Market Insights Snapshot
In the cannabis oil category, NightNight has shown a solid performance in Ontario, maintaining a steady position in the top 5 brands from July to October 2023. However, in Alberta, the brand's ranking has seen a slight fluctuation, moving between the 3rd and 6th positions over the same period. In British Columbia, NightNight improved its ranking from 9th to 5th. It's worth noting that the oil category was absent in the top 20 brands for NightNight in Saskatchewan in October 2023, indicating room for improvement.
Turning to the vapor pens category, NightNight's performance has been less consistent. In Ontario, the brand's ranking slipped from 74th in July to 78th in October 2023. Similar downward trends can be observed in Alberta and British Columbia, while in Saskatchewan, the brand made a commendable improvement from 76th to 58th. The capsules category saw NightNight holding steady in the top 20 in Ontario, but slipping in British Columbia and Saskatchewan. Interestingly, NightNight appeared in the beverages category in Ontario in October 2023, landing at 51st place, indicating a potential new area of growth for the brand.
In the Ontario oil category, NightNight has been consistently performing well, maintaining its position within the top four brands over the period from July to October 2023. However, it's worth noting that NightNight's rank has seen a slight fluctuation, moving from 4th place in July to 3rd place in August and maintaining this position in the subsequent months. In comparison, Redecan held the top spot until October when it was overtaken by MediPharm Labs. Good Supply has shown a steady increase in rank, moving from 10th place in July to 5th place in October. Divvy, on the other hand, has remained stable at 4th place. Although the exact sales figures are not disclosed, it's clear that NightNight's sales have been consistently higher than Good Supply and Divvy, but lower than Redecan and MediPharm Labs.
In October 2023, the top-performing product for NightNight was the CBN:CBD 1:3 Full Spectrum Oil (30ml), maintaining its position as the highest-ranking product since July 2023, with a sales figure of 6815 units. The CBN Pure Oil (30ml) which was not ranked in previous months, made a significant leap to the second position. The CBN+CBD Full Spectrum Cartridge (1g) in the Vapor Pens category moved up two places from the previous month to occupy the third position. The CBN+CBD Infused Pre-Roll 5-Pack (2.5g) dropped to the fourth rank from its third position in September 2023. Lastly, the CBD:CBN:Delta 8 THC 3:2:1 K.O Oil (30ml) held its fifth position from August 2023.