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Dec-2024
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Overview
Market Insights Snapshot
Gem Carts has shown a dynamic performance across various states and categories, particularly in the Vapor Pens category. In Oregon, the brand experienced a notable rise in rankings from September to November 2024, moving from 10th to 8th place. This upward trend was accompanied by a consistent increase in sales, peaking in November. However, December brought a significant decline as the brand fell to 14th place, indicating a potential challenge in maintaining momentum towards the end of the year. This fluctuation highlights the competitive nature of the market and suggests areas for strategic improvement.
While Gem Carts managed to secure a top 10 position in Oregon for most of the fall months, the absence of rankings in other states suggests a concentrated market presence that may not yet extend beyond the region. This absence from the top 30 in other states could be seen as a missed opportunity for expansion or a strategic focus on strengthening its position within Oregon. The brand's performance in Oregon's Vapor Pens category underscores its potential, but the variability in rankings and sales signals the need for careful market analysis and potential diversification strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Gem Carts has experienced notable fluctuations in its market rank over the last few months. Initially, Gem Carts showed a promising upward trend, climbing from 10th place in September 2024 to an impressive 8th place by November 2024. This upward trajectory was supported by a significant increase in sales during this period. However, December 2024 saw a sharp decline, with Gem Carts dropping to 14th place, indicating a potential challenge in maintaining its earlier momentum. In contrast, Echo Electuary maintained a relatively stable presence, only dropping to 15th place in December, while Verdant Leaf Farms improved its rank to 13th, suggesting a competitive push in the market. Interestingly, Sessions Cannabis Extract surged from 18th to 12th place by December, highlighting a potential shift in consumer preferences. These dynamics suggest that while Gem Carts had a strong performance earlier, it faces increasing competition and must strategize to regain its competitive edge in the Oregon vapor pen market.
Notable Products
In December 2024, the top-performing product for Gem Carts was the Carbon Fiber Cured Resin Cartridge (1g) in the Vapor Pens category, securing the number one rank with sales of 1941 units. Following closely, the Tiny Boxes Cured Resin Cartridge (1g) held the second position. The Neo Mintz Cured Resin Cartridge (1g) maintained a strong presence, ranking third, although its sales saw a decline from previous months. Grease Monkey Cured Resin Cartridge (1g) and Jack's Mix Cured Resin Cartridge (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, Neo Mintz dropped from its second position in October and November to third in December, indicating a shift in consumer preferences or competitive dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
