Market Insights Snapshot
Emprise Canada's performance varies across categories and states. In the Beverage category, they have seen improvements in their rankings in Alberta moving from 28th to 22nd between August and October 2023. However, the brand's performance in the Edibles category in the same province has been somewhat lackluster, failing to break into the top 20. Emprise's Capsules have been consistently performing well in British Columbia maintaining a steady 2nd position from July to October 2023. Interestingly, the brand's ranking in the Oil category in British Columbia is missing for August, September, and October, indicating that they did not make the top 20 in these months.
Ontario shows a similar trend with Emprise's Capsules category ranking within the top 5 from July to October 2023. However, their Beverage category has been struggling, with rankings consistently above 50 in the same period. Emprise's performance in the Saskatchewan market has seen fluctuations, with the Capsules category ranking dropping from 7th in August to 11th in October 2023. The Topical category, on the other hand, has seen a slight dip, moving from 5th to 8th position between August and October. The performance of the Beverage category in Saskatchewan has remained relatively stable, hovering around the mid to late 20s in ranking.
In the Capsules category in British Columbia, Emprise Canada consistently held the second rank from July to October 2023, trailing behind Glacial Gold but outperforming Redecan and Indiva. While Emprise Canada's sales fluctuated over the period, the brand maintained a steady lead over its competitors, with sales consistently higher than Redecan and Indiva. However, Glacial Gold remained the market leader, with sales figures significantly higher than Emprise Canada throughout the period. It's worth noting that despite the competition, Emprise Canada managed to maintain its position and sales, indicating a strong brand presence and customer loyalty in the British Columbia market.
In October 2023, Emprise Canada's top-performing product was the 'THC Light Year Softgels 30-Pack (300mg)', maintaining its number one rank from previous months with sales figures reaching 3816 units. The 'CBD Dimension Softgels 30-Pack (1500mg CBD)' held steady at second place, a position it climbed to in September. An interesting upward movement was seen in the 'CBD:THC 1:1 Triple Chocolate Cookie (10mg CBD, 10mg THC)' which rose to third place from its consistent fourth-place ranking in prior months. Conversely, the 'CBD:THC 1:1 Solar Eclipse Capsules 30-Pack (300mg CBD, 300mg THC)' dropped from third to fourth place. Rounding out the top five was the 'CBD/THC 1:1 Peanut Butter Cookie (10mg CBD, 10mg THC)', holding its position from the previous month.