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Jul-2025
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Overview
Market Insights Snapshot
Savvy's performance across various categories and states has shown notable fluctuations in recent months. In Arizona, for instance, the brand's presence in the Flower category has been inconsistent, with a drop from 17th place in April to not ranking in June, before recovering to 23rd in July. Meanwhile, in Massachusetts, Savvy's Flower category performance has fallen out of the top 30 since May, indicating possible challenges in maintaining market position. In New Jersey, the Vapor Pens category saw a dramatic decline from a strong 2nd place in the first three months to 21st in July, highlighting a significant shift in consumer preferences or increased competition.
In Illinois, Savvy has maintained a commendable position in the Edible category, consistently ranking between 6th and 8th place over the months, although sales have shown a gradual decline. The Flower category in Illinois also reflects stability with a consistent ranking around the 6th to 7th position. Conversely, Maryland has seen a drop in the Flower category ranking from 8th in April to 10th in July, with sales reflecting a similar downward trend. In Ohio, Savvy's Vapor Pens category has improved its standing, moving up to 6th place by June, though it slightly dropped to 7th in July, indicating a generally positive trajectory. These movements suggest a dynamic market environment where Savvy's performance varies significantly by region and product type.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Savvy has maintained a consistent presence, ranking 6th in April 2025 and then slightly dropping to 7th from May to July 2025. This stability in ranking suggests a steady performance amidst fluctuations in sales, which saw a gradual decline from April to July. In contrast, Daze Off and Ozone have shown more dynamic movements, with Daze Off experiencing a drop from 3rd to 5th and Ozone fluctuating between 4th and 6th place. Notably, &Shine improved its rank from 10th to 8th, indicating a positive trend in its market position. Meanwhile, Midweek Friday made a significant leap from 13th to 9th place by July, suggesting a potential threat to Savvy's ranking if this upward trajectory continues. These shifts highlight the competitive pressures Savvy faces, emphasizing the importance of strategic marketing and product differentiation to maintain and potentially improve its market position.
Notable Products
In July 2025, Savvy's top-performing product was Guap - Berry Drip Macro Dose RSO Gummy (100mg), maintaining its first-place rank from previous months with a sales figure of 32,509. Following closely behind in second place was Guap - Tangie Crush Macro Dose RSO Gummy (100mg), which also retained its consistent ranking. The Guap - Blue Magic Macro Dose Gummy (100mg) and Guap - Jungle Juice Macro Dosed Gummy (50mg) held steady at third and fourth place, respectively. Notably, Guap - Blue Magic Macro Dose Gummy (25mg) remained in fifth place but experienced a slight increase in sales compared to June. Overall, the product rankings for Savvy remained unchanged from April through July, though sales figures showed a downward trend.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
