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Dec-2025
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Overview
Market Insights Snapshot
Fernway has shown a strong performance in the Vapor Pens category across several states. Notably, in New Jersey, Fernway consistently held the top position from September through December 2025. This indicates a robust market presence and consumer preference for their products in the state. Similarly, in Massachusetts, Fernway maintained its number one ranking in the Vapor Pens category throughout the same period, showcasing a strong foothold in the market. In Illinois, Fernway demonstrated positive momentum by improving its ranking from 14th in September to 11th in October and December, signaling a growing popularity among consumers.
However, Fernway's performance in the Pre-Roll category in Massachusetts was less consistent. While they appeared in the top 30 in September and October, ranking 20th and 30th respectively, they did not make the top 30 in November and December. This suggests potential challenges or increased competition in this category. Despite this, Fernway's overall sales trends in the Vapor Pens category, especially in states like New York, where they consistently ranked third, highlight their strong market presence and consumer loyalty in the vapor pen segment.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway has consistently maintained its position as the top brand from September to December 2025. This unwavering leadership is particularly notable given the presence of strong competitors like Legend and Simply Herb, which have held the second and third ranks respectively during the same period. While Fernway's sales have shown a steady upward trend, increasing from September to December, Legend also experienced a notable sales increase in December, yet it wasn't enough to challenge Fernway's dominance. Meanwhile, Simply Herb maintained a consistent third place, indicating a stable but less aggressive growth trajectory. This data underscores Fernway's strong market presence and effective strategies in maintaining its leading position in New Jersey's vapor pen category.
Notable Products
In December 2025, Fernway's top-performing product was the White Widow Distillate Cartridge (1g) in the Vapor Pens category, maintaining its position as the number one ranked product from November. The Space Queen Distillate Cartridge (1g) rose to the second position, showing a consistent improvement from its fourth-place rank in November. Berry Haze Distillate Cartridge (1g) secured the third spot, dropping one place from its previous ranking. The Traveler - Alpine Strawberry Distillate Pro Disposable (2g) experienced a decline, moving from third in November to fourth in December. Notably, the White Widow Distillate Cartridge (1g) achieved a significant sales figure of 15,330 units in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
