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Jul-2025
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Overview
Market Insights Snapshot
Levia has consistently maintained its stronghold in the Beverage category in Massachusetts, securing the top rank from April through July 2025. This unwavering position indicates a robust consumer preference and effective brand strategy in this segment. The brand's sales trajectory in the Beverage category has shown a positive trend, with a notable increase from April to July, reflecting growing consumer demand or successful marketing efforts. However, in the Tincture & Sublingual category, while Levia holds a respectable third position consistently during the same months, it suggests room for growth compared to its dominance in the Beverage sector. This consistent ranking could indicate a stable, albeit not leading, presence in this category.
Interestingly, Levia's absence from the top 30 brands in other states or provinces across both categories highlights a potential area for expansion and increased market penetration. This absence might be seen as a missed opportunity for the brand to diversify its geographical influence beyond Massachusetts. The consistent ranking within Massachusetts suggests a strong local brand loyalty or strategic advantage, which could be leveraged to enter new markets. Understanding the dynamics that allow Levia to thrive in Massachusetts could provide valuable insights into replicating success in other regions. The brand's performance in the Tincture & Sublingual category, while stable, may benefit from strategic initiatives to boost its standing and capture a larger market share.
Competitive Landscape
In the Massachusetts beverage category, Levia has consistently maintained its top position from April to July 2025, showcasing its strong market presence and consumer preference. Despite the steady competition from Hi5 Seltzer, which has held the second rank throughout the same period, Levia's sales have shown a robust upward trend, indicating a growing consumer base and effective market strategies. Meanwhile, Buzzy remains in the third position, with sales figures significantly lower than both Levia and Hi5 Seltzer, suggesting a clear gap in market share. This consistent ranking and sales growth for Levia highlight its dominance in the Massachusetts beverage market, setting a high benchmark for competitors to match.
Notable Products
In July 2025, the top-performing product for Levia was Achieve - Raspberry Lime Sativa Seltzer, maintaining its number one rank from June, with sales reaching 13,851 units. Dream - Indica Jam Berry Seltzer held steady in the second position, mirroring its rank from the previous month. Celebrate - Hybrid Pride Lemon Lime Seltzer consistently ranked third, showing stable performance across the months. Celebrate - Pomegranate Punch Seltzer also remained unchanged at fourth place, while Achieve - Peach Lemon Rave Seltzer, which entered the ranking in May, continued to hold the fifth position. Overall, the product rankings for July 2025 showed stability with no shifts in position from June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
