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Oct-2025
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Overview
Market Insights Snapshot
Good Green has demonstrated a strong presence in the Illinois market, particularly in the Flower category, where it consistently ranked in the top 4 throughout the months of July to October 2025. Despite a slight dip to 4th place in September, the brand regained its 3rd position by October, indicating resilience and strong consumer preference. In contrast, their performance in the Vapor Pens category in Illinois has been more volatile, with rankings fluctuating significantly. Notably, Good Green fell out of the top 30 in July but made a comeback to 21st place in August before sliding back to 32nd in October. This inconsistency highlights potential challenges in maintaining market share in the Vapor Pens category within Illinois.
In Maryland, Good Green's performance in the Flower category saw a notable drop from 4th place in July to 11th in August and September, before recovering to 7th place in October. This suggests a potential rebound in consumer interest or effective strategic adjustments by the brand. Meanwhile, in New Jersey, the brand's Flower category ranking declined steadily from 8th in July to 20th by October, indicating a challenging competitive landscape. In Nevada, Good Green maintained a strong position, consistently ranking in the top 7 for the Flower category, peaking at 3rd in September. The brand's performance in New York and Ohio remained stable, with rankings hovering around the mid-20s and mid-teens, respectively, in the Flower category, suggesting a steady, if not spectacular, market presence.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Good Green has experienced notable fluctuations in its ranking over the past few months. Despite a dip in September 2025, where it fell to fourth place, Good Green has generally maintained a strong position, ranking third in July, August, and October 2025. This consistency is significant, especially when compared to competitors like Daze Off, which briefly surpassed Good Green in September but dropped back to fourth in October. The leading brands, High Supply / Supply and RYTHM, have consistently held the top two positions, indicating a higher sales volume. However, Good Green's ability to reclaim its third-place rank in October suggests resilience and potential for growth. Meanwhile, Aeriz has shown a positive trajectory, climbing from tenth in July to fifth by October, hinting at increasing competition in the market. These dynamics underscore the importance for Good Green to strategize effectively to maintain and improve its market position.
Notable Products
In October 2025, the top-performing product for Good Green was the Indica Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the number one rank with sales of $9,257. This product showed significant improvement, having been ranked second in September. The LA Kush Cake (3.5g) secured the second position in the Flower category, marking its first appearance in the top ranks. Jack Herer (3.5g) maintained a strong presence, ranking third in October, slightly improving from its absence in September but down from its top position in July. Meanwhile, Jack Herer (14g) and Gelonade Smalls (5.66g) followed in fourth and fifth positions, respectively, with the latter making its first entry into the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
