.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
FRANK has shown a resilient performance in the Alberta oil category over the past few months. Despite a dip in September 2025, where the brand fell to 12th place, FRANK quickly rebounded to secure the 9th position again in October. This recovery is noteworthy as it indicates a strong brand presence and consumer loyalty in the Alberta market. The fluctuations in their ranking suggest that while they face strong competition, they are capable of regaining their standing. The sales figures also reflect this trend, with a notable increase from September to October, underscoring a successful strategy to reclaim lost ground.
In terms of broader category performance, the lack of rankings in other states or provinces suggests that FRANK is either not competing in those markets or not yet among the top 30 brands. This could be seen as a potential growth area for the brand, providing opportunities to expand their footprint beyond Alberta. However, the consistent ranking within the top 10 in Alberta's oil category indicates a focused and successful strategy in this specific market. Observing how FRANK navigates these dynamics in the coming months could offer insights into their strategic priorities and market expansion plans.
Competitive Landscape
In the Alberta oil category, FRANK has experienced some fluctuations in its competitive positioning over the past few months, with notable changes in both rank and sales. In July 2025, FRANK held the 9th position, maintaining this rank in August before dropping to 12th in September. However, by October, FRANK rebounded to regain its 9th position. This fluctuation in rank corresponds with a significant dip in sales in September, followed by a recovery in October. In contrast, competitors such as Dosecann have consistently held the 8th rank throughout this period, showcasing stable sales performance. Meanwhile, Divvy has maintained a strong presence, consistently ranking between 6th and 7th, with sales figures that are notably higher than FRANK's. The brand Twd. experienced a slight decline in rank from 10th to 11th in October, indicating a competitive environment where small shifts can impact brand positioning. Despite these challenges, FRANK's ability to recover its rank by October suggests resilience and potential for growth in this dynamic market.
Notable Products
In October 2025, FRANK's top-performing product was CBD Ultra 250 Oil Drops (30ml) in the Oil category, maintaining its number one rank consistently from July through October. This product achieved significant sales, with 860 units sold in October. The consistent top ranking highlights its sustained popularity and market dominance over the months. Other products in FRANK's lineup have seen fluctuations in their rankings, but none have challenged the leading position of CBD Ultra 250 Oil Drops. This stability in ranking suggests a strong customer preference and effective market penetration for this particular product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
