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Aug-2024
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Overview
Market Insights Snapshot
Drink Loud's performance across various states has shown notable trends and shifts over recent months. In California, the brand has maintained a steady presence in the top 30 beverage brands, holding the 21st position in both July and August 2024. Despite a slight dip in sales in June, Drink Loud bounced back in July, illustrating resilience in the competitive California market. On the other hand, Massachusetts has seen more fluctuation, with rankings moving from 12th in May to 17th in July before climbing back to 15th in August. This indicates a volatile but potentially growing market presence in the state.
In Missouri, Drink Loud experienced a significant drop from consistently holding the 2nd position from May to July to falling to 6th in August. This sharp decline could be a point of concern, especially given the substantial decrease in sales from July to August. Meanwhile, in Nevada, the brand has shown stability, fluctuating slightly between the 3rd and 4th positions over the four months. The consistent high ranking in Nevada suggests a strong market foothold, with sales peaking in August. These variations across states highlight the brand's diverse market performance and the importance of localized strategies.
Competitive Landscape
In the competitive landscape of the Nevada cannabis beverage market, Drink Loud has shown a dynamic performance over the past few months, with its rank fluctuating between third and fourth place. Despite this variability, Drink Loud has consistently maintained a strong presence, indicating robust consumer demand. Notably, Keef Cola has held the second position steadily, showcasing a strong and stable market share. Meanwhile, Uncle Arnie's has been a close competitor, frequently swapping ranks with Drink Loud between third and fourth positions. This competition suggests a tight race for market dominance in the mid-tier segment. Additionally, HaHa and High Heads have shown more variability in their rankings, indicating less stability in their market positions. For Drink Loud, these insights highlight the importance of strategic marketing and product differentiation to climb the ranks and secure a more dominant position in the Nevada cannabis beverage market.
Notable Products
In August 2024, the top-performing product for Drink Loud was Maui Blast Potion Shot (100mg) in the Beverage category, maintaining its first-place rank from previous months despite a slight decrease in sales to 4919 units. The Chill - THC/CBN 10:1 Kush Berry Shot (100mg THC, 10mg CBN), also in the Beverage category, held steady in second place, showing consistency from July. Cucumber Haze Potion Live Rosin Fast Acting Nano Shot (100mg) moved up to third place, maintaining a strong presence in the top ranks. Pink Lemonade Live Rosin Potion Shot (100mg) dropped to fourth place from third in July, indicating a slight decline in its performance. Maui Blast Gummies 10-Pack (100mg) in the Edible category remained in fifth place, showing no significant change in its ranking or sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
