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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Oil accounted for 85.04% share with year-over-year growth of 42.19% and month-over-month movement of 0.60%, while Vapor Pens held 14.96% share with a 75.04% year-over-year increase but a -16.00% month-over-month decline; the brand-wide average price rose 1.92% to $34.03. The Oil price point averaged $34.83 versus $30.09 in Vapor Pens, and the category tilt supported a rank of 3 in Oil within British Columbia; the combined effect is a mix that leans into a slower-growing MoM anchor (Oil at 0.60%) while accepting volatility from a smaller but faster-growing YoY segment (Vapor Pens at 75.04%). This pattern implies NightNight is stabilizing monthly trajectory via Oil while preserving optionality in Vapor Pens for outsized annual gains despite near-term contractions.
With Oil at 85.04% share gaining 42.19% YoY but only 0.60% MoM, and Vapor Pens at 14.96% share surging 75.04% YoY yet falling -16.00% MoM, the portfolio is positioned for annual expansion coupled with controlled monthly risk. Ranking 3 in Oil in British Columbia alongside a 1.92% brand-wide price increase suggests pricing power concentrates where mix is heaviest, while the -16.00% MoM in Vapor Pens indicates sensitivity that can be modulated without materially shifting total performance given its sub-15% weight. The implication is a defend-and-extend stance in Oil to maintain rank while selectively calibrating Vapor Pens to convert high YoY momentum into steadier MoM contribution.
Competitive Landscape
NightNight ranks #4 in ON Oil in October 2026, unchanged YoY from #4, and flat over the last three months at #4, while the category leader Mod held #1 YoY and in October 2026 with sales up 22.2%, and MediPharm Labs stayed at #3 with a -10.2% YoY sales decline; meanwhile, Redecan remained at #2 YoY and in October 2026 with -3.3% YoY sales, and ufeelu improved from #6 YoY to #5 current with +11.9% YoY sales. The combination of NightNight’s static #4 rank and competitors moving in opposite directions—ufeelu advancing one slot and Mod expanding share while MediPharm Labs contracts—implies NightNight’s rank stability is driven more by offsetting competitor dynamics than by its own momentum, signaling limited headroom without a displacement strategy.
Notable Products
NightNight in October 2026 is highly concentrated in Oils, with CBD Oils accounting for 85% of brand sales and one item, CBN/CBD 1:3 Full Spectrum Oil (30ml), taking 47.4%. Vapor pens contribute 15%, so most of its sales come from oil tinctures, with nearly half riding on a single bottle.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
