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Aug-2025
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Overview
Market Insights Snapshot
Levia has consistently dominated the beverage category in Massachusetts, maintaining the top rank from May to August 2025. This consistent performance underscores their strong market presence and consumer preference in this category. Notably, their sales figures have shown an upward trend, with August sales reaching $317,355, indicating a robust growth trajectory. In contrast, their performance in the tincture and sublingual category, while steady at rank 3, suggests room for growth and potential strategies to capture a larger market share.
Despite the strong performance in Massachusetts, Levia's absence from the top 30 rankings in other states or provinces highlights a significant opportunity for expansion. This absence could be seen as a gap in their market strategy or an area ripe for development. For brands like Levia, understanding regional preferences and tailoring their offerings could be key to replicating their Massachusetts success in other markets. This strategy could not only boost their rankings but also diversify their revenue streams across different regions.
Competitive Landscape
In the Massachusetts beverage category, Levia has consistently maintained its top position from May to August 2025, showcasing its dominance in the market. Despite a slight dip in sales in June, Levia's sales surged significantly in July and August, indicating a robust recovery and growth trajectory. Its closest competitor, Hi5 Seltzer, has consistently held the second rank, with sales figures trailing behind Levia's by a notable margin. Meanwhile, Good Feels Inc has shown impressive upward movement, climbing from fifth to third place by August, suggesting a growing competitive pressure. However, the gap in sales between Levia and these competitors remains substantial, reinforcing Levia's strong market position and brand loyalty in the Massachusetts beverage sector.
Notable Products
In August 2025, the top-performing product for Levia was Achieve - Raspberry Lime Sativa Seltzer, which maintained its first-place ranking with a notable sales figure of 13,148 units. Dream - Indica Jam Berry Seltzer held steady in the second position, consistently following its competitor with a close sales figure. Celebrate - Hybrid Pride Lemon Lime Seltzer remained in third place, showing stable performance across the months. Celebrate - Pomegranate Punch Seltzer also retained its fourth rank, exhibiting a gradual increase in sales over the months. Achieve - Peach Lemon Rave Seltzer, while consistently ranked fifth since June, showed a positive trend in sales growth through the summer months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
