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Jun-2024
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Overview
Market Insights Snapshot
Kikoko has shown varied performance across different product categories in California. In the Beverage category, Kikoko maintained a relatively stable position, ranking 17th in both April and May 2024, but saw a slight decline to 20th in June 2024. This movement indicates some challenges in maintaining market share in a competitive segment. On the other hand, their Capsules category performance has been notably strong, with an impressive climb from 5th place in March, April, and May 2024 to 3rd place in June 2024. This upward trend suggests a growing consumer preference and successful market strategies in this category.
The Edible category presents a contrasting scenario for Kikoko. The brand consistently ranked 33rd from March to June 2024, indicating that it did not break into the top 30 brands in this segment during these months. This static position may signal a need for strategic adjustments to improve its standing in the Edible market. Overall, while Kikoko is excelling in the Capsules category, there are clear opportunities for growth and improvement in both the Beverage and Edible categories within California.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Kikoko has shown notable fluctuations in its rank and sales over the past few months. Initially holding the 5th position from March to May 2024, Kikoko made a significant leap to 3rd place in June 2024, indicating a positive trend in consumer preference and market penetration. This upward movement contrasts with the performance of Emerald Bay Extracts, which dropped from 3rd to 5th place over the same period. Meanwhile, Level and Breez have consistently maintained their 1st and 2nd positions, respectively, suggesting strong brand loyalty and market dominance. ABX / AbsoluteXtracts also experienced a slight decline, moving from 3rd to 4th place. Kikoko's rise in rank and corresponding increase in sales in June 2024 highlight its growing influence and potential to challenge the established leaders in the California cannabis capsules market.
Notable Products
In June 2024, Kikoko's top-performing product was XTabs - Sativa High Dose Tablets 20-Pack (1000mg), maintaining its first-place ranking from May 2024 with notable sales of 6461 units. XTabs - Indica High Dose Tablets 20-Pack (1000mg) held steady in second place, closely following with 6235 units sold. XTabs - Hybrid High Dose Tablets 20-Pack (1000mg) remained consistent in third place, showing a steady performance over the past months. Little Helpers - CBN/THC/Melatonin 3:2:1 Sleep Mints 20-Pack (60mg CBN, 40mg THC, 20mg Melatonin) also retained its fourth position, indicating stable demand. A new entry, Little Helpers - THC/THCV 1:1 Boost Botanical Mints 20-Pack (50mg THC, 50mg THCV), debuted at fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
