Market Insights Snapshot
In the Beverage category, Fractal Infused has shown a consistent performance in Washington over the past few months. The brand has managed to hold its position within the top 10 brands, although there was a slight dip in September 2023 where it fell to the 10th rank from the 9th. This indicates that while Fractal Infused is a strong player in the market, it is facing stiff competition that affects its ranking slightly. The sales figures have also seen a gradual decrease from July to October, which might be a point of concern for the brand.
Despite the minor fluctuations, it's worth noting that Fractal Infused has never dropped out of the top 20 brands in the Beverage category in Washington. This is a testament to the brand's resilience and popularity among consumers in the state. While the exact sales figures are proprietary, the downward trend suggests that there might be room for improvement in the brand's strategy to regain its earlier momentum. However, the overall performance of Fractal Infused remains impressive, as maintaining a position in the top 10 amidst fierce competition is no small feat.
In the Washington Beverage category, Fractal Infused has been experiencing a slight decline in rank and sales from July to October 2023. In July, it held the 9th rank, which dropped to 10th in September, and then rebounded back to 9th in October. This fluctuation indicates a competitive market, with brands like Happy Apple and Blaze Soda consistently ranking higher. However, it's worth noting that Fractal Infused consistently outperformed Sinners & Saints in terms of rank and sales. A new competitor, Mary Jones, entered the top 20 in September and quickly rose to the 11th rank in October, indicating potential future competition for Fractal Infused.
In October 2023, Fractal Infused's top-performing product was the Mojo- Strawberry Guava Soda (100mg) from the Beverage category, marking a steady rise from its July rank of 5. It achieved the highest sales of 439 units. The Mojo - Blue Raspberry Soda (100mg THC, 11.2oz) slipped to second place after leading in September. The Mojo - Cherry Lime Soda (100mg THC, 11.2oz) and the Mojo Orange Cream Soda (100mg) maintained their ranks at third and fourth respectively. Meanwhile, the Mojo - CBD/THC 1:1 Orange Cream Soda (100mg CBD, 100mg THC) made a re-entry into the top 5 after a hiatus in the preceding months.