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Aug-2024
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Overview
Market Insights Snapshot
Ayrloom has shown remarkable consistency and leadership in the New York market across multiple cannabis categories. In the Beverage category, Ayrloom has maintained the top position from May through August 2024, reflecting a strong and unwavering consumer preference. Similarly, the brand has consistently ranked third in the Edible category over the same period, indicating stable performance and consumer trust. Ayrloom's Tincture & Sublingual products have held the second position, demonstrating a solid foothold in this niche market. The brand also leads the Topical category, consistently ranking first, which shows its dominance and possibly a lack of strong competition in this segment.
In the Vapor Pens category, Ayrloom has shown slight but notable improvement, moving up from the third position in May 2024 to secure the second position by June 2024, and maintaining it through August. This upward movement signifies a growing acceptance and popularity of Ayrloom's vapor products among consumers. However, it's important to note that Ayrloom's absence from the top 30 brands in any category or state would be a significant red flag, but this is not the case here. The brand's performance across these categories in New York indicates strong brand equity and effective market strategies, but the competition remains fierce, particularly in the Vapor Pens segment.
Competitive Landscape
In the New York Vapor Pens category, Ayrloom has demonstrated a strong and consistent performance, maintaining its rank at the second position from June to August 2024. Ayrloom's sales have shown a positive upward trend, increasing from $920,694 in May to $1,949,001 in August. This growth is notable when compared to its competitors. For instance, Rove has consistently held the top spot, but Ayrloom's sales growth rate suggests a potential to close the gap. Meanwhile, Jaunty, which was ahead of Ayrloom in May, has fallen to the third position since June, indicating a relative decline in its competitive edge. Magnitude has also shown improvement, moving from fifth to fourth place, but its sales figures still lag behind Ayrloom's. These dynamics highlight Ayrloom's robust market presence and potential for further growth in the competitive landscape of New York's Vapor Pens market.
Notable Products
In August 2024, Ayrloom's top-performing product was CBD/THC 1:2 Lemonade Up (5mg CBD, 10mg THC) in the Beverage category, maintaining its first-place ranking for four consecutive months with sales reaching 17,638 units. The second spot was held by CBD/THC 1:2 Up Honeycrisp Apple Cider (5mg CBD, 10mg THC), also consistent in its ranking since May 2024. CBD/THC 1:2 Up Black Cherry Sparkling Water (5mg CBD, 10mg THC) remained in third place, showing steady performance over the months. The new entry, CBD/THC 1:2 Up Half + Half (5mg CBD, 10mg THC), debuted in July and secured the fourth position in August. The THC/CBN 2:1 Up Pillow Talk Blueberry Lavender Gummies 10-Pack (100mg THC, 50mg CBN) climbed to fifth place, showing a notable increase in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
