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Jan-2026
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Overview
Market Insights Snapshot
FRANK has shown notable performance in the Alberta market, particularly in the Oil category, where it maintained a consistent 9th place ranking from October 2025 through January 2026. This stability indicates a strong foothold in the Oil segment, despite a slight decline in sales over the months. Interestingly, FRANK also made a significant entry into the Capsules category in Alberta, achieving a 10th place ranking by January 2026, which highlights a positive expansion into new product categories. However, it's worth noting that FRANK did not appear in the top 30 brands for Capsules prior to January 2026, suggesting that this is a relatively new and promising development for the brand.
In Ontario, FRANK's presence in the Oil category has been less stable, with the brand only appearing in the rankings in December 2025, where it secured the 16th position. This indicates that while FRANK is making inroads in Ontario, it faces more competition and challenges in maintaining a top position compared to its performance in Alberta. The absence of rankings for other months suggests either a recent entry into the market or fluctuating sales that keep it out of the top 30. This presents both a challenge and an opportunity for FRANK as it seeks to solidify its presence in Ontario's competitive landscape.
Competitive Landscape
In the competitive landscape of the oil category in Alberta, FRANK consistently maintained its 9th rank from October 2025 through January 2026. Despite this stability in rank, FRANK experienced a notable decline in sales, dropping from its October 2025 sales figures to a lower point in December, before a slight recovery in January 2026. This trend contrasts with competitors like Divvy, which saw fluctuations in rank between 6th and 7th place but maintained higher sales figures throughout the period, and Dosecann, which consistently held the 8th rank with robust sales. Meanwhile, DayDay improved its rank from 12th to 10th, indicating a positive sales trajectory that could pose a future threat to FRANK's position. These dynamics suggest that while FRANK's rank has remained stable, its sales performance indicates a need for strategic adjustments to maintain competitiveness in the Alberta oil market.
Notable Products
In January 2026, CBD Ultra 250 Oil Drops (30ml) maintained its position as the top-performing product for FRANK, continuing its streak as the number one ranked product since October 2025, despite a decrease in sales to 679 units. CBD Ultra Capsules 30-Pack (3000mg CBD) held steady at the second rank since its debut in December 2025, showing a significant increase in sales from 284 units in December to 485 units in January. The consistent top ranking of the Oil Drops indicates strong consumer loyalty, while the Capsules' rise suggests growing interest in this product category. Compared to previous months, the Oil Drops have seen a gradual decline in sales, whereas the Capsules have gained momentum. Overall, both products highlight key trends in consumer preferences within the FRANK brand for January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
