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Aug-2025
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Overview
Market Insights Snapshot
Head & Heal has consistently maintained its strong position in the Tincture & Sublingual category in New York, holding the second rank from May through August 2025. This stability in ranking indicates a robust market presence and consumer preference for their products in this category. Despite fluctuations in sales figures, with a notable peak in June, the brand's ability to retain its ranking suggests effective brand loyalty and market strategies. The consistency in their performance highlights their strong foothold in the New York market, which could be indicative of strategic marketing and a loyal customer base.
However, it's worth noting that Head & Heal does not appear in the top 30 rankings for other states or categories during this period, which might suggest areas for potential growth or the need for strategic adjustments. The absence of rankings outside of New York could either point to a focused market approach or a potential gap in broader market penetration. This situation presents both a challenge and an opportunity for Head & Heal to expand its reach and diversify its market presence beyond the current stronghold in New York.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second rank from May to August 2025, demonstrating a stable position in the market. Despite maintaining its rank, Head & Heal faces stiff competition from Ayrloom, which dominates the top spot with significantly higher sales figures. Meanwhile, Mfny (Marijuana Farms New York) and Veterans Choice Creations (VCC) remain consistently in third and fourth place, respectively, indicating a clear stratification in the market. The stability in Head & Heal's rank suggests a loyal customer base, but the brand could benefit from strategies aimed at closing the sales gap with Ayrloom, which consistently leads the market.
Notable Products
In August 2025, the top-performing product for Head & Heal was the Max Strength THC Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, maintaining its number one rank consistently from May through August with sales of 1357 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) held steady in second place, showing a slight decrease in sales compared to previous months. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) also retained its third-place ranking with consistent sales figures. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml, 1oz) remained in fourth place, showing no change in position from earlier months. A new entry, CBD Lavender Scented with Arnica Lotion (1000mg CBD), debuted at fifth place, indicating a growing interest in topical products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
