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Nov-2025
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Overview
Market Insights Snapshot
In the province of Alberta, FRANK has demonstrated consistent performance in the Oil category over the past few months. The brand maintained a stable rank, holding the 9th position in August, October, and November 2025, although it slipped slightly to 12th place in September. This fluctuation suggests a temporary dip in sales or increased competition during that month. Despite this minor setback, FRANK's ability to rebound back to 9th place by October indicates resilience and a strong market presence in Alberta's oil segment.
It's worth noting that FRANK's absence from the top 30 rankings in other states or provinces could be interpreted as a potential area for growth or a challenge in expanding their footprint beyond Alberta. The brand's consistent ranking within the top 10 in Alberta highlights its stronghold in this market, but the lack of presence elsewhere suggests either a strategic focus on Alberta or difficulties in penetrating other markets. The sales figures reflect a significant dip in September, followed by a recovery, indicating possible seasonal influences or market dynamics at play, which could be crucial for stakeholders to monitor moving forward.
Competitive Landscape
In the Alberta oil category, FRANK has experienced notable fluctuations in its competitive positioning over the past few months. Starting in August 2025, FRANK held the 9th rank, but saw a drop to 12th in September, before rebounding back to 9th place in both October and November. This volatility contrasts with the stable performance of competitors like Dosecann, which consistently maintained its 8th rank throughout the same period. Meanwhile, NightNight demonstrated strong upward momentum, climbing from 7th to 6th place in September and October, before slightly dropping back to 7th in November. Despite FRANK's rank recovery in October and November, its sales figures reveal a significant drop from August to September, followed by a partial recovery in the subsequent months. This suggests that while FRANK managed to regain its rank, it may still face challenges in sustaining sales growth compared to its more stable or upward-trending competitors.
Notable Products
In November 2025, CBD Ultra 250 Oil Drops (30ml) from FRANK maintained its position as the top-performing product, continuing its streak from August through October. This oil product has consistently held the number one rank over the past four months, with November sales reaching 789 units. The stability of its ranking indicates a strong and sustained consumer demand. Other products from FRANK have not surpassed the performance of CBD Ultra 250 Oil Drops, highlighting its dominance in the oil category. Overall, the sales trend for this product suggests robust market leadership and customer loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
