.svg){kind=small}
Jun-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The performance of Drops in the Edible category across different states has shown varied trends over the past few months. In California, Drops experienced a slight dip in their ranking from March to April, moving from the 12th to the 14th position. However, they quickly rebounded to the 12th spot in May and further improved to the 11th position in June. This indicates a resilient presence in the California market despite the temporary setback in April. The sales figures corroborate this trend, showing a decline in April but a subsequent rise in the following months, suggesting effective strategies to regain market share.
In contrast, Drops has maintained a steady performance in Oregon, consistently holding the 3rd position in the Edible category from March to June. This stability highlights a strong and loyal consumer base in Oregon, with sales figures reflecting a minor fluctuation but overall positive growth by June. The consistent top-three ranking underscores Drops' solid foothold in the Oregon market, which could serve as a model for performance in other states. The absence of Drops from the top 30 in any other states or categories suggests areas for potential growth and expansion.
Competitive Landscape
In the highly competitive Oregon edibles market, Drops consistently holds the third rank from March to June 2024. Despite maintaining a steady position, Drops faces significant competition from top-ranked Wyld and second-ranked Gron / Grön, both of which consistently outperform Drops in sales. Notably, Wyld leads the market with a substantial sales margin, while Gron / Grön also shows stable sales figures that are higher than Drops. Meanwhile, Mule Extracts and Smokiez Edibles consistently rank fourth and fifth, respectively, indicating a clear stratification in the market. Drops' stable rank suggests a loyal customer base, but the brand may need to innovate or increase marketing efforts to close the sales gap with the leading competitors in Oregon's edibles category.
Notable Products
In June 2024, the top-performing product for Drops was CBD:THC 2:1 Heavy Blackberry Jelly 2-Pack (200mg CBD, 100mg THC, 0.42oz), which climbed to the number one spot from third place in May, with notable sales of $19,479. Active - Lemon Jelly (100mg), which had consistently held the top rank from March to May, dropped to second place. The CBD/THC 2:1 Blackberry Jellies 20-Pack (200mg CBD, 100mg THC) maintained a steady performance, ranking third for the fourth consecutive month. Indica Cherry Jelly Gummies (100mg) remained in the fourth position, showing a slight decrease in sales. New to the top five is Chill - Watermelon Jellies 2-Pack (100mg), debuting at fifth place with impressive initial sales figures.
Top Selling Cannabis Brands
