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Oct-2025
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Overview
Market Insights Snapshot
Kikoko has shown a varied performance across different categories in California. In the Beverage category, the brand experienced a positive shift, moving from the 21st position in both August and September to the 17th position in October. This upward movement indicates a growing consumer interest in Kikoko's beverage offerings, despite a dip in sales in September. In contrast, Kikoko's performance in the Edible category remained relatively stable, maintaining the 39th position from September to October, after a slight improvement from 43rd in August. However, it is notable that Kikoko did not break into the top 30 in this category, highlighting a potential area for growth.
In the Capsules category, Kikoko consistently held the 4th position from July through October, showcasing the brand's strong foothold and consumer preference in this segment within California. This steady ranking suggests that Kikoko's capsule products are well-received, maintaining a significant share of the market despite fluctuations in monthly sales figures. The brand's ability to sustain a top-five position in Capsules amidst the competitive landscape is noteworthy and could be a key focus area for continued success. Overall, while Kikoko demonstrates strengths in certain categories, there are opportunities to enhance its presence in others, particularly in Edibles, where it has yet to secure a top 30 position.
Competitive Landscape
In the competitive landscape of the California capsules market, Kikoko has consistently maintained its position at rank 4 from July to October 2025. Despite this stable ranking, the brand faces stiff competition from Breez and ABX / AbsoluteXtracts, which have held the top two positions during the same period. Breez, in particular, has shown robust sales figures that are significantly higher than Kikoko's, indicating a strong consumer preference. Meanwhile, Buddies has shown a slight upward trend, moving from rank 6 to 5, potentially posing a future threat to Kikoko's position. On the other hand, Emerald Bay Extracts has experienced a decline in sales, which may provide Kikoko some breathing room from below. Overall, while Kikoko's rank remains unchanged, the competitive dynamics suggest a need for strategic initiatives to boost sales and potentially climb higher in the rankings.
Notable Products
In October 2025, the top-performing product from Kikoko was XTabs - Indica High Dose Tablets 20-Pack (1000mg) in the Capsules category, maintaining its first-place ranking from September with sales of 3480 units. The XTabs - Sativa High Dose Tablets 20-Pack (1000mg) followed closely, dropping to second place from its previous top rank in September. The XTabs - Hybrid High Dose Tablets 20-Pack (1000mg) held steady in third place, consistent with its rank over the past three months. Little Helpers - CBN/THC/Melatonin 3:2 Sleep Mints 20-Pack (60mg CBN, 40mg THC, 20mg Melatonin) remained in fourth place, showing a slight decrease in sales from September. XTabs - THC/CBN/CBD Sleep Tablets 20-Pack (200mg CBD, 200mg CBN, 500mg THC) re-entered the list in fifth place after not being ranked in September, indicating a resurgence in interest or availability.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
