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Mar-2024
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Overview
Market Insights Snapshot
In the competitive landscape of Colorado, Green Cross Colorado has shown a notable performance within the Topical category. The brand's ranking trajectory from December 2023 through March 2024 demonstrates a positive movement, initially ranked at 20th in December and improving to 15th by January 2024. This upward trend, however, slightly plateaued as the brand maintained a consistent 16th place in both February and March 2024. Such stability in rankings, especially in the cannabis market, can be interpreted as a solid foothold within the Topical category in Colorado. The sales data, peaking in January 2024 with $4,185, suggests a strong consumer interest during this period, followed by a noticeable but expected fluctuation in the subsequent months.
The absence of Green Cross Colorado from the top 30 brands in other states or provinces outside of Colorado, as far as the data provided, indicates a focused or possibly limited geographical market presence. This concentration within a single state could be seen as a strategic depth rather than breadth approach, allowing for a stronger brand identity and loyalty among local consumers. However, it also highlights an area for potential growth and expansion for the brand. The consistent ranking within the Topical category in Colorado, coupled with the observed sales trends, suggests a dedicated consumer base, but it also leaves one curious about the brand's performance and potential in broader markets. The lack of presence in the top rankings across other states or provinces could be a missed opportunity or a deliberate strategy by Green Cross Colorado, focusing on solidifying its position in its home state before venturing further.
Competitive Landscape
In the competitive landscape of the topical cannabis market in Colorado, Green Cross Colorado has shown a notable trajectory in terms of rank and sales among its competitors. Starting at the bottom of the top 20 in December 2023, Green Cross Colorado made a significant leap to the 15th position by January 2024, showcasing a substantial increase in sales. Although it experienced a slight fluctuation in rank in the following months, settling at the 16th position by March 2024, its sales continued to show an upward trend. Competitors such as Dixie Elixirs and HighOnLove have also demonstrated variability in their rankings, with HighOnLove notably increasing its rank to 14th by March 2024 after a peak in sales in February. Meanwhile, The Colorado Cannabis Co. and Conscious Medz have shown a decline or stagnation in both rank and sales over the same period. This competitive analysis underscores the dynamic nature of the Colorado topical cannabis market, with Green Cross Colorado's upward movement in sales and rank highlighting its growing prominence and potential challenge to its competitors.
Notable Products
In March 2024, the top-performing product for Green Cross Colorado was CBD:THC 1:1 Wrangler's Relief - Body Balm (100mg CBD, 100mg THC) in the Topical category, maintaining its number one rank consistently from December 2023 through March 2024. This product achieved sales of 100 units in March, showcasing its continued popularity among consumers. There was no other product data provided to compare rankings or sales figures for March 2024, making the CBD:THC 1:1 Wrangler's Relief - Body Balm the standout product for Green Cross Colorado in that month. Its sales figures indicate a slight decrease from February 2024, where it sold 207 units, suggesting a change in consumer purchasing behavior or possibly inventory issues. Nonetheless, its consistent ranking at the top spot underscores its strong market presence and consumer loyalty within the Topical category.
Top Selling Cannabis Brands
