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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good Feels Inc concentrated 61.25% of May 2026 sales in Tincture & Sublingual with a -2.61% year-over-year change and a 2.21% month-over-month gain, while Beverage held 38.29% share with a 0.38% year-over-year uptick but a -3.76% month-over-month decline; the tiny Concentrates line sat at 0.46% share with a 28.63% month-over-month lift off a negligible base. Despite a 1.41% increase in average price to $44.88 and a 159.44% two-year expansion, overall brand sales were down 1.03% year over year, implying that the May 2026 mix skew toward Tincture & Sublingual stabilized the month but Beverage drag offset it.
With Tincture & Sublingual ranking 1 in Massachusetts and posting a 2.21% month-over-month rise alongside a -2.61% year-over-year dip, the brand’s leadership position rests on depth in a single category while Beverage’s -3.76% month-over-month slide and only 0.38% year-over-year growth cap total momentum. The 0.46% Concentrates share and 28.63% month-over-month spike indicate optionality for niche trial, but not enough to offset the 38.29% Beverage exposure, implying that near-term positioning hinges on defending Tincture & Sublingual share while reducing sensitivity to Beverage volatility.
Competitive Landscape
Good Feels Inc holds rank #1 in MA Tincture & Sublingual in May 2026 with no year-over-year rank change from #1, and no three-month movement from #1, while Treeworks remained #2 year over year and in May 2026 and Levia stayed at #3 over the same periods; despite Levia’s 120.13% year-over-year sales growth and Treeworks’ 18.15% gain, neither translated into rank advancement, whereas Sip moved up from #7 to #5 with 26.68% growth, indicating upward pressure just below the top tier. The pattern implies that Good Feels Inc’s unchanged #1 position amid competitors’ double-digit growth rates and rank stability (#2 and #3 holding) signals a moat where leadership is defended by consistent share retention rather than episodic surges.
Notable Products
Good Vibez X - Pink Lemonade Syrup Tincture (1000mg THC, 30ml, 1oz) posted the headline move in May 2026 with a +94.1% month-over-month surge to $123,271 and held the number 1 rank, while Good Vibez X - Mango Guava Syrup Tincture (1000mg THC, 30ml, 1oz) slid -17.2% at rank 8. Within the same period, Good Vibez - Strawberry Syrup Tincture (500mg THC, 30ml, 1oz) dropped -20.9% at rank 2, contrasting with Good Vibez X - Unflavored Syrup Tincture (1000mg THC, 30ml) up +11.5% at rank 2 in its category. The pattern implies the higher-dosage X line is consolidating leadership as 1000mg SKUs expand share while select 500mg flavors lose momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
