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Nov-2025
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Overview
Market Insights Snapshot
Emprise Canada's performance across various categories and provinces shows a dynamic landscape with notable fluctuations. In Alberta, their Capsules category maintained a stable presence, ranking third for two consecutive months before slightly dropping to fourth in November 2025. This demonstrates a consistent demand, albeit with a slight decline in ranking. However, the Edible category in Alberta saw an impressive leap from the 20th position in August to the 10th in September, though it experienced a small dip back to 11th by November. This indicates a strong but slightly volatile market presence. Meanwhile, in British Columbia, Emprise Canada maintained a steady third position in the Capsules category, but their Oil category was notably absent from the top 30 in October, indicating potential challenges in maintaining visibility in that segment.
In Ontario, Emprise Canada's performance in the Capsules category was consistently strong, holding the fifth position across all months, reflecting a stable consumer base. The Edible category, however, showed improvement, moving from outside the top 30 in August to the 16th position by November, signaling a growing acceptance and market penetration. Conversely, the Oil category exhibited variability, peaking at 10th in October before dropping to 13th in November. In Saskatchewan, the brand's Capsules maintained a strong second position from September through November, while the Edible category remained stable at ninth. The Oil category in Saskatchewan also saw a consistent performance, with a slight improvement from fifth to fourth between October and November. These movements highlight Emprise Canada's ability to maintain a strong foothold in certain categories while facing challenges in others.
Competitive Landscape
In the Ontario capsules market, Emprise Canada has maintained a consistent rank of 5th place from August to November 2025, indicating stability in its competitive positioning. Despite this steadiness, the brand faces pressure from Glacial Gold, which improved its rank from 4th to 3rd in November, showing a notable increase in sales. Meanwhile, Tweed, which consistently held the 3rd position, slipped to 4th in November, reflecting a downward sales trend. This shift presents an opportunity for Emprise Canada to potentially climb the ranks if it can capitalize on Tweed's decline. Additionally, Indiva and Decimal have remained stable at 6th and 7th places, respectively, with no immediate threat to Emprise Canada's position. Overall, while Emprise Canada has shown growth in sales, the competitive landscape suggests that strategic initiatives could help it advance further in the rankings.
Notable Products
In November 2025, the top-performing product for Emprise Canada was the Rapid- Blue Raz Indica Gummy (10mg) in the Edible category, maintaining its consistent top rank from previous months with sales of 3,479 units. The THC Light Year Softgels 30-Pack (300mg), a Capsules category product, held the second position, showing a steady increase in sales and improving from its fifth position in August to second since September. The Rapid - Sativa Grape Gummy (10mg), also in the Edible category, climbed to third place, reflecting a positive trend from its fourth position in the previous two months. A new entry in the rankings, the ThirstC - Cherry Instant Drink Mix (10mg) in the Beverage category, debuted at fourth place, indicating strong market interest. Meanwhile, the Rapid - Cherry Indica Gummy (10mg) slipped to fifth place from second in October, despite its previous strong performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
