Good Green

Data Snapshot: Feb 10, 2026
Good Green Cannabis Brand Logo
$5M+

Jan-2026

Sales

Decline

Trend

6-Month

578

Product Count

SKUs

Good Green

Overview

Good Green, a subsidiary of the national cannabis consumer packaged goods company Green Thumb Industries (GTI), provides high-quality cannabis products intended to promote wellness, with a unique emphasis on social justice. The brand channels its revenues to support Black and Brown communities that have been disproportionately impacted by the systemic racism of the War on Drugs. With a commitment to safe practices and a range of offerings tailored to different consumer preferences, Good Green represents a fusion of industry leadership, product quality, and sincere societal engagement.
Product Trends

Good Green Categories

Good Green Sales

Market Insights Snapshot

Good Green Historical Sales by Category

Good Green has shown varied performance across different states and categories, reflecting both strengths and areas for potential growth. In the Flower category, the brand has maintained a strong presence in Illinois, consistently ranking within the top 5 from October 2025 to January 2026. This stability highlights Illinois as a key market for Good Green. Conversely, in Massachusetts, Good Green was notably absent from the top 30 rankings in December 2025 and January 2026, suggesting challenges in gaining traction there. Meanwhile, Maryland saw a downward trend, with the brand slipping from 5th place in October 2025 to 18th by January 2026, indicating a potential need for strategic adjustments.

In the Vapor Pens category in Illinois, Good Green's performance showed some positive movement, advancing from 30th place in October 2025 to 26th by January 2026. This upward trend, albeit gradual, suggests growing consumer interest or improved market strategies in this segment. However, in states like Connecticut, the brand's re-emergence in the rankings in January 2026 at 11th place after not being in the top 30 previously indicates a significant breakthrough. This could be an area of focus for Good Green to capitalize on their recent success and further solidify their market presence in Connecticut.

Jan-2026 Rank
Flower
Vapor Pens
11
5
26
18
14
7
24
15
Good Green

Competitive Landscape

In the competitive landscape of the Illinois flower category, Good Green has experienced notable fluctuations in its ranking and sales performance from October 2025 to January 2026. Initially holding a strong position at rank 3 in October, Good Green saw a slight decline to rank 5 by January. This shift can be attributed to the consistent performance of competitors like Daze Off, which maintained a steady rank of 3, and Ozone, which fluctuated but remained a close contender. Meanwhile, Simply Herb showed a remarkable improvement, climbing from rank 7 in November to surpass Good Green at rank 4 in January. Despite these challenges, Good Green's sales remained relatively stable, though they experienced a dip in November, indicating potential areas for strategic improvement to regain its competitive edge.

Good Green market ranking for IL Flower

Good Green

Notable Products

In January 2026, the top-performing product for Good Green was the Hybrid Pre-Roll 2-Pack (1g) in the Pre-Roll category, maintaining its position as the number one ranked product from the previous month. Cookie Face (3.5g) made a notable entry into the rankings, securing the second spot with impressive sales of 4,772 units. Slapz Popcorn (2.83g) experienced a slight decline, moving from second place in December to third in January. Fruitcake (3.5g) returned to the rankings in fourth place, while Black Maple #22 (3.5g) debuted at fifth. Overall, the rankings indicate a strong performance for Good Green's Flower category products, with new entries and consistent top performers.

Product Rank
Category
Oct-2025
Nov-2025
Dec-2025
Jan-2026
Hybrid Pre-Roll 2-Pack (1g)
Pre-Roll
>5
2
1
1
Cookie Face (3.5g)
Flower
>5
>5
>5
2
Slapz Popcorn (2.83g)
Flower
>5
>5
2
3
Fruitcake (3.5g)
Flower
4
4
>5
4
Black Maple #22 (3.5g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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