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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Fernway’s category mix in May 2026 concentrated 99.97% of sales in Vapor Pens, while Pre-Roll fell to 0.03% share; the Vapor Pens segment expanded 52.92% year over year and 10.87% month over month, whereas Pre-Roll declined 99.50% year over year and 21.75% month over month. The brand’s average price rose 12.37% year over year to $47.68, aligning with Vapor Pens’ $47.70, and the overall brand sales advanced 41.49% year over year alongside a 24-month gain of 63.01%. With Vapor Pens ranked 1 in Massachusetts and capturing virtually all mix, the pattern implies deliberate single-category dominance that trades breadth for scale, with price accretion anchored in the core rather than diversified upsell.
The share consolidation into Vapor Pens at 99.97% paired with a 10.87% month-over-month lift, while Pre-Roll contracted 21.75% month over month and 99.50% year over year, implies a portfolio choice to prioritize velocity and price power in one lane over incremental reach from secondary formats. Given a rank of 1 in Massachusetts Vapor Pens and a 52.92% year-over-year category growth versus a brand-level 41.49% year-over-year sales increase, the mix suggests Fernway’s positioning is increasingly tied to premium-priced pen SKUs where execution outpaces the rest of the portfolio, implying resilience to cross-category volatility but higher exposure to any Vapor Pen slowdown.
Competitive Landscape
Fernway holds rank #1 in MA Vapor Pens in May 2026, unchanged from #1 a year earlier, and it also maintained #1 from February 2026 to April 2026, indicating a flat rank trajectory at the category peak of #1 in May 2026; meanwhile, Select sits at #2 with a year-over-year decline in sales of 2.95%, and Dime Industries jumped from #15 to #5 with 157.94% sales growth year over year, tightening pressure from below despite Fernway’s steady #1. The middle tier is reshuffling as Rove improved its rank from #5 to #4 with 6.46% sales growth year over year while Perpetual Harvest held #3 but posted a 7.52% year-over-year sales decline, creating a mix of upward and downward momentum immediately under Fernway’s unchanged #1. This rank trajectory implies Fernway’s leadership is stable but faces accelerating advancement from fast-rising challengers, so preserving #1 will depend on countering the rank gains of brands moving from #15 to #5 and from #5 to #4.
Notable Products
Traveler - White Widow Distillate Pro Disposable (2g) posted the largest movement in May 2026 with +14.9% MoM at rank 9, while Traveler - Alpine Strawberry Distillate Pro Disposable (2g) held rank 1 with +10.4% MoM. White Widow Distillate Cartridge (1g) advanced at +13.6% MoM in rank 2, and Traveler - Mandarin Orange Distillate Pro Disposable (2g) added +13.5% MoM at rank 6. With Vapor Pens occupying 10 of the top 10 and only one decline in the set at -0.2% MoM for Traveler - Stone Fruit Distillate Pro Disposable (2g), the pattern implies Fernway is consolidating around higher-capacity Pro Disposables and a narrow SKU core to drive scale.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
