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Aug-2025
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Overview
Market Insights Snapshot
Jams has demonstrated varying performance across different states in the Edible category, reflecting both stable and fluctuating trends. In Arizona, Jams maintained a consistent presence, ranking 10th in both May and July, though slightly dropping to 11th in June and August. This stability is mirrored in their sales figures, which show a gradual increase from June to August. Conversely, in Connecticut, Jams experienced a decline in rankings, moving from 4th in May to 7th by July and August, indicating potential challenges in maintaining their market position despite the state being one of their stronger markets.
In Maryland, Jams faced a downward trend, slipping from 7th in May to 10th by August, accompanied by a noticeable decrease in sales. This could suggest increased competition or changing consumer preferences. Meanwhile, in Illinois, Jams showed a slight recovery from a low of 26th in July to 24th in August, despite not being in the top 30 in some months, which highlights a challenging market environment. Notably, in Ohio, Jams fell out of the top 30 rankings altogether, indicating significant hurdles in gaining traction in this market.
Competitive Landscape
In the Maryland edible cannabis market, Jams has experienced notable fluctuations in its rank and sales over the past few months. Starting from a strong position in May 2025 with a rank of 7th, Jams saw a decline to 10th by August 2025. This downward trend in rank is mirrored by a decrease in sales, from a high in May to a lower figure in August. Meanwhile, competitors like Wana maintained a relatively stable rank, fluctuating between 7th and 9th, and even experienced a sales increase in June and July before slightly dropping in August. HiColor showed a positive trajectory, climbing from 11th in May to 8th in August, with sales peaking in August, surpassing Jams. The consistent performance of Do Drops and Strane also highlights the competitive pressure Jams faces, as these brands have maintained or improved their standings, with Do Drops improving its rank slightly by August. These dynamics suggest that Jams may need to innovate or adjust its strategies to regain its competitive edge in this vibrant market.
Notable Products
In August 2025, the top-performing product from Jams was Sativa Sour Strawberry Lemonade Fast Acting Jellies 20-Pack (100mg), maintaining its number one rank consistently from May through August, with sales reaching 11,555 units. Mixed Berry Jellies 20-Pack (100mg) held steady at the second position throughout the same period. Sour Green Apple Fast Acting Jellies 20-Pack (100mg) remained third in August, having improved its rank from fourth in May. THC/CBD/CBN 2:1:1 Lullaberry Remix Jellies 10-Pack (100mg THC, 50mg CBD, 50mg CBN) climbed to fourth place in August from fifth in May and July. Sour Watermelon Lime Fast Acting Jellies 20-Pack (100mg) experienced a slight drop, moving from third in May to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
