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Jul-2025
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Overview
Market Insights Snapshot
FRANK's performance in the Oil category in Alberta has shown some interesting movements over the past few months. In April 2025, the brand held the 11th position, and although it dropped out of the top 30 in May, it made a comeback in June and July, securing the 12th and 10th positions, respectively. This fluctuation indicates a volatile yet resilient presence in the market, as the brand managed to regain its footing after a temporary dip. The ability to climb back into the top 10 by July suggests that FRANK is effectively addressing market challenges and possibly adapting its strategies to maintain relevance among consumers.
The absence of a ranking in May 2025 highlights a potential area of concern for FRANK, as it suggests a significant drop in sales or consumer interest during that period. However, the recovery in subsequent months is a positive indicator of the brand's capability to bounce back. The sales figures, while not fully disclosed here, reveal that the brand experienced a dip in June but managed to increase its sales again by July. This trend suggests that FRANK is navigating the competitive landscape in Alberta with some success, although there may be underlying factors influencing these fluctuations that warrant further exploration.
Competitive Landscape
In the Alberta Oil category, FRANK has experienced fluctuations in its rank and sales over the past few months, indicating a dynamic competitive landscape. Notably, FRANK was ranked 11th in April 2025, but it dropped out of the top 20 in May, only to re-emerge at 12th in June and climb to 10th in July. This suggests a recovery in market position, possibly due to strategic adjustments or changes in consumer preferences. In contrast, Dosecann maintained a relatively stable performance, consistently ranking between 8th and 9th, while Twd. showed a slight improvement, moving from 9th to 8th in June before returning to 9th in July. Meanwhile, DayDay experienced a decline, dropping from 10th in April to falling out of the top 20 by July. These movements highlight the competitive pressures FRANK faces, with its recent upward trend suggesting potential for further growth if the brand can capitalize on its current momentum.
Notable Products
In July 2025, CBD Ultra 250 Oil Drops (30ml) maintained its position as the top-selling product for FRANK, continuing its streak from previous months with sales reaching 543 units. This product has consistently held the number one rank since April 2025, showcasing its strong market presence within the Oil category. The rankings for other products have seen fluctuations, but none have surpassed the consistent performance of CBD Ultra 250 Oil Drops. While other products in different categories have shifted in rankings, the sales figures for the top product highlight its dominance. Overall, the data indicates a stable preference for this oil product among consumers in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
