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Nov-2025
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Overview
Market Insights Snapshot
In the edible category, Drops has shown varied performance across different states, with notable movements in rankings. In California, the brand experienced a decline, moving from the 8th position in September and October 2025 to the 12th position by November 2025. This drop in ranking is noteworthy given the competitive nature of the California market. On the other hand, Drops maintained a consistent 3rd position in Oregon from August to November 2025, indicating a strong foothold in that state. Meanwhile, in Washington, Drops improved slightly, moving from the 11th position in August and September to the 10th position in October and November 2025, suggesting a positive trend in consumer acceptance.
Sales trends for Drops also reflect these ranking shifts, with California experiencing a notable decrease in sales from October to November 2025, aligning with its drop in rankings. Conversely, Oregon's steady sales performance supports its consistent high ranking, showcasing the brand's strong market presence there. Washington's sales showed a slight upward trend, which corresponds with the brand's improvement in rankings during the same period. The absence of Drops from the top 30 in any other state or category suggests areas for potential growth or strategic reevaluation, particularly if the brand aims to expand its reach beyond these markets.
Competitive Landscape
In the Oregon edible cannabis market, Drops consistently maintained its position as the third-ranked brand from August to November 2025. Despite its stable rank, Drops experienced a decline in sales over this period, contrasting with the upward sales trend of its closest competitor, Gron / Grön, which held the second position. Wyld dominated the market, consistently ranking first, although it also saw a slight decrease in sales towards November. Meanwhile, Good Tide and Mule Extracts maintained their fourth and fifth positions, respectively, with relatively stable sales figures. The consistent ranking of Drops suggests a strong brand presence, yet the declining sales indicate potential challenges in maintaining market share against competitors with increasing or stable sales, such as Gron / Grön.
Notable Products
In November 2025, Drops' top-performing product was the CBN/CBD/THC 1:1:1 Black Currant Deep Relaxation Rosin Gummies 20-Pack, climbing to the number one rank with sales reaching 14,411 units. The Creative - Orange Live Rosin Gummies 20-Pack moved up to the second position, showing a consistent improvement from its fifth place in October. The CBD/THC 2:1 Blackberry Solventless Rosin Jellies 20-Pack maintained its third-place position, despite a slight decrease in sales. Active - Lemon Live Rosin Jellies 2-Pack, previously the top product in August and September, fell to fourth place. The CBD/THC 2:1 Blackberry Jellies 2-Pack dropped to fifth, continuing a downward trend from its second-place ranking in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
