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Nov-2025
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Overview
Market Insights Snapshot
In Arizona, Savvy has shown a mixed performance across different categories. In the Flower category, the brand experienced a notable improvement in October 2025, climbing to the 16th position from the 23rd in the previous months, before slightly dropping to 21st in November. However, their presence in the Vapor Pens category has been more consistent, maintaining a position within the top 20 since September 2025. This indicates a steady demand for their vapor products in the state. Meanwhile, in Connecticut, Savvy has excelled in the Flower category, reaching the top position in November 2025, reflecting a significant increase in sales and popularity. The Pre-Roll category also saw an upward trajectory, with the brand moving up to the 3rd position in November from the 7th in August.
In Illinois, Savvy's performance in the Edible category has remained stable, consistently ranking around the 7th to 8th positions. However, the Flower category has seen some fluctuations, with the brand dropping from 11th in August to 18th in October, before a slight recovery to 16th in November. This could suggest shifting consumer preferences or increased competition in the state. In New Jersey, the brand has shown improvement in the Edible category, moving up from 11th in August to 7th in November, which might indicate a growing market share. Conversely, in the Vapor Pens category, Savvy's ranking fell from 14th in August to 19th in November, which could be a cause for concern. Notably, in Maryland, the brand's absence from the top 30 in the Vapor Pens category in November suggests a potential decline in market presence, despite previously holding a position within the top 11.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Savvy has experienced some shifts in its market position from August to November 2025. Despite maintaining a strong presence, Savvy's rank has slightly declined from 3rd to 4th place, indicating a competitive pressure from other brands. Notably, RYTHM has shown a significant upward trajectory, climbing from 7th to 3rd place, which may have contributed to Savvy's rank change. Meanwhile, Select has consistently held the top two positions, demonstrating robust market dominance. Although Savvy's sales figures have remained relatively stable, the brand faces a dynamic market where competitors like Joos and Rove are also vying for consumer attention, with Joos experiencing a dip in rank from 3rd to 5th. These insights suggest that while Savvy remains a key player, it must strategize to regain its competitive edge in this evolving market.
Notable Products
In November 2025, the top-performing product from Savvy was Guap - Berry Drip Macro Dose RSO Gummy (100mg), maintaining its position as the number one ranked edible with sales reaching 31,833 units. Following closely, Guap - Tangie Crush Macro Dose RSO Gummy (100mg) secured the second spot, consistent with its ranking from the previous two months. Guap - Blue Magic Macro Dose Gummy (100mg) held steady at third place, showing a slight increase in sales from October. Guap - Jungle Juice Macro Dosed Gummy (50mg) remained fourth, with minimal fluctuations in its sales figures. Notably, the Guap - CBD/THC 1:1 Peachy Punch RSO Gummy (100mg CBD, 100mg THC) maintained its fifth position since September, showing a growing trend in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
