Data Snapshot: Oct 05, 2026
$10M+

Sep-2026

Sales

Strong Growth

Trend

6-Month

932

Product Count

SKUs

$36.47

Avg Price

52.1%

YoY Sales Change

-2.3%

YoY Price Change

Good Green, a subsidiary of the national cannabis consumer packaged goods company Green Thumb Industries (GTI), provides high-quality cannabis products intended to promote wellness, with a unique emphasis on social justice. The brand channels its revenues to support Black and Brown communities that have been disproportionately impacted by the systemic racism of the War on Drugs. With a commitment to safe practices and a range of offerings tailored to different consumer preferences, Good Green represents a fusion of industry leadership, product quality, and sincere societal engagement.
Good Green

Where to Buy

Good Green is stocked at 905 licensed dispensaries across Illinois, New Jersey, and 12 other states, 153 of them in Illinois, with the deepest coverage in Chicago, Springfield, Normal, Quincy, and Schaumburg. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

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Good Green Sales

Market Insights Snapshot

Good Green Historical Sales by Category

Good Green concentrated 82.63% of September 2026 sales in Flower with a 33.15% year-over-year lift and a 1.06% month-over-month uptick, while Vapor Pens climbed to 15.02% mix on 483.37% year-over-year and 61.58% month-over-month growth. Pre-Roll held 2.35% share with 109.38% year-over-year and 11.71% month-over-month gains, and the brand’s average price fell 2.32% year-over-year as Flower averaged $38.41. In Illinois Flower, Good Green sits at rank 3, indicating scale concentrated in one category even as cross-category momentum accelerates. The pattern implies a pivot from a Flower-heavy core toward a two-pillar portfolio where rapid Vapor Pens expansion materially reduces category concentration risk.

With brand sales up 52.07% year-over-year and a 315.23% two-year expansion, the mix shift toward Vapor Pens’ 61.58% month-over-month surge alongside Flower’s modest 1.06% month-over-month gain signals incremental growth coming disproportionately from inhalables beyond Flower. Maintaining rank 3 in Illinois Flower while lowering average price by 2.32% year-over-year suggests pricing latitude to defend share in the core as higher-priced Vapor Pens at $50.33 widen basket value. The implication is that Good Green can use Flower scale to funnel trial into Vapor Pens and Pre-Roll, compounding share via trade-up and cross-sell rather than relying on incremental Flower velocity alone.

Sep-2026 Rank
Flower
Vapor Pens
⊝
⊝
3
19
17
⊝
3
12
6
⊝
23
⊝
13
15
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
82.6%
$38.41
+33.1%
+1.1%
Vapor Pens
15.0%
$50.33
+483.4%
+61.6%
Pre-Roll
2.4%
$8.03
+109.4%
+11.7%
Good Green

Competitive Landscape

Good Green sits at rank #3 in IL Flower in September 2026, improving 1 position year over year from #4, while holding flat versus June 2026 at #3; by contrast, High Supply / Supply stayed fixed at #1 year over year but posted a -2.5% YoY sales change, and RYTHM maintained #2 with a +22.0% YoY sales increase. Meanwhile, The Botanist surged from #27 to #4 with approximately +495.0% YoY sales growth, whereas Daze Off slid from #3 to #5 alongside a -14.2% YoY sales decline; this mix—Good Green’s stable #3 alongside a fast-rising #4 and a softening #1—implies that sustaining the current rank will depend on defending share against accelerating mid-pack entrants rather than chasing a weakening category leader.

Good Green market ranking for IL Flower

Good Green

Notable Products

Chicken n Wafflez (3.5g) posted the largest month-over-month gain at +65.53% and climbed into rank 8, while Strawberry Guava Mixed Buds (3.5g) rose +55.94% to rank 2, indicating momentum concentrated in value-oriented Flower. Hybrid Pre-Roll 2-Pack (1g) advanced +29.35% at rank 1 even as Zesty Parm Mixed Buds (14g) fell -32.63% at rank 4, and five of the top ten are Flower SKUs, suggesting the mix is tilting toward smaller-size Flower that turns faster than large-format Flower. The combination of a rank-1 Pre-Roll and two surging Flower SKUs with double-digit gains implies Good Green is prioritizing accessible pack sizes and strain novelty over bulk formats to drive September 2026 sell-through.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Hybrid Pre-Roll 2-Pack (1g)
Pre-Roll
2
1
1
1
1
+29.4%
Strawberry Guava Mixed Buds (3.5g)
Flower
>10
>10
>10
6
2
+55.9%
Cranberry Z Mixed Buds (3.5g)
Flower
>10
>10
>10
>10
3
—
Zesty Parm Mixed Buds (14g)
Flower
>10
>10
>10
2
4
-32.6%
Jet Fuel OG (3.5g)
Flower
8
>10
>10
3
5
-2.6%
Blueberry Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
>10
>10
6
—
Strawberry Infused Pre-Roll 2-Pack (1g)
Pre-Roll
>10
>10
8
>10
7
—
Chicken n Wafflez (3.5g)
Flower
>10
>10
4
9
8
+65.5%
Hash Queen (3.5g)
Flower
>10
>10
>10
>10
9
—
Giggle Gas Mixed Buds (3.5g)
Flower
>10
>10
>10
>10
10
—
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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