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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Savvy’s mix concentrated further in Flower at 52.07% share despite a -29.95% year-over-year decline and a -4.58% month-over-month slide, while Vapor Pens held 35.56% share with a steeper -42.97% year-over-year and a -3.62% month-over-month decline. Edible moved to 11.59% share on +10.39% year-over-year and +3.75% month-over-month growth, and Pre-Roll remained marginal at 0.78% share with -71.48% year-over-year but +5.85% month-over-month movement. With average price down -9.82% year-over-year to $31.01 and Flower average price at 58.48, the mix signals pressure in higher-ticket inhalables while value-oriented formats gain traction; the pattern implies Savvy is relying on Flower volume for scale while Edible provides the only growth vector offsetting a -33.31% brand sales year-over-year decline.
The combination of a rank of 8 in Flower in Connecticut and a -4.58% month-over-month decline in Flower against a +3.75% month-over-month rise in Edible indicates positioning that is deep in core inhalables but increasingly buffered by non-inhalable demand. As Vapor Pens fell -42.97% year-over-year while Edible rose +10.39% year-over-year and Pre-Roll contracted -71.48% year-over-year, the portfolio skew points to a need for margin and share defense in inhalables alongside targeted expansion where Edible’s 11.59% share is growing; this implies Savvy’s near-term positioning hinges on stabilizing Flower price-pack architecture while leaning into Edible as the incremental share engine.
Competitive Landscape
Savvy sits at rank #10 in May 2026, a 1-place improvement from #11 year over year, while holding flat versus February 2026 at #10; against its historical context, the brand is five spots below its peak of #5 from May 2024 and two positions behind the current top-5 cutoff. Competitive movement is mixed: Riviera Creek holds #1 after slipping from #2 a year ago with a -10.1% sales change, and RYTHM climbed from #7 to #2 on +49.2% sales, while Klutch Cannabis surged from #16 to #3 on +161.1% growth and Buckeye Relief fell from #1 to #5 with -31.3%; these shifts indicate that Savvy’s modest 1-rank YoY gain amid aggressive upward mobility from rivals implies a need to capture faster velocity to avoid being boxed out of the top 5.
Notable Products
Guap - Berry Drip Macro Dose RSO Gummy (100mg) posted the largest movement with +51.5% month over month to rank 1 in May 2026, while Guap - CBN/THC 1:2 Melon Crash Macro Dose RSO Gummy (50mg CBN, 100mg THC) fell 13.6% to rank 6. Four of the top ten are Edible SKUs, with ranks concentrated at 1, 2, 3, and 5, and the only new entrant without a prior baseline sat at rank 10 in Vapor Pens while Happy Hour - Juicy Mango Distillate Strut Disposable (2g) slid 4.8% to rank 9. The cross-current of a +51.5% surge at the top and a -12.7% decline at rank 2 implies portfolio pruning around macro-dosed gummies, with Vapor Pens serving as a secondary pillar rather than the growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
