Habit

Data Snapshot: May 05, 2024
Habit Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

25

Product Count

SKUs

Habit

Overview

Habit is a recognizable cannabis brand that is gaining considerable traction on social media, known for its appealing label design and commitment to providing medically accurate information about cannabis use. The brand uniquely communicates with its audience, adapting to emerging cannabis tastes and preferences alongside sharing health and safety information. Habit's offerings, which extend to supplements like CBD powder, also demonstrate their inclusivity to various lifestyle choices and consumer needs.
Markets

Habit Locations

Product Trends

Habit Categories

Habit Sales

Market Insights Snapshot

Habit Historical Sales by Category

In the competitive cannabis market of California, Habit has shown noteworthy performance across various categories, with its presence most strongly felt in the Beverage sector. The brand maintained a position within the top 15 from January to April 2024, peaking at 10th in March before slightly dropping to 11th in April, despite an increase in sales to 175,327. This suggests a robust demand for Habit's beverage offerings, outshining its performance in other categories. However, its Edible category rankings tell a different story, struggling to break into the top 60 and experiencing a downward trend from 68th in February to 79th in April, indicating a potential area for growth or reevaluation.

Contrastingly, Habit's Tincture & Sublingual products have maintained a steadier course, remaining within the top 20 from January to April 2024. The slight fluctuation in rankings, from 18th in January to 23rd in February, then improving to 19th in March and stabilizing at 18th in April, reflects a consistent market presence and consumer interest in this category. This stability, combined with a notable rebound in sales from 13,819 in February to 26,088 in March, demonstrates a resilient demand for Habit's tinctures and sublinguals amidst the competitive landscape of California's cannabis market. The variance in performance across categories underscores the brand's diverse market appeal and highlights potential areas for strategic focus and improvement.

Apr-2024 Rank
Beverage
Edible
Tincture & Sublingual
11
79
18
Habit

Competitive Landscape

In the competitive landscape of the cannabis beverage market in California, Habit has shown a notable fluctuation in its ranking, moving from 11th in January 2024 to 14th in February, then climbing to 10th in March, and finally settling at 11th in April. This volatility indicates a fiercely competitive market, where even small shifts in consumer preference or distribution can have significant impacts on sales and market positioning. Notably, Lime has consistently outperformed Habit, maintaining higher ranks and showcasing a stronger presence in the market throughout the same period. Conversely, Sip Elixirs, despite its lower ranking, has shown a positive trajectory, moving up in the ranks and closing the gap with its competitors. Not Your Father's Root Beer made a significant leap from 19th to 9th place from January to April, indicating a rapid gain in popularity and market share. Meanwhile, CQ (Cannabis Quencher) remained steady, holding the 13th position throughout the period. These dynamics suggest that while Habit has experienced growth in sales, the competitive pressure from both established brands and emerging players could influence its market position and necessitate strategic adjustments to maintain or improve its rank in the future.

Habit market ranking for CA Beverage

Habit

Notable Products

In April 2024, Habit's top-selling product was the Pure Water Soluble Syrup (1000mg THC, 2oz) in the Beverage category, maintaining its number one rank from previous months with sales of 1397 units. Following closely was the Peach Water Soluble Syrup (1000mg), which regained its second position from March, indicating a strong consumer preference within the Beverage category. The Mango Kush Water Soluble Syrup (1000mg) held steady at third place, showcasing consistent performance. Notably, the Strawberry Lemonade Syrup (1000mg THC, 6oz) made its debut in the rankings at fourth place, a remarkable entry. The Orange Water Soluble Syrup (1000mg THC, 2oz) saw a slight drop to fifth place from its previous fourth position in March, rounding out the top five products for Habit in April.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Pure Water Soluble Syrup (1000mg THC, 2oz)
Beverage
1
1
1
1
Peach Water Soluble Syrup (1000mg)
Beverage
2
5
2
2
Mango Kush Water Soluble Syrup (1000mg)
Beverage
3
4
3
3
Strawberry Lemonade Syrup (1000mg THC , 6oz)
Beverage
>5
>5
>5
4
Orange Water Soluble Syrup (1000mg THC, 2oz)
Beverage
>5
>5
4
5
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