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Jun-2024
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Overview
Market Insights Snapshot
Fractal Infused has shown a consistent presence in the Beverage category within Washington. Despite a slight decline in their ranking from 11th in March 2024 to 14th in April, May, and June 2024, the brand has maintained its position within the top 15. This indicates a stable performance, although there is a noticeable downward trend in sales figures over the same period. The sales dropped from $34,860 in March to $21,494 in June, suggesting potential challenges in maintaining market share or consumer interest. The consistent ranking despite declining sales could imply a relatively stable competitive landscape in the Beverage category in Washington.
However, it is worth noting that Fractal Infused did not appear in the top 30 brands in any other state or category during this period. This absence could be interpreted as a lack of market penetration or popularity outside of Washington, which might be a cause for concern if the brand aims for broader recognition and sales growth. The brand's performance in Washington can be seen as a stronghold, but the lack of presence elsewhere highlights areas for potential improvement and expansion.
Competitive Landscape
In the Washington beverage category, Fractal Infused has experienced notable fluctuations in its rank and sales over the past few months. Initially positioned at rank 11 in March 2024, Fractal Infused saw a decline to rank 14 by April and maintained this position through June. This downward trend in rank correlates with a significant drop in sales, from a high of $34,860 in March to $21,494 in June. In contrast, competitors like Ratio have shown a more stable and upward trajectory, moving from rank 13 in March to rank 10 in May, before settling at rank 12 in June, with sales peaking at $35,759 in May. Similarly, Happy Apple maintained a consistent rank of 13 over the same period, with relatively stable sales. Meanwhile, Soulshine Cannabis and Swell Edibles have shown incremental improvements in rank, suggesting a competitive market where Fractal Infused needs to strategize effectively to regain its standing and boost sales.
Notable Products
In June 2024, the top-performing product for Fractal Infused was Mojo Orange Cream Soda (100mg), reclaiming the number one rank with sales of $595. Mojo Strawberry Guava Soda (100mg) followed closely in the second position, maintaining a strong presence despite a drop from its first rank in April. Mojo - CBD/THC 1:1 Blue Raspberry Soda (100mg CBD, 100mg THC) ranked third, showing a steady decline from its peak in May. Mojo - Root Beer Soda (100mg) secured the fourth spot, consistently dropping in rank since March. Notably, Mojo - Orange Cream Soda (10mg) entered the rankings for the first time in June, debuting at fifth place.
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