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Sep-2025
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Overview
Market Insights Snapshot
Levia has consistently dominated the Beverage category in Massachusetts, maintaining the top rank from June to September 2025. This unwavering position highlights the brand's strong market presence and consumer preference in the state. However, the sales figures show a notable fluctuation, with a peak in July before declining in September. This trend may suggest seasonal influences or shifts in consumer behavior that could be worth exploring further. In the Tincture & Sublingual category, Levia has held steady at the third position throughout the same period, indicating a solid foothold but also room for growth to challenge the top two contenders.
Interestingly, Levia's absence from the top 30 rankings in any other state or category could be seen as a missed opportunity or a strategic focus on Massachusetts. While their performance in the state is commendable, the lack of presence elsewhere hints at potential areas for expansion. Exploring how Levia could leverage its successful strategies in Massachusetts to penetrate other markets might be a valuable avenue for future growth. This focused analysis on Massachusetts may also provide insights into consumer preferences and competitive dynamics that could inform Levia's broader market strategies.
Competitive Landscape
In the Massachusetts beverage category, Levia has maintained its position as the top-ranked brand from June to September 2025, consistently outperforming its competitors. Despite a slight dip in sales from August to September, Levia's sales figures have generally shown strong performance, particularly in July and August, where they saw a notable increase. This consistent top ranking highlights Levia's strong market presence and customer loyalty. Meanwhile, Hi5 Seltzer has held the second position throughout the same period, with sales figures that are generally lower than Levia's, indicating a stable but less dominant market position. Good Feels Inc has shown an upward trend, moving from fifth to third rank by August, suggesting a growing market presence, though still trailing behind Levia in terms of sales. These dynamics suggest that while Levia remains the leader, there is competitive pressure from brands like Good Feels Inc, which are gaining traction in the market.
Notable Products
In September 2025, Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) emerged as the top-performing product for Levia, climbing from a consistent second place in the previous months to first place, with sales of 9177 units. Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) dropped to the second position after maintaining the top spot from June to August. Celebrate - Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz) held steady in third place throughout the four-month period. Celebrate - Pomegranate Punch Seltzer (5mg THC, 12oz) consistently remained in fourth place. Achieve - Peach Lemon Rave Seltzer (5mg THC, 12oz, 355ml) debuted in fifth place in August and maintained that position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
