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Feb-2026
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Overview
Market Insights Snapshot
Emprise Canada has shown consistent performance in the Alberta market, maintaining a steady third-place ranking in the Capsules category from November 2025 through February 2026. However, their sales in this category experienced a notable dip in February 2026. In the Edible category, they fluctuated slightly, slipping to 11th place in January 2026 before regaining their 10th place position in February. This movement highlights the competitive nature of the Edible market in Alberta. Meanwhile, in British Columbia, Emprise Canada held steady in the Capsules category with a consistent third-place ranking, but they dropped out of the top 30 in the Oil category in January 2026, only to reappear in the 8th spot by February, indicating a potential recovery or market adjustment.
In Ontario, Emprise Canada demonstrated stability in the Capsules category, maintaining a top-five position and even improving to fourth place in February 2026. Their performance in the Edibles category showed slight improvement, moving from 14th to 13th place by January 2026, and maintaining that position into February. However, their ranking in the Oil category fluctuated, dropping to 12th place in February 2026 after holding 11th place for two months. In Saskatchewan, the brand's dominance in the Capsules category was challenged as they slipped from first to third place by February 2026. Despite this, they maintained a strong presence in the Oil category, consistently holding the top spot except for a brief dip to second place in December 2025. Their Edible category performance showed improvement, moving from 11th to 8th place by February 2026, indicating a strengthening position in that segment.
Competitive Landscape
In the competitive landscape of the Ontario cannabis capsules market, Emprise Canada has shown a steady performance, maintaining its position within the top 5 brands from November 2025 to February 2026. Notably, Emprise Canada improved its rank from 5th to 4th in February 2026, indicating a positive trend in consumer preference. In contrast, Tweed experienced a decline, dropping from 3rd in December 2025 to 5th in February 2026, which may have contributed to Emprise Canada's rise. Meanwhile, Redecan consistently held the 2nd rank, showcasing robust market dominance, while Glacial Gold maintained a stable presence around the 3rd rank. Emprise Canada's sales figures, although lower than Redecan's, demonstrate resilience and potential for growth, especially as it outperformed Tweed in the latest month. This competitive positioning highlights Emprise Canada's potential to capture more market share if it continues its upward trajectory.
Notable Products
In February 2026, the top-performing product for Emprise Canada was ThirstC - Cherry Instant Drink Mix (10mg) in the Beverage category, which climbed from the fifth position in January to secure the top spot with sales reaching 2,772 units. Rapid - Sativa Grape Gummy (10mg), an Edible, maintained a strong presence, holding the second position with a slight increase in sales compared to the previous month. The CBD/THC 1:1 Balanced Softgels 100-Pack continued its consistent performance, remaining in the third position. Rapid - Orange Sativa Gummy (10mg) made a notable entry into the rankings, moving up to fourth position. THC Light Year Softgels 30-Pack experienced a drop, falling from fourth to fifth place, indicating a shift in consumer preferences within the Capsules category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
