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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Beverage accounted for 99.94% share with a year-over-year change of -19.12% and a month-over-month change of 11.77%, while Tincture & Sublingual fell to 0.06% share with a year-over-year change of -90.46% and no measurable month-over-month movement. Average price rose 2.14% year over year to $10.29, concentrated in Beverage where average price was $10.29 versus $8.00 in Tincture & Sublingual, and the brand’s overall sales declined 19.48% year over year despite a double-digit month-over-month lift in its core category. The pattern implies Drink Loud has effectively consolidated into Beverage as the operational center of gravity, trading category breadth for a focused mix that can convert short-term month-over-month gains into steadier volume if price discipline holds.
With a Beverage rank of 4 in Nevada and a 24‑month sales change of -57.10%, the mix shift toward a 99.94% Beverage dependency raises exposure to category swings even as the recent 11.77% month-over-month uptick signals demand responsiveness. The combination of a 2.14% average price increase and a -19.48% brand sales year-over-year change indicates price is not the primary headwind, so maintaining rank 4 in Nevada likely hinges on stabilizing unit velocity within Beverage while treating the 0.06% Tincture & Sublingual presence as optional rather than strategic. The implication is that positioning should lean into Beverage-specific differentiation and promotional timing keyed to month-over-month elasticity, using minimal cross-category complexity to protect share at rank 4.
Competitive Landscape
Drink Loud sits at rank #4 in NV Beverage for May 2026 with a 0-position year-over-year change from #4, and a 1-position slide from #3 in March 2026 to #4 in May 2026; meanwhile, Uncle Arnie's climbed from #5 to #3 year-over-year while HaHa fell from #3 to #5, and Sip Elixirs held #1 despite a 23.36% year-over-year sales decline. With Keef Cola steady at #2 alongside a 10.06% sales contraction and Uncle Arnie's up 2 ranks on 91.00% year-over-year sales growth, the combination of Drink Loud’s flat year-over-year rank at #4 and a 1-position retreat since March 2026 implies a stall in upward mobility as momentum consolidates above and churn increases immediately below.
Notable Products
Sleep - CBN/THC 1:2 Grape Crash Shot (50mg CBN, 100mg THC, 2oz, 59ml) posted the steepest decline at -14.0% month over month in May 2026 while holding rank 5, contrasting with Maui Blast Potion Shot (100mg THC, 50ml) at rank 1 on +18.1% and Pink Lemonade Live Rosin Potion Shot (100mg THC, 2oz) at rank 2 on +21.4%. Five of the top six SKUs are Beverage shots, and the only non-Beverage entry sat at rank 7 with negligible volume, indicating category concentration even as rank 3 moved just +1.9% and rank 4 gained +8.8%. With top ranks accruing double-digit gains and the only material decline confined to a single sleep-focused SKU, the mix points to Drink Loud prioritizing high-velocity core flavors in Beverage shots over niche functional variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
