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Apr-2025
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Overview
Market Insights Snapshot
In Arizona, Savvy's performance in the Flower category has seen some fluctuations, with rankings moving from 18th in January to a peak at 9th in March, before dropping back to 17th in April. This suggests a volatile presence in the Arizona market, potentially influenced by seasonal demand or competitive pressures. Meanwhile, in Massachusetts, Savvy's Flower category did not rank in the top 30 in February but managed to secure the 34th position by April, indicating a slight recovery or increased market penetration. Conversely, in Ohio, Savvy's Flower products did not maintain a top 30 presence beyond January, which could be a point of concern for the brand's market strategy in this region.
In Illinois, Savvy has demonstrated a strong and consistent presence across multiple categories. The Flower category maintained a solid position, consistently ranking around 6th to 7th place, while the Vapor Pens held steady at 12th place from February onwards. This stability in Illinois contrasts with Maryland, where Savvy's Vapor Pens fluctuated between 15th and 18th place, indicating a more competitive or challenging market environment. Notably, in New Jersey, Savvy's Vapor Pens have shown impressive growth, climbing to the 2nd position by March and maintaining it through April, reflecting strong consumer acceptance and market performance in this category.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Savvy has maintained a consistent presence, holding the 7th rank from February through April 2025, after starting the year at 6th. This stability in rank indicates a steady performance amidst fluctuating sales figures. Notably, Savvy's sales in April 2025 were slightly lower than in March, contrasting with the performance of competitors like Daze Off, which maintained a strong 5th position with consistently higher sales. Meanwhile, Good Green showed a dynamic shift, peaking at 5th in February before settling at 6th, suggesting a competitive pressure on Savvy to innovate or enhance its offerings to climb back up the ranks. Additionally, Nature's Grace and Wellness and &Shine have shown fluctuations in their ranks, with the latter making a notable recovery from 18th in February to 8th in April, indicating potential market volatility that Savvy must navigate to maintain its market position.
Notable Products
In April 2025, the top-performing product for Savvy was the Guap - Berry Drip Macro Dose RSO Gummy (100mg), maintaining its first-place position for the second consecutive month with sales reaching 41,160 units. The Guap - Tangie Crush Macro Dose RSO Gummy (100mg) climbed to second place, showing a consistent upward trend from its fifth-place position in January. Meanwhile, the Guap - Blue Magic Macro Dose Gummy (100mg) slipped to third place, despite being the second-best seller in the previous months. The Guap - Jungle Juice Macro Dosed Gummy (50mg) held steady in fourth place, while the Guap - Blue Magic Macro Dose Gummy (25mg) consistently ranked fifth throughout the months. These rankings highlight the growing popularity of higher-dose gummies within Savvy's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
