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Jul-2025
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Overview
Market Insights Snapshot
Happy Apple, a notable player in the cannabis beverage category, has shown a consistent presence in the Washington market. Over the months from April to July 2025, Happy Apple experienced a gradual decline in its ranking, moving from 14th to 18th position. This downward trend in rankings might suggest increasing competition or shifts in consumer preferences within the beverage category. Despite the drop in rankings, Happy Apple maintained a steady sales performance, with slight fluctuations, indicating a resilient consumer base in Washington.
Interestingly, Happy Apple's absence from the top 30 brands in other states or provinces highlights a potential area for growth and market expansion. The brand's focus seems to be concentrated in Washington, where it has established a foothold. For stakeholders and market analysts, understanding the dynamics that contribute to Happy Apple's stable presence in Washington could provide valuable insights into the brand's strategic positioning and potential opportunities for scaling in other regions. This strategic focus might be a deliberate choice or a result of market conditions, offering an interesting point of analysis for those tracking the brand's trajectory.
Competitive Landscape
In the Washington beverage category, Happy Apple has experienced a gradual decline in its ranking from April to July 2025, moving from 14th to 18th place. This downward trend in rank is accompanied by a notable decrease in sales, particularly from May to June, where sales dropped significantly. In contrast, Swell Edibles maintained a relatively stable position, fluctuating slightly but ultimately improving from 16th to 17th place by July, with sales showing a slight recovery in July. Meanwhile, Soulshine Cannabis re-entered the top 20 in May and July, indicating a resurgence in popularity, although their sales figures remain lower than Happy Apple's. The competitive landscape suggests that while Happy Apple is facing challenges in maintaining its market position, its competitors are either stabilizing or improving, potentially capturing market share from Happy Apple.
Notable Products
In July 2025, Happy Apple's top-performing product was the Apple Cider Sparking Drink (10mg THC, 12oz), maintaining its position as the leading product with sales reaching 966 units. The CBD/THC 1:1 Apple Cider Sparkling Can (10mg CBD, 10mg THC, 12oz) climbed to second place, showcasing a consistent improvement from its third-place ranking in the previous two months. The Apple Cider Shot (100mg THC, 6.7oz, 200ml) experienced a slight decline, dropping to third place from its second-place position in May and June. The CBD/THC 1:1 Apple Cider Shot (100mg CBD, 100mg THC, 6.7oz) held steady in fourth place across the months. Meanwhile, the Infused Apple Cider (100mg) remained in fifth place, showing a minor increase in sales compared to June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
