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Oct-2025
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Overview
Market Insights Snapshot
Head & Heal has consistently maintained a strong presence in the New York market, particularly in the Tincture & Sublingual category. Over the months from July to October 2025, the brand has held a steady rank at number 2, indicating a solid grip on the market despite slight fluctuations in sales figures. This consistency in ranking suggests a resilient consumer base and effective market strategies. However, the sales figures reveal a slight dip from July to September, followed by a recovery in October, hinting at potential seasonal influences or shifts in consumer preferences.
Interestingly, Head & Heal's absence from the top 30 brands in other states or categories could be seen as a missed opportunity for expansion or diversification. It suggests that while the brand is performing well in New York, there may be untapped potential in other regions or product categories. This absence could either be due to strategic focus on their stronghold or challenges in penetrating other markets. Understanding these dynamics could provide insights into the brand's broader market strategy and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second position from July to October 2025, indicating a stable presence in the market. Despite a slight decline in sales from July to September, Head & Heal's sales rebounded in October, suggesting resilience and potential customer loyalty. The brand is closely trailing behind Ayrloom, which maintains a strong lead at the top rank, while Mfny (Marijuana Farms New York) and Veterans Choice Creations (VCC) consistently occupy the third and fourth positions, respectively. This stable ranking suggests that Head & Heal is effectively maintaining its market share against these competitors, although there is room for growth to challenge Ayrloom's dominance.
Notable Products
In October 2025, Head & Heal's top-performing product was the Max Strength THC Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, maintaining its number one rank consistently from July to October, with sales of 1334 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) held steady in the second position across the same period, showing a sales increase to 1166 units in October. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) remained in third place, with a slight sales increase to 759 units. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml, 1oz) consistently ranked fourth, with stable sales figures. A new entrant, the CBD Organic Full Spectrum Tincture (1200mg CBD, 30ml), debuted at the fifth position in October, indicating potential for growth in subsequent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
