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Dec-2025
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Overview
Market Insights Snapshot
Head & Heal has shown a consistent performance in the New York market, particularly in the Tincture & Sublingual category, where it has maintained a strong hold on the second position from September to December 2025. This stability suggests a solid consumer base and effective brand positioning within this category. However, in the Concentrates category, Head & Heal did not make it into the top 30 rankings during the same period, indicating potential challenges or a lack of focus in this segment. This absence from the top rankings in Concentrates could be a point of concern, suggesting that the brand may need to evaluate its strategy or market presence in this category.
Examining the sales trends, Head & Heal's Tincture & Sublingual category in New York has seen a steady increase in sales from October to December 2025, reflecting positive consumer reception and possibly successful marketing efforts or product improvements. The consistent growth in sales, despite maintaining the same ranking position, indicates an expanding market or increased consumer loyalty. On the other hand, the lack of ranking in the Concentrates category might point to missed opportunities or competitive pressures that the brand has yet to overcome. This contrast in performance across categories could provide valuable insights for strategic adjustments and resource allocation to bolster overall market presence.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in New York, Head & Heal consistently holds the second rank from September to December 2025. This stable position indicates a strong market presence, although it trails behind Ayrloom, which maintains the top spot with a significant lead in sales. Despite this, Head & Heal shows a positive sales trend, with a steady increase over the months, suggesting effective strategies in customer retention and possibly new customer acquisition. Meanwhile, Mfny (Marijuana Farms New York) and Veterans Choice Creations (VCC) remain in the third and fourth positions, respectively, with sales figures that are notably lower than those of Head & Heal. This competitive positioning highlights Head & Heal's strong foothold in the market, but also underscores the challenge of closing the gap with the leading brand, Ayrloom.
Notable Products
In December 2025, Head & Heal's top-performing product was the Max Strength THC Tincture (1000mg THC, 30ml), maintaining its number one rank since September, with sales reaching 1790 units. The CBD/THC/CBN 2:1:2 Sleep Tincture followed closely, consistently holding the second position, although its sales slightly decreased from November. The CBD/THC 2:1 Relief Tincture remained steady in third place, showing a gradual increase in sales over the months. The CBG/THC 4:1 Focus Tincture held the fourth rank, with a slight sales increase from November. Notably, the Hybrid RSO Applicator debuted in the rankings in November and maintained the fifth position in December, showing a significant increase in sales from 104 units to 197 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
