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Dec-2025
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Overview
Market Insights Snapshot
Emprise Canada has shown a consistent performance in the Alberta market, particularly in the Capsules category, maintaining a steady third-place ranking throughout the last quarter of 2025. This stability demonstrates a strong foothold in this category, despite a dip in sales in November. In the Edible category, Emprise Canada held its 10th position for most of the period, with a slight drop to 11th in November before recovering in December. This suggests a resilient demand for their edible products, even amidst fluctuations in monthly sales. However, it's worth noting that in British Columbia, the brand was not ranked in the top 30 for the Oil category in October, indicating a potential area for growth or concern.
In Ontario, Emprise Canada maintained a strong presence in the Capsules category, consistently ranking fifth, with a notable upward trend in sales throughout the period. This suggests a growing consumer base and increasing brand loyalty. The Edible category saw an improvement in ranking from 19th to 16th in November, along with a significant increase in sales in December, highlighting potential growth opportunities. Meanwhile, in Saskatchewan, the brand held steady in the second position for Capsules, but did not appear in the top 30 for Oil in October and December, which might warrant further investigation into market dynamics or competitive pressures in this specific category.
Competitive Landscape
In the competitive landscape of the capsules category in Ontario, Emprise Canada has maintained a consistent rank of 5th place from September to December 2025. Despite its steady position, Emprise Canada faces stiff competition from brands like Glacial Gold and Tweed, which have consistently ranked higher. Notably, Glacial Gold has shown a positive sales trajectory, moving from 4th to 3rd place, while Tweed experienced a slight decline, dropping from 3rd to 4th place. Emprise Canada's sales have shown a healthy upward trend, indicating potential for future growth, but the brand will need to strategize effectively to break into the top four and compete more closely with the leading brands in this category.
Notable Products
In December 2025, the top-performing product for Emprise Canada was the Rapid- Blue Raz Indica Gummy (10mg) in the Edible category, maintaining its number one position consistently from September through December, with sales reaching 3902 units. The ThirstC - Cherry Instant Drink Mix (10mg) rose to second place in December, improving from fourth place in November, indicating a growing demand in the Beverage category. THC Light Year Softgels 30-Pack (300mg) ranked third, showing a slight decline from its second-place position in November. The CBD/THC 1:1 Balanced Softgels 100-Pack (1000mg CBD, 1000mg THC) entered the rankings at fourth place in December, highlighting a renewed interest in balanced capsule products. Lastly, the Rapid - Orange Sativa Gummy (10mg) appeared in fifth place, demonstrating a steady performance in the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
