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Aug-2025
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Overview
Market Insights Snapshot
Emprise Canada has shown a notable performance across several provinces, particularly in the Capsules category. In Alberta, the brand consistently maintained a strong position, ranking 4th in May, July, and August 2025, with a slight dip to 5th in June. Despite a decrease in sales from May to August, their ranking stability indicates a strong market presence. In British Columbia, Emprise Canada has consistently held the 2nd position in the Capsules category, although sales have seen a decline over the months. Meanwhile, in Ontario, the brand maintained a steady 5th rank, showcasing consistent demand and consumer loyalty.
In the Oil category, Emprise Canada's performance has been more varied. In British Columbia, they have maintained a steady 10th rank, with a notable sales increase in August 2025. However, in Ontario, their ranking fluctuated, missing from the top 30 in June before climbing to 10th in July and dropping again to 15th in August, indicating a volatile market presence. In Saskatchewan, the Oil category saw Emprise Canada drop out of the top 30 by August, which could suggest a need for strategic adjustments. The Edibles category in Alberta also reflects challenges, with the brand consistently ranking 24th from June to August, highlighting a potential area for growth and improvement.
Competitive Landscape
In the competitive landscape of the Ontario capsules market, Emprise Canada consistently held the 5th rank from May to August 2025, indicating a stable position amidst its competitors. Despite this consistency, Emprise Canada's sales exhibited a slight downward trend over the same period, which could be a point of concern. Notably, Tweed maintained a solid 3rd rank with significantly higher sales, suggesting a strong market presence and customer loyalty. Meanwhile, Glacial Gold also held steady at the 4th rank, with sales figures that slightly outpaced those of Emprise Canada. On the other hand, Indiva and Decimal, ranked 6th and 7th respectively, had lower sales, indicating that Emprise Canada is positioned well above these competitors. The data suggests that while Emprise Canada is maintaining its rank, there is potential to increase sales and close the gap with higher-ranked brands.
Notable Products
In August 2025, the top-performing product for Emprise Canada was THC Light Year Softgels 30-Pack (300mg) in the Capsules category, maintaining its consistent first-place ranking from previous months with sales of 2370 units. ThirstC - Peach Instant Drink (10mg) in the Beverage category emerged as the second top-selling product, marking its debut in the rankings. CBN/CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) dropped to third place from its previous second-place position, reflecting a notable decrease in sales. CBD/THC 1:1 Balanced Softgels 100-Pack (1000mg CBD, 1000mg THC) maintained a strong presence, ranking fourth after climbing from fifth in earlier months. Lastly, CBD Dimension Softgels 30-Pack (1500mg CBD) ranked fifth, indicating a slight decline from its fourth place in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
