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Aug-2024
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Overview
Market Insights Snapshot
Emprise Canada has shown varied performance across different categories and provinces. In Alberta, the brand experienced a decline in the Capsules category, dropping from 6th place in May 2024 to 9th place by August 2024. This decline was accompanied by a significant reduction in sales, from $67,165 in May to $28,114 in August. In contrast, the Capsules category in British Columbia saw more stability, maintaining a top 4 position throughout the summer months, with a notable rebound in sales from $55,568 in July to $70,865 in August. However, in Ontario's Oil category, Emprise Canada was unable to break into the top 15, consistently ranking 17th from June to August 2024.
In Saskatchewan, Emprise Canada demonstrated strong performance in the Capsules category, maintaining a top 4 position throughout the summer. The brand showed resilience by climbing back to 2nd place in August after a slight dip to 4th in July, with sales nearly doubling from $10,292 in July to $18,655 in August. Meanwhile, in Ontario, the Capsules category remained stable, consistently holding the 5th position from May through August 2024, indicating a steady demand for their products in this category. These variations in performance across different provinces and categories highlight the brand's strengths and areas for potential growth.
Competitive Landscape
In the Ontario capsules market, Emprise Canada has maintained a consistent rank of 5th place from May to August 2024. Despite this stability, Emprise Canada faces stiff competition from brands like Glacial Gold and Dosecann, which have also shown steady rankings at 4th and 6th places respectively. Notably, Aspire has consistently held the 3rd position and demonstrated significant growth in sales, potentially drawing market share away from Emprise Canada. Meanwhile, Vortex Cannabis Inc. has shown an upward trend, moving from 9th place in June and July to 7th in August, which could indicate future challenges for Emprise Canada's market position. These dynamics suggest that while Emprise Canada has managed to hold its ground, the brand must strategize effectively to counter the growth of its competitors and capitalize on market opportunities to improve its rank and sales.
Notable Products
In August 2024, the top-performing product for Emprise Canada was THC Light Year Softgels 30-Pack (300mg) in the Capsules category, maintaining its number one rank from previous months with sales reaching 2641 units. CBD Dimension Softgels 30-Pack (1500mg CBD) held steady in second place, showing a slight increase in sales to 726 units. The CBN:CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) also remained consistent, ranking third with 725 units sold. Hypernova Thc Oil (30ml) improved its position to fourth place from fifth in July 2024. Lastly, CBD:THC 1:1 Triple Chocolate Cookie (10mg CBD, 10mg THC) re-entered the top five, ranking fifth with notable sales of 339 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
