Jun-2024
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Overview
Market Insights Snapshot
NightNight has shown a consistent performance in the Oil category across different provinces. In Alberta, NightNight maintained a steady rank, fluctuating slightly but remaining in the top 6 over the past four months. The brand peaked in June with sales reaching 102,919 CAD, indicating a strong recovery after a dip in May. Similarly, in British Columbia, NightNight held a stable position at rank 6 throughout the same period, showcasing a solid and reliable presence in the market. Meanwhile, in Ontario, NightNight consistently held the 3rd position, demonstrating its dominance in the Oil category with a noticeable upward trend in sales, culminating in 209,678 CAD in June.
In the Vapor Pens category, NightNight's performance has been more varied. In Alberta, the brand was not ranked in the top 30 until June, when it suddenly appeared at rank 79, indicating a potential new entry or re-entry into the market. Conversely, in Ontario, NightNight showed a positive trend, climbing from rank 90 in March to rank 70 in June, suggesting growing consumer interest and market penetration. Despite not being in the top 30 in other months, this upward movement in Ontario could signal future potential for NightNight in the Vapor Pens category.
Competitive Landscape
In the highly competitive Ontario cannabis oil market, NightNight has consistently maintained its position at rank 3 from March to June 2024. This stability is notable given the dynamic shifts observed among other brands. For instance, Viola made a significant leap from rank 9 in March to rank 4 by May and June, indicating a strong upward trend in sales and market presence. Meanwhile, Redecan has dominated the top spot throughout this period, showcasing its robust market leadership. MediPharm Labs also held a steady second place, reinforcing its strong market position. Twd., on the other hand, experienced a slight drop from rank 4 in March and April to rank 5 in May and June. These shifts highlight the competitive landscape in which NightNight operates, emphasizing the importance of strategic marketing and product differentiation to maintain and potentially improve its market position. For more detailed insights and trends, advanced data analysis is recommended.
Notable Products
In June 2024, the top-performing product for NightNight was the CBN:CBD 1:3 Full Spectrum Oil (30ml) with sales of $9,696, maintaining its first-place ranking since March 2024. The CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml) held steady in second place, while the CBN+CBD Full Spectrum Cartridge (1g) also retained its third position. The CBN Pure Oil (30ml) remained in fourth place, showing consistent performance. Lastly, the K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) continued to hold the fifth spot, consistent with the previous two months. Overall, NightNight's product rankings have shown remarkable stability over the past few months.