Jun-2024
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Overview
Market Insights Snapshot
HaHa has demonstrated a stable performance in the Beverage category within Nevada. Despite a slight dip in May 2024, where the brand ranked 6th, it quickly regained its 5th position in June 2024. This consistent ranking in the top 10 highlights HaHa's strong presence and consumer preference in the Beverage category. The sales trend also shows a positive trajectory, with a notable increase from May to June 2024, which could indicate effective marketing strategies or seasonal demand shifts.
In the Edible category, HaHa has shown remarkable consistency, maintaining the 2nd position from April to June 2024 in Nevada. This suggests that HaHa is a dominant player in this category, likely due to a strong product lineup and brand loyalty. The sales figures reflect a significant peak in May 2024, although there was a slight decline in June 2024. Nonetheless, the brand's ability to stay within the top 3 consistently is an indicator of its robust market presence and consumer appeal in the Edible segment.
Competitive Landscape
In the Nevada edible cannabis market, HaHa has shown impressive resilience and growth, consistently maintaining its position as the second-ranked brand from April to June 2024. This upward trajectory is notable, especially when compared to Incredibles, which has seen a decline from second to third place over the same period. Despite Wyld holding the top spot, their sales have been on a downward trend, potentially opening opportunities for HaHa to close the gap. Meanwhile, Wana has remained steady in fourth place, not posing a significant threat to HaHa’s current ranking. HaHa's consistent performance and increasing sales figures suggest a strong market presence and potential for further growth in the Nevada edibles category.
Notable Products
In June 2024, the top-performing product for HaHa was the CBG:THC 3:1 Mighty Mango Gummies 10-Pack (300mg CBG,100mg THC), maintaining its number one rank with sales of $8118. The Watermelon Gummies 10-Pack (100mg) secured the second position, a slight drop from its previous second place in April but an improvement from third in May. The Strawberry Lover Lemonade Gummies 10-Pack (100mg) followed closely in third place, consistent with its rank from April. The CBN:THC 2:1 Blue Raz Gummies 10-Pack (200mg CBN, 100mg THC) held steady at fourth place for the third consecutive month. Notably, the Old-School Root Beer Soda (25mg) entered the top five for the first time in June, highlighting a new trend in the beverage category.