Good Green

Data Snapshot: May 05, 2026
Good Green Cannabis Brand Logo
$5M+

Apr-2026

Sales

Growth

Trend

6-Month

727

Product Count

SKUs

Good Green

Overview

Good Green, a subsidiary of the national cannabis consumer packaged goods company Green Thumb Industries (GTI), provides high-quality cannabis products intended to promote wellness, with a unique emphasis on social justice. The brand channels its revenues to support Black and Brown communities that have been disproportionately impacted by the systemic racism of the War on Drugs. With a commitment to safe practices and a range of offerings tailored to different consumer preferences, Good Green represents a fusion of industry leadership, product quality, and sincere societal engagement.
Product Trends

Good Green Categories

Good Green Sales

Market Insights Snapshot

Good Green Historical Sales by Category

Good Green has demonstrated notable performance in the Flower category across several states. In Illinois, the brand has consistently ranked within the top five, moving from fourth to third place from January to April 2026, indicating a strong and stable presence in this competitive market. Meanwhile, in New Jersey, Good Green has shown impressive upward momentum, climbing from 12th to 8th place over the same period. This positive trend is mirrored in Connecticut, where the brand improved its position from 13th to 9th, suggesting a growing consumer base. However, in Maryland, the brand's rank remained relatively stable around the 17th position, which may indicate a need for strategic initiatives to boost market penetration.

In the Vapor Pens category, Good Green's performance has been mixed. In Illinois, the brand saw a decline in its ranking, dropping from 21st to 27th place by April 2026, which could point to increasing competition or shifting consumer preferences. Similarly, in Ohio, Good Green's position fluctuated slightly but remained outside the top 20, ending at 23rd place. The brand's performance in the Vapor Pens category appears less robust compared to its Flower category standings, suggesting potential areas for improvement or reevaluation of market strategies. These insights highlight the brand's varying success across categories and states, providing a nuanced view of Good Green's market dynamics.

Apr-2026 Rank
Flower
Vapor Pens
9
3
27
17
8
7
24
18
23
Good Green

Competitive Landscape

In the competitive Illinois flower market, Good Green has demonstrated notable resilience and growth, climbing from a rank of 5th in February 2026 to 3rd by April 2026. This upward trajectory is significant, especially when compared to competitors like Daze Off, which fluctuated between 3rd and 6th place during the same period. Despite High Supply / Supply and RYTHM consistently holding the top two positions, Good Green's ability to surpass Aeriz and challenge Daze Off highlights its competitive edge. This improvement in rank suggests a positive reception of Good Green's products, potentially driven by strategic marketing efforts or product quality enhancements. As the brand continues to gain traction, it positions itself as a formidable contender in the Illinois flower category, indicating promising sales growth potential in the coming months.

Good Green market ranking for IL Flower

Good Green

Notable Products

In April 2026, Good Green's top-performing product was the Indica Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its number one rank from March with notable sales of 9757 units. The Hybrid Pre-Roll 2-Pack (1g) held steady at the second position, showing a significant increase in sales from March to April. The GMO x Trophy Wife Mixed Buds (3.5g) entered the rankings for the first time, debuting at the third position in the Flower category. Jack Herer (3.5g) remained consistent in the fourth spot across March and April, while the Sativa Pre-Roll 2-Pack (1g) dropped to fifth from its previous third position in March. Overall, the Pre-Roll category showed strong performance with multiple entries in the top five for April.

Product Rank
Category
Jan-2026
Feb-2026
Mar-2026
Apr-2026
Indica Pre-Roll 2-Pack (1g)
Pre-Roll
>5
2
1
1
Hybrid Pre-Roll 2-Pack (1g)
Pre-Roll
1
1
2
2
GMO x Trophy Wife Mixed Buds (3.5g)
Flower
>5
>5
>5
3
Jack Herer (3.5g)
Flower
>5
4
4
4
Sativa Pre-Roll 2-Pack (1g)
Pre-Roll
>5
>5
3
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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