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Dec-2024
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Overview
Market Insights Snapshot
Sinners & Saints has shown a promising trajectory in the Washington market, especially within the Edible category. From September to December 2024, the brand improved its ranking from 20th to a consistent 19th position, indicating a strengthening presence in this competitive segment. The sales figures reflect this positive trend, with a notable increase from approximately 72,229 to 106,254 over the same period. This upward movement suggests a growing consumer preference for their edible products in the state. However, their performance in the Beverage category tells a different story. Despite entering the top 30 rankings in October and maintaining a 17th position through November and December, the absence of a rank in September highlights a late entry or a previous lack of competitiveness in this category.
Analyzing the data further, it's clear that Sinners & Saints has managed to carve out a niche in the Washington market, but their journey hasn't been uniformly successful across all categories. The lack of a top 30 ranking in the Beverage category in September, followed by a stable position thereafter, suggests that while they have gained some traction, there is still room for growth and improvement. This mixed performance across categories within the same state indicates that the brand's strategies might be more effective in certain segments than others. Observing these dynamics can be crucial for understanding the brand's market positioning and potential areas for expansion or enhancement.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Washington, Sinners & Saints has shown a consistent upward trajectory in terms of rank and sales from September to December 2024. Starting at the 20th position in September, Sinners & Saints improved its rank to 19th by October and maintained this position through December, indicating a positive reception and growing popularity among consumers. This improvement is notable when compared to Swell Edibles, which dropped from 19th to 20th in October and remained there through December. Despite being consistently outranked by Mari's and Cosmic Candy, which held steady at 17th and 18th respectively, Sinners & Saints has outperformed Binske, which did not make it into the top 20 during this period. The brand's sales figures reflect this upward trend, with a significant increase from October to December, suggesting a strong market presence and potential for further growth in the Washington edible category.
Notable Products
In December 2024, the top-performing product from Sinners & Saints was the CBN/CBD/THC 2:2:1 Sour Berry Pomegranate Gummies 10-Pack, which maintained its number 1 ranking for the fourth consecutive month with sales reaching 1549 units. Following closely, the CBD/CBC/CBG/THC 1:1:1:1 Strawberry Kiwi Gummies maintained their second-place position, showing a consistent ranking over the months with an increase in sales to 1389 units. The third spot was held by the CBD/CBC/CBG/THC 1:1:1:1 Mango Passionfruit Gummies, which also retained its rank from previous months. The CBN/CBD/THC 2:2:1 Blue Raspberry Gummies remained in fourth place, with a slight increase in sales. Notably, the CDB:THC 1:1 Blue Raspberry Gummies entered the top five in December, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
