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Dec-2025
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Overview
Market Insights Snapshot
In the bustling cannabis market of California, Drops has shown a steady performance in the Edible category, maintaining its rank at 8th position for both September and October 2025. However, a slight dip was observed in November when the brand fell to the 11th position, before recovering slightly to 10th place in December. This fluctuation in rankings might be attributed to the brand's sales performance, which saw a noticeable drop in November. Despite this, the brand managed to close the year with a strong sales figure in December, indicating a potential rebound in consumer interest.
Meanwhile, in Oregon, Drops has consistently held its ground in the Edible category, securing the 3rd position from September through December 2025. This consistency suggests a strong brand presence and consumer loyalty in the state. Over in Washington, Drops has also shown a positive trend, moving up from the 11th position in September to a stable 10th place from October to December. The steady increase in sales across these months in Washington reflects a growing acceptance and popularity of the brand within the state. Such stability and growth in these states highlight Drops' strategic positioning and potential for further expansion in the Edible market.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Drops consistently held the third rank from September to December 2025, showcasing a stable position amidst strong competition. Notably, Wyld maintained a dominant lead, consistently ranking first with a significant sales advantage over Drops. Meanwhile, Gron / Grön held the second spot, also outperforming Drops in sales but with a narrower margin compared to Wyld. Despite these challenges, Drops managed to maintain its rank, indicating a loyal customer base and effective market strategies. Competitors like Good Tide and Mule Extracts remained consistently behind Drops, highlighting its strong foothold in the market. This stability suggests that while Drops faces fierce competition from the top two brands, it remains a key player in the Oregon edible category, with potential opportunities for growth if it can capitalize on market trends and consumer preferences.
Notable Products
In December 2025, the top-performing product from Drops was the CBN/CBD/THC 1:1:1 Black Currant Deep Relaxation Rosin Gummies 20-Pack, maintaining its position as the number one ranked product for two consecutive months, with sales reaching 15,929 units. The CBD/THC 2:1 Blackberry Jellies 2-Pack climbed back to the second spot after a dip to fifth in November. Creative - Orange Live Rosin Gummies 20-Pack secured the third position, showing a steady rise from its initial entry at second in November. The CBD/THC 2:1 Blackberry Solventless Rosin Jellies 20-Pack slipped slightly to fourth place, while the Active - Lemon Jelly debuted at fifth. These shifts highlight dynamic changes in consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
