Levia

Data Snapshot: May 04, 2024
Levia Cannabis Brand Logo
$100K+

Apr-2024

Sales

Decline

Trend

6-Month

9

Product Count

SKUs

Levia

Overview

Established as one of the leading names in the cannabis beverage market, Levia offers unique, zero-sugar, zero-calorie, cannabis-infused seltzers that distinguish themselves with natural flavors. Garnering substantial commercial success, the brand reportedly achieved over $1 million in revenue through sales at more than 100 dispensaries across Massachusetts by July 2021. Further emphasizing its market position, Levia was acquired by Ayr Wellness, a transaction that held potential to reach roughly $60 million.
Markets

Levia Locations

Product Trends

Levia Categories

Levia Sales

Market Insights Snapshot

Levia Historical Sales by Category

In Massachusetts, Levia has shown a notable presence in the cannabis market, particularly within the Beverage and Tincture & Sublingual categories. The brand's performance in the Beverage category demonstrates a slight fluctuation in rankings over the first four months of 2024, beginning at the top position in January, dipping to second in February, dropping to third in March, and then recovering to second in April. This indicates a strong competitive stance in the market, although the slight drop in rank in March could suggest emerging competition or changes in consumer preferences. Despite these fluctuations, Levia managed to maintain relatively stable sales numbers, with a slight increase observed from March to April, suggesting a resilient demand for their beverage products.

Similarly, in the Tincture & Sublingual category, Levia has maintained a consistent performance with a steady second-place ranking from January through April 2024. This consistency in ranking demonstrates a solid foothold within this category in the Massachusetts market. However, it's worth noting a gradual decline in sales from January to April, indicating potential challenges in maintaining consumer interest or increasing competition. The decline in sales, despite a steady ranking, highlights the importance of further analysis into market dynamics and consumer trends to identify opportunities for growth or areas requiring strategic adjustments. Levia's performance across these categories underscores the brand's significant presence in Massachusetts's cannabis market, though it also signals areas where attention may be needed to sustain or enhance market position.

Apr-2024 Rank
Beverage
Tincture & Sublingual
2
2
Levia

Competitive Landscape

In the competitive landscape of the cannabis beverage market in Massachusetts, Levia has experienced notable fluctuations in its ranking and sales over the recent months. Initially leading the pack in January 2024, Levia was overtaken by Chill Medicated in February, which has since maintained the top position. This shift is significant as Chill Medicated not only surpassed Levia in rank but also showed a consistent increase in sales, solidifying its lead. Meanwhile, Good Feels Inc displayed a remarkable upward trajectory, moving from the fourth position in January to second in March, before settling at third in April, directly impacting Levia's rankings. Levia's dip to the third position in March before slightly recovering in April is indicative of the intense competition within this sector. On the other hand, Hi5 Seltzer has remained a consistent competitor, hovering around the third and fourth ranks, though it has not posed a direct challenge to Levia's standings. These dynamics underscore the volatile nature of the cannabis beverage market in Massachusetts, where brand rankings and sales are subject to rapid changes based on consumer preferences and brand performance.

Levia market ranking for MA Beverage

Levia

Notable Products

In April 2024, Levia's top-performing product was Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) within the Beverage category, maintaining its number one rank since January with sales figures reaching 12,437 units. Following closely, Celebrate - Hybrid Lemon Lime Seltzer (5mg THC, 12oz) held its second position consistently throughout the four months, witnessing a slight sales increase in April to 11,891 units. Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) remained in third place, showing stable popularity among consumers. Noteworthy is the Seasonal - Pineapple Express Sativa Seltzer (5mg THC, 12oz), which made a significant jump to the fourth rank in April from its initial fifth position in March, marking a remarkable sales spike to 4,433 units. This data highlights Levia's strong presence in the Beverage category, with its products not only retaining top positions but also showing sales growth or consistency over time.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz)
Beverage
1
1
1
1
Celebrate - Hybrid Lemon Lime Seltzer (5mg THC, 12oz)
Beverage
2
2
2
2
Dream - Indica Jam Berry Seltzer (5mg THC, 12oz)
Beverage
3
3
3
3
Seasonal - Pineapple Express Sativa Seltzer (5mg THC, 12oz)
Beverage
>5
>5
5
4
Achieve - Sativa Water Soluble Tincture (300mg THC, 1oz)
Tincture & Sublingual
5
5
>5
5
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