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Jan-2025
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Overview
Market Insights Snapshot
NightNight has exhibited a noteworthy performance in the Oil category across several Canadian provinces, with varying degrees of success. In Alberta, the brand maintained a strong presence, consistently ranking in the top 5, peaking at the 3rd position in both October 2024 and January 2025. This indicates a solid market position and a potential increase in consumer preference over time. In contrast, British Columbia saw NightNight holding steady at the 5th rank from November 2024 through January 2025, suggesting a stable but less dynamic performance compared to Alberta. Meanwhile, Ontario presented a picture of consistency, where NightNight maintained the 4th position throughout the observed months, indicating a robust and steady demand for their oil products.
When it comes to Vapor Pens, NightNight's performance was less remarkable, with rankings not appearing in the top 30 in several instances, indicating a challenge in this segment. In Alberta, NightNight did not make it into the top 30, highlighting a potential area for improvement. In Ontario, however, there was a slight upward trend, with the brand climbing from the 89th position in November 2024 to the 78th in January 2025, suggesting a gradual improvement in market penetration. Despite this, the rankings remain relatively low, indicating that while there is some positive movement, NightNight may need to strategize further to enhance its presence in the Vapor Pens category across these regions.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight consistently holds the 4th rank from October 2024 to January 2025, demonstrating stable performance amidst fluctuating market dynamics. Notably, MediPharm Labs maintains a strong lead at the 2nd rank throughout the same period, indicating a significant sales advantage. Meanwhile, Mod consistently ranks 3rd, showing a steady increase in sales, which could pose a potential threat to NightNight's position if the trend continues. Glacial Gold and Viola exhibit some rank fluctuations, with Glacial Gold dropping to 6th in January 2025, which may provide NightNight with opportunities to capitalize on market shifts. Overall, NightNight's stable rank reflects a solid market presence, but the brand may need to innovate or enhance its offerings to compete with the upward sales trajectory of its competitors.
Notable Products
In January 2025, the top-performing product for NightNight was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its position as the number one ranked product from the previous months with sales figures reaching 8,506 units. The CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml) also held steady in the second position, showing consistent performance. The CBN+CBD Full Spectrum Cartridge (1g) secured the third spot, with a notable increase in sales compared to December 2024, reaching 1,470 units. The CBN Pure Oil (30ml) improved its ranking to fourth place in December and maintained this position in January. Lastly, the K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) remained at the fifth position, indicating stable demand despite a drop in sales earlier in the quarter.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
