Good Green

Data Snapshot: Aug 05, 2025
Good Green Cannabis Brand Logo
$10M+

Jul-2025

Sales

Strong Growth

Trend

6-Month

493

Product Count

SKUs

Good Green

Overview

Good Green, a subsidiary of the national cannabis consumer packaged goods company Green Thumb Industries (GTI), provides high-quality cannabis products intended to promote wellness, with a unique emphasis on social justice. The brand channels its revenues to support Black and Brown communities that have been disproportionately impacted by the systemic racism of the War on Drugs. With a commitment to safe practices and a range of offerings tailored to different consumer preferences, Good Green represents a fusion of industry leadership, product quality, and sincere societal engagement.
Product Trends

Good Green Categories

Good Green Sales

Market Insights Snapshot

Good Green Historical Sales by Category

Good Green has demonstrated notable performance across several states, particularly in the Flower category. In Illinois, the brand has shown a consistent upward trajectory, moving from 7th place in April 2025 to an impressive 3rd place by July 2025. This consistent rise in ranking is mirrored by a significant increase in sales, indicating a strong market presence. Similarly, in Maryland, Good Green has climbed steadily from 11th place in April to maintaining a solid 4th place by July. This upward trend is noteworthy, as it suggests a growing consumer preference for Good Green's products in these states.

In contrast, Good Green's performance in Ohio has seen some fluctuations. While the brand held a steady position around the 10th rank from April to June, it dropped to 17th place by July, indicating potential challenges in maintaining its competitive edge. Meanwhile, in New York, Good Green has struggled to break into the top 20 consistently, with rankings fluctuating around the 20s. This suggests that while the brand is making strides in certain markets, there are others where it faces significant competition or market barriers. Understanding these dynamics could be crucial for Good Green's strategic planning moving forward.

Good Green

Competitive Landscape

In the competitive landscape of the Flower category in Illinois, Good Green has shown a remarkable upward trajectory in its market positioning over the months from April to July 2025. Initially ranked 7th in April, Good Green climbed to 3rd place by July, indicating a significant improvement in its market presence. This ascent is noteworthy, especially when compared to competitors like Daze Off, which experienced a decline from 3rd to 5th place during the same period. Meanwhile, leading brands such as High Supply / Supply and Rythm maintained their top positions consistently. Good Green's sales growth trajectory, moving from 6th to 3rd place, suggests a robust increase in consumer preference and market share, positioning it as a formidable contender in the Illinois Flower market.

Good Green market ranking for IL Flower

Good Green

Notable Products

In July 2025, Jack Herer (3.5g) reclaimed its position as the top-performing product for Good Green, maintaining its rank from April and May despite a slight dip in sales to 6792 units. The newcomer GMO x Trophy Wife (3.5g) made a strong debut, securing the second position. Cherry Pie x Sundae Driver Smalls (14g) followed closely in third place, showing a promising entry into the rankings. Bubba Fett Mixed Bud (3.5g) and Head Cracker (28g) rounded out the top five, marking their initial appearances in the list. Notably, Jack Herer (3.5g) had dropped to third place in June but quickly regained its leading status by July.

Product Rank
Category
Apr-2025
May-2025
Jun-2025
Jul-2025
Jack Herer (3.5g)
Flower
1
1
3
1
GMO x Trophy Wife (3.5g)
Flower
>5
>5
>5
2
Cherry Pie x Sundae Driver Smalls (14g)
Flower
>5
>5
>5
3
Bubba Fett Mixed Bud (3.5g)
Flower
>5
>5
>5
4
Head Cracker (28g)
Flower
>5
>5
>5
5
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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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