.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Levia has shown a consistent performance in the Massachusetts market, particularly in the Beverage category. Over the past four months, Levia maintained a steady rank of 3rd place from March to May 2024, before improving to 2nd place in June 2024. This upward movement is indicative of growing consumer preference and market penetration. The sales figures also reflect this trend, with a notable increase from $205,426 in March to $264,195 in June, demonstrating a strong demand for their products in this category. Such performance suggests that Levia is solidifying its position as a leading brand in the Beverage category within Massachusetts.
In contrast, Levia's performance in the Tincture & Sublingual category in Massachusetts has been stable but less dynamic. The brand has consistently held the 2nd place rank from March through June 2024. However, the sales figures present a slight decline, dropping from $126,670 in March to $108,388 in June. This stagnation in ranking, coupled with the decrease in sales, might indicate increasing competition or shifting consumer preferences within this category. The absence of Levia in the top 30 brands in other states and categories could be seen as a missed opportunity for expansion or an area requiring strategic focus to improve its market presence.
Competitive Landscape
In the competitive landscape of cannabis beverages in Massachusetts, Levia has shown a notable upward trend in its market position and sales. Over the past four months, Levia consistently held the third rank but made a significant leap to the second position in June 2024. This rise can be attributed to its increasing sales, which grew from $205,426 in March to $264,195 in June. In contrast, Chill Medicated, which started as the top brand, experienced a decline, dropping to the fourth position by June, indicating a potential shift in consumer preference. Similarly, Hi5 Seltzer maintained a steady rank but saw a boost in sales, surpassing Chill Medicated. Meanwhile, Good Feels Inc remained a dominant player, holding the top spot for the last two months. These dynamics suggest that Levia's strategic initiatives are paying off, positioning it as a strong contender in the Massachusetts cannabis beverage market.
Notable Products
In June 2024, the top-performing product from Levia was Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz), maintaining its first-place ranking with sales of $12,904. Celebrate - Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz) held steady in second place, while Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) consistently ranked third. Seasonal - Pineapple Express Sativa Seltzer (5mg THC, 12oz) experienced a minor decline, dropping from fourth place in May to fifth in June. Notably, Peach Tea Flavored Seltzer (5mg THC, 12oz) entered the rankings in May and retained its fifth position in June. Overall, the top three products showed stable performance, while the newer entry, Peach Tea, is gaining traction.
Top Selling Cannabis Brands
