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Apr-2025
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Overview
Market Insights Snapshot
Levia has demonstrated a robust performance in the Massachusetts cannabis market, particularly within the Beverage category. Despite a slight drop from first to second place in February 2025, Levia maintained a strong second-place ranking through April 2025. This consistency suggests a stable demand for their products, with a notable increase in sales from March to April, reflecting a positive consumer response. While specific sales figures are not disclosed, the directional movement offers a glimpse into Levia's strategic positioning and market penetration in the Beverage category.
In contrast, Levia's performance in the Tincture & Sublingual category in Massachusetts has been less dynamic. The brand consistently held the third position from January to April 2025. However, the lack of upward movement in rankings and the steady decline in sales over these months could indicate challenges in capturing a larger market share or facing stiff competition. Levia's absence from the top 30 brands in other states and categories may suggest areas for potential growth or a need for strategic adjustments to improve their market presence outside of Massachusetts.
Competitive Landscape
In the Massachusetts cannabis beverage market, Levia has experienced a notable shift in its competitive positioning from January to April 2025. Initially holding the top rank in January, Levia was overtaken by Hi5 Seltzer in February and has since maintained the second position through April. This change in rank suggests a competitive pressure from Hi5 Seltzer, which has consistently held the number one spot since February, indicating a strong consumer preference or effective marketing strategy. Meanwhile, Buzzy and Squier's Elixirs have shown stability in their ranks, with Buzzy improving slightly from fourth to third place by March, while Squier's Elixirs moved up to fourth in April. These dynamics highlight the competitive landscape Levia faces, emphasizing the need for strategic adjustments to reclaim its leading position and boost sales performance in this vibrant market.
Notable Products
In April 2025, the top-performing product for Levia was Dream - Indica Jam Berry Seltzer, retaining its leading position from January and March, with a sales figure of 12,692 units. Achieve - Raspberry Lime Sativa Seltzer maintained its second place for three consecutive months. Celebrate - Hybrid Pride Lemon Lime Seltzer, which was the top product in February, ranked third in April following a decline in March. Pomegranate Punch Seltzer held steady at fourth place, showing a significant increase in sales compared to previous months. Kowloon Scorpion Bowl Seltzer consistently ranked fifth throughout the months analyzed.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
