 30 by June, dropping to 34th and further to 37th by July, highlighting significant competitive pressures or market dynamics that may not be in their favor. In Maryland, the brand maintained a relatively stable rank, hovering around 7th to 9th place, suggesting a consistent demand for their products. Meanwhile, in New Jersey, Jams saw a gradual decline from 18th to 20th, indicating potential challenges in maintaining market share. In Nevada, a similar trend was observed, with a slight drop from 9th to 11th place by July, suggesting the need for strategic adjustments to regain momentum. These movements across various states highlight the dynamic nature of the cannabis market and the importance of adapting to regional consumer behaviors and competitive landscapes.
Competitive Landscape
In the competitive landscape of the Edible category in Connecticut, Jams has shown a notable upward trend in its rankings over the past few months. Starting from the 5th position in April 2025, Jams climbed to 3rd place by May and maintained this rank through July. This improvement in rank is indicative of a positive reception and increasing consumer preference, despite the strong presence of leading brands like Encore Edibles and Wana, which consistently held the 1st and 2nd positions, respectively. Jams' sales trajectory also reflects this upward momentum, with a significant increase from April to May, although it experienced a slight dip in June before recovering in July. Meanwhile, Soundview, a close competitor, experienced a decline in both rank and sales, dropping from 3rd to 5th place by July. This shift highlights Jams' growing market share and potential to challenge the top players in the Connecticut edible market.
Notable Products
In July 2025, the top-performing product from Jams was Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg), maintaining its leading position from the previous months with sales reaching 21,376 units. Sour Green Apple Fast Acting Jellies 20-Pack (100mg) held steady at the second rank, showing consistent popularity. Mixed Berry Jellies 20-Pack (100mg) remained third, despite a slight decrease in sales compared to June. Notably, the THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack (100mg THC, 50mg CBD, 50mg CBN) entered the rankings at fourth place, indicating a new contender in the market. Sativa Ruby Red Grapefruit Jellies 10-Pack (100mg) reappeared in the rankings at fifth, after a brief absence in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
