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Sep-2025
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Overview
Market Insights Snapshot
In examining Jams' performance across various states, notable trends emerge in their market positioning. In Arizona, Jams maintained a consistent ranking at 11th place in the Edible category from June to September 2025, indicating stable consumer demand despite a slight dip in sales in September. Conversely, in Connecticut, Jams experienced a drop in ranking from 5th in June to 7th in July, maintaining this position through September. This suggests a potential challenge in retaining market share, even as their sales rebounded in September. Meanwhile, in Illinois, Jams improved its ranking slightly from 26th in July to 24th in August and September, although the overall sales trend was downward, reflecting possible competitive pressures in the market.
In Massachusetts, Jams saw a positive shift, climbing from 26th in July to 22nd by September, despite fluctuating sales figures, which may indicate growing brand recognition or successful marketing strategies. However, in New Jersey, the brand's ranking fell from 14th in June to 19th by September, accompanied by a significant decrease in sales, suggesting a potential need for strategic adjustments. In Ohio, Jams was not in the top 30 for most of the summer, only reaching 31st place by September, indicating a struggle to capture market share in this state. Additionally, the brand's position in Nevada slipped from 10th in June to 12th in September, with sales declining over the months, hinting at possible competition or market saturation challenges.
Competitive Landscape
In the Maryland edible cannabis market, Jams has experienced a slight decline in both rank and sales over the past few months. From June to September 2025, Jams maintained a consistent rank of 9th place in June and July, but dropped to 10th place in August and September. This shift coincides with a downward trend in sales, from $431,027 in June to $356,115 in September. Meanwhile, competitors like HiColor have shown a more positive trajectory, climbing from 10th to 8th place and increasing their sales from $377,288 to $457,143 over the same period. Smokiez Edibles also maintained a strong presence, consistently ranking in the top 10, although their sales saw a dip in September. These dynamics suggest that while Jams remains a key player in the market, it faces stiff competition from brands like HiColor, which are gaining momentum and market share.
Notable Products
In September 2025, the top-performing product for Jams was the Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg), maintaining its consistent number one rank since June, with sales reaching 11,365 units. The Mixed Berry Jellies 20-Pack (100mg) held its steady position at rank two. Notably, the THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack (100mg THC, 50mg CBD, 50mg CBN) rose to the third position from fifth in the previous two months. The Sour Green Apple Fast Acting Jellies 20-Pack (100mg) saw a slight drop to fourth place. Meanwhile, the Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) rounded out the top five, experiencing a consistent decline in rank over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
