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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good Green concentrated 90.0% of May 2026 sales in Flower, where category revenue rose 21.7% month over month but declined 9.2% year over year, while Vapor Pens accounted for 8.0% with a 10.4% MoM lift and no YoY baseline, and Pre-Roll held 2.0% share with a 5.1% MoM dip against an 8,071.3% YoY surge. The mix skew and divergent comps, paired with a 17.3% YoY drop in average price and an overall 78.8% YoY brand sales increase, imply that volume gains are offsetting price compression as Flower rebounds sequentially but lags its prior-year peak.
Within Flower, a rank of 3 in Illinois positions Good Green as a top-tier option even as price pressure persists, while the 10.4% MoM growth in Vapor Pens at 8.0% share and the 5.1% MoM pullback in Pre-Roll at 2.0% share indicate cautious extension beyond the core. The pattern suggests that maintaining a high-share Flower anchor while selectively scaling Vapor Pens can defend rank and diversify risk, with the extreme 8,071.3% YoY Pre-Roll growth functioning as a small-base experiment rather than a material mix shift.
Competitive Landscape
Good Green sits at rank #3 in IL Flower in May 2026, up three spots from #6 year over year, with a three-month climb from #5 to #3 that coincides with category leaders shifting position: High Supply / Supply held #1 year over year at #1 with sales up 29.8%, while RYTHM stayed at #2 despite a 12.2% sales decline, and &Shine moved from #7 to #4 on 17.4% growth; against this backdrop, Good Green’s ascent to a peak rank of #3 in May 2026 suggests it is capturing share from incumbents experiencing contraction while keeping pace with faster-growing challengers, implying continued pressure to defend top-three position as momentum concentrates at the very top.
Notable Products
GMO x Trophy Wife Mixed Buds (3.5g) posted the steepest movement in May 2026 with a -41.3% month-over-month drop and slid into rank 7, while Jack Herer (3.5g) also contracted by -12.6% at rank 10. In contrast, Indica Pre-Roll 2-Pack (1g) held rank 1 despite a -5.9% decline, and Hybrid Pre-Roll 2-Pack (1g) stayed at rank 2 with a -6.1% pullback. With eight of the top ten SKUs landing in Flower and only two in Pre-Roll, the mix points toward heavier reliance on Flower even as a leading value Pre-Roll anchors the top slot, implying Good Green is leaning on breadth in Flower while using Pre-Rolls to stabilize rank leadership and dollar velocity around $148,691 for Black Maple #22 (7g).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
