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Aug-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a strong performance across various categories in New York, consistently maintaining top positions in several segments. The brand has held the number one rank in the Beverage, Tincture & Sublingual, and Topical categories from May to August 2025. This dominance suggests a robust market presence and a strong consumer preference in these areas. The Vapor Pens category, where Ayrloom ranks second, also shows significant sales figures, indicating a competitive edge in this popular segment. However, in the Pre-Roll category, Ayrloom has experienced a slight decline, moving from sixth to eighth place over the four months, which could be an area to watch for potential strategic adjustments.
In the Edible category, Ayrloom has maintained a steady fifth-place rank, suggesting a stable foothold in this segment within New York. The absence of Ayrloom in the top 30 rankings in any other states or provinces highlights a concentrated market strategy or potential areas for expansion. This focused presence in New York could be a strategic choice, leveraging local consumer preferences and market dynamics. Understanding the nuances of Ayrloom's performance across these categories can provide insights into its market strategies and potential areas for growth, particularly in categories where its ranking has seen less movement.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom consistently holds the second rank from May to August 2025, showcasing a stable position in the market. Despite this consistency, Ayrloom faces stiff competition from Jaunty, which maintains the top spot throughout the same period. Ayrloom's sales figures, although robust, are consistently lower than Jaunty's, indicating a potential area for growth. Meanwhile, Rove and Fernway occupy the third and fourth ranks, respectively, with Fernway experiencing a slight dip in July before recovering in August. Ayrloom's ability to maintain its rank amidst these dynamics suggests a strong brand presence, but the gap in sales with the leading competitor highlights the need for strategic initiatives to enhance market share and potentially overtake Jaunty in the future.
Notable Products
In August 2025, the top-performing product from Ayrloom was the CBD/THC 1:2 Up Honeycrisp Apple Cider in the Beverage category, maintaining its first-place ranking consistently since May, with sales figures reaching 32,749 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP also held its position as the second-best seller, showing a steady increase in sales over the months. The CBD/THC 1:2 Lemonade Up followed in third place, although its sales slightly decreased from the previous month. Notably, the CBD/THC 1:2 Up Black Cherry Sparkling Water returned to the rankings in fourth place, while the CBD/THC 1:2 Root Beer, which ranked fourth in June, slipped to fifth place in August. Overall, the rankings for the top products remained stable, with minor changes in sales figures reflecting consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
