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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good Green concentrated 92.37% of June 2026 sales in Flower, where year-over-year sales slipped 1.70% but month-over-month rose 9.94%, while Vapor Pens held 6.05% share with an extreme 142,927.35% year-over-year change and a 52.28% month-over-month decline; Pre-Roll accounted for 1.59% share with a 26,375.14% year-over-year increase and an 11.61% month-over-month drop. With an average price down 20.98% year-over-year to $35.90, the mix skews toward lower-price Flower even as Good Green holds rank 3 in Flower in Illinois, implying that June 2026 growth depended on price-accessible core SKUs while experimental line extensions in Vapor Pens and Pre-Roll remain volatile.
The 9.94% month-over-month lift in Flower alongside a 52.28% month-over-month contraction in Vapor Pens indicates demand concentration rather than portfolio broadening, and the 1.70% year-over-year Flower dip contrasted with 142,927.35% and 26,375.14% year-over-year spikes in Vapor Pens and Pre-Roll signals that expansion categories are starting from a small base. Holding rank 3 in Flower in Illinois while brand-level sales are up 6.41% year-over-year suggests that maintaining Flower velocity is the primary lever, and the 20.98% price decrease implies a value-forward positioning that can defend share but may cap premium-trade-up potential if non-Flower penetration continues to retreat month-over-month.
Competitive Landscape
Good Green is currently ranked #3 in Illinois Flower, improving 1 position year over year from #4, and rising 1 spot from #4 three months ago to reach a peak rank of #3 in June 2026; meanwhile, High Supply / Supply held at #1 year over year while growing sales by 32.1%, and RYTHM stayed at #2 with a 5.2% sales decline, indicating Good Green’s upward movement is occurring against both a faster-growing leader and a flat second-place rival. With Simply Herb sliding from #3 to #4 on a 16.8% sales drop and &Shine climbing from #10 to #5 alongside a 28.5% sales increase, the competitive gap below and pressure from below both widened, implying Good Green’s rank trajectory toward #3 signals consolidation into the top tier but requires sustained share defense to avoid being squeezed between a strengthening #1 and fast-rising challengers.
Notable Products
GMO x Trophy Wife Mixed Buds (3.5g) posted the largest movement in June 2026 with a +70.2% month-over-month surge, climbing to rank 4, while Hybrid Pre-Roll 2-Pack (1g) rose +30.3% to hold rank 1. In contrast, Indica Pre-Roll 2-Pack (1g) fell -47.2% to rank 6, creating a split within the Pre-Roll lineup that concentrates velocity in a single SKU at the top. Four of the top ten are Flower SKUs, with Black Maple #22 (7g) slipping -7.9% at rank 2 as mixed-bud formats like GMO x Trophy Wife expand share, and LA Kush Cake (3.5g) entered the leaderboard at rank 3 without a reported prior-month baseline. The pattern implies a pivot toward value-oriented Flower formats and a single-hero Pre-Roll strategy, signaling merchandising that concentrates demand in one flagship while reallocating depth into mixed-bud Flower where price-pack architecture can capture volume.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
