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Market Insights Snapshot
FRANK concentrated 82.59% of May 2026 sales in Oil with a 22.51% month-over-month lift, while Capsules held 17.41% but fell 35.94% month-over-month; alongside this, Oil grew 148.91% year-over-year as brand-level sales rose 201.38% year-over-year. Average price declined 10.67% year-over-year to $41.11 even as Oil’s average price sat higher at 44.70, and the Oil category rank was 7 in Alberta; taken together, mix is tilting further toward Oil while price contraction suggests volume-led gains rather than ticket growth.
With Oil at 82.59% share and accelerating 22.51% month-over-month against a 35.94% month-over-month pullback in Capsules, the portfolio is becoming more specialized in Oil, implying FRANK is trading depth for breadth in May 2026. The 148.91% Oil year-over-year gain versus a 10.67% brand-wide price decline points to unit expansion outpacing pricing power, and a rank of 7 in Alberta Oil indicates mid-pack positioning that could improve if volume momentum in Oil sustains while Capsules’ 17.41% share is either pruned or repositioned.
Competitive Landscape
FRANK is ranked #7 in AB Oil in May 2026, improving 4 positions from #11 year over year, and edging up 2 spots from #9 three months ago; this coincides with a peak rank of #7 in May 2026 and places FRANK 5 ranks behind MediPharm Labs at #1 and 3 ranks behind Viola at #3, while Tweed moved from #3 to #2 and NightNight rose from #5 to #4 with 24.81% YoY sales growth; with leaders like MediPharm Labs down 21.69% YoY and Viola down 24.93% YoY, FRANK’s upward rank shift amid mixed competitor trajectories implies share gains are coming from incumbents’ contraction rather than category expansion.
Notable Products
CBD Ultra Capsules 30-Pack (3000mg CBD) registered a -35.9% month-over-month decline and fell to rank 2, while CBD Ultra 250 Oil Drops (30ml) rose 22.5% MoM to rank 1 with $54,018, flipping the category lead back to Oil. With two top products spanning Oil and Capsules, and the Oil SKU gaining 22.5% while the Capsule SKU dropped 35.9%, the mix points to a pivot toward tincture-led demand. The pattern implies FRANK is consolidating around a flagship Oil offering as Capsules lose momentum, suggesting near-term emphasis on liquid formats for commercial efficiency.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
