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Apr-2025
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Overview
Market Insights Snapshot
NightNight's performance in the Oil category across Canadian provinces shows a consistent presence in the top rankings. In Alberta, the brand maintained its position within the top 5 from January to April 2025, although there was a notable decline in sales figures, dropping from 90,326 CAD in January to 57,205 CAD in April. Similarly, in British Columbia, NightNight held its ground in the top 5 rankings, demonstrating slight fluctuations in its rank but maintaining a strong presence. In Ontario, the brand consistently ranked 4th, suggesting a stable market position despite slight variations in sales volumes. This stability in rankings across provinces indicates a strong brand presence in the Oil category.
When it comes to Vapor Pens, NightNight's performance is less impressive compared to its Oil category standing. In British Columbia, the brand did not make it into the top 30, with ranks hovering in the 50s, which indicates a weaker market presence in this category. The sales figures for Vapor Pens in British Columbia show a decline from March to April, suggesting potential challenges in maintaining consumer interest. In Ontario, NightNight's Vapor Pens were consistently ranked in the 80s, further highlighting the struggle to break into the top tier of the market. The absence of NightNight in the top 30 for this category in both provinces suggests that there is room for growth and improvement in their Vapor Pens offerings.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight has maintained a consistent rank at 4th place from January to April 2025. This stability in rank indicates a steady performance, although it trails behind key competitors such as MediPharm Labs and Mod, which have consistently held higher ranks at 2nd and 3rd places, respectively. Despite NightNight's stable position, its sales figures have shown a slight decline from January to April, contrasting with Mod, which has experienced a notable increase in sales during the same period. Meanwhile, Glacial Gold has improved its rank from 6th to 5th, suggesting a potential threat to NightNight's position if this upward trend continues. NightNight's consistent rank amidst these dynamics highlights its resilience but also underscores the need for strategic initiatives to boost sales and potentially improve its competitive standing.
Notable Products
In April 2025, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its position at rank 1 for the fourth consecutive month with sales of 5117 units. Consistently following in second place was the CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml), which also held its rank from January through April. The CBN+CBD Full Spectrum Cartridge (1g) remained in third place, though its sales dipped compared to previous months. The CBN Pure Oil (30ml) continued to secure the fourth position, showing a slight increase in sales from March to April. Lastly, the K.O. - CBD:CBN: Delta 8 3:2:1 Blue Widow Distillate Cartridge (1g) stayed at rank five, with stable sales figures since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
