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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Emprise Canada concentrated 52.83% of sales in Capsules with a month-over-month gain of 2.75% despite a year-over-year dip of 1.26%, while Edible held 33.06% share with a 282.13% year-over-year surge but a 9.50% month-over-month pullback. Oil slid to 9.09% share with declines of 7.58% year-over-year and 16.97% month-over-month, as Beverage reached 4.72% share with 133.13% year-over-year growth and 17.58% month-over-month expansion; Topical stayed niche at 0.30% share but rebounded 64.19% month-over-month after a 58.60% year-over-year contraction. This mix implies the brand is anchoring scale in Capsules while using Edible and Beverage as volatile growth vectors, reallocating away from Oil and marginal Topical exposure to manage near-term momentum alongside category risk.
Positioning-wise, anchoring a #2 rank in Capsules in British Columbia signals defensible share in a high-price segment as average prices rose 49.78% year-over-year while overall sales grew 33.79%, suggesting an emphasis on premium or higher-dosage formats. The combination of Edible’s 282.13% year-over-year increase against a 9.50% month-over-month dip and Beverage’s 17.58% month-over-month rise indicates a pivot toward impulse and occasion-based products to complement a stable Capsules core, implying a barbell strategy where Capsules secure baseline volume and Edible/Beverage provide incremental upside while Oil’s 16.97% month-over-month drop is being deprioritized.
Competitive Landscape
Emprise Canada is ranked #5 in ON Capsules in July 2026, unchanged YoY from #5, after slipping 1 position from #4 in April 2026 and coming off a peak of #3 in March 2026; in contrast, Glacial Gold climbed from #4 to #2 YoY while posting a 78.1% sales increase, and Redecan fell from #2 to #3 alongside a 34.7% YoY sales decline, indicating Emprise Canada’s flat rank amid rising and falling peers signals a holding pattern where stability risks ceding future share unless the brand reclaims momentum from its March 2026 peak.
Notable Products
THC Light Year Softgels 30-Pack (300mg) posted the steepest decline in July 2026 at -15.98% while slipping to rank 8, as CBN/CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) also fell -14.46% at rank 10; in contrast, ThirstC- Grape Instant Drink Mix (10mg) surged +44.99% to rank 3 but did not cross the +50% threshold. ThirstC - Blue Raspberry Instant Drink (10mg) grew +39.29% to rank 1 and, alongside three other Beverage SKUs in the top 10, indicates beverages are concentrating share even as two Capsule SKUs contract by double digits; Blue Raspberry also cleared $9,920 in sales. The pattern implies Emprise Canada is tilting mix toward Beverage-led velocity while higher-dose Capsules face month-on-month pressure, suggesting attention should shift to sustaining drink mix momentum while stabilizing capsule repeat rates.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
