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Jun-2024
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Overview
Market Insights Snapshot
Jams has shown varied performance across different states and categories, with notable improvements and setbacks. In Arizona, the brand has made significant strides in the Edible category, moving from a rank of 36 in March 2024 to breaking into the top 30 by June 2024. This positive trend is highlighted by a steady increase in sales, culminating in a notable $47,772 in June. Conversely, in Illinois, Jams has struggled to maintain its position, falling out of the top 30 by June 2024 despite consistent sales figures earlier in the year. Such fluctuations indicate a competitive market landscape and the need for strategic adjustments to regain footing.
In Maryland, Jams has consistently performed well, maintaining a strong presence in the top 20 for the Edible category and even climbing to the 15th position by June 2024. This upward trajectory is supported by a robust increase in sales, reflecting growing consumer preference. Meanwhile, in Nevada, Jams has also demonstrated impressive growth, advancing from the 13th to the 9th rank over the same period. In contrast, the brand's performance in Ohio has been more volatile, yet it managed to move up to the 21st position by June 2024, indicating potential for further growth. Such diverse performances across states highlight the brand's varying market penetration and the importance of localized strategies to sustain and improve rankings.
Competitive Landscape
In the Maryland Edible cannabis market, Jams has shown a notable upward trend in rankings and sales over recent months. Starting from a rank of 19 in March 2024, Jams climbed to 15 by June 2024, reflecting a consistent improvement in market position. This upward trajectory is significant when compared to competitors like Dixie Elixirs, which remained relatively stable at rank 14, and Strane, which saw a decline from rank 11 in May to 16 in June. Additionally, BITS consistently ranked lower than Jams, staying at 17 for three consecutive months. Meanwhile, Evermore Cannabis Company experienced fluctuations but remained ahead of Jams, though their sales showed a slight decline in April. These shifts indicate a competitive landscape where Jams is gaining ground, likely due to strategic marketing and product offerings that resonate well with consumers in Maryland.
Notable Products
In Jun-2024, the top-performing product from Jams was Quick - Peach Classic Jellies Gummies 10-Pack (100mg), maintaining its rank as number one with sales reaching 11,397 units. The Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) held steady in the second position. Ruby Red Grapefruit Jellies 10-Pack (100mg) improved to third place from fourth in May-2024. Sour Green Apple Jellies 20-Pack (100mg) made a notable entry into the rankings at fourth place. Indica Mixed Berry Jellies 10-Pack (100mg) dropped to fifth place from third in the previous month.
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