Fractal Infused

Data Snapshot: May 05, 2024
Fractal Infused Cannabis Brand Logo
<$50K

Apr-2024

Sales

Neutral

Trend

6-Month

22

Product Count

SKUs

Fractal Infused

Overview

Fractal Infused is a premium cannabis brand, known for their specialty in crafting full spectrum cannabis-infused beverages, particularly Mojo, a soda made with pure cane sugar. They stand out for their integration of cannabis into enjoyable and unintrusive experiences, exemplified in their inventive offerings such as their Mojo Chocolate Nuggy Caramel Peanut Bites. Key products, such as their Blue Raspberry and Pineapple Mojo, underscore Fractal Infused's commitment to diversifying cannabis consumption while assuring a quality, worry-free experience.
Markets

Fractal Infused Locations

Product Trends

Fractal Infused Categories

Fractal Infused Sales

Market Insights Snapshot

Fractal Infused Historical Sales by Category

In the competitive cannabis market of Washington, Fractal Infused has shown a notable presence within the Beverage category, maintaining a position within the top 15 brands over the recent months. Starting January 2024 ranked at 12th and holding steady into February, the brand saw a slight improvement in March moving up to 11th, before experiencing a minor setback to 13th in April. This fluctuation in rankings, despite not breaking into the top 10, indicates a stable consumer demand for Fractal Infused's beverage offerings. The sales figures reveal an interesting trend with a peak in March at $37,692, suggesting a potential seasonal preference or successful marketing initiative that month, before witnessing a decline in April to $32,004. This performance trajectory in Washington's beverage sector highlights the brand's resilience and potential areas for strategic focus to climb the rankings further.

Despite the detailed performance data for Fractal Infused in Washington, the absence of information regarding the brand's standing in other states or provinces suggests a concentrated market presence or a strategic decision to focus on specific regions. The consistent ranking within the top 15, yet not breaking into the top 10, underscores a competitive challenge in a saturated market but also indicates a reliable consumer base. The variation in monthly sales and rankings points towards an opportunity for Fractal Infused to capitalize on market trends and possibly expand its reach or product line to enhance its market position. While the data presents a snapshot of Fractal Infused's performance, the nuanced movements and the absence of rankings in other categories or states hint at a broader narrative of strategic market positioning and potential untapped markets.

Apr-2024 Rank
Beverage
13
Fractal Infused

Competitive Landscape

In the competitive landscape of the cannabis beverage category in Washington, Fractal Infused has shown a notable performance with fluctuations in its rank over the first four months of 2024. Initially ranked 12th in January, it improved to 11th in March before slightly dropping to 13th in April. This trajectory indicates a dynamic position within the market, outperforming brands like Soulshine Cannabis in April, which entered the top 20 for the first time that month. However, Fractal Infused faced stiff competition from Happy Apple and Sungaze, with the latter overtaking it in April, moving up to 11th place from a lower rank in the preceding months. Despite these challenges, Fractal Infused's sales increased from January to March, indicating a growing consumer interest or market expansion, even as its rank experienced slight volatility. The brand's performance relative to competitors such as Sinners & Saints, which maintained a steady but lower rank, highlights Fractal Infused's potential for growth and the importance of strategic marketing efforts to capitalize on its upward sales trend and address the competitive pressures within the Washington cannabis beverage market.

Fractal Infused market ranking for WA Beverage

Fractal Infused

Notable Products

In April 2024, Fractal Infused saw Mojo- Strawberry Guava Soda (100mg) leading the sales with 495 units, marking its ascent to the top spot from its third-place rank in March. Following closely was Mojo - CBD/THC 1:1 Blue Raspberry Soda (100mg CBD, 100mg THC), which dropped to second after being the top-selling product in March. The third position was claimed by Mojo - Blue Raspberry Soda (100mg THC, 11.2oz), showing a notable improvement from its fifth rank in the previous month. Mojo Orange Cream Soda (100mg) experienced a slight decline, moving from the second rank in March to fourth in April. Lastly, Mojo - Root Beer Soda (100mg) maintained its position at fifth, consistent with its performance in the preceding months.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Mojo- Strawberry Guava Soda (100mg)
Beverage
2
2
3
1
Mojo - CBD/THC 1:1 Blue Raspberry Soda (100mg CBD, 100mg THC)
Beverage
1
3
1
2
Mojo - Blue Raspberry Soda (100mg THC, 11.2oz)
Beverage
>5
>5
5
3
Mojo Orange Cream Soda (100mg)
Beverage
3
1
2
4
Mojo - Root Beer Soda (100mg)
Beverage
4
4
4
5
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