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Nov-2025
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Overview
Market Insights Snapshot
Head & Heal has consistently maintained its strong position in the Tincture & Sublingual category within the state of New York. For four consecutive months, the brand has held the number two spot, showcasing a stable demand for their products in this category. Despite a slight dip in sales from August to September, the brand experienced a resurgence in November, indicating a positive trend in consumer interest and potential market share expansion. Such stability in ranking suggests that Head & Heal has successfully established a loyal customer base in this competitive segment.
Interestingly, the absence of Head & Heal from the top 30 rankings in other states or provinces could imply a more localized dominance or a strategic focus on New York. This could be seen as a missed opportunity for broader market penetration or a deliberate choice to concentrate efforts where they are most effective. The brand's performance in New York might serve as a blueprint for potential growth strategies in other regions, should they choose to expand. Observing how Head & Heal navigates these dynamics in the coming months could provide further insights into their market strategy and adaptability.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second rank from August to November 2025, indicating a stable market position. Despite this consistency, they remain behind Ayrloom, which dominates the top spot with a notable lead in sales. Head & Heal's sales show a positive trend, increasing from September to November, suggesting effective strategies to enhance market share. However, they face stiff competition from Mfny (Marijuana Farms New York) and Veterans Choice Creations (VCC), which maintain their third and fourth positions respectively. While Head & Heal's sales are significantly higher than these competitors, the consistent ranking of these brands highlights the competitive pressure in the market. This analysis underscores the importance for Head & Heal to innovate and differentiate to potentially challenge Ayrloom's leading position.
Notable Products
In November 2025, the top-performing product from Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml) within the Tincture & Sublingual category, maintaining its first-place ranking for four consecutive months with a notable sales figure of 1580 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) also held steady in second place, showing a consistent performance across the months. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) remained in third place, demonstrating stable demand. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml, 1oz) continued to rank fourth, although it experienced a decrease in sales compared to previous months. A new entry in the dataset, the Hybrid RSO Applicator (1g), appeared in fifth place, indicating emerging interest in the Concentrates category.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
