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Dec-2025
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Overview
Market Insights Snapshot
Nove Luxury Chocolate has shown a consistent performance in the Edible category in Colorado over the last few months of 2025. Starting with a rank of 22 in September, the brand improved its position to 20 in October and further to 18 in November, before slightly dipping to 19 in December. This upward movement in rankings, despite the slight setback in December, indicates a strong presence in the market and suggests that their products are resonating well with consumers. The brand's ability to remain within the top 20 in a competitive category highlights their strategic positioning and market appeal.
While Nove Luxury Chocolate has maintained a notable presence in Colorado, it is important to note that the brand did not appear in the top 30 rankings in other states or provinces during this period. This absence could either signify a strategic focus on the Colorado market or highlight areas for potential growth and expansion. The brand's sales figures in Colorado, peaking at over $58,000 in November, reflect a solid performance, yet the lack of presence in other markets suggests there might be untapped opportunities for Nove Luxury Chocolate to explore. As the brand continues to refine its strategies, monitoring its performance across different states could provide insights into its broader market potential.
Competitive Landscape
In the competitive landscape of the edible category in Colorado, Nove Luxury Chocolate has shown a promising upward trend in rankings, moving from 22nd place in September 2025 to 19th by December 2025. This improvement is indicative of a positive reception in the market, despite the brand not breaking into the top 20 until October. In comparison, Rebel Edibles and Candaze have maintained relatively stable positions within the top 20, though their sales figures have shown a downward trend over the same period. Meanwhile, Spinello Cannabis Co. has seen fluctuating ranks, ending December just one spot ahead of Nove. Interestingly, Zoobies experienced a significant jump in sales and rank in December, suggesting a potential emerging competitor. The overall market dynamics suggest that while Nove Luxury Chocolate is gaining traction, it faces stiff competition from established brands with varying sales trajectories.
Notable Products
In December 2025, the top-performing product for Nove Luxury Chocolate was Raspberry Bramble Dark Chocolate 10-Pack (100mg), which climbed to the first position with a notable sales figure of 561 units. Honey Peanut Butter Milk Chocolate Bar (100mg) followed closely, advancing to the second rank, reflecting a steady increase from previous months. Glacier Mint Milk Chocolate 10-Pack (100mg) secured the third spot, demonstrating a consistent upward trend in sales. Sea Salt Caramel Milk Chocolate (100mg), previously holding the top position, fell to fourth place, indicating a significant shift in consumer preference. The new entry, Sea Salt Caramel Milk Chocolate Bar 10-Pack (100mg), debuted at fifth place, suggesting a promising start for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
