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Aug-2024
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Overview
Market Insights Snapshot
Levia has demonstrated strong performance in the Massachusetts market, particularly in the Beverage category. Over the past four months, Levia has consistently remained in the top three brands, maintaining a steady rank of 3rd place in May, July, and August, and even climbing to 2nd place in June. This consistent high ranking suggests a robust and stable consumer demand for their beverages. Notably, Levia's sales in this category peaked in June at $253,215 before experiencing a slight dip in August to $247,218, indicating a potential seasonal fluctuation or market saturation.
In the Tincture & Sublingual category, Levia has also shown strong but slightly declining performance. The brand held the 2nd position consistently from May through August in Massachusetts. However, there is a noticeable downward trend in sales, from $117,926 in May to $82,361 in August. This decline could be attributed to increasing competition or changing consumer preferences within this category. It is important to note that Levia did not appear in the top 30 brands for any other state or province during these months, which could be seen as a limitation in their market reach or an area for potential growth.
Competitive Landscape
In the competitive landscape of the Massachusetts cannabis beverage market, Levia has shown consistent performance, maintaining a stable rank of 3rd place from June to August 2024. This stability is notable given the fluctuations observed in other brands. For instance, Chill Medicated experienced a significant drop from 2nd place in May to 6th place in July before recovering slightly to 5th place in August. Meanwhile, Hi5 Seltzer has climbed steadily, securing the 2nd position in both July and August, indicating a strong upward trend. The market leader, Good Feels Inc, has consistently held the top spot, showcasing robust sales growth each month. Despite the competitive pressure, Levia's ability to maintain its rank suggests a loyal customer base and effective market strategies. However, to improve its position, Levia may need to innovate or enhance its marketing efforts to compete more aggressively with the top performers.
Notable Products
In August 2024, the top-performing product from Levia was Celebrate - Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz), which ranked first with sales of 13,424 units. Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz) dropped to second place after leading the previous three months. Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) consistently held the third position across all months. Peach Tea Flavored Seltzer (5mg THC, 12oz) remained in fourth place, showing a steady increase in sales. Kowloon Mai Tai Sativa Seltzer (5mg THC, 12oz) entered the rankings in July and maintained its fifth position in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
