Market Insights Snapshot
When we take a look at the performance of Floresense across various categories and states, some interesting trends emerge. In the Oil category, Floresense has maintained a steady presence in the Alberta market, consistently ranking 16th from August to November 2023. However, in the Pre-Roll category, the brand was not among the top 20 in August, but it managed to secure the 95th position in September, indicating a potential growth area. In the British Columbia market, Floresense has shown a positive trend in the Oil category, improving its ranking from 12th to 11th between August and November. However, the Vapor Pens category saw a drop in the same period, moving from 33rd to 38th.
Turning our attention to the Ontario market, Floresense has shown a strong performance in the Oil category, maintaining a top 10 position from August to November. However, there has been a slight drop from 5th to 9th place from September to November. The Vapor Pens category, on the other hand, has seen a significant drop, from 32nd to 50th. In the Saskatchewan market, the brand has shown a significant improvement in the Oil category, moving from the 17th to the 12th position from August to November. The Pre-Roll category has also seen an improvement, moving from no ranking in August to 79th in November.
In the Vapor Pens category for Ontario, Floresense has been experiencing a downward trend from August to November 2023, moving from rank 32 to 50. This indicates a decline in sales and market position. Meanwhile, competitors like Papa's Herb and Dymond Concentrates 2.0 have also seen a similar trend, with Papa's Herb dropping significantly from rank 17 to 52, and Dymond Concentrates 2.0 fluctuating around the mid-40s. On the other hand, Bold and RAD (Really Awesome Dope) have shown a positive trajectory during the same period. Bold has improved its rank from 68 to 47, and RAD has maintained a stable position in the mid-50s. These trends suggest a more competitive market for Floresense, with some brands gaining ground while others are losing their footing.
In November 2023, Floresense's top-performing product was the 'Social Series - Strawberry Chill Distillate Cartridge (1g)', maintaining its first place ranking from previous months with a sales figure of 3,506 units. Following closely in second place was the 'CBD 100 Clear Oil (20ml)', bouncing back from its fourth place ranking in October. The 'Social Series - Cranberry Beach Distillate Cartridge (1g)' secured third place, showing a slight drop from its second place position in October. 'Roses Lush Apple Pear Infused Pre-Roll 3-Pack (1.5g)' held steady in fourth place, while the 'CBD/THC 3:1 Lavender Chamomile Full Spectrum Cartridge (1g)' made its debut in the top five. These shifts in rankings reveal a dynamic market with varying consumer preferences.