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Feb-2026
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Overview
Market Insights Snapshot
Levia has shown a strong and consistent performance in the Massachusetts market, particularly in the Beverage category. Over the months from November 2025 to February 2026, Levia maintained its top position, consistently ranking 1st. This dominance in the Beverage category highlights Levia's strong brand presence and consumer preference in Massachusetts. However, despite this leadership, there was a noticeable decline in sales from January 2026 to February 2026, which might suggest a seasonal trend or market saturation. The ability to sustain the top rank despite this dip indicates a robust brand loyalty and market strategy.
In the Tincture & Sublingual category, Levia has also demonstrated a stable performance, consistently holding the 3rd position in Massachusetts across the same period. This consistent ranking suggests that while Levia is a strong contender, there is room for growth to potentially move up in the rankings. Interestingly, there was a significant sales drop from January 2026 to February 2026, which could point to either increased competition or a shift in consumer preferences. Not being in the top 30 in other states or categories, however, might indicate that Levia's market strategy is more focused or successful within Massachusetts, or that they have yet to expand their reach effectively beyond this region.
Competitive Landscape
In the Massachusetts beverage category, Levia has consistently maintained its top position from November 2025 through February 2026, showcasing its dominance in the market. Despite fluctuations in sales, Levia's rank has remained unchallenged, indicating strong brand loyalty and market presence. Its closest competitor, Hi5 Seltzer, consistently holds the second position, with sales figures slightly trailing behind Levia's. Meanwhile, Good Feels Inc has experienced some rank volatility, moving from third to fourth place and back, suggesting a less stable market position. This competitive landscape highlights Levia's robust performance and suggests that while competitors are present, they have yet to significantly challenge Levia's leadership in the Massachusetts beverage market.
Notable Products
In February 2026, the top-performing product for Levia was Dream - Indica Jam Berry Seltzer, maintaining its first-place ranking for four consecutive months with sales of 10,364 units. Celebrate - Pomegranate Punch Seltzer held steady in second place, showing consistent performance since January 2026. Celebrate - Hybrid Pride Lemon Lime Seltzer improved its position from fourth to third, while Achieve - Raspberry Lime Sativa Seltzer dropped from third to fourth place. A notable new entry, Achieve - Applanche Apple Seltzer, debuted in the fifth position. This reflects a slight reshuffling in product rankings, with Dream - Indica Jam Berry Seltzer consistently leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
