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Sep-2025
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Overview
Market Insights Snapshot
Sinners & Saints has demonstrated consistent performance in the Washington market within the Edible category. Over the summer months, the brand maintained a steady presence, ranking 16th in June, July, and September, with a slight improvement to 15th place in August. This stability indicates a solid foothold in the Washington market, although the brand's inability to break into higher rankings suggests potential challenges in gaining further market share. The sales figures reflect this consistency, with a noticeable peak in July, followed by a slight decline in September, hinting at potential seasonal influences or competitive pressures.
Interestingly, Sinners & Saints did not appear in the top 30 rankings for any other states or provinces during this period, which could be a point of concern or an opportunity for strategic expansion. The absence from other markets highlights a potential limitation in their geographic reach or category penetration, suggesting a need for diversification or enhanced marketing efforts outside of Washington. The brand's focused presence in Washington could either be a strategic choice to dominate a single market or a reflection of resource constraints preventing broader expansion. Understanding the underlying reasons for this geographic concentration could provide valuable insights into the brand's overall strategy and future growth potential.
Competitive Landscape
In the Washington Edible market, Sinners & Saints experienced a fluctuating performance from June to September 2025, maintaining a consistent rank of 16th in June and July, briefly climbing to 15th in August, before returning to 16th in September. This pattern indicates a competitive struggle to maintain upward momentum in a crowded market. Notably, Constellation Cannabis mirrored Sinners & Saints' rank in June and July but managed to reclaim the 15th spot in September, suggesting a competitive edge in maintaining sales stability. Meanwhile, Marmas consistently outperformed Sinners & Saints, holding a higher rank throughout the period, although it showed a downward trend from 12th to 14th, which could present an opportunity for Sinners & Saints to capitalize on. Honu and Verdelux remained consistently lower in rank, indicating a stable but less competitive position compared to Sinners & Saints. These dynamics highlight the importance for Sinners & Saints to leverage strategic marketing and product differentiation to improve its standing in the Washington Edible market.
Notable Products
In September 2025, the top-performing product from Sinners & Saints was the CBN/CBD/THC 2:2:1 Blue Raspberry Gummies 10-Pack with sales reaching 2781 units, maintaining its top position from August after a brief dip in July. Following closely, the CBD/CBC/CBG/THC 1:1:1:1 Strawberry Kiwi Gummies 10-Pack slipped to second place, having been the leader in July and August. The CBN/CBD/THC 2:2:1 Sour Berry Pomegranate Gummies 10-Pack consistently held the third position from July to September. The CBD/CBC/CBG/THC 1:1:1:1 Mango Passionfruit Gummies 10-Pack remained stable in fourth place from August to September, after a higher ranking earlier in the year. Newly introduced, the CBG/THC 2:1 Sour Cherry Gummies 10-Pack debuted at fifth place in September, suggesting a promising start.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
