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Aug-2025
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Overview
Market Insights Snapshot
FRANK has demonstrated a noteworthy performance in the oil category within Alberta. After not being in the top 30 brands in May 2025, FRANK made a significant leap to secure the 12th position in June and further improved to the 10th spot in both July and August. This upward trajectory is indicative of FRANK's growing appeal and market penetration in Alberta's oil segment. Such consistent ranking improvement suggests that FRANK is effectively capturing consumer interest, possibly through strategic product offerings or marketing efforts.
Despite the positive trend in Alberta, FRANK's absence from the top 30 in May highlights a potential area of concern or opportunity for growth. The brand's ability to break into and maintain a position within the top 10 from June onwards, however, underscores its resilience and adaptability in a competitive market. This dynamic suggests that while FRANK has made commendable progress, there is room for further expansion and dominance in other markets or categories. Observing how FRANK navigates these competitive landscapes in the coming months could provide deeper insights into its strategic direction and market strategy.
Competitive Landscape
In the Alberta oil category, FRANK has demonstrated a notable upward trajectory in recent months, climbing from a rank outside the top 20 in May 2025 to securing the 10th position by August 2025. This improvement in rank is indicative of a positive trend in sales, with FRANK's sales figures increasing from $14,403 in June to $18,626 in July, before slightly declining to $17,365 in August. Despite this dip, FRANK's consistent presence in the top 10 since July suggests a strengthening market position. In contrast, Twd. has experienced a decline in sales from $40,819 in June to $26,613 in August, maintaining a steady 9th rank. Meanwhile, Dosecann has shown stable performance, consistently ranking 8th with sales hovering around the $40,000 mark. The competitive landscape in Alberta's oil category highlights FRANK's potential for continued growth, especially as it narrows the gap with established brands like Dosecann and Twd.
Notable Products
In August 2025, the top-performing product for FRANK was CBD Ultra 250 Oil Drops (30ml) in the Oil category, maintaining its number one rank for four consecutive months. Notably, it achieved a sales figure of 526 units, reflecting a slight decrease from July's peak of 543 units. This product has consistently led the sales charts since May 2025, indicating strong and steady demand. Despite the slight dip in sales from July to August, the product's dominance in its category remains unchallenged. The consistent top rank underscores its popularity and market strength within FRANK's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
