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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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FRANK concentrated 71.18% of October 2026 sales in Oil while Capsules held 28.82%, a split that shifted as Oil fell 22.19% month over month and Capsules rose 33.55% month over month; year over year, Oil expanded 60.42% while overall brand sales grew 125.37%, and average price declined 11.66%. With Oil ranked 6th in Alberta and serving as the top category by share, the brand’s mix now tilts less toward Oil than earlier months, implying the acceleration is increasingly sourced from lower-priced Capsules and volume gains rather than price-led growth.
The mix rotation—Oil’s 22.19% month-over-month contraction against Capsules’ 33.55% month-over-month expansion, combined with a 60.42% year-over-year increase in Oil against a 125.37% brand-level year-over-year rise—implies Capsules are pulling up FRANK’s aggregate growth rate faster than Oil. Given Oil’s 71.18% share and a 6th-place Oil rank in Alberta, the pattern points to a positioning pivot toward a two-pillar portfolio where Oil maintains scale while Capsules expand penetration and price-access points, which should diversify channel exposure and reduce over-reliance on a single category.
Competitive Landscape
FRANK ranks #6 in AB Oil in October 2026, a 3-place lift from #9 year over year, but down 1 spot from #5 in July 2026, with a peak at #4 in September 2026 that did not persist. Competitive reshuffling added pressure: Divvy advanced from #7 to #1 while growing sales 75.6%, and Glacial Gold moved from #10 to #5 on 129.0% YoY sales growth, displacing mid-pack players even as MediPharm Labs slid from #1 to #3 with a 75.0% YoY decline. The mix of a brief September 2026 high-water mark and immediate slippage, alongside competitors’ double- and triple-digit growth, implies FRANK’s rank trajectory is stabilizing mid-tier unless it converts short spikes into sustained share capture.
Notable Products
FRANK sells a compact lineup in October 2026, with 2 products accounting for 100.0% of sales and CBD Ultra 250 Oil Drops (30ml) alone at 71.2%. That concentration means most of its sales come from one oil format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
