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Oct-2025
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Overview
Market Insights Snapshot
Ayrloom's performance in New York demonstrates a consistent dominance in several cannabis categories. Notably, the brand has maintained its top position in the Beverage, Tincture & Sublingual, and Topical categories from July to October 2025. This suggests a strong consumer preference and brand loyalty in these segments. The Vapor Pens category also shows a stable second-place ranking throughout the same period, indicating a solid market presence despite not being at the very top. However, the Pre-Roll category saw a slight fluctuation, with Ayrloom dropping from 7th to 8th place in October, which could be a point of concern if the trend continues.
In the Edible category, Ayrloom consistently held the 5th position from July to October 2025, suggesting steady demand but also highlighting room for growth to break into the top tier. The sales figures, while not disclosed in full, indicate some fluctuation across categories, with the Beverage category experiencing a notable sales dip in September before rebounding in October. This could indicate seasonal trends or shifts in consumer behavior. The absence of Ayrloom from the top 30 in any other states or provinces suggests that their current market strategy is heavily focused on New York, potentially leaving untapped opportunities elsewhere.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its position as the second-ranked brand from July to October 2025. Despite a dip in sales from August to September, Ayrloom's sales rebounded in October, indicating a resilient market presence. This stability in rank is significant, especially when compared to Jaunty, which has consistently held the top position, and Fernway, which also maintained its third-place rank throughout the same period. Notably, Mfny (Marijuana Farms New York) showed an upward trend by moving from fifth to fourth place by October, suggesting potential shifts in consumer preferences. Ayrloom's ability to sustain its rank amidst these dynamics underscores its strong brand loyalty and market strategy, making it a formidable player in the New York vapor pen category.
Notable Products
In October 2025, the top-performing product from Ayrloom was the CBD/THC 1:2 Up Honeycrisp Apple Cider (5mg CBD, 10mg THC, 12oz), maintaining its number one rank with sales of 36,410 units. The CBD/THC 1:2 Root Beer (5mg CBD, 10mg THC, 12oz) rose to the second position, a significant leap from its fifth-place ranking in August 2025. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP (5mg CBD, 10mg THC, 12oz) slipped to third place, showing a steady decline in rank since July. Meanwhile, the CBD/THC 1:2 Lemonade Up (5mg CBD, 10mg THC, 12oz) held the fourth position consistently over the months. The new entry, CBD/THC 1:2 Cran Apple Cider Up Drink (5mg CBD, 10mg THC), debuted at fifth place, indicating strong initial sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
