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Aug-2025
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Overview
Market Insights Snapshot
Uncle Arnie's has demonstrated a robust performance in the Illinois beverage market, consistently holding the top spot from May through August 2025. Despite a slight dip in sales from May to July, Uncle Arnie's managed to maintain its number one ranking, indicating strong brand loyalty and market presence. In California, the brand also showed stability, consistently ranking second in the beverage category over the same period. This consistency, accompanied by a gradual increase in sales, highlights the brand's steady appeal and effective market strategy in the state.
In Arizona, Uncle Arnie's made a notable entry into the top rankings by August, securing the fourth position in the beverage category. This marks a significant upward movement, considering the brand was not in the top 30 in May and June. Meanwhile, in Nevada, Uncle Arnie's showed some volatility, fluctuating between the fourth and fifth positions. Despite these fluctuations, the brand's ability to enter and maintain a position in the top five by August is a positive sign of its growing market influence in Nevada.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Uncle Arnie's consistently holds the second rank from May to August 2025, highlighting its strong market presence. Despite maintaining its position, Uncle Arnie's faces stiff competition from St Ides, which dominates the market as the top-ranked brand throughout the same period. While Uncle Arnie's shows a steady increase in sales, indicating a positive growth trajectory, it remains significantly behind St Ides in terms of sales volume. Meanwhile, Not Your Father's Root Beer consistently ranks third, showing a notable upward sales trend, which could pose a potential threat if Uncle Arnie's does not continue to innovate and capture more market share. Additionally, Pabst Labs shows a slight improvement in rank from fifth to fourth, although its sales remain considerably lower than Uncle Arnie's, suggesting that while it is a competitor, it does not currently pose a significant threat to Uncle Arnie's position in the market.
Notable Products
In August 2025, Uncle Arnie's top-performing product was the Strawberry Kiwi Shot (100mg THC, 2oz) in the Beverage category, maintaining its first-place ranking consistently since May 2025, with sales reaching 31,950 units. The Magic Mango Shot (100mg) followed in second place, continuing its steady hold on the second rank across the months. Sunrise Orange With Caffeine Shot (100mg THC, 2oz) retained its third position, showing stable performance throughout the period. The Pineapple Punch Shot (100mg THC, 8oz) also held its fourth rank, though its sales figures have shown a declining trend. Notably, the CBN/THC 1:4 Blueberry Nightcap Shot (25mg CBN, 100mg THC, 2oz) re-entered the rankings in August at fifth, after being unranked in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
