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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Fernway is stocked at 778 licensed dispensaries across New York, Massachusetts, and 3 other states, 245 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Buffalo, and Staten Island. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Fernway’s mix in September 2026 is overwhelmingly concentrated in Vapor Pens at 99.996% share, with Flower at 0.004%, indicating a YoY tilt toward Vapor Pens as that category grew 53.26% YoY while Flower declined 79.36% YoY; on a month-over-month basis, Vapor Pens rose 2.09% and Flower fell 40.57%. Average price rose 23.31% YoY to $50.72, alongside brand-level sales growth of 45.90% YoY and 65.41% over 24 months, and within Vapor Pens Fernway holds rank 1 in Massachusetts; the pattern implies deliberate consolidation around a single category where price increases are being absorbed without derailing unit momentum.
The concentration in Vapor Pens at 99.996% share paired with a 2.09% MoM increase and a 53.26% YoY lift, while Flower contracts 40.57% MoM and 79.36% YoY, implies Fernway is prioritizing depth over breadth to protect its rank 1 position in Massachusetts. Given the 23.31% YoY price increase coinciding with 45.90% YoY brand sales growth, the shifts point to pricing power specifically within Vapor Pens rather than cross-category diversification, suggesting future risk is tied to maintaining category leadership and mitigating exposure from the 0.004% Flower share.
Competitive Landscape
Fernway holds rank #1 in MA Vapor Pens in September 2026, unchanged year over year from #1, and has also held #1 for the past three months, indicating a flat rank trajectory at the peak. In contrast, Select stayed at #2 while its year-over-year sales declined 11.7%, and Jeeter jumped from #23 to #4 on 421.5% year-over-year sales growth, compressing the gap below the top spot. Meanwhile, Dime Industries moved from #6 to #5 with 63.0% growth and Perpetual Harvest held #3 with 5.2% growth, signaling that Fernway’s unchanged #1 rank amid faster climbers implies competitive pressure concentrating just below the leader even as the leader’s position remains stable.
Notable Products
Traveler - Honeycrisp Distillate Pro Disposable (2g) posted the standout move in September 2026 with a 50.1% month-over-month surge to rank 3, while Traveler - White Widow Distillate Pro Disposable (2g) fell 10.3% to rank 6. Traveler - Alpine Strawberry Distillate Pro Disposable (2g) inched up 4.8% while holding rank 1, and Traveler - Elderflower Distillate Pro Disposable (2g) declined 14.8% at rank 10. With all top-10 items in Vapor Pens and eight of the top ten carrying the Traveler Pro Disposable format, the mix points to Fernway concentrating on higher-capacity disposables as the primary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
