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Nov-2025
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Overview
Market Insights Snapshot
Jams has demonstrated varied performance in the Edible category across different states. In Arizona, Jams maintained a consistent ranking around the 11th to 13th position from August to November 2025, indicating a stable presence despite a dip in sales in October. In contrast, Connecticut saw Jams improve its ranking slightly, holding steady at the 6th position in the later months, which aligns with a noticeable increase in sales during October. However, in Illinois, Jams struggled to break into the top 20, remaining around the 24th to 25th positions, suggesting challenges in gaining traction in this market.
In Massachusetts, Jams experienced a decline in ranking from 22nd to 27th over the observed months, indicating a potential loss of market share. Conversely, Maryland displayed a positive trend, with Jams improving its position to 9th in November, supported by a significant increase in sales. Meanwhile, in Nevada, Jams showed fluctuations, ranking as high as 10th in October but dropping back to 12th in November. Notably, Jams did not make it into the top 30 in Ohio, indicating a challenging market environment there. These insights reveal the dynamic nature of Jams' market performance across states, with some regions showing promise while others highlight areas for improvement.
Competitive Landscape
In the Maryland Edible category, Jams has shown a promising upward trajectory in recent months, climbing from a rank of 10th in August 2025 to 9th by November 2025. This improvement in rank is indicative of a positive trend in sales performance, with Jams experiencing a notable increase in sales from October to November 2025. In contrast, Wana has maintained a steady 7th position since September, while Smokiez Edibles has consistently held the 8th spot since October, suggesting a stable but competitive landscape. Meanwhile, HiColor has seen a slight decline, moving from 8th in August to 10th in November, which may have contributed to Jams' ability to advance. Do Drops remains outside the top 10, consistently ranking 11th, indicating less competitive pressure from that brand. Overall, Jams' recent performance suggests a strengthening position in the market, potentially attracting more consumer interest and setting the stage for further growth.
Notable Products
In November 2025, the top-performing product from Jams was Mixed Berry Jellies 20-Pack (100mg), which ascended to the number one rank from its consistent second-place position in the previous months, achieving sales of 11,721 units. The Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg), previously the top performer, slipped to second place despite strong sales. THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack (100mg THC, 50mg CBD, 50mg CBN) maintained its third-place ranking, showing a steady increase in sales. Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) re-entered the rankings at fourth place, while Sour Green Apple Fast Acting Jellies 20-Pack (100mg) remained in fifth place with stable sales figures. Notably, the top three products showed a positive sales trend, highlighting their growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
