.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Happy Apple has demonstrated a fluctuating performance in the beverage category within Washington. Over the summer months, the brand's ranking saw a slight decline from 16th position in May 2025 to 18th in July 2025, before dropping out of the top 30 by August 2025. This downward trend in ranking is mirrored by a decrease in sales, particularly noticeable from May to June. Despite this, there was a marginal recovery in sales from June to July, indicating a potential for rebound that unfortunately did not sustain into August.
The absence of Happy Apple from the top 30 in August could be a point of concern, suggesting increased competition or shifts in consumer preferences within the beverage category in Washington. This exclusion from the top rankings may reflect either an operational challenge or a strategic opportunity for the brand to reevaluate its market approach. The data highlights the importance of maintaining momentum and adapting to market changes to regain a competitive edge.
Competitive Landscape
In the Washington beverage category, Happy Apple has experienced a decline in its rank from May to August 2025, dropping from 16th to falling out of the top 20 by August. This downward trend in rank is mirrored by a decrease in sales, which fell from May to June, with a slight recovery in July, but not enough to maintain its top 20 status in August. In contrast, Swell Edibles maintained a slightly better performance, consistently ranking just above Happy Apple from May to July, though it too fell out of the top 20 by August. Meanwhile, Vice Soda and HiKu both entered the top 20 in July and August, with HiKu notably improving its rank to 17th by August. This competitive landscape suggests that while Happy Apple faces challenges in maintaining its market position, newer entrants like Vice Soda and HiKu are gaining traction, potentially drawing sales away from established brands.
Notable Products
In August 2025, the Apple Cider Sparking Drink (10mg THC, 12oz) maintained its position as the top-performing product from Happy Apple, consistently holding the number one rank since May 2025, with sales reaching 735 units. The Apple Cider Shot (100mg THC, 6.7oz, 200ml) improved its ranking from third in the previous two months to second in August. The CBD/THC 1:1 Apple Cider Sparkling Can (10mg CBD, 10mg THC, 12oz) experienced a slight drop, moving from second to third place. Happy Apple – Infused Apple Cider (100mg) showed a positive trend by climbing from fifth to fourth place over the past three months. Lastly, the CBD/THC 1:1 Apple Cider Shot (100mg CBD, 100mg THC, 6.7oz) slipped to fifth place, reflecting a gradual decline in sales since May.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
