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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Ayrloom’s mix skewed to Vapor Pens at 38.23% share with a year-over-year decline of 15.26% but a month-over-month lift of 7.61%, while Beverage held 20.98% share with 8.57% YoY growth and 6.02% MoM growth. Edible accounted for 14.72% share with 1.17% YoY growth and 7.56% MoM growth, and Pre-Roll reached 14.07% share with 28.72% YoY growth and 13.41% MoM growth. Tincture & Sublingual contributed 9.15% share with 22.55% YoY growth and 6.27% MoM growth, whereas Topical was 2.85% share with a 6.01% YoY decline and 2.14% MoM growth. With a category leader that is contracting YoY but rising MoM and multiple mid-sized categories expanding double-digits YoY or MoM, the pattern implies Ayrloom is redistributing volume from a softening core into faster-rebounding formats without ceding overall category breadth.
The shift—Vapor Pens down 15.26% YoY while Pre-Roll up 28.72% YoY and Tincture & Sublingual up 22.55% YoY—suggests Ayrloom is leaning into diversified demand pockets to offset headwinds in its largest category. Month-over-month gains in Vapor Pens at 7.61% alongside Pre-Roll at 13.41% indicate tactical recovery paired with trading into occasions where price elasticity is different than the brand average price decline of 19.96% YoY. Given Vapor Pens’ 38.23% share and a category rank of 3 in New York, reinforcing assortment depth while sustaining momentum in Beverage at 6.02% MoM and Edible at 7.56% MoM positions the brand to balance mix risk and stabilize share in a market where category performance is diverging by format.
Competitive Landscape
Ayrloom ranks #3 in NY Vapor Pens in May 2026, down 1 position year over year from #2 while also slipping 1 rank since February 2026 from #2 to #3, and this comes after peaking at #1 in December 2024. In contrast, Jaunty held at #1 year over year despite a 16.5% sales decline, while Fernway climbed from #4 to #2 on 61.5% YoY sales growth; Ayrloom’s 1-position YoY drop alongside Fernway’s 2-position ascent indicates share reallocation rather than category contraction. With Mfny (Marijuana Farms New York) improving from #5 to #4 on a 0.28% YoY sales uptick and Florist Farms rising from #9 to #5 on 63.6% YoY growth, Ayrloom’s descent from #2 to #3 amid multiple upward moves suggests a slide from leader contention toward a mid-leader cluster unless it reverses competitive momentum.
Notable Products
CBD/THC 1:2 Half & Half Lemonade Iced Tea UP (5mg CBD, 10mg THC, 12oz) posted the largest movement in May 2026 at +24% MoM and held rank 2, while CBD/THC 1:2 Honeycrisp Apple Cider (5mg CBD, 10mg THC, 12oz) grew +7.8% MoM at rank 1; eight of the top ten SKUs are Beverages with 1:2 ratios, concentrating share at the very top. CBD/THC 1:2 Black Cherry Sparkling Water (5mg CBD, 10mg THC, 12oz) climbed +22% MoM at rank 3 versus smaller gains of +6% for Root Beer at rank 4, indicating flavor innovation is outpacing legacy soda profiles. With rank positions 1 through 9 all occupied by Beverage SKUs and only one 1:1 entrant at rank 10, the mix signals Ayrloom is tilting further toward 1:2 Beverage dominance, implying portfolio resourcing should continue to favor citrus and sparkling extensions over slower soda formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
