Data Snapshot: Sep 06, 2026
$500K+

Aug-2026

Sales

Strong Growth

Trend

6-Month

25

Product Count

SKUs

$7.35

Avg Price

29.9%

YoY Sales Change

15.6%

YoY Price Change

Established as one of the leading names in the cannabis beverage market, Levia offers unique, zero-sugar, zero-calorie, cannabis-infused seltzers that distinguish themselves with natural flavors. Garnering substantial commercial success, the brand reportedly achieved over $1 million in revenue through sales at more than 100 dispensaries across Massachusetts by July 2021. Further emphasizing its market position, Levia was acquired by Ayr Wellness, a transaction that held potential to reach roughly $60 million.
Levia

Where to Buy

Levia is stocked at 187 licensed dispensaries across Massachusetts and New Jersey, 172 of them in Massachusetts, with the deepest coverage in Boston, Cambridge, Haverhill, Marlborough, and Newton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Levia Sales

Market Insights Snapshot

Levia Historical Sales by Category

In August 2026, Beverage held 64.72% share with a year-over-year change of 6.00% and a month-over-month decline of 14.19%, while Tincture & Sublingual expanded to 35.28% share with 121.53% year-over-year growth and a 5.46% month-over-month gain; this mix shifted alongside a 15.59% increase in average price and a 29.91% brand sales year-over-year lift. With Beverage at rank 1 in Massachusetts Beverage and Tincture & Sublingual rising faster on a smaller base, the pattern implies Levia is trading some volume momentum in Beverage for higher-revenue units in Tincture & Sublingual, concentrating growth in a two-category barbell that reduces reliance on a single segment.

The divergence—Beverage down 14.19% month-over-month while Tincture & Sublingual is up 5.46% month-over-month, paired with 121.53% year-over-year gains in Tincture & Sublingual versus 6.00% in Beverage—signals repositioning toward potency- and price-led formats that can sustain a 15.59% average price lift without eroding total demand, as total brand sales still rose 29.91% year-over-year. Holding rank 1 in Massachusetts Beverage while expanding the adjacent Tincture & Sublingual share to 35.28% implies a hedge: defending category leadership while building a premium-weighted second pillar to stabilize mix when Beverage experiences monthly volatility.

Aug-2026 Rank
Beverage
Tincture & Sublingual
1
3
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
64.7%
$4.99
+6.0%
-14.2%
Tincture & Sublingual
35.3%
$55.72
+121.5%
+5.5%
Levia

Competitive Landscape

Levia sits at #1 in MA Beverage in August 2026, unchanged from #1 a year earlier, while holding #1 for the past three months and peaking at #1 in August 2026; meanwhile, Hi5 Seltzer remains #2 year over year with a 23.6% sales increase, and Buzzy holds at #3 despite a 4.9% sales decline; further down, Pine + Star improved rank from #5 to #4 with a 4.9% sales lift, while Squier's Elixirs advanced from #7 to #5 with a 29.4% increase, indicating Levia’s flat rank at #1 is being maintained despite faster relative momentum among mid-pack rivals and implies continued leadership will rely on defending share against challengers accelerating from lower positions.

Levia market ranking for MA Beverage

Levia

Notable Products

Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) fell 21.5% month over month to hold rank 2 while Celebrate - Sugar Free Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz) declined 11.9% at rank 3, indicating a demand swing away from night-use and sugar-free variants despite their top-3 placement; with eight of the top ten being Beverage SKUs from the same seltzer family, the concentration points to portfolio dependence on a single format. Achieve - Poolside Pop Seltzer (5mg THC, 12oz) was the lone gainer at +5.3% and rank 1, outpacing the category peers ranked 4 and 6 that dropped 18.0% and 19.3% respectively, which implies product-specific pull rather than category tailwinds; the $60,305 in August 2026 sales for Poolside Pop is carried by stability more than breadth. Celebrate - Pomegranate Punch Seltzer (5mg THC, 12oz) slid 18.0% at rank 4 and Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) dropped 21.0% at rank 5 while Dream - Jam Berry Seltzer (5mg THC, 12oz, 355ml) was relatively flat at -1.4% in rank 10, suggesting mid-pack SKUs are absorbing most of the month’s volatility; the pattern implies Levia’s commercial direction is consolidating around a single hero SKU while variety SKUs cycle down, signaling a need to rebalance the seltzer-heavy mix.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Achieve - Poolside Pop Seltzer (5mg THC, 12oz)
Beverage
>10
6
2
5
1
+5.3%
Dream - Indica Jam Berry Seltzer (5mg THC, 12oz)
Beverage
1
1
1
1
2
-21.5%
Celebrate - Sugar Free Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz)
Beverage
3
3
3
4
3
-11.9%
Celebrate - Pomegranate Punch Seltzer (5mg THC, 12oz)
Beverage
4
4
5
3
4
-18.0%
Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz)
Beverage
2
2
4
2
5
-21.0%
Achieve- Kowloon Scorpion Bowl Seltzer (5mg THC, 12oz)
Beverage
6
8
6
6
6
-19.3%
Achieve - Raspberry Lime Sugar Free Seltzer (5mg THC, 12oz, 355ml)
Beverage
7
5
7
7
7
-9.5%
Scorpion Bowl Seltzer (5mg THC, 12oz, 355ml)
Beverage
10
10
8
8
8
-16.5%
Celebrate - Lemon Lime Seltzer (5mg THC, 12oz, 355ml)
Beverage
9
9
9
9
9
-16.7%
Dream - Jam Berry Seltzer (5mg THC, 12oz, 355ml)
Beverage
>10
>10
>10
10
10
-1.4%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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