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Aug-2025
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Overview
Market Insights Snapshot
In the state of California, Drops has maintained a consistent presence within the top 10 rankings for the Edible category from May to August 2025, holding steady at 8th place for three of those months. Despite a minor dip to 9th place in June, the brand bounced back to its original position by July. This indicates a relatively stable performance in a competitive market. Meanwhile, in Oregon, Drops has shown remarkable consistency by maintaining the 3rd position throughout the same period. This suggests a strong foothold in the Oregon market, reflecting consumer loyalty and possibly effective distribution strategies.
In contrast, Drops' performance in Washington has been less prominent, with the brand ranked 12th in the Edible category from June to August 2025, after improving from 14th place in May. This upward movement, although modest, could indicate a growing acceptance or increased brand visibility in the region. However, the absence of Drops from the top 30 in other states or provinces might suggest areas where the brand could expand its market presence or face significant competition. This varied performance across states highlights the different market dynamics that Drops navigates in the cannabis industry.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Oregon, Drops consistently held the third rank from May to August 2025. Despite maintaining its position, Drops faces significant competition from leading brands such as Wyld and Gron / Grön, which have consistently occupied the first and second ranks, respectively. Wyld, in particular, has shown robust sales figures, consistently outperforming Drops by a substantial margin. Meanwhile, Mule Extracts and Good Tide have been trailing behind Drops, with Good Tide showing a notable improvement in rank over the months. While Drops' sales have seen a slight decline, the brand's ability to maintain its rank suggests a stable customer base, though it highlights the need for strategic initiatives to boost sales and close the gap with the top competitors.
Notable Products
In August 2025, the top-performing product for Drops was CBD/THC 2:1 Blackberry Jellies 2-Pack (200mg CBD, 100mg THC) in the Edible category, maintaining its number one rank from June and reclaiming it from July. This product achieved notable sales of 16,572 units. The Active - Lemon Live Rosin Jellies 2-Pack (100mg) followed closely, dropping to the second rank from its top position in July. The CBD/THC 2:1 Blackberry Jellies 20-Pack (200mg CBD, 100mg THC) consistently held the third rank from May through August. Active - Lemon Jelly (100mg) rose to fourth place, while Creative - Orange Live Rosin Gummies 20-Pack (100mg) maintained its fifth position, indicating stable demand over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
