Data Snapshot: Oct 05, 2026
$100K+

Sep-2026

Sales

Growth

Trend

6-Month

30

Product Count

SKUs

$7.56

Avg Price

37.1%

YoY Sales Change

8.7%

YoY Price Change

Established as one of the leading names in the cannabis beverage market, Levia offers unique, zero-sugar, zero-calorie, cannabis-infused seltzers that distinguish themselves with natural flavors. Garnering substantial commercial success, the brand reportedly achieved over $1 million in revenue through sales at more than 100 dispensaries across Massachusetts by July 2021. Further emphasizing its market position, Levia was acquired by Ayr Wellness, a transaction that held potential to reach roughly $60 million.
Levia

Where to Buy

Levia is stocked at 193 licensed dispensaries across Massachusetts and New Jersey, 171 of them in Massachusetts, with the deepest coverage in Boston, Brockton, Cambridge, Haverhill, and Newton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/9972.json?v=20261004
Levia Sales

Market Insights Snapshot

Levia Historical Sales by Category

Levia’s mix in September 2026 is concentrated in Beverage at 62.64% share with a year-over-year change of 18.61% and a month-over-month decline of 20.37%, while Tincture & Sublingual holds 37.36% share with an 85.86% year-over-year increase and a 15.17% month-over-month decline. Average price rose 8.69% year over year to $7.56, with category-level price points diverging (Beverage at a lower price point and Tincture & Sublingual at a higher one), and overall brand sales advanced 37.15% year over year even as both categories contracted month over month; the pattern implies Levia is leaning on diversified category momentum to offset near-term pullbacks.

Within Massachusetts Beverage, Levia holds rank 1, suggesting that the 20.37% month-over-month Beverage dip coexists with category leadership, while the 85.86% year-over-year surge in Tincture & Sublingual at 37.36% share indicates a scale hedge if Beverage softness persists. Given Beverage’s 62.64% share and Tincture & Sublingual’s higher average price profile, the 8.69% brand-level price lift alongside a 37.15% sales increase indicates pricing latitude supported by a premium-mix shift; this implies Levia’s positioning is migrating from a single-category Beverage anchor toward a two-pillar portfolio that sustains growth during month-over-month volatility.

Sep-2026 Rank
Beverage
Tincture & Sublingual
1
3
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Beverage
62.6%
$4.99
+18.6%
-20.4%
Tincture & Sublingual
37.4%
$53.86
+85.9%
-15.2%
Levia

Competitive Landscape

Levia holds #1 in MA Beverage in September 2026 with no YoY rank change from #1, and it also maintained #1 over the latest three months, signaling sustained position stability; meanwhile, Hi5 Seltzer remained at #2 YoY while growing sales by 34.3%, and Chill Medicated slid from #4 to #5 alongside a 22.2% sales decline, indicating pressure on mid-tier churn even as the top two ranks stay fixed. Pine + Star improved from #5 to #4 with a 9.8% sales increase, while Buzzy held #3 with a 1.3% lift, placing two competitors closer in momentum than in placement; the pattern implies Levia’s static #1 rank with a 0-position YoY change is anchored more by competitors’ staggered gains and losses than by rank volatility at the top, suggesting future risk if double-digit growers close the gap.

Levia market ranking for MA Beverage

Levia

Notable Products

Celebrate - Sugar Free Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz) posted the steepest decline at -17.8% MoM while sliding behind Dream - Indica Jam Berry Seltzer (5mg THC, 12oz) at rank 3 versus a rank 1 leader that fell a lighter -8.3%. Achieve - Poolside Pop Seltzer (5mg THC, 12oz) dropped -43.8% MoM yet still held rank 5, whereas Achieve- Kowloon Scorpion Bowl Seltzer (5mg THC, 12oz) fell -34.9% to rank 6, indicating the Achieve family’s demand is fading faster than the Dream variants that include a separate Jam Berry at rank 10 with -28.3%. With nine of the top ten SKUs in September 2026 registering double-digit declines and only Scorpion Bowl Seltzer (5mg THC, 12oz, 355ml) up +15.3% at rank 7, the assortment is over-indexed to SKUs in retrenchment, implying Levia’s commercial direction needs fewer limited-run Achieve flavors and more emphasis on core Dream and Celebrate formats to stabilize velocity.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Dream - Indica Jam Berry Seltzer (5mg THC, 12oz)
Beverage
1
1
1
2
1
-8.3%
Celebrate - Pomegranate Punch Seltzer (5mg THC, 12oz)
Beverage
4
5
3
4
2
-11.7%
Celebrate - Sugar Free Hybrid Pride Lemon Lime Seltzer (5mg THC, 12oz)
Beverage
3
3
4
3
3
-17.8%
Achieve - Raspberry Lime Sativa Seltzer (5mg THC, 12oz)
Beverage
2
4
2
5
4
-11.4%
Achieve - Poolside Pop Seltzer (5mg THC, 12oz)
Beverage
6
2
5
1
5
-43.8%
Achieve- Kowloon Scorpion Bowl Seltzer (5mg THC, 12oz)
Beverage
8
6
6
6
6
-34.9%
Scorpion Bowl Seltzer (5mg THC, 12oz, 355ml)
Beverage
10
8
8
8
7
+15.3%
Achieve - Raspberry Lime Sugar Free Seltzer (5mg THC, 12oz, 355ml)
Beverage
5
7
7
7
8
-29.2%
Celebrate - Lemon Lime Seltzer (5mg THC, 12oz, 355ml)
Beverage
9
9
9
9
9
-18.5%
Dream - Jam Berry Seltzer (5mg THC, 12oz, 355ml)
Beverage
>10
>10
10
10
10
-28.3%
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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