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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Fernway is stocked at 747 licensed dispensaries across New York, Massachusetts, and 3 other states, 223 of them in New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Fernway’s category mix in October 2026 is nearly singular, with Vapor Pens holding a 99.99% sales share and posting a 40.61% year-over-year increase alongside a 3.12% month-over-month gain; against that, total brand sales rose 36.53% year-over-year and average price advanced 16.55%. The average price within Vapor Pens at $50.73 aligns with the brand-level average of $50.73, indicating price consistency even as category share concentration edged toward 100% and rank reached 1 within Vapor Pens in Massachusetts; the pattern implies growth is coming from deeper penetration and pricing within a single category rather than portfolio expansion.
With Vapor Pens at 99.99% share and the brand ranked 1 in Massachusetts Vapor Pens, the 40.61% year-over-year category lift outpacing the 36.53% brand growth suggests Fernway’s smaller residual categories shrank or remained minimal, while the 3.12% month-over-month gain paired with a 16.55% higher average price indicates volume resilience under higher ticket. The combination of a 72.85% 24‑month sales increase and stable category concentration near 100% implies the brand’s positioning hinges on defending premium Vapor Pen pricing and distribution depth rather than diversifying into adjacent categories.
Competitive Landscape
Fernway holds rank #1 in MA Vapor Pens in October 2026 with no year-over-year rank change from #1, and no three-month movement from #1, indicating stability at the top while competitors reshuffle beneath it; meanwhile, Select sits at #2 with a year-over-year position unchanged at #2 but a -13.1% sales decline, and Jeeter climbed from #8 to #3 on 110.0% year-over-year sales growth, signaling pressure from fast risers; additionally, Perpetual Harvest slipped relative to Fernway by holding #4 despite only 0.4% sales growth, while Dime Industries moved from #6 to #5 with 37.9% growth, implying that Fernway’s unchanged #1 rank amid upward mobility from #3–#5 brands points to a defensible lead that may require proactive moves to prevent share erosion.
Notable Products
Fernway is concentrated in Vapor Pens, with All-in-one Disposables accounting for 73.6% of October 2026 sales and Cartridges at 26.3%. The lineup’s center of gravity sits in 2g Traveler disposables like Traveler - Alpine Strawberry Distillate Pro Disposable (2g), so most of its sales come from disposable vapor pens.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
