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Sep-2024
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Overview
Market Insights Snapshot
In examining Dosecann's performance across various Canadian provinces, it is evident that the brand has experienced both consistent successes and challenges. In Alberta, Dosecann's Capsules category maintained a steady presence, ranking within the top 10 throughout the months from June to September 2024, albeit with some fluctuations. The brand showed resilience in the Oil category, improving its rank from 10th in June to 8th by September. In British Columbia, Dosecann's Capsules also demonstrated stability, slightly improving from 6th to 5th place by September, while its Topicals remained consistently in the top 5, indicating a strong foothold in these categories.
In Ontario, Dosecann maintained a solid position in Capsules and Topical categories, consistently ranking 6th and 4th, respectively, from June through September. However, their performance in the Vapor Pens category was notably different, with rankings outside the top 30, peaking at 84th in September, indicating a potential area for growth. Meanwhile, in Saskatchewan, Dosecann's Capsules category demonstrated significant improvement, rising to 2nd place by September, although the Oil category saw a decline to 11th place, suggesting a need for strategic adjustments. These movements highlight Dosecann's varying degrees of market penetration and category-specific strengths across different provinces.
Competitive Landscape
In the competitive landscape of the capsules category in Ontario, Dosecann has maintained a steady position, consistently ranking 6th from June to September 2024. This stability in rank suggests a strong foothold in the market, even as other brands experience fluctuations. Notably, Emprise Canada has consistently outperformed Dosecann, holding the 5th position with a noticeable upward trend in sales, peaking at 91,683 in September. Meanwhile, Glacial Gold remains a formidable competitor, consistently ranking 4th, though experiencing a dip in sales in the summer months before rebounding in September. Indiva and Vortex Cannabis Inc. have shown more volatility, with Indiva dropping to 9th place in August before recovering, and Vortex Cannabis Inc. improving its rank from 9th to 8th. These dynamics highlight Dosecann's resilience in a competitive market, though the brand may need to strategize to climb higher in the rankings amidst strong performances from its competitors.
Notable Products
In September 2024, the top-performing product for Dosecann was the CBD 50 Capsules 30-Pack (1500mg CBD) in the Capsules category, maintaining its first-place ranking from previous months, with sales reaching 4642 units. The CBD Oil (30ml) in the Oil category held steady at the second position, consistent with its ranking in July and August. The CBD/THC Daily Relief Cream (1200mg CBD, 40mg THC, 60ml) remained third, showing stable performance over the past three months. The CBD Capsules 30-Pack (750mg CBD) continued to rank fourth, despite a slight decrease in sales. Notably, the CBD:THC 25:1 Oil (30ml) entered the rankings at fifth place this month, indicating a new interest in this product variant.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
