Market Insights Snapshot
In the Topical category, Colorado's Green Cross Colorado has shown a somewhat fluctuating performance over the span of four months, from July to October 2023. The brand started at rank 11 in July, dropped slightly to rank 13 in August, bounced back to 11 in September, and then fell to 14 in October. This indicates a somewhat unstable position within the top 20 brands in this category, with a general downward trend. The sales data for these months also reflects this inconsistency, with the highest sales recorded in September.
It's worth noting that any absence of a ranking number for a given month implies that the brand did not make it into the top 20 for that state and category. This can be seen as a potential area for improvement. However, despite the fluctuations, Green Cross Colorado has managed to maintain its place in the top 20, which is a positive sign. The brand's consistent presence in the ranking, albeit with some variation, suggests a steady level of demand and customer loyalty in the Colorado market. Further analysis would provide more detailed insights into the brand's performance and potential growth strategies.
In the Colorado Topical category, Green Cross Colorado has been facing stiff competition from brands such as CannaPunch, Highly Edible, Coda Signature, and HighOnLove. Over the period from July to October 2023, Green Cross Colorado's rank fluctuated between 11th and 14th, indicating a struggle to break into the top 10. Notably, Coda Signature, which was ranked higher than Green Cross Colorado in July, saw a significant drop in rank by October, potentially opening up opportunities for Green Cross Colorado. However, CannaPunch, which was ranked lower than Green Cross Colorado in July, managed to consistently improve its rank over the same period. The sales trends also reflect these changes in rank, with Green Cross Colorado experiencing a dip in sales in August, but rebounding in September, only to fall again in October. In comparison, CannaPunch saw a steady increase in sales over the same period, while Coda Signature experienced a significant drop in sales in October. This data suggests that while Green Cross Colorado has been facing challenges, there are opportunities for growth and improvement in the competitive Colorado Topical category.
In October 2023, the top-performing product for Green Cross Colorado was the CBD:THC 1:1 Wrangler's Relief - Body Balm (100mg CBD, 100mg THC) in the Topical category. This product retained its number one rank from previous months, demonstrating consistent popularity among consumers. Notably, this product achieved sales of 332 units in October. Compared to the preceding month, September 2023, there was a slight decrease in sales, down from 519 units. Despite this drop, the product's strong performance affirms its standing as a leading choice for Green Cross Colorado's customers.