Market Insights Snapshot
Happy Apple, a renowned cannabis brand, has maintained a steady presence in the Beverage category in Washington. Over the four-month period from July to October 2023, the brand consistently ranked within the top 10 brands, although it did see a slight drop in its ranking from 7th to 8th between August and September. This minor shift, however, did not significantly impact the brand's overall performance in the state. In fact, despite the slight rank decrease, Happy Apple managed to increase its sales from August to September, indicating a resilient consumer demand for the brand's offerings.
It's worth noting that Happy Apple was not able to move up in the rankings during this period, indicating a highly competitive market in the Beverage category in Washington. Despite this, the brand maintained a consistent sales volume, with only a slight dip in August. This suggests that Happy Apple has a strong and loyal customer base in the state. However, the brand should focus on strategies to boost its market position and aim to break into the top 5 brands in the coming months.
In the Washington state Beverage category, Happy Apple has maintained a stable rank, hovering around the 7th and 8th positions from July to October 2023. However, it's important to note that their competitors are not far behind. Blaze Soda has been consistently trailing Happy Apple, even surpassing them in September. Similarly, Sinners & Saints and Fractal Infused have been fluctuating around the 9th and 10th ranks, indicating a close competition. On the other hand, Mobius has consistently outperformed Happy Apple, maintaining the 6th rank throughout the period. While specific sales numbers are not disclosed, the trend suggests that Happy Apple's sales have been relatively steady, with a slight dip in August. In contrast, Mobius appears to have seen a significant sales boost in October, potentially indicating a growing consumer preference for this brand.
In October 2023, the top-performing product from Happy Apple was the "Atomic Apple Drink (100mg THC, 12oz)" with 1238 units sold. This product has consistently remained in the top two positions for the past four months, reclaiming the top spot in October after briefly falling to second place in August. The "CBD/THC 1:1 Sparkling Apple Cider (100mg CBD, 100mg THC, 12oz)" was the second best-selling product, despite a drop in sales from 919 units in September to 799 units in October. The third highest-selling product was the "Happy Apple – Infused Apple Cider (100mg)", maintaining its ranking from the previous months. The rankings of the remaining products have remained consistent, with the "CBD/THC 1:1 Apple Cider (100mg CBD, 100mg THC, 12oz)" and "Passion Fruit (100mg)" in fourth and fifth places respectively.