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Market Insights Snapshot
In May 2026, Gem Carts operated as a single-category brand with Vapor Pens at 100.0% of sales share, while the category’s year-over-year sales change was -39.3% and month-over-month change was -8.7%. Average price in Vapor Pens rose 2.1% YoY to $14.09 even as overall brand sales declined -39.3% YoY, indicating a volume-led contraction rather than price compression. With no diversification beyond Vapor Pens and a rank position of 16 in Oregon for Vapor Pens, the mix is concentrated in a segment where both annual and monthly comps are negative; the implication is that reliance on a single, shrinking lane is amplifying downside from demand softness and limiting buffer against further share erosion.
The consolidation in Vapor Pens, coupled with a 16th-place rank in Oregon and a -8.7% MoM dip alongside a -39.3% YoY decline, implies Gem Carts is positioned as a mid-pack, price-steady option rather than a volume accelerator. The 2.1% YoY price increase against a -39.3% YoY sales drop suggests pricing power has not translated into retention, and without cross-category entry, the May 2026 trajectory points to a need for pack-size, flavor/SKU rationalization, or targeted promotional cadence within Vapor Pens to recover throughput while preserving the current $14.09 price point.
Competitive Landscape
Gem Carts sits at rank #16 in OR Vapor Pens in May 2026, sliding 5 positions year over year from #11, and down 1 spot from #15 three months ago, while its historical peak of #5 in May 2024 frames a two-year retreat of 11 ranks; meanwhile, Buddies climbed from #2 to #1 with 17.2% YoY sales growth and FRESHY jumped from #7 to #2 with 78.5% YoY growth, outpacing Gem Carts’ trajectory even as Entourage Cannabis / CBDiscovery fell from #1 to #3 with a 27.8% YoY decline and NW Kind held at #5 with a 3.2% YoY contraction; this pattern implies Gem Carts is losing relative position to faster-rising leaders and cannot rely on competitor softness alone to regain share.
Notable Products
Apricot Puddin Cured Resin Cartridge (1g) posted the steepest movement in May 2026 with a -20.9% month-over-month decline while sliding to rank 9, signaling demand erosion at the lower end of the top tier as Double Jager Punch Cured Resin Cartridge (1g) also dipped -6.1% at rank 6. In contrast, Cereal Milk x Apex Rainbow Cured Resin Cartridge (1g) rose +37.4% MoM to rank 4, narrowing the gap to Skycation Cured Resin Cartridge (1g) at rank 3 and compressing the middle ranks. Vanilla Swag Cured Resin Cartridge (1g) held rank 1 with $16,252 in sales, and eight of the top ten are Vapor Pens SKUs from the same cured resin cartridge format, indicating the portfolio is consolidated around a single form factor. The pattern implies Gem Carts is leaning into a concentrated Vapor Pens lineup where a few flavor-led SKUs drive share, but volatility at ranks 4–9 suggests room to rotate or rationalize underperforming variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
