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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sinners & Saints operated as a single-category brand with Edible at 100.0% mix, while category sales declined 83.02493245537032% year over year and 3.10999617158044% month over month; the brand’s overall sales were down 83.15216794801445% YoY and average price fell 4.81638818687287% YoY, indicating declines were not price-led. With Edible concentration at 100.0% and a category rank of 29 in Washington Edible, the pattern implies the portfolio lacks diversification to offset category-specific demand softness and is exposed to further volatility if Edible continues to contract.
The full concentration in Edible at 100.0% alongside a 3.10999617158044% MoM contraction and a 29th rank position suggests the brand competes from a mid-pack stance where incremental share gains are unlikely without mix expansion; the 4.81638818687287% YoY price reduction did not prevent an 83.15216794801445% YoY sales drop, pointing to volume or distribution pressure rather than pricing strategy misalignment. The alignment between the 83.02493245537032% Edible decline and the brand-level 83.15216794801445% YoY drop implies category dependency is dictating outcomes, so positioning would benefit from either reclaiming in-Edible distribution velocity or reintroducing adjacent formats to reduce single-category risk.
Competitive Landscape
Sinners & Saints sits at rank #29 in WA Edible for May 2026, down 12 positions year over year from #17, and up 3 spots versus February 2026 when it was #32; against this, category leaders were static at the top, with Wyld holding #1 year over year while growing sales approximately 25.9%, and Green Revolution holding #2 with roughly 15.8% YoY growth as Hot Sugar stayed at #3 despite an 8.1% YoY decline. The brand peaked at #15 in August 2025 but is now 14 ranks lower, whereas Craft Elixirs remained #5 despite a 6.4% YoY sales dip, indicating that Sinners & Saints’ downward rank shift is less about broad category contraction and more about losing relative velocity to incumbents with flat-to-rising sell-through. The pattern implies share erosion concentrated in the mid-tier, where stability among top-five peers alongside Sinners & Saints’ 12-rank YoY drop suggests its current trajectory points to further shelf pressure unless mix or pricing repositions it back toward its #15 peak.
Notable Products
CBN/CBD/THC 2:2:1 Dark Chocolate Sea Salt Gummies 10-Pack (200mg CBN, 200mg CBD, 100mg THC) posted a 56.95% month-over-month surge to rank 9, while the top-ranked CBN/CBD/THC 2:2:1 Blue Raspberry Gummies 10-Pack (200mg CBN, 200mg CBD, 100mg THC) fell 0.82% and the rank-3 CBD/CBC/CBG/THC 1:1:1:1 Strawberry Kiwi Gummies 10-Pack dropped 12.61% to deepen mid-pack softness. The rank-2 CBN/CBD/THC 2:2:1 Sour Berry Pomegranate Gummies 10-Pack slid 8.28% as the rank-10 CBN/CBD/THC 2:2:1 Pomegranate Acai Gummies 10-Pack contracted 37.88%, concentrating risk in the 2:2:1 family even as one flavor rebounds; this mix implies flavor rotation within the same ratio is driving volatility rather than a shift away from the CBN-forward platform.
Across the top ten, all SKUs are Edible, and four of the top ten are 2:2:1 CBN/CBD/THC formats, with movements spanning +56.95% at rank 9 to -37.88% at rank 10, while the 2:1 CBG/THC Sour Cherry at rank 5 was nearly flat at -0.45% and the 1:1 CBD/THC Blue Raspberry at rank 6 grew 18.84%. Rank leadership remains anchored by a single SKU that is down 0.82% despite the category being entirely concentrated in gummies, indicating the portfolio is leaning into ratio breadth to hedge flavor-specific swings rather than reallocating away from multi-cannabinoid gummies.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
