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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
NightNight concentrated 82.52% of September 2026 sales in Oil with a 25.97% year-over-year gain and a 7.47% month-over-month lift, while Vapor Pens expanded to 17.32% share on 199.41% year-over-year growth and 19.77% month-over-month growth; Capsules fell to 0.17% share with a 60.36% year-over-year decline despite a 43.74% month-over-month uptick. Against an average price down 2.27% year over year to $33.03 and a brand-level sales increase of 35.58% year over year, the mix shifted toward faster-growing Vapor Pens without displacing Oil’s dominance, implying NightNight is adding incremental volume from adjacent inhalable formats rather than cannibalizing its Oil base.
With Oil anchored at rank 2 in Alberta and averaging $33.82 versus Vapor Pens at $29.85, the widening presence of a lower-priced, faster-growing segment alongside a premium-leaning core signals a barbell pricing posture where share gains (Oil +7.47% MoM vs. Vapor Pens +19.77% MoM) diversify demand channels while keeping the flagship category in a lead position. The combination of high Oil share (82.52%) and outsized Vapor Pens growth (199.41% YoY) indicates NightNight’s positioning is migrating from single-category depth toward a two-pillar inhalables strategy that can buffer seasonality and price compression, implying sustained rank stability in Oil while cultivating cross-category entry points for new customers.
Competitive Landscape
NightNight sits at #4 in ON Oil in September 2026, unchanged YoY from #4, and flat versus June 2026 at #4, signaling stability rather than momentum. In contrast, Mod is at #1 with a 3.2% YoY sales lift while Redecan holds #2 despite a -21.2% YoY decline, and MediPharm Labs stays #3 with a -12.2% YoY drop; meanwhile, ufeelu moved directionally from #6 to #5. The mix of a stationary #4 ranking alongside competitors losing -21.2% and -12.2% YoY indicates NightNight’s path to a top-3 slot depends less on outsized growth and more on converting share as incumbents contract.
Notable Products
CBN Pure Oil (30ml) posted the largest movement in September 2026 with an 82.7% month-over-month gain, vaulting into rank 5 while the top-ranked CBN/CBD 1:3 Full Spectrum Oil (30ml) rose just 5.3%. The runner-up CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) in rank 2 advanced 2.2% MoM as Vapor Pens like the K.O. - CBD:CBN:THC 3:2:1 Blue Widow Distillate Cartridge (1g) climbed 29.9% into rank 4, signaling that Oils dominate the top five even as inhalables accelerate. The $209,508 generated by the rank-1 CBN/CBD 1:3 Full Spectrum Oil (30ml) alongside three Oil SKUs in the top five implies NightNight’s mix is consolidating around sleep-oriented tinctures while using Vapor Pens as a growth lever, pointing to a portfolio anchored in Oils with selective expansion into faster-cycling formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
