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Nov-2025
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Overview
Market Insights Snapshot
Levia has shown a consistent performance in the Massachusetts market, particularly excelling in the Beverage category where it has maintained the number one rank from August through November 2025. This stronghold indicates a robust consumer preference and brand loyalty in this category, despite a noticeable dip in sales from August to September, followed by a steady recovery in the subsequent months. In contrast, their performance in the Tincture & Sublingual category remains stable at rank three over the same period, suggesting a solid, albeit less dominant, presence in this segment. The sales figures in this category have shown a promising upward trend, especially from October to November, indicating potential growth opportunities for Levia.
While Levia's dominance in the Beverage category in Massachusetts is noteworthy, their absence from the top 30 rankings in other states and categories could be seen as a limitation or an area for potential expansion. The consistent ranking in the Tincture & Sublingual category in Massachusetts suggests that while they are not leading, they are maintaining a competitive position. This data highlights the importance of focusing on market-specific strategies to leverage their strengths and address areas where they are not currently competing. Exploring the reasons behind their absence in other state rankings could provide valuable insights for strategic growth and diversification.
Competitive Landscape
In the Massachusetts cannabis beverage market, Levia has consistently maintained its top position from August to November 2025, showcasing its dominance in the category. Despite a slight dip in sales from August to September, Levia's sales rebounded and continued to grow through October and November, indicating strong brand resilience and customer loyalty. In contrast, Hi5 Seltzer, which holds the second rank, experienced a more significant sales decline in September, though it managed a modest recovery in the subsequent months. Meanwhile, Good Feels Inc consistently ranked third, but its sales fluctuated more dramatically, particularly with a notable drop in November. These dynamics suggest that while Levia faces competition, its ability to sustain sales growth and maintain the leading rank highlights its strong market position and potential for continued success in Massachusetts.
Notable Products
In November 2025, the top-performing product from Levia was Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) in the Beverage category, maintaining its first-place ranking consistently since August 2025, with sales reaching 10,263 units. Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) held its steady second position across the months, despite a slight decline in sales. Celebrate - Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz) climbed back to third place after dropping to fourth in October 2025. Celebrate - Pomegranate Punch Seltzer (5mg THC, 12oz) ranked fourth, having swapped places with the Hybrid Pride Lemon Lime variant from the previous month. Achieve - Bloody Orange Seltzer (5mg THC, 12oz) maintained its fifth-place position since its introduction in October 2025, showing a positive growth in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
