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Sep-2025
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Overview
Market Insights Snapshot
FRANK has shown a notable presence in the Oil category in Alberta, with a steady improvement in its rankings over the summer months. Starting in June 2025 at rank 12, FRANK climbed to the 10th position in both July and August, which indicates a positive reception and growing consumer interest in the brand's offerings. However, it's worth noting that by September, FRANK was not listed in the top 30, which could suggest a sudden drop in sales or increased competition in the market. This shift calls for a closer examination of market dynamics or potential changes in consumer preferences during that period.
The sales trajectory for FRANK in Alberta's Oil category also reflects a dynamic pattern. While there was a significant increase from June to July, with sales jumping from approximately 15,041 to 19,334, August saw a slight decline to 17,901. This fluctuation might indicate seasonal trends or the impact of promotional activities. However, the absence of a ranking in September raises questions about the sustainability of their market position. Understanding the factors behind these movements could provide valuable insights into the brand's strategies and market conditions in Alberta.
Competitive Landscape
In the Alberta oil category, FRANK has shown a promising upward trajectory in its rankings over the summer of 2025. Starting from a 12th place in June, FRANK climbed to 10th position by August, maintaining this rank through September. This upward movement is indicative of a positive trend in sales performance, as evidenced by the increase from June to August, although there was a slight dip in September. Notably, FRANK's ascent in the rankings coincides with the consistent performance of Twd., which held steady at 9th place throughout the same period, despite a downward trend in sales. Meanwhile, DayDay experienced fluctuations, dropping out of the top 20 in July but recovering to 11th place in August and returning to 10th in September, suggesting a competitive landscape where FRANK's consistent improvement could capture market share from less stable competitors.
Notable Products
In September 2025, the top-performing product for FRANK was CBD Ultra 250 Oil Drops (30ml), maintaining its number one rank for the fourth consecutive month. Despite a decrease in sales to 293 units, it continues to lead the Oil category. This product has consistently shown strong performance, although its sales figures have seen a steady decline since June 2025. The sustained top rank highlights its popularity and market dominance despite fluctuating sales. Overall, the rankings for FRANK's products remained stable, with no significant changes from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
