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Aug-2024
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Overview
Market Insights Snapshot
Happy Apple has shown varied performance across different states and categories in recent months. In Washington, the brand has experienced a slight decline in its ranking within the Beverage category, moving from 14th place in May and June to 18th place by August. This downward trend is accompanied by a decrease in sales, with a notable drop from $26,176 in May to $12,328 in August. The consistency in ranking at 14th place for May and June suggests some stability, but the subsequent decline highlights potential challenges the brand may be facing in maintaining its market position.
The absence of Happy Apple from the top 30 brands in other states and categories could be indicative of the brand's limited reach or competitive pressure in those markets. This lack of presence in other states and categories might be a point of concern for the brand's expansion strategy. While Happy Apple remains a recognizable name in the Washington Beverage category, its inability to break into the top rankings elsewhere suggests room for growth and improvement. Monitoring these trends can provide valuable insights into the brand's overall market strategy and areas where it may need to focus more effort.
Competitive Landscape
In the Washington beverage category, Happy Apple has experienced a notable decline in rank and sales over the past few months. Starting at rank 14 in May 2024, Happy Apple maintained its position in June but slipped to rank 15 in July and further down to rank 18 by August. This decline correlates with a significant drop in sales, from 26,176 units in May to just 12,328 units in August. In contrast, Fractal Infused has shown more resilience, consistently ranking between 15 and 17, with a slight uptick in sales in August. Meanwhile, Sinners & Saints managed to improve its rank from 18 to 17 in August, although its sales figures have remained relatively stable. Cormorant and Vice Cola have also maintained lower ranks, with Vice Cola entering the top 20 only in July. These trends suggest that while Happy Apple is facing increased competition and declining sales, brands like Fractal Infused and Sinners & Saints are gaining ground, potentially at Happy Apple's expense.
Notable Products
In August 2024, the top-performing product for Happy Apple was Happy Apple – Infused Apple Cider (100mg), maintaining its number one ranking from the previous month with sales of 264 units. The Atomic Apple Drink (100mg THC, 12oz) saw a significant rise to the second position from the fifth in July, with notable sales figures. CBD/THC 1:1 Sparkling Apple (100mg CBD, 100mg THC, 12oz) dropped slightly to third place from second in July. Infused Apple Cider (10mg) ranked fourth in August, showing a steady performance. Passion Fruit (100mg) re-entered the rankings at fifth place, after not being ranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
