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Oct-2025
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Overview
Market Insights Snapshot
In examining the performance of Drops across various states, notable trends emerge that highlight the brand's standing in the Edibles category. In California, Drops consistently maintained the 8th position from July through October 2025, indicating a stable presence in a highly competitive market. Despite a dip in sales from July to September, the brand experienced a slight rebound in October, suggesting possible seasonal influences or successful promotional efforts. In contrast, Oregon presents a different picture, where Drops held a strong position at 3rd place throughout the same period. Although there was a noticeable decline in sales from August to September, the brand managed to recover slightly in October, which could be indicative of strategic adjustments or consumer loyalty.
Looking at Washington, Drops showed a slight upward movement, improving its rank from 11th to 10th place by October 2025. This positive shift contrasts with the overall trend of declining sales observed in the earlier months, with a notable increase in October, suggesting a potential breakthrough or successful new product introduction. It's important to highlight that Drops did not fall out of the top 30 rankings in any of these states, which underscores its resilience and consistent market appeal across the West Coast. This sustained presence across different states, despite varying sales dynamics, points to Drops' robust brand strategy and adaptability within the Edibles category.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Drops consistently held the third rank from July to October 2025. Despite maintaining this steady position, Drops faces stiff competition from leading brands like Wyld and Gron / Grön, which have consistently occupied the first and second ranks, respectively. Wyld's dominance is evident with their sales figures surpassing Drops by a significant margin each month. Meanwhile, Gron / Grön also maintains a solid lead over Drops, although the gap in sales is narrower compared to Wyld. Drops' sales showed a slight decline from July to September, followed by a modest recovery in October. This trend suggests a stable yet challenging market position, emphasizing the need for strategic initiatives to enhance market share and compete more effectively against the top-tier brands.
Notable Products
In October 2025, the top-performing product for Drops was the CBD/THC 2:1 Blackberry Jellies 2-Pack (200mg CBD, 100mg THC) in the Edible category, maintaining its first-place rank from the previous months with sales of 15,355. The Active - Lemon Live Rosin Jellies 2-Pack (100mg) held steady at second place, consistent with its ranking in September. The Creative - Orange Live Rosin Gummies 20-Pack (100mg) climbed back to third place after not being ranked in September. Meanwhile, the CBD/THC 2:1 Blackberry Jellies 20-Pack (200mg CBD, 100mg THC) slipped one position to fourth place. Lastly, the Chill - Watermelon Jellies 2-Pack (100mg) moved up one spot to secure fifth place, showing a positive trend since its appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
