Savvy

In the competitive landscape of the Illinois flower category, Savvy has experienced notable fluctuations in its ranking and sales over recent months. While Savvy started strong in March 2024 at rank 6, it saw a slight improvement to rank 5 in April before dropping to rank 7 by June. This decline in rank is mirrored by a downward trend in sales, with a peak in March at $3.98 million, followed by a steady decrease to $2.82 million in June. In contrast, &Shine maintained a higher and more stable position, consistently ranking between 3 and 5, with sales peaking at $6.02 million in March and remaining robust at $5.72 million in June. Similarly, Cresco Labs demonstrated resilience, improving its rank from 7 in March to 6 in June, with a corresponding increase in sales to $2.96 million. Meanwhile, Nature's Grace and Wellness and Aeriz showed more stability, with Nature's Grace and Wellness maintaining a rank around 8 and Aeriz improving from 11 to 9. These trends suggest that while Savvy faces strong competition, particularly from &Shine and Cresco Labs, there is potential for strategic adjustments to regain market share and improve sales performance.

In June 2024, the top-performing product for Savvy was Guap - Jungle Juice Macro Dosed Gummy (50mg), maintaining its number one rank from previous months with sales of 19,400 units. Guap - Blue Magic Macro Dose Gummy (25mg) also retained its consistent second-place ranking. The Guap - Blue Magic Macro Dose Gummy (100mg) climbed to the third position from its debut in May 2024. Happy Hour - Summer Melon Distillate Disposable (0.3g) saw an increase in sales to 8,050 units but remained in the fourth position. Motorbreath Smalls (3.5g) entered the rankings in fifth place, indicating a new strong performer in the Flower category.