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Nov-2025
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Overview
Market Insights Snapshot
In Alberta, Dosecann has shown consistent performance in the Capsules category, maintaining a steady rank of 11th place over the past four months. However, their sales figures have seen fluctuations, with a notable dip in October before recovering in November. In the Oil category, Dosecann has held firm at the 8th position, indicating a strong presence in this segment. This consistency in ranking, despite some volatility in sales, suggests a stable market position in Alberta's competitive landscape.
In British Columbia, Dosecann's performance in the Capsules category has been relatively stable, with minor movements between the 6th and 8th positions. However, their presence in the Topical category is less consistent, as they did not appear in the top 30 for September and November. This could be seen as a challenge in maintaining a foothold in the Topical market. In Ontario, the brand's ranking in the Capsules category has slightly declined, moving from 10th to 12th place by November. Meanwhile, in Vapor Pens, Dosecann's rank is outside the top 30, indicating a weaker performance in this category. Overall, while Dosecann has maintained a commendable presence in some categories, there is room for improvement in others to bolster their market position across these provinces.
Competitive Landscape
In the Alberta oil category, Dosecann has maintained a consistent rank of 8th place from August to November 2025, indicating stability in its market position. However, competitors like Divvy and NightNight have shown fluctuations in rank, with Divvy moving from 6th to 7th and back to 6th, and NightNight experiencing a similar shift. These competitors have consistently outperformed Dosecann in sales, with Divvy and NightNight showing significant sales increases in November. Meanwhile, FRANK has maintained a rank close to Dosecann, oscillating between 9th and 12th place, but with lower sales figures. This competitive landscape suggests that while Dosecann holds a steady position, it faces challenges from competitors with stronger sales growth, indicating potential areas for strategic improvement in capturing market share.
Notable Products
In November 2025, the top-performing product for Dosecann remained the CBD Oil (30ml) in the Oil category, maintaining its first-place ranking consistently since August 2025, despite a slight decrease in sales to 1400 units. The CBD 50 Capsules 30-Pack (1500mg CBD) also held its second-place position throughout the months, showing a notable increase in sales to 1294 units in November. The Indica Blackberry Cream Distillate Disposable Pen (0.3g) improved its ranking to third place, up from fifth in October, indicating a steady demand for vapor pens. New entries such as the CBD 50 Softgels 30-Pack (1500mg CBD) and CBD:THC 25:1 Oil (30ml) debuted at fourth and fifth places respectively, showing potential growth in the Capsules and Oil categories. Overall, Dosecann's product rankings have shown stability, with some emerging products gaining traction towards the end of the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
