NightNight

Data Snapshot: May 04, 2024
NightNight Cannabis Brand Logo
$100K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

20

Product Count

SKUs

NightNight

Overview

NightNight is a unique brand in the marijuana industry, specializing in nighttime-use products that employ innovative cannabinoid extraction and purification methodologies. The line include "NightNight Pomegranate Sunset CBN+CBD Shot" and a THC-free vape cart with a high cannabinoid mixture of CBN, CBD, and CBG, further enhanced by natural indica-strain terpenes. Despite facing regulatory concerns regarding certain additive ingredients, NightNight's emphasis on specialized formulas highlights their commitment to niche product development and evolving user preferences.
Markets

NightNight Locations

Product Trends

NightNight Categories

NightNight Sales

Market Insights Snapshot

NightNight Historical Sales by Category

In the competitive cannabis market, NightNight has shown noteworthy performance across various regions and categories, particularly in the oil sector. In Alberta, NightNight's oil products have maintained a strong presence, with rankings consistently in the top 5 from January to April 2024, even though there was a slight drop from 4th to 5th rank in February. This slight rank adjustment did not hinder their sales, which saw a significant increase from 74,783 in January to 117,850 by April. Similarly, in British Columbia, the brand held steady at the 6th position throughout the same period, with a steady growth in sales, indicating a solid market presence. The brand's performance in Ontario is particularly impressive, consistently securing the 3rd rank from January to April 2024 in the oil category, showcasing a strong preference for NightNight's oil products among Ontario consumers.

However, the brand's venture into the vapor pens category in Ontario tells a different story. NightNight struggled to make a significant impact, with rankings fluctuating far outside the top 30, indicating a potential area for growth or reevaluation. Starting at the 78th position in January and peaking at 89th in March before slightly recovering to 80th in April suggests challenges in gaining a foothold in the vapor pens market amidst stiff competition. This stark contrast between the oil and vapor pens categories highlights the brand's strength in the former and the uphill battle it faces in the latter. Despite these challenges, the brand's overall performance, especially in the oil category across Alberta, British Columbia, and Ontario, showcases its potential and market acceptance in key Canadian provinces.

Apr-2024 Rank
Oil
Vapor Pens
5
6
3
80
NightNight

Competitive Landscape

In the competitive landscape of the oil category in Ontario, NightNight has consistently maintained its position as the third-ranked brand over the observed period, showcasing a solid performance amidst fierce competition. Notably, Redecan leads the pack, holding the top rank with a significant sales margin that far exceeds NightNight's, indicating a dominant presence in the market. Following closely, MediPharm Labs secures the second position, also with a substantial lead over NightNight in terms of sales. Despite these challenges, NightNight has shown a promising upward trend in sales, hinting at a growing consumer base and potential market share expansion. Other competitors like Twd. and Five Founders fluctuate in the lower rankings but exhibit resilience and potential to climb, which could influence NightNight's position in the future. This competitive analysis underscores the importance of strategic positioning and innovation for NightNight to enhance its market standing and sales trajectory amidst a dynamic competitive environment.

NightNight market ranking for ON Oil

NightNight

Notable Products

In April 2024, NightNight's top-selling product was the CBN:CBD 1:3 Full Spectrum Oil (30ml) within the Oil category, maintaining its number one rank from the previous months with sales reaching 9547 units. The second place was held by CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml), also in the Oil category, which consistently held its position from February and March. The third-ranked product was the CBN+CBD Full Spectrum Cartridge (1g) from the Vapor Pens category, showing steady performance by maintaining its rank across February, March, and April. A new entry in the rankings was the K.O THC+CBN+CBD Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, which debuted at fourth place in April. Lastly, the K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) from the Vapor Pens category made a comeback to the fifth position in April after not being ranked in March.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBN:CBD 1:3 Full Spectrum Oil (30ml)
Oil
1
1
1
1
CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml)
Oil
3
2
2
2
CBN+CBD Full Spectrum Cartridge (1g)
Vapor Pens
2
3
3
3
K.O THC+CBN+CBD Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
>5
>5
4
K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g)
Vapor Pens
5
5
>5
5
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