.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Savvy has shown a notable presence across various states and categories, with performance trends that offer a mixed bag of results. In Arizona, Savvy's Flower category witnessed a slight fluctuation in rankings, starting at 9th in January 2024 and dipping to 13th in February and March, before climbing back to 11th in April, indicating resilience in a tough market. The Vapor Pens category, however, experienced a decline, with the brand disappearing from the top 30 in April after starting the year at 20th place. This drop could signal challenges in maintaining its foothold amidst fierce competition. Conversely, in Illinois, Savvy's Edible category rankings showed improvement, moving from 20th to 20th again by April, alongside a significant sales increase in April to 248,182, hinting at a growing consumer base or successful marketing efforts in this segment.
Looking at Savvy's performance in other states, Maryland and Nevada stand out for their Flower category. In Maryland, Savvy improved its ranking impressively from 19th in January to 13th by April, accompanied by a notable sales jump to 916,573 in April, showcasing strong market penetration and consumer acceptance. Nevada also saw positive movement, with rankings in the Flower category remaining consistently within the top 10, despite a slight dip in March. This consistency in higher rankings suggests a solid brand presence and consumer loyalty. However, in Ohio, the brand faced challenges in the Flower category, with rankings slipping from 17th to 17th by April, which could indicate areas for strategic focus to bolster its market position. The Vapor Pens category in Ohio, however, paints a brighter picture with an upward trend, moving from 11th to 10th, reflecting potential growth opportunities in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in Illinois, Savvy has shown a notable performance amidst stiff competition. Initially ranking 8th in January 2024, Savvy maintained its position in February but experienced a slight dip to 9th place in March, before falling to 10th in April. This fluctuation in rank is indicative of the highly competitive nature of the Illinois market, where brands such as Aeriz, which climbed from 10th to 8th place, and Bedford Grow, moving from 9th to 8th and then to 9th again, show significant sales growth and competitive momentum. Notably, Revolution Cannabis and Tales & Travels have also made remarkable strides, with Revolution Cannabis jumping from 18th to 11th place and Tales & Travels making a leap from not being in the top 20 to securing the 12th spot by April 2024. These shifts highlight the dynamic nature of consumer preferences and the importance of innovation and brand differentiation in maintaining and improving market position. Savvy's slight decline in rank and sales in April, compared to its competitors who either improved or maintained their sales trajectory, underscores the challenges it faces in a market that rewards continuous improvement and adaptability.
Notable Products
In Apr-2024, Savvy's top-performing product was the Guap - Jungle Juice Macro Dosed Gummy (50mg) from the Edible category, maintaining its top position from the previous month with notable sales of 21,902 units. Following closely was the Guap - Blue Magic Macro Dose Gummy (25mg), also in the Edible category, which held the second rank consecutively from Mar-2024, showcasing a strong preference for high-dose edibles among Savvy's offerings. The third spot was secured by Happy Hour - Summer Melon Distillate Disposable (0.3g) from the Vapor Pens category, making a significant jump to the top three in Apr-2024. Vacay - Peaches and Cream Distillate Cartridge (1g) was ranked fourth, indicating a slight decline from its previous third-place position in Mar-2024. Lastly, making its first appearance in the rankings, Summer Melon Distillate Cartridge (1g) entered the list at the fifth position, highlighting an expanding interest in the Vapor Pens category.
Top Selling Cannabis Brands
