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Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of New York, Ayrloom has showcased impressive performance across multiple categories, consistently ranking within the top spots. Notably, in the Beverage and Topical categories, Ayrloom has maintained the number one position from January to April 2024, highlighting its dominant presence in these segments. Meanwhile, its standing in the Edible, Tincture & Sublingual, and Vapor Pens categories shows slight fluctuations but remains strong, with rankings within the top three across these months. This indicates a robust product lineup that resonates well with consumer preferences in New York, despite the highly competitive nature of the market. The upward sales trend, particularly in the Beverage category with sales increasing from 193,528 in January to 365,825 in April, underscores the growing consumer demand for Ayrloom's offerings.
However, the slight dip in rankings in the Edible category from second to third place between February and April 2024 suggests room for improvement or increased competition. Despite this, Ayrloom's ability to hold top-tier positions across various product categories speaks volumes about its market strategy and product quality. The consistent second-place ranking in the Tincture & Sublingual category and the upward movement in the Vapor Pens category from fourth to third place further demonstrate Ayrloom's adaptability and appeal in New York's dynamic market. While specific sales figures beyond the Beverage category are not disclosed, the directional movement across categories indicates a positive trajectory for Ayrloom, positioning it as a key player to watch in the New York cannabis market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in New York, Ayrloom has shown a notable performance, maintaining its rank in the top 3 from February to April 2024, after an initial fourth place in January. Its closest competitors include Rove, which consistently held the top rank, and Jaunty, securing the second position throughout the same period. Despite Ayrloom's significant sales increase from January to April, it remains behind Rove and Jaunty, indicating a strong market presence by these leaders. However, Ayrloom has successfully outperformed other brands such as Mfny (Marijuana Farms New York) and New York Honey (NY Honey), which fluctuated in ranks below Ayrloom. This positioning suggests Ayrloom's solid foothold and potential for growth within the competitive New York vapor pen market, highlighting its resilience and ability to capture consumer interest amidst stiff competition.
Notable Products
In April 2024, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Cider (5mg CBD, 10mg THC) in the Beverage category, with impressive sales reaching 6400 units. Following closely, the THC/CBN/Melatonin 2:1:0.6 Pillow Talk Up Gummies 10-Pack (100mg THC, 50mg CBN, 30mg Melatonin) from the Edible category ranked second, a position down from its consistent first-place ranking in the previous months. Notably, the CBD/THC 1:2 Lemonade Up (5mg CBD, 10mg THC) made a significant entry into the rankings at third place, showing a strong preference among consumers for Beverage category products. The CBD/THC 1:2 Up Black Cherry Sparkling Water (5mg CBD, 10mg THC) also entered the rankings, securing the fourth position. The CBD/THC 1:2 Island Time Up Gummies 10-Pack (50mg CBD, 100mg THC) experienced a slight drop in its ranking, moving down to fifth place, indicating a shift in consumer preferences within the Edible category.
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