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Apr-2026
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Overview
Market Insights Snapshot
Ayrloom has demonstrated remarkable consistency and dominance in the New York market, particularly in the Beverage, Tincture & Sublingual, and Topical categories, where it has maintained a first-place ranking from January through April 2026. This suggests a strong brand presence and consumer preference in these categories. Notably, the Beverage category saw an upward trend in sales, culminating in over $1.34 million in April, indicating a robust consumer demand. However, Ayrloom's performance in the Vapor Pens category saw a slight dip from second to third place in April, which could be indicative of increasing competition or shifting consumer preferences within this segment.
In the Edible category, Ayrloom consistently held the sixth position across all months, reflecting stable performance without significant upward or downward movement. The Pre-Roll category, however, presented a different narrative with Ayrloom experiencing a decline from eighth place in January and February to eleventh place by April. This drop out of the top ten could signal potential challenges in maintaining market share or could be a result of new entrants gaining traction. Overall, while Ayrloom's performance in some categories remains strong, the fluctuations in Pre-Roll and Vapor Pens highlight areas that may require strategic focus to regain or maintain competitive positioning.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has demonstrated a strong presence, consistently ranking within the top three brands from January to April 2026. However, a notable shift occurred in April when Ayrloom's rank dropped from 2nd to 3rd, overtaken by Fernway, which climbed to 2nd place. Despite this, Ayrloom's sales figures have shown resilience, maintaining a robust performance that closely rivals Fernway and significantly surpasses Rove and Mfny (Marijuana Farms New York), both of which have consistently held 4th and 5th positions. The leading brand, Jaunty, remains ahead, but Ayrloom's competitive pricing and quality could potentially close this gap if they address the factors contributing to the recent rank change.
Notable Products
In April 2026, the top-performing product for Ayrloom was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its first-place ranking with a notable sales figure of $39,002. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP also held steady in second place, showing consistent performance over the months. The CBD/THC 1:2 Up Black Cherry Sparkling Water rose to third place, improving from its fifth-place position in February. Meanwhile, the CBD/THC 1:2 Root Beer remained in fourth place, indicating stable sales. The CBD/THC 1:2 Orange Creamsicle Up Soda maintained its fifth-place ranking, showing a gradual increase in sales since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
