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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Dosecann's performance in the Capsules category has seen a slight decline, moving from 10th place in September 2025 to falling out of the top 30 by December 2025. Despite this downturn, their Oil category remains consistently strong, holding a steady 8th place ranking throughout the last four months of 2025. This stability in the Oil category showcases Dosecann's resilience and possible consumer loyalty in this particular segment, even as the Capsules category faces challenges. The sales figures for Oil in December 2025 indicate a positive trend, with a noticeable increase from previous months.
In British Columbia, Dosecann's performance in the Capsules category fluctuated, with the brand disappearing from the top 30 in October 2025 but making a comeback to 7th place in November before slightly dropping again in December. This volatility suggests a competitive market environment or changing consumer preferences in British Columbia. Meanwhile, in Ontario, Dosecann's presence in the Topical category emerged in October 2025, achieving a 7th rank, while their Vapor Pens saw an upward trajectory, climbing from 95th place in October to 81st by December. The dynamics in Ontario's market reveal the brand's potential for growth in diversified categories, indicating areas where Dosecann could focus its strategic efforts.
Competitive Landscape
In the competitive landscape of the oil category in Alberta, Dosecann consistently maintained its position at rank 8 from September to December 2025, indicating a stable market presence. However, competitors such as Divvy and NightNight have shown fluctuations in their rankings, with Divvy moving from rank 7 to 6 in November before returning to 7 in December, and NightNight experiencing a dip to rank 7 in November but regaining its 6th position in December. This suggests that while Dosecann's sales trajectory showed a positive trend with a notable increase in December, competitors are also actively vying for higher market shares. FRANK made a significant leap from rank 12 in September to 9 in October, maintaining this position through December, which could pose a potential threat if this upward momentum continues. Meanwhile, DayDay remained outside the top 10, indicating less competitive pressure from this brand. Overall, Dosecann's consistent ranking amidst these dynamics highlights its resilience, though the competitive movements suggest a need for strategic initiatives to enhance its market position further.
Notable Products
In December 2025, the top-performing product for Dosecann was CBD Oil (30ml) in the Oil category, maintaining its first-place ranking consistently from September through December, with sales of 1669 units. The CBD 50 Capsules 30-Pack (1500mg CBD) held the second position throughout the same period, experiencing a slight decrease in sales compared to November but still performing well. Indica Blackberry Cream Distillate Disposable Pen (0.3g) remained in third place, showing an increase in sales from the previous month. CBD:THC 25:1 Oil (30ml) improved its ranking from fifth in November to fourth in December, indicating growing popularity. Forbidden Fruit Distillate Cartridge (1g) entered the top five for the first time in December, marking a notable debut in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
