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Aug-2024
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Overview
Market Insights Snapshot
Jams has shown varied performance across different states and categories over the past few months. In Arizona, the brand has struggled to break into the top 30 in the Edible category, with rankings of 37, 32, 38, and 39 from May to August 2024. This indicates a downward trend, which could be a point of concern for the brand's market presence in the state. Conversely, in Nevada, Jams has consistently maintained a top 10 position, ranking 11, 10, 9, and 9 over the same period. This stability in Nevada suggests a strong foothold in the Edible category, potentially driven by consistent consumer demand and effective marketing strategies.
In Maryland, Jams has shown a positive trajectory, improving its rank from 17 in May to 13 in August 2024. This upward movement is complemented by increasing sales figures, indicating growing popularity and market penetration. On the other hand, in Illinois, Jams has remained relatively stable but outside the top 30, with ranks of 30, 32, 33, and 33. While stability can be a positive sign, the brand's inability to break into a higher rank could signal a need for strategic adjustments. In Ohio, Jams has made significant strides, moving from rank 27 in May to 18 in August, showcasing a promising trend that could lead to further growth if sustained.
Competitive Landscape
In Maryland's Edible category, Jams has shown a notable upward trend in rankings over the past few months, moving from 17th place in May 2024 to 13th place by August 2024. This positive shift in rank indicates a steady increase in consumer preference and market penetration. Competing brands like Dixie Elixirs and Strane have experienced more fluctuations, with Dixie Elixirs maintaining a relatively stable position around the 14th rank, while Strane's rank has varied more significantly, dropping out of the top 20 in some months. Meanwhile, Beboe has consistently held the 11th rank, and HiColor saw a decline from 8th to 12th place. These dynamics suggest that Jams is effectively capturing market share from its competitors, particularly those experiencing rank volatility or decline, positioning itself as a rising player in the Maryland Edible market.
Notable Products
In August 2024, the top-performing product for Jams was Quick - Peach Classic Jellies Gummies 20-Pack (100mg), maintaining its rank at number one with sales reaching 12,146 units. Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg) held steady at the second rank, showing a notable increase in sales to 6,601 units. Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) climbed to the third position from fifth, indicating a significant boost in popularity. Mixed Berry Indica Jellies 10-Pack (100mg) remained in the fourth position, while Sour Green Apple Jellies 20-Pack (100mg) dropped to fifth from third. Overall, the rankings show some shifts, particularly for the Sour Watermelon Lime variant, which saw the most significant rise in sales and rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
