.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Levia has demonstrated a strong performance in the Massachusetts market, particularly in the Beverage category. As of December 2024, Levia held the top position in this category, maintaining its dominance through January 2025. However, by February 2025, the brand experienced a slight dip, falling to the second position, where it remained in March 2025. This shift in ranking corresponds with a decrease in sales from December to February, although there was a modest recovery in March. Such movements suggest a competitive landscape in the Beverage category, where even leading brands like Levia must continually adapt to maintain their market position.
In contrast, Levia's performance in the Tincture & Sublingual category in Massachusetts has been more consistent. The brand has consistently held the third position from December 2024 through March 2025. Despite this stability in ranking, sales figures indicate a downward trend over this period, which could be indicative of broader market dynamics or shifts in consumer preferences within this category. The absence of Levia in the top rankings in other states or categories highlights areas for potential growth or strategic focus for the brand.
Competitive Landscape
In the Massachusetts cannabis beverage market, Levia has experienced notable shifts in its competitive standing over the past few months. Initially leading the category, Levia held the top rank in December 2024 and January 2025. However, by February and March 2025, Levia's rank slipped to second place, overtaken by Hi5 Seltzer, which maintained a strong performance and secured the top position during these months. Despite this shift, Levia's sales figures remained competitive, indicating a resilient market presence. Meanwhile, Chill Medicated and Buzzy have shown fluctuations in their ranks, with Buzzy climbing from fifth to third place by March 2025. These dynamics suggest a competitive landscape where Levia must strategize to regain its leading position, particularly as Hi5 Seltzer continues to strengthen its foothold in the Massachusetts beverage category.
Notable Products
In March 2025, the top-performing product for Levia was Dream - Indica Jam Berry Seltzer, maintaining its leading position from January and regaining it from February. Achieve - Raspberry Lime Sativa Seltzer held steady in the second rank, showing consistent performance across the months. Celebrate - Hybrid Pride Lemon Lime Seltzer dropped to the third position after leading in December and February, with sales declining to 9047 units. Pomegranate Punch Seltzer re-entered the rankings in fourth place, despite lower sales compared to previous months. Kowloon Scorpion Bowl Seltzer remained in fifth place, indicating stable but modest sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
