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Oct-2025
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Overview
Market Insights Snapshot
Happy Apple, a notable player in the cannabis beverage category, has shown varied performance across states and categories. In Washington, the brand held the 18th position in the beverage category as of July 2025, securing sales of $12,251. However, in subsequent months, Happy Apple did not make it into the top 30 rankings, indicating a potential decline in market presence or increased competition within the state. This absence in the rankings for August through October suggests that while Happy Apple had a foothold earlier, sustaining that position has been challenging, possibly due to market dynamics or shifts in consumer preferences.
The absence of Happy Apple from the top 30 in multiple months highlights a critical area for analysis. It raises questions about their distribution strategies, product innovation, or market competition in Washington. The brand's initial ranking suggests potential, but the lack of sustained visibility might indicate a need for strategic adjustments. Observing these trends over time will be crucial in understanding whether Happy Apple can regain its standing or if this pattern signals a broader issue within the category or region. The data invites further exploration into how Happy Apple might leverage its past performance to reestablish itself in the competitive cannabis beverage landscape.
Competitive Landscape
In the competitive landscape of the Washington beverage category, Happy Apple has experienced fluctuations in its market presence, notably disappearing from the top 20 rankings after July 2025. This indicates a potential decline in its competitive edge compared to other brands. In contrast, Swell Edibles maintained a steady 18th rank from August to October 2025, despite a dip in sales in August. Meanwhile, Vice Soda showed a positive trajectory, improving its rank from 19th in July to 17th in October, with consistently increasing sales, peaking in September. HiKu and Sipsy both appeared in the rankings intermittently, with Sipsy entering the top 20 in September. These dynamics suggest that while Happy Apple once held a competitive position, its absence from the rankings in subsequent months highlights a need for strategic adjustments to regain market share against these resilient competitors.
Notable Products
In October 2025, the top-performing product for Happy Apple was the Apple Cider Shot (100mg THC, 6.7oz, 200ml), maintaining its first-place rank from September with sales of 272 units. The CBD/THC 1:1 Apple Cider Shot (100mg CBD, 100mg THC, 6.7oz) climbed to the second position, showing an improvement from its third-place rank in September. The Happy Apple – Infused Apple Cider (100mg) ranked third, dropping from its second-place position the previous month. The CBD/THC 1:1 Apple Cider Sparkling Can (10mg CBD, 10mg THC, 12oz) re-entered the rankings in fourth place after being unranked in September. Lastly, the Apple Cider Sparking Drink (10mg THC, 12oz) fell to fifth place, continuing its downward trend from the top rank in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
