Data Snapshot: Aug 04, 2026
$10M+

Jul-2026

Sales

Strong Growth

Trend

6-Month

883

Product Count

SKUs

$36.49

Avg Price

12.2%

YoY Sales Change

-22.6%

YoY Price Change

Good Green, a subsidiary of the national cannabis consumer packaged goods company Green Thumb Industries (GTI), provides high-quality cannabis products intended to promote wellness, with a unique emphasis on social justice. The brand channels its revenues to support Black and Brown communities that have been disproportionately impacted by the systemic racism of the War on Drugs. With a commitment to safe practices and a range of offerings tailored to different consumer preferences, Good Green represents a fusion of industry leadership, product quality, and sincere societal engagement.
Good Green

Where to Buy

Good Green is stocked at 1,032 licensed dispensaries across Illinois, New Jersey, and 12 other states, 182 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, East Peoria, and Naperville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Good Green Sales

Market Insights Snapshot

Good Green Historical Sales by Category

Good Green concentrated 88.00% of July 2026 sales in Flower while Vapor Pens and Pre-Roll accounted for 9.45% and 2.55% respectively; within Flower the month-over-month change was 2.79% and year-over-year was 1.03%, whereas Vapor Pens rose 21.97% MoM and 381.09% YoY, and Pre-Roll jumped 70.53% MoM and 3,672.88% YoY. Despite a -22.60% YoY decline in average price to $36.49, brand sales grew 12.19% YoY, and in the Illinois Flower category the brand held rank 3, implying volume expansion and mix shift toward faster-growing, lower-priced segments are offsetting price compression.

The mix is tilting from a Flower-heavy base toward emerging formats, with Vapor Pens and Pre-Roll jointly adding 31.50 percentage points of combined YoY growth rates relative to Flower’s 1.03% YoY and posting double-digit MoM gains of 21.97% and 70.53% respectively; yet Flower’s 88.00% share and a rank of 3 in Illinois still anchor the brand. This pattern implies Good Green can defend its Flower position while using high-growth Pre-Roll and Vapor Pens to diversify demand and hedge against further price-driven margin pressure, with July 2026 momentum (2.79% MoM in Flower vs. 70.53% MoM in Pre-Roll) indicating where incremental share is most efficiently captured.

Jul-2026 Rank
Flower
Vapor Pens
13
3
19
16
22
4
4
30
16
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
88.0%
$39.41
+1.0%
+2.8%
Vapor Pens
9.5%
$51.96
+381.1%
+22.0%
Pre-Roll
2.5%
$7.82
+3672.9%
+70.5%
Good Green

Competitive Landscape

Good Green sits at rank #3 in IL Flower in July 2026, unchanged YoY at #3, and up one spot from #4 three months ago, indicating a steady hold near the top while edging forward intra-quarter; meanwhile, High Supply / Supply held #1 both YoY and currently despite a 3.0% YoY sales decline, and RYTHM maintained #2 with a 20.8% YoY sales increase, placing Good Green between a contracting leader and a growing runner-up as &Shine jumped from #8 to #4 on an 87.4% YoY surge; this mix—flat YoY rank at #3 and a 1-position gain since April 2026—implies Good Green’s path to further share depends on displacing a softening incumbent while containing momentum from fast-climbing challengers.

Good Green market ranking for IL Flower

Good Green

Notable Products

Velvet Glove (3.5g) delivered the standout move in July 2026 with a 64.9% month-over-month surge to rank 2, while Hybrid Pre-Roll 2-Pack (1g) rose 17.6% to hold rank 1. Indica Pre-Roll 2-Pack (1g) climbed 34.4% at rank 4, and four of the top ten are Flower SKUs concentrated between ranks 2 and 9. The $158,478 registered by Velvet Glove alongside Pre-Roll gains implies Good Green is tilting toward a dual-engine mix where Flower delivers volume spikes while Pre-Rolls anchor repeat velocity.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Hybrid Pre-Roll 2-Pack (1g)
Pre-Roll
3
2
2
1
1
+17.6%
Velvet Glove (3.5g)
Flower
>10
>10
>10
8
2
+64.9%
Orange Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
>10
3
Indica Pre-Roll 2-Pack (1g)
Pre-Roll
1
1
1
6
4
+34.4%
Chicken n Wafflez (3.5g)
Flower
>10
>10
>10
>10
5
Fruitcake (3.5g)
Flower
8
>10
>10
>10
6
Bubba Fett (3.5g)
Flower
7
>10
6
>10
7
White OG (3.5g)
Flower
>10
>10
>10
>10
8
Jack Herer (3.5g)
Flower
4
5
9
>10
9
Strawberry Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
>10
10
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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