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Oct-2025
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Overview
Market Insights Snapshot
Fernway has demonstrated notable performance in the Vapor Pens category across multiple states. In Massachusetts and New Jersey, Fernway has consistently held the top position from July to October 2025, indicating a strong foothold in these markets. Meanwhile, in New York, the brand has maintained a steady third-place ranking over the same period. This consistency in ranking suggests a robust consumer base and effective market strategies. However, in Illinois, Fernway entered the top 30 in the Vapor Pens category only by September, climbing to 12th place by October, which could indicate a growing presence or recent strategic changes in that state.
In the Pre-Roll category, Fernway's performance has been more variable. In Massachusetts, the brand saw a decline in rankings, dropping from 11th place in July to 28th by October. This downward trend may suggest increased competition or shifting consumer preferences. In contrast, in New Jersey, Fernway appeared in the top 30 only in July and August, indicating a more limited impact in this category. Notably, the absence of Fernway in the top 30 Pre-Roll rankings for September and October in New Jersey could be a point of concern or a strategic pivot away from this category. Overall, while Fernway shows strength in Vapor Pens, its Pre-Roll performance suggests areas for potential growth or reevaluation.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway has consistently maintained its leading position from July to October 2025, illustrating its dominance in the market. Despite fluctuations in sales, Fernway's rank remained unchallenged, highlighting its strong brand loyalty and market presence. Competitors such as Legend and Simply Herb have alternated between the second and third positions, with Legend securing the second spot in July and September, while Simply Herb briefly climbed to second in August. This competitive dynamic indicates a robust rivalry, yet Fernway's ability to retain the top rank suggests a strategic advantage, possibly due to superior product offerings or brand strategy. Understanding these shifts and maintaining awareness of competitors' strategies can provide valuable insights for stakeholders looking to capitalize on market trends and consumer preferences in the vapor pen category.
Notable Products
In October 2025, Space Queen Distillate Cartridge (1g) emerged as the top-performing product for Fernway, climbing from the second position in September to first place with sales of 14,222 units. White Widow Distillate Cartridge (1g), which had consistently held the top spot from July to September, moved to second place with sales of 13,913 units. Berry Haze Distillate Cartridge (1g) maintained its third position from the previous month, indicating stable performance. Mandarin Orange Distillate Cartridge (1g) improved its ranking from fifth in August and September to fourth in October. Elderflower Distillate Cartridge (1g) saw a slight decline, dropping from fourth in September to fifth place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
