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May-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Levia’s mix in May 2026 is concentrated in Beverage at 60.80% share and Tincture & Sublingual at 39.20% share, with Beverage up 8.42% year over year and 13.91% month over month, while Tincture & Sublingual is up 120.13% year over year and 46.96% month over month. Average price rose 18.20% year over year to $7.85, but within the mix Beverage averages $5.01 versus $63.06 for Tincture & Sublingual, indicating that the large MoM shift toward the higher-priced segment likely contributed a material portion of Levia’s 35.34% brand-level year-over-year sales growth; the thesis is that mix-led premiumization is amplifying topline beyond unit trends.
With Beverage holding rank 2 in Massachusetts while growing 13.91% MoM and 8.42% YoY, and Tincture & Sublingual expanding 46.96% MoM and 120.13% YoY at a far higher average price point, Levia’s positioning is tilting from a single-category Beverage anchor toward a two-pillar portfolio that monetizes higher basket sizes. The implication is that sustaining rank 2 in Beverage alongside a 39.20% revenue contribution from Tincture & Sublingual improves margin leverage and reduces category concentration risk, so the brand’s defensibility will increasingly depend on managing cross-category price architecture rather than chasing Beverage-only volume.
Competitive Landscape
Levia sits at rank #2 in MA Beverage for May 2026, unchanged year over year at #2, and steady over the last three months at #2, while its peak was #1 in September 2024; in contrast, Good Feels Inc holds #1 both currently and a year ago with year-over-year sales up 38.3%, and Hi5 Seltzer remains at #3 year over year with an estimated 14.6% sales increase, indicating Levia is bracketed by an accelerating leader and a follower gaining ground. Further down, Buzzy improved rank from #5 to #4 despite an 8.3% sales decline year over year, while Pine + Star advanced from #7 to #5 with a 49.8% sales increase, suggesting mid-pack mobility is rising as Levia’s stable #2 position neither widens the gap to #1 nor insulates against upward pressure from below; the pattern implies a plateau where holding #2 without year-over-year movement raises the risk of erosion if adjacent brands continue rank or sales momentum.
Notable Products
Achieve - Mimosa Sativa Seltzer (5mg THC, 12oz) posted the steepest decline at -46.3% and slid to rank 6, while Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) climbed 40.2% to rank 2 and Celebrate - Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz) rose 32.4% at rank 3. Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) held rank 1 with an 18.3% lift and $64,922 in May 2026, and Celebrate - Lemon Lime Seltzer (5mg THC, 12oz, 355ml) advanced 47.4% to rank 7. With all top-10 positions occupied by Beverage SKUs and two Achieve variants splitting sharply in opposite directions, the mix points to Levia leaning into flavor-led winners while pruning or repositioning underperforming line extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
