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Sep-2024
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Overview
Market Insights Snapshot
NightNight has shown a varied performance across different Canadian provinces and product categories. In the oil category, NightNight maintained its strong presence in Alberta, consistently ranking within the top five, despite a slight dip from fourth to fifth position between July and August 2024. In British Columbia, the brand experienced an improvement, moving from sixth to fifth position by September 2024, indicating a positive trend. Meanwhile, in Ontario, NightNight held firm at the third spot throughout the four-month period, showcasing stable performance in a competitive market. However, the brand was notably absent from the top rankings in the vapor pens category in Alberta, suggesting potential areas for growth or strategic reevaluation.
In the vapor pens category, NightNight's presence was less prominent, with rankings not appearing in the top 30 for Alberta, which could be seen as a missed opportunity in this growing segment. In Ontario, however, there is a gradual upward movement from 78th to 71st place over the months, indicating potential growth and increased consumer interest. The sales figures reflect this trend, with a notable increase in August 2024, suggesting that NightNight's efforts in Ontario's vapor pens sector may be beginning to pay off. In Saskatchewan, NightNight emerged in the oil category rankings only in September, debuting at ninth place, which might indicate a late but promising entry into this market. This diverse performance across categories and provinces highlights the brand's strengths in certain areas while also pointing to opportunities for expansion and improvement in others.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight consistently maintained its position as the third-ranked brand from June to September 2024. Despite stable rankings, NightNight faces stiff competition from brands like Redecan and MediPharm Labs, which have held the first and second ranks, respectively, throughout the same period. Notably, Redecan has experienced a downward trend in sales, while NightNight's sales have shown a slight upward trajectory, particularly from August to September. This suggests a potential opportunity for NightNight to close the gap with its higher-ranked competitors. Meanwhile, Viola, ranked fourth, has maintained steady sales, posing a consistent challenge to NightNight's position. The rise of Mod from seventh to fifth rank indicates a dynamic market where NightNight must continue to innovate to retain its competitive edge.
Notable Products
In September 2024, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its first-place rank for the fourth consecutive month with sales of 8760 units. The CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml) also held steady in second place, showing a notable increase in sales from August. The CBN+CBD Full Spectrum Cartridge (1g) remained consistently in third place throughout the summer months. The K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) maintained its fourth position from August, showing improved sales. Lastly, the CBN Pure Oil (30ml) remained in fifth place, with sales figures climbing from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
