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Apr-2025
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Overview
Market Insights Snapshot
Fernway's performance across various categories and states shows notable trends and movements. In the Massachusetts market, Fernway has maintained a strong presence in the Vapor Pens category, consistently holding the number one rank from January to April 2025. This indicates a robust consumer preference and a dominant market position in this category. However, their performance in the Pre-Roll category saw a slight decline, moving from 8th position in January to 9th in April, suggesting potential challenges or increased competition within this segment. Despite this dip, their sales figures in the Vapor Pens category remained impressively high, showcasing their strength and market leadership in this particular product line.
In New Jersey, Fernway's dominance in the Vapor Pens category is evident, as they consistently held the top spot from January to April 2025. This consistent ranking highlights their strong foothold and the brand's appeal in the state's vapor pen market. Conversely, their performance in the Pre-Roll category was less stable, with Fernway missing from the top 30 in February, though they rebounded to the 11th and 12th positions in March and April, respectively. This fluctuation could point to variable consumer demand or strategic adjustments by the brand. Meanwhile, in New York, Fernway maintained a steady 5th place in the Vapor Pens category throughout the same period, indicating a stable but less dominant presence compared to other markets.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway has consistently maintained its position as the top-ranked brand from January to April 2025. Despite a noticeable decline in sales from March to April, Fernway's market dominance remains unchallenged. Meanwhile, Simply Herb has shown a significant improvement in rank, climbing from 6th to 3rd place by April, indicating a potential threat to Fernway's sales if this trend continues. Similarly, Savvy has made a remarkable leap from 8th to 2nd place between February and March, maintaining its position in April, which suggests a growing consumer preference that could impact Fernway's market share if not addressed. These shifts in the competitive rankings highlight the dynamic nature of the vapor pen market in New Jersey and underscore the importance for Fernway to innovate and adapt to maintain its leadership position.
Notable Products
In April 2025, the White Widow Distillate Cartridge (1g) maintained its position as the top-performing product for Fernway, leading the Vapor Pens category with sales of 13,726 units. Berry Haze Distillate Cartridge (1g) consistently held the second rank, showing a steady increase in sales from the previous months. Red Headed Stranger Distillate Cartridge (1g) made a notable jump to the third position, having not been ranked in March. Traveler - Blueberry Cake Distillate Cartridge (1g) experienced a slight decline, moving from third to fourth place. Space Queen Distillate Cartridge (1g) rounded out the top five, maintaining its rank from March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
