.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Fernway's performance in the Vapor Pens category is notable across several states. In Massachusetts, Fernway consistently held the number one rank from June to September 2025, demonstrating strong market dominance in this category. Similarly, in New Jersey, Fernway maintained its top position throughout the same period, indicating a robust presence. In New York, the brand held steady at the third rank, suggesting a stable but competitive market position. Meanwhile, Fernway made its entry into the Illinois Vapor Pens market in September, debuting at rank 15, which could indicate potential for growth in this new market.
In the Pre-Roll category, Fernway's performance presents a more varied picture. In Massachusetts, the brand saw a decline from the 11th rank in June and July to the 21st rank by September, suggesting increased competition or shifting consumer preferences. Fernway's performance in New Jersey also fluctuated, holding a rank within the top 12 from June to August but failing to make the top 30 by September, which may indicate a need for strategic adjustments. The absence of a ranking in September could be a signal of either a market exit or significant competition. These movements highlight the dynamic nature of the cannabis market across different states and categories.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway has consistently maintained its top position from June to September 2025, showcasing a strong market presence and customer loyalty. Despite facing competition from brands like Legend and Simply Herb, which have shown fluctuations in rank, Fernway's sales figures have remained robust, indicating a solid consumer base and effective market strategies. Simply Herb has been climbing the ranks, reaching as high as second place in August, but Fernway's sales are consistently more than double those of its nearest competitors. This stable leadership in the New Jersey vapor pen market highlights Fernway's strong brand recognition and product appeal, making it a formidable player in the industry.
Notable Products
In September 2025, White Widow Distillate Cartridge (1g) from Fernway maintained its leading position in the Vapor Pens category, consistent with its top rank from June to August, achieving sales of 13,632 units. Space Queen Distillate Cartridge (1g) climbed to the second position, improving from its third-place rank in August, with a notable increase in sales figures. Berry Haze Distillate Cartridge (1g) rose to third place, up from fourth in August, indicating a positive trend in consumer preference. Elderflower Distillate Cartridge (1g) experienced a drop to fourth place, after holding the second position in July and August. Mandarin Orange Distillate Cartridge (1g) entered the rankings at fifth place, marking its debut in this month's top products list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
