Data Snapshot: Sep 04, 2026
$10M+

Aug-2026

Sales

Strong Growth

Trend

6-Month

948

Product Count

SKUs

$34.5

Avg Price

18.6%

YoY Sales Change

-15.9%

YoY Price Change

Good Green, a subsidiary of the national cannabis consumer packaged goods company Green Thumb Industries (GTI), provides high-quality cannabis products intended to promote wellness, with a unique emphasis on social justice. The brand channels its revenues to support Black and Brown communities that have been disproportionately impacted by the systemic racism of the War on Drugs. With a commitment to safe practices and a range of offerings tailored to different consumer preferences, Good Green represents a fusion of industry leadership, product quality, and sincere societal engagement.
Good Green

Where to Buy

Good Green is stocked at 890 licensed dispensaries across Illinois, New Jersey, and 12 other states, 160 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, Quincy, and Schaumburg. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Good Green Sales

Market Insights Snapshot

Good Green Historical Sales by Category

Good Green concentrated 87.63% of August 2026 sales in Flower with a 3.82% month-over-month lift and 9.05% year-over-year gain, while Vapor Pens held 9.95% share with a 1.56% MoM dip but a 192.90% YoY surge. Pre-Roll remained small at 2.42% share with a 0.10% MoM dip but a 328.29% YoY jump, alongside a brand-wide average price decline of 15.94% YoY and overall sales up 18.60% YoY. In Illinois Flower specifically, a rank of 3 pairs with a category-heavy mix and a 24‑month sales expansion of 197.81%, implying the brand is deepening core-category scale while seeding two fast-growing adjacencies that hedge single-category concentration.

The shift shows Good Green is trading mix breadth for volume capture: the 87.63% Flower concentration supports a #3 rank in Illinois Flower, while triple-digit YoY growth in Vapor Pens (+192.90%) and Pre-Roll (+328.29%) indicates targeted expansion paths even as near-term MoM softness in those formats (-1.56% and -0.10%) tempers immediacy. With average prices down 15.94% YoY against sales up 18.60% YoY, the brand is leaning on unit growth and cross-format trial; the pattern implies a positioning anchored in Flower credibility with measured diversification that can absorb pricing pressure without abandoning the core.

Aug-2026 Rank
Flower
Vapor Pens
7
3
18
17
3
24
4
30
19
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
87.6%
$36.55
+9.1%
+3.8%
Vapor Pens
10.0%
$50.91
+192.9%
-1.6%
Pre-Roll
2.4%
$7.91
+328.3%
-0.1%
Good Green

Competitive Landscape

Good Green sits at rank #3 in IL Flower in August 2026, unchanged from #3 year over year, while its 3-month position also held at #3, signaling a stable share stance as the category shuffled around it; by contrast, High Supply / Supply stayed at #1 but with a -10.1% year-over-year sales change, and RYTHM remained at #2 with a +37.0% year-over-year sales change. Further back, The Botanist jumped from #29 to #4 on +482.2% year-over-year sales, while Daze Off slipped from #4 to #5 with a -6.2% year-over-year sales change; Good Green’s peak rank of #3 in August 2026 matches its current spot, implying a plateau where upside depends on outpacing #2 and defending against rapid climbers like The Botanist.

Good Green market ranking for IL Flower

Good Green

Notable Products

Chicken n Wafflez (3.5g) posted the steepest movement in August 2026 with a -46.5% month-over-month drop as it slid to rank 8, while Orange Infused Pre-Roll 2-Pack (1g) softened by -8.7% at rank 4. Hybrid Pre-Roll 2-Pack (1g) countered with +11.0% month-over-month growth at rank 1, and Jack Herer (3.5g) advanced +13.6% at rank 7, indicating momentum concentrated at the bookends of the ranking rather than the middle. Four of the top ten are Flower SKUs clustered between ranks 2 and 9, but the only top-ranked growth engine is a Pre-Roll, implying Good Green’s near-term velocity is tilting toward ready-to-consume formats over bulk Flower. This product mix suggests a pivot toward convenience-led offerings where modest share gains in Pre-Roll can buffer volatility from premium Flower strains, with August 2026 revenue anchored by $144,652 from Jet Fuel OG (3.5g) but leadership carried by Pre-Rolls.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Hybrid Pre-Roll 2-Pack (1g)
Pre-Roll
2
2
1
1
1
+11.0%
Jet Fuel OG (3.5g)
Flower
8
8
>10
>10
2
Mystic Mint (3.5g)
Flower
>10
>10
>10
>10
3
Orange Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
2
4
-8.7%
Bubba Fett (3.5g)
Flower
>10
6
>10
7
5
+1.2%
Strawberry Guava Mixed Buds (3.5g)
Flower
>10
>10
>10
>10
6
Jack Herer (3.5g)
Flower
5
10
>10
10
7
+13.6%
Chicken n Wafflez (3.5g)
Flower
>10
>10
>10
5
8
-46.5%
95 Cookies (3.5g)
Flower
>10
>10
>10
>10
9
Blueberry Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
>10
10
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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