Market Insights Snapshot
In the Washington market, Sinners & Saints has shown consistent performance in the Beverage category. They maintained a steady rank within the top 10 brands across July, August, and September 2023, although there was a slight dip in October 2023. This is indicative of a strong brand presence and consumer preference in the Beverage category. However, it's worth noting that there was a marginal decrease in sales in October, which could suggest increased competition or market saturation.
On the other hand, the brand's performance in the Edible category in Washington has not been as strong. Sinners & Saints did not rank in the top 20 in this category from July to October 2023. This could be due to a variety of factors, including heightened competition or less consumer interest in their Edibles. Interestingly, despite the lower ranking, the sales in October showed an increase compared to September, which could indicate a potential upward trend in the future.
In the edible category within the Washington state market, Sinners & Saints has been experiencing a downward trend in both rank and sales from July to October 2023. Despite the brand's consistent presence in the top 30, it has slipped from a rank of 27 in July to 31 in October, indicating a decrease in its market position relative to other brands. In terms of sales, Sinners & Saints is trailing behind its competitors. For instance, Flav and Binske have maintained higher ranks and sales throughout the same period. Even Northwest Cannabis Solutions and SnacMe, despite ranking lower initially, have shown a steady increase in sales, contrasting with the decline seen in Sinners & Saints. This analysis suggests that Sinners & Saints may need to reassess its market strategy to regain its competitive edge in the Washington edible category.
In October 2023, the top-performing product from Sinners & Saints was the Island Time Lemonade Tincture Canna Shot (100mg, 2oz), moving up from the third position in the previous month. It sold 667 units, the highest among all products. The Pomegranate Energy Shot (100mg), which was the top seller in the previous three months, dropped to second place. The Pomegranate Tincture Canna Shot (100mg, 2oz) moved up to third place, improving from its unranked position in August. Meanwhile, the Mango Canna Shot (100mg THC, 2oz) and the Fruit Punch Canna Shot (100mg) maintained their fourth and fifth positions respectively.