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Oct-2025
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Overview
Market Insights Snapshot
In the state of Arizona, Savvy has shown impressive growth in the Flower category, moving from the 25th position in July 2025 to 15th by October 2025. This significant climb suggests a strong market presence and increasing consumer preference for Savvy's Flower offerings. However, in the Vapor Pens category, Savvy did not appear in the top 30 rankings for July and August but made a notable entry at the 16th position in September. This late appearance in the top rankings could indicate a strategic shift or new product introduction that resonated well with consumers. In contrast, Connecticut has been a consistently strong market for Savvy, particularly in the Flower category, where it has maintained a top-three position since July 2025. However, the Pre-Roll category saw Savvy entering the top 30 only in September, ranking 5th, which could be seen as a positive development in diversifying their market strength.
In Illinois, Savvy's performance in the Edible category has been relatively stable, maintaining a position within the top 10, although it slipped from 6th to 8th by October 2025. This suggests a steady demand but possibly increased competition. Conversely, their Flower category ranking has seen a downward trend, dropping from 7th in July to 19th in October, indicating potential challenges in maintaining market share or shifts in consumer preferences. Meanwhile, in New Jersey, Savvy's presence in the Edible category was inconsistent, with no ranking in July and September but a strong 8th position in October. The Flower category in New Jersey saw Savvy hovering just outside the top 30, which might be a concern for their market penetration strategy. The Vapor Pens category in New Jersey showed steady performance, maintaining a mid-teen ranking, reflecting a solid consumer base in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Savvy consistently holds the 3rd rank from July to October 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales from July to September, Savvy's performance remains robust compared to competitors. Notably, &Shine and Select are the primary competitors, frequently occupying the top two ranks, with &Shine reclaiming the top spot in October after a brief dip in September. Meanwhile, RYTHM and Joos trail behind Savvy, with RYTHM maintaining a stable 5th position and Joos consistently ranking 4th. This competitive positioning suggests that while Savvy maintains a stronghold in the market, there is potential for growth if it can capitalize on the fluctuations of its closest competitors.
Notable Products
In October 2025, the top-performing product from Savvy was Guap - Berry Drip Macro Dose RSO Gummy (100mg), maintaining its leading position from July and September, with sales reaching 27,928 units. Following closely, Guap - Tangie Crush Macro Dose RSO Gummy (100mg) held the second spot, consistent with its ranking in August and October. Guap - Blue Magic Macro Dose Gummy (100mg) improved its standing to third place from fourth in September, indicating a positive trend in its popularity. Guap - Jungle Juice Macro Dosed Gummy (50mg) saw a slight drop to fourth place after briefly rising to third in September. Notably, Guap - CBD/THC 1:1 Peachy Punch RSO Gummy (100mg CBD, 100mg THC) remained steady at fifth place since its introduction in September, showing a promising start in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
