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Aug-2025
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Overview
Market Insights Snapshot
In the Connecticut market, Savvy demonstrated a strong upward trajectory in the Flower category, jumping from the 10th position in May 2025 to an impressive 3rd by August 2025. This surge is indicative of a growing consumer preference for their Flower products in the state. Meanwhile, in the Vapor Pens category, Savvy maintained a consistent 5th rank throughout the same period, suggesting a steady demand. In contrast, the Arizona market saw Savvy's Flower category fluctuating, yet improving slightly from 26th in June to 22nd in August, hinting at potential growth opportunities if they can capitalize on this positive momentum.
In Illinois, Savvy's performance in the Flower category saw a notable decline, slipping from a consistent 7th place to 11th by August 2025, which might indicate increasing competition or shifting consumer preferences. Interestingly, in the Edible category, Savvy maintained a relatively stable position, fluctuating slightly but remaining within the top 10. Meanwhile, in New Jersey, Savvy's performance in Vapor Pens experienced a significant drop from 3rd in June to falling out of the top 30 by August, which could be a red flag for the brand in this category. However, their Flower products in Ohio showed resilience, maintaining a stable ranking around the 12th position, while their Vapor Pens saw a consistent demand, holding steady at 7th place.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Savvy has shown a consistent presence, maintaining a rank within the top 15 brands from May to August 2025. Despite a slight dip in June, Savvy's sales rebounded strongly in July and August, indicating a positive growth trajectory. Notably, Buckeye Relief, a leading competitor, experienced a significant drop from rank 2 in May to rank 10 by August, which may have contributed to Savvy's improved performance in the latter months. Meanwhile, Meigs County Grown and Farkas Farms / Bullseye Gardens have shown fluctuations in their rankings, with Meigs County Grown briefly surpassing Savvy in July. However, Savvy's ability to reclaim its position in August suggests resilience and effective market strategies. Additionally, Certified (Certified Cultivators) has been climbing the ranks, posing a potential challenge to Savvy's market share. Overall, Savvy's performance indicates a strong competitive stance, with opportunities for further growth as it navigates the dynamic Ohio Flower market.
Notable Products
In August 2025, Savvy's top-performing product was Guap - Berry Drip Macro Dose RSO Gummy (100mg), maintaining its number one rank with sales of 33,452 units. Following closely, Guap - Tangie Crush Macro Dose RSO Gummy (100mg) held the second position, consistent with its rankings from previous months. Guap - Blue Magic Macro Dose Gummy (100mg) continued its steady performance in third place, while Guap - Jungle Juice Macro Dosed Gummy (50mg) remained fourth. Notably, Guap - Blue Magic Macro Dose Gummy (25mg) stayed in fifth place, showing a slight decrease in sales compared to July. Overall, the rankings for August reflect stability in product popularity across Savvy's offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
