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Nov-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis edibles, Drops has shown a consistent presence in both California and Oregon. In California, Drops has maintained a stable position, ranking 11th in August and September, and slightly improving to 10th in both October and November. This indicates a positive trend in consumer preference or brand strategy, especially considering the competitive nature of the Californian market. In contrast, Drops has consistently held the 3rd position in Oregon throughout the same period, highlighting its strong brand presence and consumer loyalty in this state. The sustained high ranking in Oregon suggests a solid market strategy and product acceptance, which could be a model for performance in other states.
While Drops has maintained its top 30 presence in both California and Oregon, it is noteworthy that the brand does not appear in the top 30 rankings of other states or provinces, which presents both a challenge and an opportunity for expansion. The absence from other markets could be due to various factors such as distribution limitations or competitive pressures. However, the consistent rankings in California and Oregon suggest that the brand has a strong foundation to potentially leverage for growth in new markets. It's also interesting to note that while sales in Oregon have shown a slight decline from August to November, California sales have increased, indicating a possible shift in consumer spending habits or successful marketing initiatives in California.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Drops consistently holds the third position from August to November 2024. Despite maintaining its rank, Drops faces stiff competition from leading brands such as Wyld and Gron / Grön, which secure the first and second ranks, respectively, throughout this period. Wyld's dominance is evident as it consistently outperforms all competitors, including Drops, with a noticeable sales lead. Meanwhile, Gron / Grön also maintains a steady second place, indicating a strong market presence. Drops' sales exhibit a slight downward trend over these months, which could be a concern as it suggests potential challenges in gaining market share against these top competitors. Brands like Mule Extracts and Smokiez Edibles remain stable in the fourth and fifth positions, respectively, posing less immediate threat to Drops' current ranking but highlighting the competitive nature of this market segment.
Notable Products
In November 2024, the top-performing product from Drops was the CBD:THC 2:1 Heavy Blackberry Jelly 2-Pack, which climbed to the number one spot with sales of 16,738 units. This product showed a strong recovery, moving up from the second position in October. The Active - Lemon Jelly secured the second rank, maintaining a consistent presence in the top three over recent months. Lime Live Rosin Gummies 2-Pack debuted impressively at the third position, while Cherry Rosin Gummies 2-Pack followed closely at fourth, showing a slight improvement from its previous rank. The CBD/THC 2:1 Blackberry Jellies 20-Pack, which led in September and October, experienced a notable drop to fifth place in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
