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Jan-2026
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Overview
Market Insights Snapshot
Fernway's performance in the Vapor Pens category showcases a mixed but generally strong presence across several states. In Illinois, Fernway consistently maintained a position within the top 11 brands over the four-month period, with slight fluctuations between the 10th and 11th ranks. This indicates a stable market presence despite some competitive pressure. Meanwhile, in Massachusetts, Fernway dominated the Vapor Pens category, holding the number one rank consistently from October 2025 to January 2026. This suggests a strong brand loyalty or market strategy that resonates well with consumers in the state.
In New Jersey, Fernway also secured the top position throughout the same period, similar to its performance in Massachusetts, which highlights its strong foothold in the East Coast market. On the other hand, in New York, Fernway maintained a steady third-place ranking, indicating robust competition in the state but still showcasing Fernway's significant market share. Notably, Fernway is absent from the top 30 in any states beyond these mentioned, which could point to either a strategic focus on specific regions or areas for potential growth in the future.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway has consistently maintained its position as the leading brand from October 2025 through January 2026. Despite the presence of strong competitors like Legend and Simply Herb, which have held the second and third ranks respectively, Fernway's dominance is evident through its unwavering top rank. While Legend experienced a notable increase in sales from December 2025 to January 2026, Fernway's sales figures have consistently been significantly higher, underscoring its strong market presence and consumer preference. This stability in rank and sales suggests a robust brand loyalty and effective market strategy, positioning Fernway as a formidable leader in the New Jersey vapor pen market.
Notable Products
In January 2026, the top-performing product for Fernway was the Berry Haze Distillate Cartridge (1g) in the Vapor Pens category, climbing to the number one rank with sales of 15,776 units. This product showed a significant improvement from its previous rank of fourth in December 2025. The White Widow Distillate Cartridge (1g) slipped to the second position, despite leading the ranks in December 2025. Traveler - Alpine Strawberry Distillate Pro Disposable (2g) experienced a decline, moving from the second rank in December to third in January. Meanwhile, the Space Queen Distillate Cartridge (1g) maintained a consistent presence, ranking fourth, while the Elderflower Distillate Cartridge (1g) secured the fifth position in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
