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Jul-2025
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Overview
Market Insights Snapshot
Uncle Arnie's has shown a consistent performance in the California beverage category, maintaining the second rank from April through July 2025. This stability suggests a strong foothold in the market, with a slight increase in sales over the months, peaking at approximately $1.18 million in July. In contrast, their performance in Illinois has been dominant, consistently holding the top spot in the beverage category. Despite a dip in sales from May to July, Uncle Arnie's remains a leader, showcasing their significant market presence in Illinois.
Meanwhile, in Nevada, Uncle Arnie's has had a more fluctuating journey, with their rank dropping out of the top 30 in May before climbing back to the fourth position by July. This demonstrates a volatile yet promising trajectory in the Nevada market, indicating potential for growth if they can stabilize their presence. The absence from the top 30 in May highlights a challenge but also an opportunity for Uncle Arnie's to reassess and strengthen their strategies in this state. Overall, while Uncle Arnie's is excelling in some markets, there are areas where strategic improvements could foster further growth.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Uncle Arnie's consistently holds the second position from April to July 2025, indicating a stable presence in the market. Despite maintaining its rank, Uncle Arnie's faces stiff competition from St Ides, which dominates the top spot throughout this period. While Uncle Arnie's sales show a positive growth trajectory, with an increase from April to July, Not Your Father's Root Beer also demonstrates significant sales growth, although it remains in the third position. Meanwhile, Pabst Labs shows a gradual improvement in rank, moving from sixth to fourth place, suggesting a potential future threat. This competitive environment underscores the importance for Uncle Arnie's to continue innovating and expanding its market share to maintain its position against these rising competitors.
Notable Products
In July 2025, Uncle Arnie's top-performing product was the Strawberry Kiwi Shot (100mg THC, 2oz) in the Beverage category, maintaining its number one rank consistently since April. The Magic Mango Shot (100mg) also held its steady second position across these months. The Sunrise Orange With Caffeine Shot (100mg THC, 2oz) and Pineapple Punch Shot (100mg THC, 8oz) remained third and fourth respectively, showing stable rankings. Notably, the Smackin' Apple Juice Shot (100mg THC, 8oz) secured the fifth position, having entered the rankings in June. The Strawberry Kiwi Shot recorded sales of 30,560 units, showcasing its continued popularity despite a slight decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
