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Mar-2026
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Overview
Market Insights Snapshot
NightNight has exhibited a strong performance in the Oil category across several Canadian provinces. In Alberta, the brand consistently maintained its position at rank 4 from January to March 2026, following a slight improvement from rank 6 in December 2025. This stability suggests a solid consumer base and effective market strategies in the province. Similarly, in British Columbia, NightNight also secured the 4th position in March 2026, demonstrating resilience in the market despite a minor dip to rank 5 in February. Notably, in Ontario, NightNight consistently held the 4th rank in the Oil category across all months analyzed, indicating a strong foothold in one of Canada's largest markets.
In contrast, NightNight's performance in the Vapor Pens category has been less prominent. In British Columbia, the brand did not make it to the top 30 in December 2025, with rankings starting at 82 in January 2026 and gradually improving to 67 by March. This upward trend, although encouraging, highlights the competitive nature of the market and suggests potential for growth if strategic adjustments are made. In Ontario, NightNight's Vapor Pens also struggled, beginning at rank 88 in December 2025 and climbing to 75 by March 2026. Meanwhile, the Edible category in Ontario showed fluctuating engagement, with NightNight entering the top 30 in January and March but missing in February, indicating inconsistent consumer demand or supply challenges. These insights provide a glimpse into the brand's varied performance, with some categories and regions offering more growth opportunities than others.
Competitive Landscape
In the Ontario oil category, NightNight consistently held the 4th rank from December 2025 to March 2026, indicating a stable position amidst fluctuating sales figures. Despite a noticeable decline in sales from December 2025 to February 2026, NightNight managed to recover slightly by March 2026. This stability in rank is noteworthy given the competitive landscape, where Mod maintained a dominant position, albeit dropping from 1st to 2nd rank after December 2025. Meanwhile, MediPharm Labs consistently secured the 3rd rank, with sales figures significantly higher than NightNight's, suggesting a strong market presence. Glacial Gold and ufeelu remained in 5th and 6th positions respectively, with Glacial Gold experiencing a sales decline, which could potentially benefit NightNight if they capitalize on this opportunity to increase market share.
Notable Products
In March 2026, the top-performing product from NightNight was the CBN:CBD 1:3 Full Spectrum Oil (30ml) in the Oil category, maintaining its number one rank consistently since December 2025 with a notable sales figure of 5843. The CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) also held steady in second place, unchanged from previous months. CBN+CBD Full Spectrum Cartridge (1g) in the Vapor Pens category remained in the third position throughout the observed period. The K.O. - CBD:CBN:THC 3:2:1 Blue Widow Distillate Cartridge (1g) showed stability in its fourth rank since February 2026, having improved from fifth in December 2025 and January 2026. The CBD/CBN 1:3 Goodnight Grapes Gummies 20-Pack (300mg CBD, 100mg CBN) climbed back to fifth place in March after not being ranked in February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
