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Dec-2024
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Overview
Market Insights Snapshot
Jams has demonstrated varied performance across different states in the Edible category, with some notable movements in rankings. In Arizona, Jams maintained a consistent position, ranking 9th over the last few months, indicating a stable market presence. Conversely, in Illinois, Jams improved its standing significantly, climbing from 28th to 18th in November before slightly dropping back to 21st in December. This upward trend in Illinois suggests growing popularity, even with the slight dip. Meanwhile, in Massachusetts, Jams was not in the top 30 in September but gradually improved its position to 29th by December, showing a positive trajectory in this competitive market.
In Maryland, Jams maintained a steady 14th position throughout the last quarter, indicating a consistent consumer base. Nevada saw some fluctuations, with Jams dropping from 6th in September to 9th in October, but then recovering slightly to 7th in the following months. This suggests a volatile but resilient market presence in Nevada. In Ohio, Jams made significant strides, moving from 27th in September to 14th by December, reflecting a strong upward momentum and potential market expansion. This diverse performance across states highlights Jams' varying degrees of market penetration and consumer acceptance in the Edible category across the United States.
Competitive Landscape
In the competitive landscape of the edible category in Illinois, Jams has shown a dynamic shift in its market position over the last few months. Starting from a rank of 28 in September 2024, Jams made a significant leap to rank 18 by November, before settling at 21 in December. This upward trajectory in rank is mirrored by a substantial increase in sales, peaking in November. In contrast, FloraCal Farms maintained a relatively stable position, fluctuating slightly but consistently ranking within the top 20. Meanwhile, Smokiez Edibles and Daze Off also hovered around the 20th rank, with Smokiez Edibles briefly dropping out of the top 20 in November. Notably, Effin' Edibles struggled to maintain a top 20 presence, only re-entering the ranks in December. These shifts highlight Jams' ability to capitalize on market opportunities, suggesting a potential for continued growth if current trends persist.
Notable Products
In December 2024, the top-performing product from Jams was the Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg), which climbed to the number one spot with sales of 11,402 units. This product showed a consistent rise, having been ranked third from September to November. The Quick - Peach Classic Jellies Gummies 20-Pack (100mg) held steady in second place throughout the last three months of the year. Previously ranked first, the Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) dropped to third place in December. Meanwhile, the Ruby Red Sativa Grapefruit Jellies 10-Pack (100mg) made a notable entry into the top five, securing the fourth position with increased visibility in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
