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Jun-2024
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Overview
Market Insights Snapshot
Good Green has shown a varied performance across different states, with notable movements in rankings and sales. In Illinois, the brand has seen a steady upward trajectory in the Flower category, moving from 40th place in March 2024 to 22nd place by June 2024. This improvement is reflected in their sales, which nearly doubled over the same period. Conversely, in Maryland, Good Green experienced a slight decline, dropping from 9th place in March to 12th place in June, with a corresponding decrease in sales figures. This suggests a potential challenge in maintaining market share in Maryland despite a strong start to the year.
In Massachusetts, Good Green has demonstrated consistent improvement, climbing from 91st place in March to 69th place in June. Although they started outside the top 30, their gradual rise indicates growing acceptance among consumers. Meanwhile, in Ohio, the brand has fluctuated within the top 30, peaking at 14th place in April before settling at 15th in June. This volatility might be indicative of a competitive market landscape. However, in Nevada, Good Green's performance has been less stable, with rankings oscillating and a notable drop from 25th place in May to 43rd in June, suggesting potential market challenges in this state.
Competitive Landscape
In the Maryland Flower category, Good Green has experienced notable fluctuations in rank and sales over the past few months. Starting in March 2024, Good Green held the 9th position, maintaining it in April before dropping to 11th in May and 12th in June. This decline in rank correlates with a decrease in sales, from a peak in April to a significant drop by June. In comparison, Garcia Hand Picked showed a strong recovery, rising from 15th in May to 10th in June, indicating a potential shift in consumer preference. Similarly, Grow West Cannabis Company consistently outperformed Good Green, maintaining a higher rank throughout the period. Meanwhile, Modern Flower showed a volatile performance, briefly surpassing Good Green in May but falling back in June. Lastly, CULTA experienced a downward trend, dropping from 6th in March to 13th in June, yet still managed to stay competitive with Good Green. These dynamics suggest that while Good Green remains a strong player, it faces stiff competition and must strategize to regain its higher market position.
Notable Products
In June 2024, the top-performing product for Good Green was Jack Herer (3.5g) in the Flower category, which ascended to the first position with sales of $5,105. White OG Mixed Bud (3.5g), also in the Flower category, was ranked second, showing a slight decline from its previous top position in April. Kush Mountains Popcorn (7g) secured the third spot, followed by Sunset Sherbet Popcorn (7g) in fourth place, and Jack Herer Popcorn (7g) in fifth. Notably, Jack Herer (3.5g) saw a significant rise from its second position in May. The rankings illustrate a competitive landscape with some products maintaining strong sales while others experienced fluctuations.
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