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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Fernway has demonstrated robust performance in the Vapor Pens category, maintaining the top rank from May through August 2025. This consistency indicates a strong market presence and consumer loyalty in this category. However, in the Pre-Roll category, Fernway's ranking experienced a decline, moving from 9th in May to 18th by August. This downward trend could suggest increased competition or shifting consumer preferences in Massachusetts. Notably, the sales figures for Pre-Rolls reflect a decrease over the months, which aligns with the drop in rankings.
In New Jersey, Fernway's performance in the Vapor Pens category mirrors its success in Massachusetts, consistently holding the top position. This dominance across multiple states highlights Fernway's strong brand presence in the Vapor Pens market. Conversely, in the Pre-Roll category, Fernway's rankings have shown slight fluctuations, moving from 13th to 12th over the same period. In New York, Fernway has maintained a stable position within the top 5 for Vapor Pens, indicating steady performance. However, it's important to note that Fernway's absence from the top 30 in the Pre-Roll category in New York suggests a potential area for growth or a need for strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway consistently holds the top position from May to August 2025, showcasing its dominance in this category. Despite fluctuations in sales, with a notable dip in June, Fernway maintains its leadership, indicating strong brand loyalty and market presence. Competitors like Simply Herb and Legend have shown upward trends in their rankings, with Simply Herb climbing from 5th to 2nd place by August, and Legend peaking at 2nd in June and July before settling at 3rd in August. This suggests a competitive market environment where Fernway's consistent top rank is a testament to its robust sales strategies and product appeal, despite the rising competition. For businesses looking to understand market dynamics, these insights highlight the importance of brand positioning and consumer engagement in maintaining market leadership.
Notable Products
In August 2025, Fernway's top-performing product was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent first place ranking with sales of 14,219 units. The Elderflower Distillate Cartridge (1g) held steady in second place from July, showing a slight decrease in sales. The Mandarin Orange Distillate Cartridge (1g) remained in third place, demonstrating consistent performance since its debut in June. Berry Haze Distillate Cartridge (1g) climbed back to fourth place after not being ranked in July. Space Queen Distillate Cartridge (1g) continued its steady performance, holding the fifth position for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
