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Apr-2026
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Overview
Market Insights Snapshot
NightNight has shown a consistent performance in the Oil category across several Canadian provinces. In Alberta, the brand has maintained a steady 4th position from January through April 2026, with sales showing an upward trend, culminating in a notable increase to 78,738 in April. Similarly, in Ontario, NightNight also held the 4th rank in the Oil category throughout the same period, with sales peaking at 165,089 in April. In British Columbia, there was a slight improvement in rank, moving from 4th in January to 3rd in April, indicating a positive reception in the market.
However, NightNight's performance in other categories presents a mixed picture. In the Vapor Pens category, the brand did not make it into the top 30 in Ontario, which could be seen as a challenge given the competitive nature of this segment. In British Columbia, NightNight is gradually climbing the ranks in Vapor Pens, moving from 81st in January to 62nd in April, suggesting a slow yet steady improvement. The Edible category in Ontario also shows fluctuating performance, with NightNight dropping out of the top 30 in February and April, which might indicate an area needing strategic focus. These movements across categories and markets highlight areas of strength and potential opportunities for growth.
Competitive Landscape
In the competitive landscape of the cannabis oil category in Ontario, NightNight consistently held the 4th rank from January to April 2026, indicating a stable position amidst fluctuating market dynamics. Despite maintaining its rank, NightNight experienced a positive sales trajectory, particularly in April 2026, where sales increased significantly compared to previous months. This growth could be attributed to strategic marketing efforts or product enhancements. In contrast, Redecan, the leading brand, saw a slight dip in rank in April, moving from 1st to 2nd place, which might suggest a potential opening for NightNight to climb higher if this trend continues. Meanwhile, MediPharm Labs consistently held the 3rd position, indicating a strong foothold just above NightNight. Brands like ufeelu and Frank showed some movement in ranks, with ufeelu improving to 5th place in April and Frank rising to 6th, reflecting a dynamic market environment where NightNight's stable rank and increasing sales could position it well for future advancement.
Notable Products
In April 2026, the top-performing product for NightNight was CBN:CBD 1:3 Full Spectrum Oil (30ml) in the Oil category, maintaining its consistent number one rank throughout the year with a sales figure of 5864 units. Following closely was the CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml), which also maintained its second-place position, showing a notable increase in sales from March. The CBN+CBD Full Spectrum Cartridge (1g) in the Vapor Pens category held steady at third place for four consecutive months. The K.O. - CBD:CBN:THC 3:2:1 Blue Widow Distillate Cartridge (1g) climbed from fifth in January to fourth in April, indicating a gradual increase in popularity. Meanwhile, CBN Pure Oil (30ml) re-entered the rankings in April at the fifth position, showing renewed consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
