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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis edibles, Drops has maintained a strong presence in several key markets. In California, the brand has consistently hovered around the 8th and 9th positions from April to July 2025, with a notable rebound to the 8th spot in July after a slight dip in June. This movement indicates a potential resurgence in consumer interest or strategic adjustments that have positively impacted their standing. Meanwhile, in Oregon, Drops has firmly held onto the 3rd rank across the same period, underscoring its strong foothold and popularity in the state.
In contrast, Drops' performance in Washington shows a gradual improvement, moving from the 14th rank in April and May to the 12th position by June and July. This upward trend suggests that Drops is gaining traction in the Washington market, potentially due to increased brand awareness or product diversification. Notably, the brand's absence from the top 30 in other states or categories may highlight areas for growth or strategic focus, as Drops continues to expand its market reach and refine its offerings to capture a larger share of the edibles market.
Competitive Landscape
In the Oregon edible cannabis market, Drops consistently maintained its position as the third-ranked brand from April to July 2025. Despite stable rankings, Drops experienced a gradual decline in sales over these months. This trend contrasts with the top-ranked Wyld, which, although also experiencing some sales fluctuations, maintained a strong lead in both rank and sales volume. Similarly, Gron / Grön held the second position consistently, with sales figures that were notably higher than those of Drops. Meanwhile, Mule Extracts and Good Tide showed some variability in their rankings, with Good Tide notably improving its position in July. This competitive landscape suggests that while Drops is holding its ground in rank, it may need to address the downward sales trend to better compete with the leading brands in the Oregon edible market.
Notable Products
In July 2025, the top-performing product for Drops was Active - Lemon Live Rosin Jellies 2-Pack (100mg) in the Edible category, which ascended to the number one spot after being second in June. This product achieved remarkable sales of 19,192 units. The CBD/THC 2:1 Blackberry Jellies 2-Pack (200mg CBD, 100mg THC) maintained a strong performance, holding steady at the second position for both June and July. The CBD/THC 2:1 Blackberry Jellies 20-Pack (200mg CBD, 100mg THC) rose from fourth place in June to third in July, indicating an upward trend. Creative - Orange Live Rosin Gummies 20-Pack (100mg) and Active - Lemon Jelly (100mg) rounded out the top five, showing consistent performance as they climbed from fifth to fourth and from third to fifth, respectively, over the past two months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
