Happy Apple

Data Snapshot: Jun 11, 2024
Happy Apple Cannabis Brand Logo
<$50K

May-2024

Sales

Decline

Trend

6-Month

5

Product Count

SKUs

Happy Apple

Overview

Happy Apple stands out in the cannabis market with its unique, flavorful line-up of apple cider-based products that are infused with odorless and tasteless THC. The brand uses 100% local Washington apples and cannabis without high fructose corn syrup or added sugars, offering a clean and natural path to achieve a recreational buzz. Available in different concentrations, Happy Apple's beverages cater to a wide range of THC preferences, making it a versatile choice for consumers.
Markets

Happy Apple Locations

Product Trends

Happy Apple Categories

Happy Apple Sales

Market Insights Snapshot

Happy Apple Historical Sales by Category

Happy Apple has shown a consistent presence in the Washington market within the beverage category. Over the past few months, the brand has maintained a steady ranking, fluctuating slightly but remaining within the top 15. In February 2024, Happy Apple was ranked 11th, dropped to 13th in March, and then climbed back to 12th in both April and May. This indicates a stable performance despite some minor fluctuations, suggesting a loyal customer base and consistent sales. Notably, the sales figures reflect a positive trend, with a slight dip in April but a recovery in May, reaching $31,555.

However, the performance of Happy Apple in other states and categories is less clear, as they did not make it into the top 30 brands in those areas. This absence could be interpreted as a challenge for the brand, signaling potential areas for growth or indicating stronger competition. The data highlights the importance of market-specific strategies to bolster their presence outside of Washington. Overall, while Happy Apple demonstrates strength in its home state, there is room for expansion and improvement in other regions and categories.

May-2024 Rank
Beverage
12
Happy Apple

Competitive Landscape

In the Washington state beverage category, Happy Apple has experienced fluctuations in its rank and sales over the past few months. Starting at rank 11 in February 2024, Happy Apple saw a slight dip to rank 13 in March, before stabilizing at rank 12 in April and May. This indicates a relatively stable position in the mid-tier of the market. In comparison, Mobius has consistently ranked higher, although it also experienced a downward trend from rank 9 in February to rank 11 in May, suggesting a potential opportunity for Happy Apple to close the gap. Meanwhile, Fractal Infused and Swell Edibles have shown more volatility, with Fractal Infused dropping from rank 11 in March to 13 in May, and Swell Edibles slipping from 12 to 14 in the same period. Notably, Sungaze has been on an upward trajectory, climbing from rank 14 in February to an impressive rank 10 in May. This competitive landscape suggests that while Happy Apple maintains a stable position, there is significant competition from both rising and fluctuating brands, highlighting the need for strategic marketing efforts to improve its rank and sales in the Washington beverage market.

Happy Apple market ranking for WA Beverage

Happy Apple

Notable Products

In May-2024, the top-performing product for Happy Apple was the CBD/THC 1:1 Sparkling Apple Cider (100mg CBD, 100mg THC, 12oz) with notable sales of 793 units, maintaining its first-place ranking for four consecutive months. The Happy Apple – Infused Apple Cider (100mg) secured the second spot consistently over the same period. The Atomic Apple Drink (100mg THC, 12oz) held steady in third place, despite a slight increase in sales from April to May. The CBD/THC 1:1 Apple Cider (100mg CBD, 100mg THC, 12oz) and Passion Fruit (100mg) remained in fourth and fifth positions respectively, with Passion Fruit showing a noticeable sales increase in May. Overall, the rankings have remained stable, indicating consistent consumer preferences for these top products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
CBD/THC 1:1 Sparkling Apple Cider (100mg CBD, 100mg THC, 12oz)
Beverage
1
1
1
1
Happy Apple – Infused Apple Cider (100mg)
Beverage
2
2
2
2
Atomic Apple Drink (100mg THC, 12oz)
Beverage
3
3
3
3
CBD/THC 1:1 Apple Cider (100mg CBD, 100mg THC, 12oz)
Beverage
4
4
4
4
Passion Fruit (100mg)
Beverage
5
5
5
5
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