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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Fernway remained almost a single-category brand, with Vapor Pens holding 99.971% share and advancing 59.0% year over year while adding 3.41% month over month; by contrast, Pre-Roll fell 99.77% year over year and declined 52.43% month over month to just 0.011% share. A small Flower test moved to 0.018% share with a 397.97% year-over-year jump but no recorded month-over-month change, while the brand’s average price rose 19.81% year over year to $48.85. The pattern implies intentional concentration: growth and price leverage are being carried by Vapor Pens, with peripheral categories shrinking or remaining immaterial to the mix.
This concentration aligns with rank leadership in Vapor Pens in Massachusetts at rank 1, suggesting Fernway is reinforcing a category-first identity rather than broadening into Flower or Pre-Roll despite a 47.73% brand-level sales lift year over year. With Vapor Pens up 3.41% month over month while Pre-Roll contracts 52.43% month over month and Flower remains negligible at 0.018% share, the mix points to a deliberate focus on defending premium pricing and share in a single category rather than pursuing multi-category scale.
Competitive Landscape
Fernway is ranked #1 in MA Vapor Pens in June 2026, unchanged from #1 a year earlier, while holding #1 for the past three months; this stability contrasts with Select staying at #2 as its year-over-year sales fell 10.3% and with Dime Industries rising from #9 to #5 on 82.0% year-over-year growth. Additional pressure comes from Rove improving from #5 to #4 on 17.0% year-over-year gains, while Perpetual Harvest held at #3 despite a 5.3% year-over-year decline; the combination of Fernway’s flat rank at #1 and multiple challengers advancing in the #3–#5 slots implies that Fernway’s current leadership depends on maintaining conversion and distribution intensity as upward mobility concentrates just below the top position.
Notable Products
Traveler - White Widow Distillate Pro Disposable (2g) posted the largest movement with +18.1% month over month and sits at rank 7, while Traveler - Alpine Strawberry Distillate Pro Disposable (2g) at rank 1 grew +4.8% and Traveler - Berry Haze Distillate Pro Disposable (2g) at rank 2 advanced +8.2%. White Widow Distillate Cartridge (1g) slipped -5.6% at rank 3 and Elderflower Distillate Cartridge (1g) fell -3.4% at rank 4, whereas Traveler - Mandarin Orange Distillate Pro Disposable (2g) at rank 5 eased -2.6% and its 1g cartridge at rank 6 was roughly flat at -0.3%.
Eight of the top ten are Vapor Pens within the Traveler and core cartridge families, and the two 2g Pro Disposables in the top five added a combined gain north of +10% while two 1g cartridges in the top four contracted between -3% and -6%, implying a demand shift toward higher-capacity disposables. With $1.20M on Traveler - Alpine Strawberry Distillate Pro Disposable (2g) and continued growth at ranks 1–2 alongside mixed declines in legacy 1g SKUs, the product mix points to Fernway prioritizing 2g Pro Disposables to capture momentum and defend lead positions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
