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Nov-2025
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Overview
Market Insights Snapshot
Good Green has demonstrated varied performance across different states and product categories. In the Illinois flower category, the brand maintained a strong presence, consistently ranking within the top 5 from August to November 2025. However, there was a noticeable decline in their vapor pen category, where they dropped out of the top 30 by November, signaling potential challenges in maintaining competitiveness in this segment. Meanwhile, in Maryland, Good Green's flower category saw a significant improvement, jumping from 11th to 6th place in October, before returning to 11th in November, suggesting a temporary boost in popularity or a successful marketing push during that period.
In New Jersey, Good Green experienced a downward trend in the flower category, slipping from 8th to 19th place over the four months, which could indicate increased competition or shifts in consumer preferences. Conversely, in Nevada, the brand maintained a stable position within the top 5 for flower, showcasing consistent performance in this market. While New York saw a slight improvement in rankings, moving from 27th to 24th in October before settling at 25th in November, Ohio presented a challenge as the brand's ranking dropped from 16th to 20th by November. These fluctuations highlight the varying dynamics and competitive landscapes Good Green faces across different regions.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Good Green has experienced some fluctuations in its ranking and sales performance over the past few months. Notably, Good Green's rank shifted from 3rd in August 2025 to 4th in September and November, with a brief return to 3rd in October. This indicates a competitive tussle with brands like Daze Off, which mirrored this ranking pattern but with opposite movements, suggesting a close rivalry. Despite maintaining a consistent 2nd place, RYTHM remains a strong competitor with consistently higher sales figures. Meanwhile, Ozone and Aeriz have shown stable or improving ranks, with Aeriz notably climbing from 8th to 5th by October. These dynamics suggest that while Good Green is a strong player, it faces significant competition, particularly from Daze Off, which could impact its sales momentum if the trends continue.
Notable Products
In November 2025, Jack Herer (3.5g) emerged as the top-performing product for Good Green, ascending from its consistent third-place ranking in August and October to claim the number one spot with sales of 7265. The Hybrid Pre-Roll 2-Pack (1g) maintained a strong performance, holding its position at rank two after previously being first in September. Fat Billy Smalls (2.83g) made its debut on the rankings, securing the third spot. Fruitcake (3.5g) experienced a drop from fifth in October to fourth in November, despite having been ranked third in September. Chicken n Wafflez (3.5g) entered the rankings for the first time, capturing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
