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Dec-2025
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Overview
Market Insights Snapshot
NightNight has demonstrated a consistent presence in the Oil category across several Canadian provinces. In Alberta, the brand maintained a steady position, ranking 6th in September, October, and December 2025, with a slight dip to 7th in November. This stability is indicative of a strong market presence and consumer loyalty in the region. Meanwhile, in British Columbia, NightNight experienced a minor shift, holding the 5th position for three consecutive months before slipping to 6th in December. This slight decline in ranking could suggest increasing competition or a shift in consumer preferences. In Ontario, NightNight consistently ranked 4th in the Oil category throughout the last four months of 2025, highlighting a robust performance in this market.
In the Edible category within Ontario, NightNight's absence from the top 30 rankings until December, where it debuted at 35th, suggests either a late entry into the market or challenges in gaining traction among consumers. The Vapor Pens category also presents an interesting narrative, as NightNight's ranking was notably absent in September, indicating it was outside the top 30. However, it made an entrance in October at 82nd, improved to 73rd in November, and then slightly dropped to 80th in December. This fluctuation points to a volatile market presence for NightNight in the Vapor Pens category, possibly due to competitive pressures or varying consumer preferences. These movements across categories and regions provide valuable insights into NightNight's strategic positioning and market dynamics.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight consistently holds the 4th rank from September to December 2025, indicating a stable position amidst its peers. Despite steady sales growth, NightNight remains behind MediPharm Labs, which maintains a firm grip on the 3rd rank with higher sales figures each month. The top two positions are dominated by Mod, which leads the category with significant sales, and Glacial Gold, which consistently ranks 5th, trailing NightNight. Although NightNight's sales are increasing, the brand faces stiff competition from these established players, necessitating strategic efforts to climb higher in rank and capture a larger market share. Meanwhile, ufeelu remains a distant competitor, consistently ranking 6th, which suggests that NightNight's immediate competitive pressure comes from the top three brands.
Notable Products
In December 2025, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its first-place ranking consistently from September through December, with sales reaching 5539 units. The CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) also held steady in the second position throughout these months, showing a notable increase in sales from November to December. The CBN+CBD Full Spectrum Cartridge (1g) stayed in third place, though its sales slightly dipped in December. The CBD/CBN 1:3 Goodnight Grapes Gummies 20-Pack rose back to fourth place after a brief drop to fifth in November, showing a significant sales boost in December. Lastly, the K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) reappeared in the rankings at fifth place in December, after not being ranked in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
