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Nov-2025
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Overview
Market Insights Snapshot
NightNight has shown a consistent performance in the Oil category across different Canadian provinces. In Alberta, the brand maintained a stable presence, ranking between 6th and 7th from August to November 2025. Despite a slight dip in sales during September, NightNight ended November with a notable increase in sales, suggesting a positive trajectory. Similarly, in British Columbia, NightNight held steady at the 5th position for three consecutive months, indicating strong brand loyalty or effective market strategies. Ontario stands out as the strongest market for NightNight in the Oil category, consistently ranking 4th throughout the observed period, with a peak in sales in October. This suggests that Ontario might be a key focus area for NightNight's oil products.
In the Vapor Pens category, NightNight's performance varied significantly. In British Columbia, NightNight did not make it into the top 30 in August, September, or October, only appearing at the 72nd position in November. This indicates room for improvement or a need to reassess their strategy in this category within the province. Conversely, in Ontario, NightNight showed a gradual improvement, moving from 86th in August to 73rd in November. This upward trend, although slow, suggests potential growth and increasing acceptance among consumers. The variation in rankings across provinces highlights the differing market dynamics and consumer preferences that NightNight must navigate in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight consistently holds the 4th rank from August to November 2025, indicating a stable position in the market. Despite this consistency, NightNight faces stiff competition from brands like MediPharm Labs and Mod, which maintain higher ranks at 3rd and 2nd positions respectively. Notably, Mod leads with significantly higher sales figures, although experiencing a downward trend over the months. Meanwhile, NightNight's sales peaked in October before slightly declining in November, suggesting potential challenges in sustaining growth. Glacial Gold and ufeelu remain consistent at 5th and 6th positions, respectively, with ufeelu showing a notable drop in sales in November. For NightNight, maintaining its rank amidst these dynamics highlights both its resilience and the need for strategic initiatives to climb higher in the rankings and boost sales.
Notable Products
In November 2025, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its first-place rank for four consecutive months, with sales reaching 5522 units. The CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) consistently held the second position, although its sales slightly decreased compared to the previous month. The CBN+CBD Full Spectrum Cartridge (1g) remained steady in third place, experiencing a slight dip in sales. CBN Pure Oil (30ml) stayed in fourth place, showing a consistent performance since October after a brief drop in September. The CBD/CBN 1:3 Goodnight Grapes Gummies 20-Pack (300mg CBD, 100mg CBN) retained its fifth rank, with sales slightly increasing from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
