Market Insights Snapshot
In the Massachusetts market, Levia has shown a consistent performance in both the Beverage and Tincture & Sublingual categories. The brand has maintained a solid first place ranking in the Beverage category from July to October 2023. However, it's noteworthy that although the ranking remained stable, there was a downward trend in sales over this period. In the Tincture & Sublingual category, Levia held the second place ranking consistently over the four months, with sales showing a slight increase from September to October.
On the other hand, in the Nevada market, Levia's performance in the Tincture & Sublingual category has shown improvement. The brand moved up from the 18th position in July to the 14th in October. Despite not being in the top 10, the upward movement in rankings over this period is a positive sign. The sales trend also reflects this improvement, with a notable increase in September. This suggests that Levia is gradually gaining ground in the Nevada market.
In the Massachusetts beverage category, Levia has maintained its top position from July to October 2023, outperforming its competitors consistently. While Chill Medicated has seen a slight increase in rank from 4th to 2nd place, it has not been able to surpass Levia. Similarly, Hi5 Seltzer has fluctuated between 3rd and 4th place, indicating a less stable position in the market. In terms of sales, both Chill Medicated and Hi5 Seltzer have experienced a downward trend from July to October, while Levia, despite a dip in August and September, saw a rebound in October. This suggests that Levia has a stronger market presence and customer preference in the Massachusetts beverage category.
In October 2023, the top-performing product for Levia was the Celebrate - Hybrid Lemon Lime Seltzer (5mg THC, 12oz) with a sales figure of 14,259 units. It moved up one position from the previous month, reclaiming its number one spot. The Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) came in second, dropping from first place in September. The Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) maintained its third place ranking. Notably, the October Seasonal - Limited Edition - Blueberry Cobbler Seltzer (5mg THC, 12oz) made its debut, entering the rankings at fourth place.