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Jun-2024
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Overview
Market Insights Snapshot
Drink Loud has shown varied performance across different states and categories over the past few months. In California, the brand has maintained a presence in the top 30 beverage brands, with rankings of 26th in March, 27th in April, 21st in May, and 23rd in June. This indicates a slight improvement in May, though it did not sustain the higher ranking in the following month. The sales figures reflected this movement, with a notable peak in May before dropping again in June. In Massachusetts, Drink Loud has consistently stayed within the top 12, albeit with a slight decline from 9th in March and April to 11th in May and 12th in June. This suggests a stable but slightly weakening position in the Massachusetts market.
Drink Loud's performance in Missouri and Nevada has been notably strong. In Missouri, Drink Loud has maintained a solid 2nd place ranking across all four months, indicating a strong foothold in this market. Sales have remained relatively stable, with only minor fluctuations. In Nevada, the brand has experienced some movement within the top 5, ranking 2nd in March, dropping to 4th in April, climbing to 3rd in May, and then back to 4th in June. Despite these fluctuations, Drink Loud remains a top competitor in the Nevada beverage category. These trends highlight the brand's strong regional presence and potential areas for growth or stabilization.
Competitive Landscape
In the Missouri beverage category, Drink Loud has consistently maintained its position as the second-ranked brand from March to June 2024. Despite its stable ranking, the brand faces stiff competition from Keef Cola, which has dominated the top spot throughout the same period. Drink Loud's sales figures have shown slight fluctuations but remain significantly lower than Keef Cola's, indicating a challenging market environment. Meanwhile, Ripple (formerly Stillwater Brands) and Countdown have shown upward mobility, with Countdown moving from sixth to third place by June 2024. This trend suggests that while Drink Loud holds a strong position, it must innovate and adapt to maintain its rank and potentially increase its market share amidst rising competitors.
Notable Products
In June 2024, the top-performing product for Drink Loud was Maui Blast Potion Shot (100mg), maintaining its first-place ranking from May with a notable sales figure of 6790. The Pink Lemonade Live Rosin Potion Shot (100mg) held steady in the second position, despite a slight decrease in sales compared to the previous month. Cucumber Haze Potion Shot (100mg) moved up one spot to third place, reflecting a consistent performance over the past months. The Chill - THC/CBN 10:1 Kush Berry Shot (100mg THC, 10mg CBN) experienced a drop from third to fourth place, indicating a decline in popularity. Overall, the Beverage category dominated the top rankings, with slight shifts in positions among the leading products.
Top Selling Cannabis Brands
