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Oct-2025
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Overview
Market Insights Snapshot
Emprise Canada has demonstrated a steady presence in the Alberta market, particularly within the Capsules category, maintaining a consistent rank of 3rd place since September 2025. This stability is mirrored by a positive trend in sales, with a slight increase from September to October. In the Edible category, Emprise Canada has shown remarkable improvement, climbing from the 21st position in July to the 10th position by September, reflecting a significant surge in sales. This upward trajectory suggests a growing consumer preference or successful marketing strategies in this segment. However, it's worth noting that Emprise Canada was not among the top 30 brands in the Oil category in Alberta, indicating potential areas for growth or a need to reassess their strategy in this category.
In Ontario, Emprise Canada's performance in the Capsules category has been consistently strong, holding the 5th rank from July through October 2025, with a notable rise in sales in October. However, the brand's presence in the Edible category only became significant in September, debuting at the 19th position, which indicates potential for growth but also highlights a previous absence in the rankings. Meanwhile, in the Oil category, Emprise Canada fluctuated in rankings, peaking at 10th in July and October, with a dip in between. This fluctuation suggests volatility in consumer preferences or competitive pressures in the oil market. In Saskatchewan, the brand has shown strength in the Capsules category, solidifying its position as the 2nd ranked brand since September, which may indicate a strong market foothold in this province.
Competitive Landscape
In the competitive landscape of the Ontario capsules market, Emprise Canada consistently maintained its position at rank 5 from July to October 2025. Despite steady rankings, Emprise Canada saw a notable increase in sales, particularly in October, suggesting a strengthening market presence. This upward sales trend is significant when compared to competitors like Tweed, which held a higher rank at 3 but experienced a decline in sales over the same period. Meanwhile, Glacial Gold maintained a stable rank at 4, with a gradual increase in sales, indicating a consistent performance. Indiva and Decimal remained at ranks 6 and 7 respectively, with both brands experiencing a decline in sales, which could potentially open opportunities for Emprise Canada to capture more market share. The data suggests that while Emprise Canada has not shifted in rank, its sales growth trajectory positions it favorably against competitors, indicating potential for future rank improvements if the trend continues.
Notable Products
In October 2025, the top-performing product from Emprise Canada was the Rapid- Blue Raz Indica Gummy (10mg) in the Edible category, maintaining its number one rank for four consecutive months with sales of 3101 units. The THC Light Year Softgels 30-Pack (300mg) in the Capsules category held its second-place position, showing a steady increase in sales from previous months. The Rapid - Cherry Indica Gummy (10mg) secured the third rank, improving its sales figures significantly compared to September. Rapid - Sativa Grape Gummy (10mg) and Rapid - Orange Sativa Gummy (10mg) ranked fourth and fifth, respectively, with both products experiencing a decline in sales from their peak in August. Overall, the Edible category remains dominant, although the Capsules category is showing promising growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
