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Apr-2025
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Overview
Market Insights Snapshot
Head & Heal has consistently maintained a strong presence in the Tincture & Sublingual category in New York, holding the second rank from January through April 2025. This unwavering position indicates a stable market performance and a robust consumer base in this category within the state. Despite a slight fluctuation in sales figures from February to March, the brand has shown a recovery in April, suggesting effective strategies to maintain its market share. The consistent ranking in the top three highlights the brand's strong foothold and competitive edge in New York’s Tincture & Sublingual market.
Notably, Head & Heal's absence from the top 30 brands in other states or categories could be seen as a limitation in their market penetration outside of New York. This absence represents potential areas for growth and expansion. The brand might benefit from exploring different product categories or expanding its geographical reach to enhance visibility and sales performance. Understanding consumer preferences and market dynamics in other regions could offer strategic insights for Head & Heal to diversify and strengthen its overall market presence.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second position from January to April 2025, indicating a stable market presence. Despite maintaining its rank, Head & Heal faces stiff competition from Ayrloom, which dominates the top spot throughout the same period. Ayrloom's sales figures are notably higher, showcasing its strong brand loyalty and market penetration. Meanwhile, Jumbodose has experienced a downward trend, slipping from third to sixth place, which could present an opportunity for Head & Heal to capture some of its market share. Additionally, Veterans Choice Creations (VCC) shows a positive trajectory, moving up from seventh to fifth place, which might pose a future threat if the trend continues. Overall, Head & Heal's steady rank suggests a loyal customer base, but the brand must strategize to close the sales gap with Ayrloom and fend off emerging competitors like VCC.
Notable Products
In April 2025, the Max Strength THC Tincture (1000mg THC, 30ml) maintained its position as the top-performing product for Head & Heal, with impressive sales of 1687 units. The CBD/THC/CBN 2:1:2 Sleep Tincture (600mg CBD, 300mg THC, 600mg CBN, 30ml) remained in second place, consistently holding its rank from the previous month. The CBD/THC 2:1 Relief Tincture (600mg CBD, 300mg THC, 30ml) also displayed stability by retaining its third-place position throughout the year. The CBG/THC 4:1 Focus Tincture (600mg CBG, 150mg THC, 30ml) continued to hold the fourth rank, showing steady performance over the months. Finally, the CBD Organic Full Spectrum Tincture (600mg CBD, 30ml) reappeared in the rankings in fifth place, with a slight increase in sales from earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
