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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
NightNight concentrated 82.53% of May 2026 sales in Oil with year-over-year growth of 24.12% but a month-over-month decline of 9.81%, while Vapor Pens rose to a 15.43% share on 45.31% YoY growth and a 4.15% MoM increase. Edible contracted to a 1.97% share with YoY down 51.48% and MoM down 33.19%, and Capsules held 0.07% share with YoY down 65.72% despite a 4.75% MoM uptick. With average price up 0.73% YoY to $33.01 and Oil pricing at $34.28, the mix signals reliance on a high-price flagship as Vapor Pens adds incremental growth; the thesis is that NightNight’s category portfolio leans into Oil as the volume anchor while Vapor Pens becomes the growth hedge against Oil’s MoM softness.
Given the brand’s Oil-heavy positioning and a category rank of 3 in British Columbia, the 9.81% MoM Oil dip alongside a 4.15% MoM Vapor Pens gain suggests a rebalancing that could protect overall momentum as category demand shifts intra-month. The 22.85% brand-level YoY growth paired with a -3.97% 24-month trend, plus Edible’s 51.48% YoY contraction and 33.19% MoM decline, implies that NightNight’s defensible stance centers on deepening share where it already ranks high while pruning low-yield niches; the thesis is that maintaining Oil rank while actively migrating demand toward Vapor Pens is the most direct path to stabilizing medium-term volatility.
Competitive Landscape
NightNight ranks #4 in ON Oil in May 2026, unchanged from #4 year over year, and also flat versus three months ago at #4; this static position contrasts with Mod moving from #2 to #1 alongside a 65.8% year-over-year sales increase, while Redecan slid from #1 to #2 amid a 32.6% sales decline and MediPharm Labs held #3 with a 4.1% drop, indicating competitive churn directly above NightNight; given NightNight’s peak at #3 in June 2024 and its current #4 with zero rank change YoY, the pattern implies a stalled trajectory where incremental share capture likely hinges on displacing a softening rival rather than broad market expansion.
Notable Products
The steepest decline in May 2026 came from CBD/CBN 1:3 Goodnight Grapes Gummies 20-Pack (300mg CBD, 100mg CBN), down 33.2% MoM and sitting at rank 6, while the CBN+CBD Full Spectrum Cartridge (1g) rose 23.6% MoM to rank 3. The top slot remained with CBN:CBD 1:3 Full Spectrum Oil (30ml) at rank 1 despite a 2.0% MoM dip, but the CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) fell 22.0% MoM to rank 2, indicating oil leadership is intact but fragmenting at the premium blend tier. With three of the top five SKUs in Oil and vapor pens occupying ranks 3 and 4 with a mixed +23.6% and -18.4% MoM profile, the product mix implies NightNight is tilting from multi-cannabinoid oils toward a two-pillar portfolio where value-stable flagship oil anchors demand while volatility shifts into inhalable formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
