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Dec-2025
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Overview
Market Insights Snapshot
Jams, a notable cannabis brand, has demonstrated varied performance across different states and categories. In Arizona, the brand showed an upward trajectory in the Edible category, moving from a rank of 13 in October to 10 by December. This positive movement is mirrored in Connecticut, where Jams climbed from rank 7 in November to 5 in December. These improvements suggest a growing consumer preference for Jams' offerings in these states. Conversely, in Massachusetts, Jams experienced a downward trend, slipping from rank 22 in September to 27 by December, indicating potential challenges in maintaining its market position there.
In Maryland, Jams has shown consistent strength, improving its rank from 10 in September to 8 by December, with a notable increase in sales over the months. However, the brand faced challenges in Ohio, where it failed to break into the top 30 by December, highlighting potential competitive pressures or market barriers. Meanwhile, in Illinois, Jams maintained a relatively stable position, albeit with a slight dip in rankings from 24 in September to 25 in December, suggesting a need for strategic adjustments to boost its standing. These insights underscore the varying dynamics of Jams' market performance across different regions.
Competitive Landscape
In the Maryland edible market, Jams has shown a promising upward trajectory in its rankings over the last few months of 2025. Starting from a rank of 10 in September, Jams climbed to 8 by December, indicating a consistent improvement in its market position. This upward movement is notable when compared to competitors like Encore Edibles, which experienced a decline from rank 3 to 7 over the same period, suggesting potential shifts in consumer preferences or competitive strategies. Meanwhile, Wana maintained a stable presence, slightly improving from rank 7 to 6, while Smokiez Edibles held steady around the 8th to 9th positions. Do Drops also showed a positive trend, moving from rank 12 to 10. These dynamics suggest that Jams is effectively capturing market share, potentially at the expense of brands like Encore Edibles, and positioning itself as a stronger competitor in the Maryland edible category.
Notable Products
In December 2025, the top-performing product from Jams was Mixed Berry Jellies 20-Pack (100mg), maintaining its first-place ranking from November with a notable sales figure of 14,782 units. The THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack followed closely, holding steady at second place, showing consistent demand over the months. Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack secured the third position, having dropped from its top spot in October. Newly ranked in December, Classic Peach Jellies 20-Pack debuted at fourth place, indicating a strong market entry. Meanwhile, Classic Sativa Ruby Red Grapefruit Jellies 10-Pack remained in fifth place, showing steady performance since October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
