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Aug-2024
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Overview
Market Insights Snapshot
HaHa has demonstrated consistent performance in the Nevada market, particularly within the Edible category. The brand maintained a solid second-place ranking from May through August 2024, indicating strong consumer preference and market penetration. While there was a slight dip in sales from May to July, the brand saw a rebound in August. This stability in ranking coupled with minor fluctuations in sales figures suggests that HaHa has a loyal customer base in the Edible category, and any sales variations are likely due to seasonal or market-wide factors rather than brand-specific issues.
In the Beverage category in Nevada, HaHa's performance has been relatively stable, holding the sixth position consistently, except for a brief improvement to fifth place in June 2024. However, the sales trend shows a decline from May to August, which could indicate increasing competition or a shift in consumer preferences within this category. The fact that HaHa remains within the top 10 brands is a positive sign, but the downward trend in sales might require strategic adjustments to maintain or improve their market position in the Beverage segment.
Competitive Landscape
In the Nevada Edible category, HaHa has consistently maintained its position as the second-ranked brand from May to August 2024. Despite this stability, HaHa faces stiff competition from Wyld, which has held the top spot throughout the same period. Wyld's sales figures are significantly higher, indicating a strong consumer preference. Meanwhile, Incredibles and Wana have remained steady at the third and fourth positions, respectively. Although HaHa's sales have seen slight fluctuations, the brand's consistent rank suggests a loyal customer base. However, the gap in sales between HaHa and Wyld highlights the need for strategic marketing efforts to close this gap and potentially overtake the leading brand.
Notable Products
In August 2024, HaHa's top-performing product was CBG:THC 3:1 Mighty Mango Gummies 10-Pack (300mg CBG, 100mg THC), maintaining its first-place ranking for four consecutive months with sales of $8,231. Watermelon Gummies 10-Pack (100mg) held steady in the second position, following a similar trend from previous months. CBN:THC 2:1 Blue Raz Gummies 10-Pack (200mg CBN, 100mg THC) climbed to third place, showing a notable improvement from not being ranked in July. Strawberry Lover Lemonade Gummies 10-Pack (100mg) dropped to fourth place, continuing its downward trend. Blue Raspberry Gummy 10-Pack (100mg) remained in fifth place, consistent with its ranking from July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
