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Dec-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a strong performance across several categories in New York. The brand has maintained its leading position in the Beverage category consistently from September to December 2025, indicating a robust consumer preference and market capture. Similarly, Ayrloom's dominance is evident in the Tincture & Sublingual and Topical categories, where it has held the top rank throughout the same period. This consistent top-ranking performance across multiple categories suggests a well-established brand presence and consumer trust in these segments.
In contrast, Ayrloom's performance in the Edible and Pre-Roll categories shows a slight decline. For Edibles, the brand slipped from the fifth to the sixth position from October to December 2025, while in the Pre-Roll category, it dropped from the seventh to the eighth position during the same period. These movements indicate potential areas for strategic improvement or increased competition in these segments. Notably, Ayrloom's Vapor Pen category has held steady at the second position, showcasing a strong foothold in this competitive market. Such insights highlight the brand's overall solid market presence in New York, with room for growth in specific categories.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its position as the second-ranked brand from September to December 2025. This stability in ranking indicates a strong market presence, although it trails behind Jaunty, which holds the top spot with a significant lead in sales. Ayrloom's sales figures show a positive trend, with a notable increase in December, suggesting effective strategies in capturing consumer interest during the holiday season. Meanwhile, Fernway and Mfny (Marijuana Farms New York) remain in the third and fourth positions, respectively, with Fernway showing a slight dip in sales in November. This competitive analysis highlights Ayrloom's robust performance and potential for further growth if it continues to leverage its market strategies effectively.
Notable Products
In December 2025, Ayrloom's CBD/THC 1:2 Up Honeycrisp Apple Cider maintained its top position in the Beverage category, achieving sales of 37,258. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP climbed to the second spot from third place in the previous two months, showing a notable increase in sales. The CBD/THC 1:2 Root Beer slipped to third position after holding second place in November, while the CBD/THC 1:2 Up Black Cherry Sparkling Water remained steady at fourth place. Lastly, the CBD/THC 1:2 Cran Apple Cider Up Drink secured the fifth spot, consistent with its ranking in November. These shifts highlight a competitive landscape within Ayrloom's beverage offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
