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Apr-2025
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Overview
Market Insights Snapshot
In the first quarter of 2025, Drops demonstrated notable performance across several states within the Edible category. In California, Drops consistently held its ground, improving its ranking from 9th to 8th place by April. This upward movement is indicative of a positive reception among consumers, as evidenced by a steady increase in sales from January to April. Meanwhile, in Oregon, Drops maintained an impressive 3rd place throughout the first four months of the year, showcasing their strong foothold in the state’s Edible market. However, sales experienced fluctuations, peaking in March before slightly declining in April, suggesting a need to analyze market dynamics or consumer preferences further.
In Washington, Drops showed a consistent improvement in its ranking, advancing from 15th in January to 13th by March and maintaining that position in April. This steady climb reflects a growing brand presence and acceptance in the state. Despite not breaking into the top 10, the brand's performance in Washington indicates a positive trend that could potentially lead to higher rankings in the future. Notably, Drops did not appear in the top 30 rankings in any other states or provinces, highlighting areas for potential growth and market expansion. This absence suggests that while Drops is performing well in certain regions, there is untapped potential in other markets that the brand could explore.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Drops consistently maintained its position as the third-ranked brand from January to April 2025. This stability in rank indicates a strong market presence, though it trails behind leaders like Wyld and Gron / Grön, which held the first and second positions, respectively, throughout the same period. Despite Drops' solid ranking, its sales figures show a fluctuating trend, peaking in March before a slight decline in April. This contrasts with Wyld, which demonstrated a consistent upward trajectory in sales, suggesting a growing consumer preference. Meanwhile, Smokiez Edibles and Mule Extracts maintained their positions at fourth and fifth, respectively, with relatively stable sales, indicating a competitive but steady market environment. Drops' challenge lies in closing the gap with the top two brands while leveraging its stable rank to potentially increase market share.
Notable Products
In April 2025, Drops' top-performing product was Cherry Rosin Gummies 2-Pack (100mg) in the Edible category, ascending to the first position with notable sales of 20,019 units. The CBD/THC 2:1 Blackberry Jellies 2-Pack (200mg CBD, 100mg THC), previously holding the top spot, slipped to second place. Chill - Watermelon Jellies 2-Pack (100mg) debuted impressively in third place. The CBD/THC 2:1 Blackberry Jellies 20-Pack (200mg CBD, 100mg THC) maintained a steady performance, ranking fourth, while Balanced - Lime Rosin Jellies 2-Pack (100mg) consistently held the fifth position. Compared to previous months, the rise of Cherry Rosin Gummies and the entry of Chill - Watermelon Jellies indicate a shift in consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
