Market Insights Snapshot
The performance of the Habit brand in the California market has shown some interesting trends across different categories. In the Beverage category, Habit has consistently ranked within the top 20 brands from August to November 2023, although there has been a slight decrease in ranking from 9th to 12th place. Despite this, sales have remained relatively stable. In the Tincture & Sublingual category, Habit has maintained a steady position in the mid-teens, demonstrating a consistent presence in this market segment. However, in the Edible category, Habit's ranking has unfortunately slipped outside of the top 20, indicating a potential area for improvement.
When we look at Habit's performance in the Washington market, we see a different story. Habit only appears in the top 20 brands for the Beverage category in October and November 2023, suggesting a recent entry or resurgence in this market. The absence of a ranking for August and September implies that they were not among the top 20 brands in those months, which may indicate a significant growth in popularity or sales in the latter part of the year. However, without additional data, it's difficult to draw a definitive conclusion. One thing is clear though, the Habit brand is making waves in different categories and states, and it will be interesting to see how these trends develop in the future.
In the California Beverage category, Habit has been experiencing some fluctuations in its ranking. In August 2023, Habit was ranked 9th but slipped to 12th place in the following months, indicating a relative decline in sales compared to its competitors. Notably, Tonik and Lime have been performing better, with Lime improving its rank from 12th to 9th and Tonik maintaining a steady position in the top 10. However, CQ (Cannabis Quencher) and Sip Elixirs have been trailing behind Habit, with their ranks hovering around the mid-teens. These shifts in ranking suggest that while Habit has been facing increased competition, it still holds a solid position in the market.
In November 2023, Habit's top-selling product was the 'CBN:THC Deep Sleep Sunset Strawberry Gummies 10-Pack' with a total of 2038 units sold. This product consistently held the top rank in sales from August to November. The second best-performing product was the 'Pure Water Soluble Tincture', which also maintained its ranking over the four-month period. The 'Watermelon Lemonade Live Resin Shot' jumped from the fifth position in September to the third in November. The 'Mango Water Soluble Syrup' and 'Peach Water Soluble Syrup' rounded out the top five, with the latter making its first appearance in the rankings in November.