.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Happy Apple, a notable player in the cannabis beverage category, has shown a fluctuating performance in the state of Washington. Over the summer months of 2025, the brand maintained its presence in the top 30 rankings for June and July, securing the 18th and 19th positions, respectively. However, Happy Apple did not appear in the top 30 rankings for August and September, indicating a potential decline in market presence or increased competition in the Washington cannabis beverage sector. This movement suggests a need for the brand to reassess its strategies to regain its standing in the latter part of the year.
Despite the drop in rankings, Happy Apple experienced a positive sales trend from June to July, with sales figures rising from $11,370 to $12,306. This upward sales trajectory during the early summer months could be attributed to seasonal demand or successful marketing campaigns. However, the absence of ranking data for August and September raises questions about sustained sales performance and market dynamics. Observers might find it useful to explore whether this drop was due to internal factors or external market pressures, such as new entrants or shifts in consumer preferences within the Washington cannabis beverage market.
Competitive Landscape
In the competitive landscape of the beverage category in Washington, Happy Apple has experienced fluctuations in its market position, notably dropping out of the top 20 rankings by August 2025. Despite starting at 18th place in June and slipping to 19th in July, Happy Apple was unable to maintain its rank, indicating a potential decline in market presence or increased competition. Meanwhile, Swell Edibles consistently held a rank within the top 20, albeit with a slight decline from 17th in June to 19th by September, suggesting a more stable, albeit slightly declining, performance. Sipsy entered the top 20 in September, indicating a rising presence in the market. These dynamics suggest that while Happy Apple initially maintained a competitive position, the brand may need to reassess its strategies to regain visibility and sales momentum in the face of competitors like Swell Edibles and the emerging Sipsy.
Notable Products
In September 2025, the top-performing product for Happy Apple was the Apple Cider Shot (100mg THC, 6.7oz, 200ml), which ascended to the first rank from second place in August. The Infused Apple Cider (100mg) also showed an impressive performance, climbing to the second rank from third in the previous month, maintaining its sales at 190 units. The CBD/THC 1:1 Apple Cider Shot (100mg CBD, 100mg THC, 6.7oz) improved to third place, up from fifth in August. The Apple Cider Sparking Drink (10mg THC, 12oz), previously the top product, slipped to fourth place with a notable decrease in sales to 123 units. The CBD/THC 1:1 Apple Sparkling Drink (100mg CBD, 100mg THC, 12oz) entered the rankings at fifth place, marking its presence in the competitive beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
