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Dec-2024
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Overview
Market Insights Snapshot
Emprise Canada has shown a consistent performance in the Alberta market, particularly in the Capsules category, where it maintained a steady rank of 6th place for September and October, before slightly dropping to 7th in November and December. This indicates a robust presence in the capsules segment, although the slight drop towards the end of the year suggests potential competition or market shifts. The Edible category in Alberta saw more fluctuations, with rankings improving from 18th to 14th in October but then dropping back to 17th by December. This movement suggests a volatile market or changing consumer preferences, which could be a point of concern for maintaining market position.
In British Columbia, Emprise Canada has maintained a stronghold in the Capsules category, consistently holding the 2nd rank across the months from September to December. This stability highlights their significant market share and consumer trust within this category. Meanwhile, in Ontario, the brand's performance in Capsules improved from 6th to 5th in November, indicating a positive movement within the province. However, their position in the Oil category slightly declined, falling from 16th in October to 19th by December, suggesting potential challenges or increased competition. In Saskatchewan, Emprise Canada held a strong position in Capsules, consistently ranking 3rd from October through December, emphasizing their competitive edge in this particular market segment.
Competitive Landscape
In the competitive landscape of the capsules category in Ontario, Emprise Canada has experienced notable fluctuations in its ranking, which could impact its market positioning and sales strategy. Over the last four months of 2024, Emprise Canada maintained a relatively stable rank, starting at 6th in September, improving to 5th in November, but slipping back to 6th by December. This indicates a competitive pressure from brands like Indiva, which showed a consistent upward trend, moving from 8th in September to 5th in December, suggesting a potential threat to Emprise Canada's market share. Meanwhile, Glacial Gold remained a strong competitor, consistently ranking in the top 5, which may have contributed to the challenges Emprise Canada faced in climbing higher in the rankings. Despite these challenges, Emprise Canada's sales figures remained relatively stable, suggesting a loyal customer base, but the brand may need to innovate or adjust its marketing strategies to regain lost ground and capitalize on growth opportunities in the Ontario capsules market.
Notable Products
In December 2024, the top-performing product from Emprise Canada was the Rapid- Blue Raz Indica Gummy (10mg) in the Edible category, climbing from second place in November to first place, with impressive sales of 3,208 units. The THC Light Year Softgels 30-Pack (300mg) in the Capsules category held strong in second place, despite a slight decrease from its top position in November. The CBD/THC 1:1 Softgels 15-Pack (150mg CBD, 150mg THC) maintained a consistent third place from the previous month. Meanwhile, the Rapid - Grape Sativa Soft Chew (10mg) remained in fourth place, showing a steady performance despite a significant drop from its first-place ranking in October. Lastly, the CBN/CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) re-entered the rankings in fifth place, highlighting a resurgence in interest for this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
