.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Head & Heal has consistently maintained a strong presence in the Tincture & Sublingual category in New York, holding the second rank from April to July 2025. This stability in ranking suggests a robust brand loyalty and effective market strategy within the state. Despite a slight fluctuation in sales figures, with a noticeable dip in May before recovering in July, Head & Heal's ability to retain its position indicates a competitive edge in the New York market. This consistent performance is noteworthy, given the competitive nature of the cannabis industry.
It is important to note that Head & Heal did not make it to the top 30 brands in other states or categories during the same period. This absence can be seen as a missed opportunity for market expansion or a strategic focus on consolidating their position in the New York market. The lack of presence in other regions might suggest either a deliberate strategy to dominate locally before expanding or challenges in scaling their operations beyond New York. Understanding the factors behind this decision could provide insights into their broader business strategy and future growth potential.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently maintained its position as the second-ranked brand from April to July 2025. Despite a steady rank, Head & Heal experienced a slight decline in sales from April to June, followed by a modest recovery in July. This trend indicates potential challenges in maintaining market share against top competitor Ayrloom, which held the top rank with increasing sales each month. Meanwhile, Mfny (Marijuana Farms New York) remained stable in the third position, and Veterans Choice Creations (VCC) showed a slight improvement by moving up to fourth place in July. These dynamics suggest that while Head & Heal maintains a strong position, it faces pressure from both leading and emerging competitors, highlighting the need for strategic initiatives to bolster sales and secure its market position.
Notable Products
In July 2025, the top-performing product for Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml), maintaining its first-place ranking consistently from April through July, with a notable sales figure of 1571 units. The CBD/THC/CBN 2:1:2 Sleep Tincture remained steadfast in second place throughout the same period. The CBD/THC 2:1 Relief Tincture also held its third position, showing stable performance across the months. The CBG/THC 4:1 Focus Tincture kept its fourth place, reflecting consistent demand. A new entrant, CBD Oil Cat Formulation, debuted in July at the fifth rank, indicating emerging consumer interest in pet-oriented products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
