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Sep-2025
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Overview
Market Insights Snapshot
In the realm of edibles, Drops has shown a consistent yet varied performance across different states. In California, Drops maintained a steady position, ranking 8th in the edible category from July to September 2025. This stability suggests a loyal customer base and effective market strategies in this state. However, in Washington, Drops has not broken into the top 10, hovering around the 11th and 12th positions over the same period. This indicates potential challenges in capturing a larger market share in Washington's competitive edible market.
Meanwhile, Oregon stands out as a stronghold for Drops, consistently ranking 3rd in the edible category from June through September 2025. This sustained high ranking underscores Drops' strong brand presence and consumer preference in Oregon. Despite a slight decrease in sales from August to September, Drops' position remained unchanged, indicating resilience against market fluctuations. The absence of Drops in the top 30 rankings in other states or categories is notable, suggesting areas for potential growth and expansion. This mixed performance across states highlights the varying levels of market penetration and consumer engagement that Drops experiences in different regions.
Competitive Landscape
In the highly competitive Oregon edible market, Drops has consistently maintained its position as the third-ranked brand from June to September 2025. Despite its stable ranking, Drops faces stiff competition from leading brands such as Wyld and Gron / Grön, which have secured the first and second positions, respectively, throughout the same period. While Wyld and Gron / Grön have shown robust sales figures, Drops experienced a slight decline in sales from June to September, indicating potential challenges in capturing market share from these top competitors. Meanwhile, Good Tide and Mule Extracts have been vying for the fourth and fifth positions, with Good Tide showing a slight upward trend in ranking. This competitive landscape suggests that while Drops remains a strong contender, it may need to innovate or adjust its strategies to boost sales and potentially climb higher in the rankings.
Notable Products
In September 2025, the top-performing product for Drops was Active - Lemon Live Rosin Jellies 2-Pack (100mg), maintaining its consistent position at rank 1 since June 2025, with sales reaching 17,138 units. The CBD/THC 2:1 Blackberry Jellies 2-Pack (200mg CBD, 100mg THC) also held steady in the second position over the same period. The 20-Pack variant of the CBD/THC 2:1 Blackberry Jellies maintained its third-place ranking, showing a slight decrease in sales compared to previous months. Notably, Chill - Watermelon Jellies 2-Pack (100mg) debuted in September at the fourth position, while Creative - Orange Jellies 2-Pack (100mg) entered the rankings at fifth. These new entries indicate a diversification in consumer preferences within the Edible category for Drops.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
