Market Insights Snapshot
Good Green, a prominent cannabis brand, showcases varied performance across different states. In Illinois, the brand's rank fluctuated in the Flower category, peaking at 20th in August 2023 before dropping to 31st by November. This trend might indicate a decrease in popularity or increased competition in the state. Over in Massachusetts, the brand's ranking improved from 75th to 59th over the same period. Although not in the top 20, this upward trend might suggest growing recognition and acceptance of the brand in the state.
On the other hand, Good Green's performance in Maryland has been consistently strong, maintaining a top 10 ranking throughout the period. This could be indicative of the brand's strong foothold and customer loyalty in the region. In contrast, Ohio saw a decline in the brand's ranking from 22nd to 31st, which might suggest a need for improved marketing strategies or product offerings. Finally, in Nevada, Good Green saw a significant improvement, moving up from 44th to 27th place. This could be a sign of increasing market penetration and brand recognition in the state.
In the Maryland flower category, Good Green has shown a consistent performance, maintaining its position within the top 10 brands over the period from August to November 2023. However, it's worth noting that while Good Green improved its rank from 12th to 5th between August and September, it slipped slightly to 6th in October and November. This is in contrast to Modern Flower, which has shown a significant upward trend, moving from 14th to 4th place over the same period. Meanwhile, Curio Wellness, a top 3 brand in August and September, saw a drop in rank to 5th in November. Matter. and Evermore Cannabis Company have also shown fluctuations in their rankings, but neither has managed to consistently outperform Good Green. Overall, while Good Green has faced stiff competition, it has managed to hold its ground in the top 10, indicating a strong presence in the Maryland flower market.
In November 2023, Good Green's top-performing product was 'OG Story (3.5g)', maintaining its position as the top seller for the fourth consecutive month with a notable boost in sales to 4645 units. The 'GSC X French Toast (3.5g)' product emerged in the rankings and secured the second position. 'White OG (3.5g)', which had previously held the second spot in October, fell to the third rank. The 'GMO x Trophy Wife Popcorn (7g)' product also made its debut in the rankings, securing the fourth position. Lastly, 'GMO x Trophy Wife (7g)' dropped two positions from October, landing in the fifth rank.