Market Insights Snapshot
In the category of 'Flower', Savvy has shown consistent performance across multiple states. In Arizona, Savvy maintained a stable rank within the top 10 brands for four consecutive months. However, in Maryland, the brand saw a slight dip in rank from 16 in September to 20 in October 2023. Interestingly, in Illinois, the brand climbed from rank 15 in July to 13 in October, indicating a positive trend. Conversely, in Massachusetts, Savvy's rank in the 'Flower' category fluctuated significantly over the period, with a notable improvement from rank 95 in July to 63 in September, but dropping to 82 in October.
Looking at other categories, Savvy's performance varies. In the 'Pre-Roll' category, Savvy's rank in Arizona fluctuated around the mid-40s, indicating room for improvement. Meanwhile, in Maryland, the brand maintained a steady rank in the mid-30s. For 'Vapor Pens', Savvy showed consistent improvement in Arizona, moving up from rank 33 in July to 28 in October. In Illinois, the brand's rank remained stable around the mid-20s. However, in Massachusetts, Savvy was not among the top 20 brands in July and August, but showed up in the rankings in September and October. This suggests a significant increase in their market share in this category in the latter part of the year.
In the Illinois Flower category, Savvy has been showing a consistent performance, maintaining its position within the top 20 brands over the period from July to October 2023. Savvy's rank fluctuated slightly, moving from 15th in July to 13th in October. In comparison, Nature's Grace and Wellness experienced a drop in rank, moving from 7th to 12th over the same period. Another competitor, Daze Off, also saw a decline in rank, sliding from 10th to 15th. Interestingly, &Shine saw a similar trend, dropping from 4th to 11th. However, pts: PURE showed a significant improvement, climbing from 19th to 14th. In terms of sales, Savvy has shown a slight increase over this period, while its competitors have generally seen a decrease, indicating a positive trend for Savvy in the competitive landscape.
In October 2023, the top-performing products from Savvy were predominantly from the Edible and Vapor Pens categories. The 'Guap - Blue Magic Macro Dose Gummy (25mg)' held the top rank consistently over the past four months, with sales peaking at 12,846 units in October. Following closely in second place was the 'Guap - Pink Jungle Juice Macro Dosed Gummy (50mg)', maintaining its position from previous months. The 'Kick Back - Rainbow Sherbet Distillate Cartridge (1g)' from the Vapor Pens category moved up in rank to third place. The 'Happy Hour - Summer Melon Distillate Disposable (0.3g)' and 'Cherry Punch (3.5g)' also showed notable performance, ranking fourth and fifth respectively.