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Sep-2025
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Overview
Market Insights Snapshot
Kikoko's performance in the California market shows a varied trajectory across different product categories. In the Beverage category, Kikoko maintained a relatively stable position, fluctuating slightly between ranks 19 and 22 from June to September 2025. This consistency, despite a notable decline in sales from June to September, indicates a steady consumer base. However, the Edible category paints a different picture, where Kikoko did not make it into the top 30 brands, highlighting a potential area for improvement. The brand's ranking fluctuated, reaching as low as 42 in July and August before slightly recovering to 39 in September, suggesting some volatility in consumer preferences or competitive pressures in this category.
In contrast, Kikoko's Capsules category showcases a strong and consistent performance, maintaining a solid rank of 4 throughout the months of June to September 2025. This stability, coupled with relatively high sales figures, underscores the brand's strong foothold in this segment. While the sales figures in the Capsules category show a gradual decline over the months, the consistent ranking suggests that Kikoko remains a preferred choice for consumers in this category. The brand's ability to sustain a top position in Capsules, despite challenges in other categories, highlights its potential to leverage this strength for broader market influence in California.
Competitive Landscape
In the competitive landscape of the California capsules market, Kikoko consistently holds the 4th rank from June to September 2025, indicating a stable position amidst fluctuating sales figures. Despite a slight decline in sales over these months, Kikoko maintains its rank, suggesting a loyal customer base or effective brand strategies that counterbalance sales dips. In contrast, Breez and ABX / AbsoluteXtracts consistently outperform Kikoko, holding the 2nd and 3rd positions respectively, with higher sales figures. Meanwhile, Buddies shows a positive trend by improving its rank from 6th to 5th, potentially posing a future threat to Kikoko's position if this upward trajectory continues. Similarly, Emerald Bay Extracts experiences a decline in rank, moving from 5th to 6th, which may alleviate some competitive pressure on Kikoko. Overall, while Kikoko's rank remains unchanged, the dynamic shifts among its competitors highlight the need for strategic initiatives to boost sales and secure a higher market position.
Notable Products
In September 2025, Kikoko's top-performing product was the XTabs - Sativa High Dose Tablets 20-Pack (1000mg) in the Capsules category, maintaining its number one rank from the previous month with sales of 3536. The XTabs - Indica High Dose Tablets 20-Pack (1000mg) followed closely, slipping to second place from the top spot it held in August. The XTabs - Hybrid High Dose Tablets 20-Pack (1000mg) consistently held its third-place rank across the months. The Little Helpers - CBN/THC/Melatonin 3:2 Sleep Mints 20-Pack remained steady in fourth place, showing a notable increase in sales compared to August. The Little Helpers - CBD/THC 2:1 Calm Mints 20-Pack reappeared in the rankings at fifth place after not being ranked in July and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
