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Oct-2025
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Overview
Market Insights Snapshot
NightNight has shown a consistent performance in the Oil category across various Canadian provinces. In Alberta, the brand maintained a steady rank of 6th place from July to October 2025, despite a slight fluctuation in sales figures, with a notable recovery in October. Meanwhile, in British Columbia, NightNight improved its position from 6th to 5th place by September and maintained it through October, reflecting a significant increase in sales during the same period. Ontario saw NightNight consistently holding the 4th position in the Oil category, with a steady increase in sales each month, indicating a strong foothold in this market.
In contrast, NightNight's performance in the Vapor Pens category presents a more varied picture. In British Columbia, the brand did not make it into the top 30 until October, where it debuted at 65th place, indicating a potential growth opportunity in this category. In Ontario, NightNight's ranking fluctuated, with the brand peaking at 77th place in October after dropping to 94th in September. This suggests a volatile performance in the Vapor Pens category, contrasting with their stable presence in the Oil category. These movements highlight the brand's varying market dynamics across different categories and regions.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight consistently held the 4th rank from July to October 2025. Despite maintaining its position, NightNight experienced a notable upward trend in sales, indicating a strong market presence and growing consumer preference. In contrast, Mod consistently led the market, holding the 2nd rank with significantly higher sales figures, although it showed a slight decline in sales from August to October. Meanwhile, MediPharm Labs maintained its 3rd rank, with a steady increase in sales, closely trailing NightNight in terms of sales growth. Glacial Gold and ufeelu remained stable at the 5th and 6th positions, respectively, with moderate sales increases. NightNight's consistent rank amidst these competitors, coupled with its sales growth, suggests a robust brand strategy that could potentially challenge higher-ranked brands if the trend continues.
Notable Products
In October 2025, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its leading position since July with sales reaching 5465 units. The CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) consistently held the second position, showing a steady increase in sales each month. The CBN+CBD Full Spectrum Cartridge (1g) also retained its third place, experiencing a notable sales boost to 1456 units. CBN Pure Oil (30ml) improved its ranking back to fourth place after slipping in September. The CBD/CBN 1:3 Goodnight Grapes Gummies 20-Pack remained in fifth place, despite a slight dip in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
