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Market Insights Snapshot
In June 2026, Gem Carts operated as a single-category brand with Vapor Pens at 100.0% of sales share, pairing a 33.92% month-over-month lift with a -6.32% year-over-year decline; average price slipped -1.45% YoY while the category rank in Oregon Vapor Pens sat at #14. This pattern implies a demand rebound concentrated in one format rather than a pricing-led recovery, with the 33.92% MoM surge outpacing the -6.32% YoY contraction but not yet moving the #14 placement in Oregon.
The mix locked at 100.0% Vapor Pens concentrates exposure, so the 33.92% MoM gain alongside a -1.45% YoY price dip suggests volume-led momentum that can improve throughput without immediate premiumization; however, being #14 in Oregon during June 2026 indicates limited shelf velocity relative to higher-ranked peers. The implication is that Gem Carts’ positioning hinges on sustaining volume growth while selectively testing price or pack architecture, because the -6.32% YoY trajectory and the #14 rank both point to share headwinds that a pure single-category focus may not counter without either mix expansion or faster repeat conversion within Vapor Pens.
Competitive Landscape
Gem Carts sits at rank #14 in OR Vapor Pens for June 2026, down 2 positions year over year from #12 and up 1 position versus March 2026’s #15, while the longer arc from a peak at #6 in June 2024 to #14 now marks an 8-rank slide; meanwhile, Buddies advanced from #2 to #1 as of June 2026 and posted a 16.9% year-over-year sales increase, and FRESHY moved up from #5 to #2 with an 81.5% year-over-year gain, indicating that Gem Carts’ relative position is eroding as faster-rising peers compress share at the top. The contrast is further sharpened by Entourage Cannabis / CBDiscovery slipping from #1 to #3 alongside a 38.9% sales decline while Gem Carts still trails outside the top 10, and Oregrown jumping from #11 to #5 with a 57.4% lift, implying that Gem Carts’ rank trajectory points to stalled competitiveness unless velocity or mix changes can reverse the two-year descent from June 2024’s #6 peak.
Notable Products
Double Jager Punch Cured Resin Cartridge (1g) posted the clearest movement in June 2026 with a +27.9% month-over-month change into rank 2, while Sour Grape x Jack Herer Cured Resin Cartridge (1g) held rank 1 with no reported MoM rate and Grapefruit Moonshine Cured Resin Cartridge (1g) settled at rank 3 without a disclosed change. Nine of the top ten SKUs are Vapor Pens, indicating category concentration alongside a single-month sales anchor of $18,991 for the rank-2 mover. The pattern implies Gem Carts is consolidating around Cured Resin Vapor Pens while selectively elevating a few Liquid Cured Resin variants to sustain laddering in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
