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Dec-2024
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Overview
Market Insights Snapshot
In the Nevada market, HaHa has shown consistent performance in both the Beverage and Edible categories. Throughout September to November 2024, HaHa maintained a strong second-place rank before slipping to third in December. This slight decline in December could be attributed to seasonal fluctuations or increased competition. Despite this, HaHa's stability in the top three positions over several months highlights its solid market presence in Nevada, particularly in the highly competitive Beverage category. The brand's ability to sustain its ranking suggests a loyal customer base and effective market strategies.
While HaHa's performance in Nevada is commendable, it is notable that the brand did not appear in the top 30 rankings for any other states or provinces during this period. This absence indicates potential areas for growth and expansion beyond Nevada. The brand's strong showing in the Edible category, where it also held second place for several months, suggests that HaHa could leverage its success to explore new markets or reinforce its presence in existing ones. The data reflects HaHa's robust performance in its primary market, while also highlighting opportunities for geographic expansion and diversification across other regions.
Competitive Landscape
In the competitive landscape of the edible cannabis category in Nevada, HaHa has shown notable fluctuations in its rank and sales performance over the last few months. HaHa maintained a strong position at rank 2 from September to November 2024, indicating a solid market presence. However, in December 2024, HaHa experienced a slight drop to rank 3, overtaken by Incredibles, which climbed to rank 2. Despite this shift, HaHa's sales trajectory shows a peak in October 2024, followed by a decline in the subsequent months, which suggests potential seasonal or competitive pressures. Meanwhile, Wyld consistently held the top position, with significantly higher sales figures, underscoring its dominance in the market. Brands like Wana and Gron / Grön maintained stable positions, indicating a competitive but steady market environment. These dynamics highlight the need for HaHa to strategize effectively to regain its rank and enhance sales performance in this competitive market.
Notable Products
In December 2024, the top-performing product for HaHa remained the CBG:THC 3:1 Mighty Mango Gummies 10-Pack, maintaining its first-place ranking consistently from September through December. The CBN:THC 2:1 Blue Raz Gummies 10-Pack also held steady in the second position across these months. Watermelon Gummies 10-Pack continued to rank third, showing stable performance throughout the period. A new entry in December, the CBD/CBN/THC 1:1:1 Blueberry Acai Gummies 10-Pack, debuted strongly at fourth place. Notably, the Blue Raspberry Gummy 10-Pack regained its fifth position in December after a brief absence from the rankings in October. The Mighty Mango Gummies led with a December sales figure of 7328 units, indicating a slight decline from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
