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Nov-2025
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Overview
Market Insights Snapshot
In the Illinois market, Fernway's performance in the Vapor Pens category has been notable, with a consistent presence in the rankings over the months, although it did not break into the top 30 in August 2025. By September, it achieved the 14th position and saw an upward movement to 12th in October, before returning to 14th in November. This consistency is a positive indicator of its market presence. Conversely, in Massachusetts, Fernway's Vapor Pens have dominated the category, maintaining the top position from August through November 2025, underscoring their strong foothold in this state. However, their Pre-Roll category performance in Massachusetts experienced a decline, dropping from 17th in August to not being in the top 30 by November, which might be an area for potential improvement.
In New Jersey, Fernway has shown impressive stability in the Vapor Pens category, consistently holding the number one spot from August to November. This indicates a strong brand loyalty and consumer preference in the state. The Pre-Roll category, however, saw Fernway ranked 13th in August, but it did not maintain a top 30 position in subsequent months, suggesting potential challenges in that segment. Meanwhile, in New York, Fernway has maintained a steady third-place ranking in the Vapor Pens category throughout the same period. This consistency across multiple states in the Vapor Pens category highlights Fernway's strong brand presence and consumer appeal in this product line.
Competitive Landscape
In the competitive landscape of vapor pens in New Jersey, Fernway has consistently maintained its top position from August to November 2025, demonstrating a strong market presence despite fluctuations in sales. While Fernway's sales saw a slight decline from August to November, its leadership in the category remains unchallenged. Competitors such as Simply Herb and Legend have been vying for the second and third positions, with Legend briefly overtaking Simply Herb in September and October. Despite these shifts, Fernway's ability to retain the number one rank suggests a robust brand loyalty and effective market strategy, which competitors are yet to match in terms of both rank and sales volume.
Notable Products
In November 2025, the top-performing product from Fernway was Berry Haze Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number one rank with sales of 15,179 units. White Widow Distillate Cartridge (1g) maintained its strong performance by securing the second position, consistent with its previous ranking in October. Space Queen Distillate Cartridge (1g) experienced a slight drop from first place in October to third in November. Elderflower Distillate Cartridge (1g) remained steady at the fourth position, while Mandarin Orange Distillate Cartridge (1g) retained its fifth place ranking. Overall, Berry Haze showed significant growth, climbing from third place in October to the top spot in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
