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Aug-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In August 2026, Emprise Canada leaned heavily on Capsules at 52.6% share with 11.8% year-over-year growth and a 0.2% month-over-month uptick, while Edible expanded to 31.9% share with 280.6% year-over-year and 1.0% month-over-month gains. Oil reached 10.5% share with 20.9% year-over-year and 10.4% month-over-month growth, as Beverage held 4.9% share with 95.0% year-over-year and 9.8% month-over-month increases; Topical contracted to 0.09% share with -62.8% year-over-year and -68.9% month-over-month declines. With a rank of 2 in Capsules in British Columbia and average prices up 46.9% year over year to $21.70, the mix signals a pivot toward higher-priced form factors where Capsules and Oil maintain pricing power and Edible supplies incremental volume.
The pattern implies Emprise Canada is consolidating leadership in Capsules (rank 2) while tilting growth to faster-cycling ingestibles, as Edible’s 280.6% year-over-year surge and Oil’s 10.4% month-over-month rise create a two-speed portfolio alongside Capsules’ steadier 0.2% month-over-month. Beverage’s 95.0% year-over-year and 9.8% month-over-month gains suggest trial-led add-ons at a 4.9% share, whereas Topical’s -62.8% year-over-year and -68.9% month-over-month drops indicate an intentional deprioritization. Taken together with a 49.6% brand sales year-over-year increase and a 113.6% two-year lift, the mix points to a strategy that trades breadth in low-velocity niches for depth in Capsules and scaled adjacencies in Edible and Oil.
Competitive Landscape
Emprise Canada is ranked #3 in ON Capsules in August 2026, improving 2 positions from #5 year over year and rising 1 spot from #4 in May 2026, while matching its peak rank of #3 in August 2026; in contrast, Glacial Gold climbed from #4 to #2 with a 43.3% YoY sales increase and Tweed fell from #3 to #4 with a 37.1% YoY sales decline, indicating Emprise Canada’s upward shift is tied more to share reallocation among the top four than category expansion, and implying that sustaining #3 will require defending against faster-moving #2 and #1 positions even if total category dollars grow by a smaller margin.
Notable Products
CBN/CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) posted the sharpest movement in August 2026 with a +34.5% month-over-month rise to rank 7, while ThirstC - Blue Raspberry Instant Drink (10mg) slipped -5.8% at rank 2, signaling a tilt toward functional formats over flavored beverages. ThirstC - Cherry Instant Drink Mix (10mg) climbed +23.3% to rank 1 as ThirstC- Grape Instant Drink Mix (10mg) advanced +16.7% at rank 3, and four of the top ten are Beverage SKUs concentrated near the top three ranks, implying demand remains dense but is fragmenting within flavor variants. CBD/THC 1:1 Balanced Softgels 100-Pack (1000mg CBD, 1000mg THC) grew +12.1% at rank 4 against Rapid - Watermelon Indica Gummies 2-Pack (10mg) at +29.4% and rank 5, with Capsules now straddling premium volume (one item at $144,081) while Edibles register faster percentage gains. The emerging pattern suggests Emprise Canada’s mix is pivoting from single-flavor beverage reliance toward higher-margin, effects-led Capsules and faster-turn Edibles, which positions portfolio growth on functional benefits rather than novelty flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
