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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
NightNight’s mix in August 2026 is concentrated in Oil at 83.68% share with year-over-year growth of 33.85% but a month-over-month dip of 0.20%, while Vapor Pens hold 15.83% share with 90.13% YoY growth and a 1.36% MoM gain; Edible sits at 0.38% share with -79.64% YoY and 9.52% MoM, and Capsules at 0.11% share with -23.46% YoY and 12.88% MoM. The brand’s overall sales are up 37.13% YoY alongside a near-flat 0.09% YoY lift in average price, and its top category Oil carries a rank of 3 in Alberta, implying volume rather than pricing is doing the work. The pattern suggests NightNight is anchored in Oil but is gradually diversifying via Vapor Pens, with August 2026 momentum skewing toward pen adoption while legacy Oil stability tempers month-to-month volatility.
The tilt toward Vapor Pens—90.13% YoY growth against only 1.36% MoM—points to a structural demand shift over the year, whereas Oil’s 33.85% YoY paired with a -0.20% MoM signals maturity at scale. With Edible at -79.64% YoY despite 9.52% MoM and Capsules at -23.46% YoY despite 12.88% MoM, the smallest lines are rebounding month to month but remain too thin at 0.38% and 0.11% share, respectively, to affect positioning. The implication is that maintaining Oil leadership while feeding sustained Vapor Pen gains can lift category breadth without materially diluting the core, positioning NightNight to trade incremental share in pens while protecting Oil where it already ranks 3 in Alberta.
Competitive Landscape
NightNight ranks #4 in ON Oil in August 2026, unchanged year over year from #4 in August 2025, with a flat three-month position at #4 that contrasts with Mod moving from #2 to #1 and Redecan sliding from #1 to #2; meanwhile, MediPharm Labs held at #3 year over year while ufeelu improved from #6 to #5 with a 15.0% sales lift, indicating that NightNight’s static #4 despite peers’ upward and downward mobility implies stable positioning but limited share-capture momentum without a catalyst to overtake the #3 spot.
Notable Products
CBN Pure Oil (30ml) posted the steepest decline at -26.6% MoM, sliding to rank 5 while K.O. - CBD:CBN:THC 3:2:1 Blue Widow Distillate Cartridge (1g) dropped -11.4% to rank 4, signaling a pivot away from single-compound or high-THC leaning SKUs. In contrast, CBN+CBD Full Spectrum Cartridge (1g) climbed +13.0% MoM to rank 3 and CBN:CBD 5:15 Capsules 15-Pack (225mg CBD, 75mg CBN) rose +12.7% at rank 7, pointing to momentum in balanced non-smokable formats over harsher declines in certain oils. Two Oils still anchor the top two ranks, with CBN/CBD 1:3 Full Spectrum Oil (30ml) up +2.3% at rank 1 and CBD/CBN/Delta 8 THC 3:2:1 K.O Oil (30ml) effectively flat at -0.5% at rank 2, and Oils account for three of the top five SKUs even as Vapor Pens gain share. The mix implies NightNight is consolidating around balanced cannabinoid profiles while de-emphasizing niche single-ingredient oils, a direction that supports steadier repeat use over episodic highs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
