.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
NightNight's performance in the Oil category has shown a consistent presence across multiple Canadian provinces. In Alberta, the brand has maintained a steady rank of 6th place from July to September 2025, despite a gradual decline in sales figures over this period. In contrast, Ontario has seen NightNight firmly hold onto the 4th position throughout the same months, with an upward trend in sales, peaking in September. This indicates a strong and growing consumer base in Ontario, while Alberta's market appears more challenging for NightNight to maintain its sales momentum.
In the Vapor Pens category, NightNight's performance has been less stable. Notably, the brand did not make it into the top 30 rankings in British Columbia for the months of August and September 2025, suggesting a significant challenge in penetrating this segment. Similarly, in Ontario, NightNight's ranking fluctuated, dropping from 78th in August to 89th in September, accompanied by a notable decrease in sales. These movements highlight potential areas for strategic adjustments, as the brand's presence in the Vapor Pens market is not as robust as in the Oil category.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, NightNight consistently maintained its position at rank 4 from June to September 2025. This stable ranking reflects a solid market presence, although it trails behind top competitors such as Mod and MediPharm Labs, which held ranks 2 and 3 respectively during the same period. Despite this, NightNight demonstrated a notable upward trend in sales, increasing from June's figures to reach a peak in September, suggesting a growing consumer preference or successful marketing strategies. Meanwhile, Glacial Gold and ufeelu remained consistently ranked at 5 and 6, indicating that NightNight has effectively differentiated itself from these lower-ranked competitors. This consistent ranking and sales growth position NightNight as a strong contender in the Ontario oil market, with potential for further advancements in rank if the current trajectory continues.
Notable Products
In September 2025, NightNight's top-performing product was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its number one rank for four consecutive months despite a slight decline in sales, recording 4796 units sold. The CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) remained steadfast in second place, experiencing a notable increase in sales compared to previous months. The CBN+CBD Full Spectrum Cartridge (1g) held its third-place position, although sales figures showed a downward trend. The CBD/CBN 1:3 Goodnight Grapes Gummies 20-Pack moved up to fourth place, showing consistent improvement in rankings and sales. Meanwhile, CBN Pure Oil (30ml) slipped from fourth to fifth, reflecting a decrease in demand.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
