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Jun-2024
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Overview
Market Insights Snapshot
Emprise Canada's performance in the Capsules category varies significantly across different provinces. In Alberta, the brand experienced some volatility, with rankings fluctuating from 6th in March 2024 to 9th in June 2024. Although the brand managed to stay within the top 10 throughout these months, a notable dip in sales is observed, particularly in June. Contrastingly, in British Columbia, Emprise Canada maintained a more stable and higher-ranking position, consistently placing in the top 4 and even achieving the 2nd position in April and May 2024. This indicates a stronger market presence and consumer preference in British Columbia compared to Alberta.
In Ontario, Emprise Canada shows a steady performance in the Capsules category, consistently holding the 5th position from April to June 2024 after starting at 4th in March. This stability suggests a reliable consumer base in Ontario. However, the brand's performance in the Oil category in Ontario is less impressive, with rankings hovering around the mid-teens and not breaking into the top 15. The fact that Emprise Canada did not make it into the top 30 in some months for certain categories could be seen as a missed opportunity for growth and market penetration. This indicates that while the brand is a strong player in Capsules, there is significant room for improvement in other product categories.
Competitive Landscape
In the Ontario capsules category, Emprise Canada has experienced a notable shift in its competitive positioning over the past few months. While Emprise Canada consistently held the 4th rank in March 2024, it dropped to 5th place from April to June 2024. This decline in rank is significant, especially when considering the performance of competitors such as Glacial Gold, which maintained a steady 4th position from April to June 2024, and Aspire, which consistently held the 3rd rank. Emprise Canada's sales also saw a downward trend, with a notable decrease from $109,302 in March to $86,837 in June. In contrast, Indiva and Dosecann have shown fluctuating ranks but have not surpassed Emprise Canada. These dynamics suggest that while Emprise Canada remains a strong player, it faces increasing competition and may need to strategize to regain its higher rank and stabilize its sales trajectory in the Ontario capsules market.
Notable Products
In June 2024, the top-performing product for Emprise Canada was THC Light Year Softgels 30-Pack (300mg), maintaining its first-place ranking for the fourth consecutive month with sales of 2108 units. The CBN:CBD 1:5 Softgels 30-Pack (300mg CBN, 1500mg CBD) held steady in the second position, although its sales dropped significantly to 737 units. CBD Dimension Softgels 30-Pack (1500mg CBD) remained in third place, continuing its downward trend in sales. The CBD:THC 1:1 Solar Eclipse Capsules 30-Pack (300mg CBD, 300mg THC) rose to fourth place from fifth in May, despite a slight decrease in sales. Notably, the Salted Caramel Hot Chocolate (10mg) debuted in the rankings at fifth place with 397 units sold.
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