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Dec-2025
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Overview
Market Insights Snapshot
In Arizona, Savvy's performance in the Flower category has shown a positive trend, moving from rank 24 in September to 18 by December. This upward trajectory is supported by a notable increase in sales, indicating growing consumer preference. However, in the Vapor Pens category, Savvy maintained a relatively stable position, hovering around the mid-teens in rank. In contrast, Connecticut has been a strong market for Savvy, especially in the Flower category where it reached the top rank in November and December. Despite this success, Savvy did not maintain a top 30 position in the Pre-Roll and Vapor Pens categories by December, suggesting potential areas for improvement or shifts in consumer demand.
In Illinois, Savvy has seen consistent performance in the Edible category, improving to the 7th position by December, which aligns with a steady increase in sales. The Vapor Pens category also reflects a stable top 5 ranking, reinforcing its stronghold in this segment. Meanwhile, Maryland presents a mixed picture; while Savvy maintained a top 20 position in Flower, its presence in Vapor Pens fluctuated, dropping out of the top 30 in November but reappearing in December. In New Jersey, Savvy's Flower category performance showed improvement, re-entering the top 30 by December, whereas in Ohio, Savvy's consistent top 10 rankings in both Flower and Vapor Pens highlight its strong market presence. These trends suggest that while Savvy is making significant inroads in some states and categories, there are opportunities for growth and stabilization in others.
Competitive Landscape
In the Ohio flower market, Savvy has demonstrated a notable upward trajectory in brand ranking from September to December 2025. Starting at the 14th position in September and October, Savvy climbed to 11th in November and further improved to 9th by December. This positive shift in rank is accompanied by a significant increase in sales, particularly evident in December where Savvy's sales approached those of higher-ranked competitors. For instance, while Grassroots experienced a decline in sales and rank, moving from 4th to 8th, Savvy's sales surged, narrowing the gap between them. Similarly, Klutch Cannabis saw fluctuations, peaking at 1st in November but dropping to 7th in December, providing an opportunity for Savvy to close in on top-tier competitors. Meanwhile, Butterfly Effect - Grow Ohio and Certified (Certified Cultivators) experienced declines in their rankings, which further highlights Savvy's potential to continue its ascent in the market. This trend suggests that Savvy's strategic initiatives are effectively enhancing its competitive position in the Ohio flower category.
Notable Products
In December 2025, the top-performing product from Savvy was Guap - Berry Drip Macro Dose RSO Gummy (100mg), maintaining its position as the best-seller for four consecutive months with sales reaching 35,430. Following closely was Guap - Tangie Crush Macro Dose RSO Gummy (100mg), consistently holding the second spot each month. Guap - Blue Magic Macro Dose Gummy (100mg) remained steady at rank three, showing a gradual increase in sales over the months. Notably, Guap - CBD/THC 1:1 Peachy Punch RSO Gummy (100mg CBD, 100mg THC) climbed to fourth place in December, indicating a growing preference for balanced CBD/THC products. Guap - Jungle Juice Macro Dosed Gummy (50mg) rounded out the top five, despite a slight drop from its earlier third position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
