.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Drops remained overwhelmingly concentrated in Edible during May 2026, with Edible holding a 99.99% share and ranking 3 in Oregon Edible while brand sales fell 8.51% year over year and Edible-specific sales declined 8.09%; despite the YoY contraction, month-over-month Edible sales rose 3.11% and average price increased 2.51% YoY. Concentrates registered just 0.01% share with no readable MoM or YoY baselines, indicating minimal diversification; the combination of a 3.11% MoM lift within Edible and a 99.99% mix concentration implies that near-term revenue variability is tied almost entirely to Edible price and velocity shifts rather than cross-category balance.
The current mix suggests positioning as an Edible specialist rather than a portfolio spread, as a 99.99% Edible share alongside a May 2026 Rank 3 in Oregon Edible creates leverage in that aisle but leaves exposure to category-specific headwinds that produced an 8.51% brand-level YoY decline and an 8.09% YoY drop within Edible. With a 3.11% MoM rise coming from the core category while average price moved up 2.51% YoY, the pattern implies that short-term gains are coming from mix and pricing within Edible rather than incremental category breadth, so maintaining Rank 3 while reversing the YoY contraction likely depends on deepening Edible penetration or selectively testing Concentrates from a 0.01% base to reduce single-category risk.
Competitive Landscape
Drops sits at rank #3 in OR Edible in May 2026, unchanged from #3 one year ago, and it has also held #3 for the past three months, indicating a stable peak position in May 2026. Competitive movement around Drops is mixed: Wyld held #1 year over year while posting a -3.2% sales change, and Gron / Grön remained at #2 with a -0.7% sales change; meanwhile, Good Tide climbed from #5 to #4 with a +3.8% sales lift as Mule Extracts slipped from #4 to #5 with a -17.0% decline. The pattern implies Drops is locked in a stable third-place tier while incumbents above are flat-to-down and the nearest challenger is improving, so maintaining #3 likely depends on defending share against an upward-trending #4 rather than closing the gap to #2.
Notable Products
Active - Lemon Jelly (100mg) posted the single most notable movement in May 2026 with a 1,422% month-over-month jump, vaulting to rank 3 from outside the prior top tier, while Active - Lemon Live Rosin Jellies 2-Pack (100mg) rose 48% to rank 4. In contrast, CBN/CBD/THC 1:1:1 Black Currant Deep Relaxation Rosin Gummies 20-Pack (100mg CBN, 100mg CBD, 100mg THC) grew 43% yet held rank 1, indicating the surge is concentrated in the Active line rather than reshuffling the overall leader.
Across the top ten, all SKUs are Edibles, and at least four positions are occupied by 20-Pack gummies, with Chill - Watermelon Rosin Gummies 20-Pack (100mg) up 129% at rank 7 and Lime Live Rosin Gummies 20-Pack (100mg) up 16.7% at rank 8. Meanwhile, CBD/THC 2:1 Blackberry Soothing Solventless Rosin Jellies 20-Pack (200mg CBD, 100mg THC) slipped 3.1% to rank 5 as Creative - Orange Live Rosin Gummies 20-Pack (100mg) edged down 2.7% at rank 6, even as the category’s dollar leader delivered $199,745. The pattern implies a pivot toward mood-state sublines and larger pack formats driving incremental volume without displacing the flagship.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
