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Sep-2025
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Overview
Market Insights Snapshot
In the flower category, Savvy has shown a strong performance in Connecticut, moving up from the 10th position in June 2025 to 2nd by September 2025, indicating a significant upward trend in this market. Conversely, in Illinois, Savvy's ranking in the flower category has declined from 7th to 15th over the same period, highlighting a downward trend. In Arizona, the brand has maintained a steady presence, remaining at the 21st position in August and September 2025. In New Jersey, Savvy's ranking dropped out of the top 30 in July, but they managed to climb back to the 32nd position by September, showing some recovery.
For vapor pens, Savvy has maintained a consistent performance in Ohio, holding steady around the 6th and 7th positions throughout the months. In Maryland, their ranking has slightly declined, moving from 15th in June to 18th by September. Notably, in New Jersey, there was a significant drop from 3rd place in June to 18th by September, which could be a point of concern for the brand. In the edibles category in Illinois, Savvy has shown stability, maintaining a position within the top 10, despite a slight fluctuation in sales. Meanwhile, their entry into the pre-roll category in Connecticut with a 5th place ranking in September suggests a promising start in this market segment.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Savvy has shown a dynamic performance from June to September 2025, maintaining a relatively stable rank with slight fluctuations. In June, Savvy held the 6th position, improved to 5th in July, and then settled at 6th and 7th in August and September, respectively. This performance is notable given the competitive pressure from brands like (the) Essence, which consistently ranked higher, peaking at 3rd in July. Meanwhile, RYTHM demonstrated volatility, dropping from 5th in June to 9th in August, before recovering to 5th in September, showcasing the competitive volatility in the market. Cresco Labs and Bloom also posed significant competition, with Cresco Labs improving its rank from 10th in June to 7th in August, while Bloom showed a more stable trajectory. Despite these challenges, Savvy's sales figures suggest a strong market presence, although a dip in September indicates potential areas for strategic improvement to regain momentum and enhance its competitive standing.
Notable Products
In September 2025, Savvy's top-performing product was Guap - Berry Drip Macro Dose RSO Gummy (100mg), which reclaimed its number one spot from August, with sales reaching 27,211 units. Guap - Tangie Crush Macro Dose RSO Gummy (100mg) followed closely in second place, having swapped positions with Berry Drip from the previous month. The Guap - Jungle Juice Macro Dosed Gummy (50mg) rose to third place, maintaining a consistent performance over the past months. Guap - Blue Magic Macro Dose Gummy (100mg) saw a slight decline, dropping to fourth place from its steady third place in the previous months. A new entry, Guap - CBD/THC 1:1 Peachy Punch RSO Gummy (100mg CBD, 100mg THC), debuted in fifth place, marking its entry into the top rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
