Jul-2026
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Market Insights Snapshot
Dosecann’s July 2026 mix is concentrated in Capsules at 43.3% share with a year-over-year decline of 60.9% but a month-over-month uptick of 2.9%, while Vapor Pens hold 33.4% share with year-over-year growth of 16.4% and month-over-month growth of 15.4%. Oil accounts for 20.6% share with a 66.8% year-over-year decline and a 49.2% month-over-month drop, and Topical sits at 2.6% share with a 94.2% year-over-year decline and a 46.7% month-over-month decline. With overall brand sales down 59.6% year over year and average price down 1.7%, the pattern points to an ongoing rotation away from Oil and Topical into Vapor Pens and a stabilizing Capsules base, implying a portfolio that is narrowing to where momentum is present.
Despite Vapor Pens growth, Dosecann holds rank 92 in Vapor Pens in Ontario, suggesting the 15.4% month-over-month and 16.4% year-over-year gains are not yet translating into leading shelf presence, while Capsules’ 2.9% month-over-month lift offsets only a portion of the 60.9% year-over-year contraction. The simultaneous 49.2% month-over-month decline in Oil and 46.7% month-over-month decline in Topical indicate de-prioritization or distribution pullback, so the brand’s positioning is shifting toward a two-pillar focus (Capsules + Vapor Pens) where Vapor Pens provides velocity upside and Capsules supplies scale despite contraction.
Competitive Landscape
Dosecann sits at rank #92 in ON Vapor Pens in July 2026, improving 12 positions year over year from #104 and up 22 spots versus April 2026 when it was #114; however, it remains 6 ranks below its January 2026 peak at #86 and sits 91 places behind the category leader. Competitively, Spinach climbed from #4 to #1 with 144.7% YoY sales growth while Dosecann moved from #104 to #92, and Back Forty / Back 40 Cannabis slipped from #1 to #2 despite 9.3% YoY growth as Dosecann’s rank gained 12 places; the spread between Dosecann at #92 and BoxHot at #3 underscores a long mid-to-tail gap even as Dosecann’s 3-month rise of 22 ranks closes near-term distance. The pattern implies Dosecann’s recent rank momentum is real but insufficient against leaders accelerating faster, so sustaining quarterly gains is necessary to transition from tail recovery to mid-pack relevance.

Notable Products
CBD:CBN 20:5 Omega Rapid NightCaps 30-Pack (600mg CBD, 150mg CBN) posted the largest movement in July 2026 with a 105.3% month-over-month gain, jumping into rank 10 while CBD Oil (30ml) fell 52.8% to rank 2. CBD 50 Capsules 30-Pack (1500mg CBD) held rank 1 with a 3.7% lift, and three of the top ten are Capsules SKUs, while Vapor Pens occupied ranks 3 and 4 with a 43.1% rise for Forbidden Fruit Distillate Cartridge (1g) versus a 5.5% uptick for Super Lemon Haze Distillate Cartridge (1g). Indica Blackberry Cream Distillate Disposable Pen (0.3g) declined 24.9% at rank 6 as the CBD/THC Daily Relief Cream (1200mg CBD, 40mg THC, 60ml) slid 46.7% at rank 8, implying Dosecann is consolidating volume into core Capsules and select high-velocity pens while de-prioritizing slower oils and topicals.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







