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Sep-2025
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Overview
Market Insights Snapshot
Head & Heal has demonstrated a consistent performance in the New York market within the Tincture & Sublingual category. For four consecutive months from June to September 2025, the brand maintained its position as the second-ranked brand. This stability in ranking suggests a strong foothold in the market, despite a noticeable dip in sales from August to September. The brand's ability to sustain a high ranking indicates a loyal customer base and effective market strategies, although the decline in sales towards September may warrant a closer examination of market conditions or competitive pressures.
Interestingly, Head & Heal did not appear in the top 30 rankings in any other states or categories during this period. This absence could be interpreted as a potential area for growth or a strategic focus on the New York market. It may also reflect a targeted approach to capitalize on their strengths in a specific category and region. The brand's concentrated presence in New York highlights both a successful niche strategy and an opportunity to explore expansion into other markets or product categories to diversify their footprint.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second rank from June to September 2025, demonstrating a stable position amidst fluctuating market dynamics. The brand is outperformed by Ayrloom, which maintains the top rank throughout this period, indicating a strong market presence and potentially higher brand loyalty or recognition. Despite this, Head & Heal's sales figures show a healthy trajectory, although there is a noticeable dip in September, which could be attributed to seasonal trends or competitive pressures. Meanwhile, Mfny (Marijuana Farms New York) remains steady at the third rank, and Veterans Choice Creations (VCC) improves its position from fifth to fourth in July, maintaining it through September. This competitive stability suggests that while Head & Heal is a strong contender, there is a need for strategic initiatives to challenge Ayrloom's dominance and capitalize on any potential market shifts.
Notable Products
In September 2025, the top-performing product from Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml), maintaining its first-place rank from previous months despite a slight dip in sales to 1424 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) also held steady in second place, though its sales figures saw a notable decrease. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) remained in third position, consistent with its ranking over the past months. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml, 1oz) continued to rank fourth, showing a slight decrease in sales. Lastly, the CBD Oil Cat Formulation (300mg CBD, 30ml) re-entered the rankings at fifth place, matching its July 2025 performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
