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Apr-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a robust performance in the New York cannabis market, maintaining a leading position across several categories. Notably, the brand has consistently held the number one rank in the Beverage, Tincture & Sublingual, and Topical categories from January through April 2025. This indicates a strong consumer preference and brand loyalty in these segments. In the Vapor Pens category, Ayrloom has maintained a solid second place, highlighting its competitiveness and strong market presence. The Pre-Roll category has seen some fluctuations, with Ayrloom moving from 11th to 7th position over the same period, suggesting a positive reception and potential for growth in this segment.
In the Edible category, Ayrloom has stabilized at the 5th position from February to April, after starting at 6th in January, signifying a steady performance but also room for improvement to climb higher in the rankings. The consistent absence of any ranking below the top 30 in any category in New York underscores Ayrloom's strong market penetration and brand recognition. However, the lack of presence in other states or provinces could be an area of concern or an opportunity for expansion. Ayrloom's ability to maintain top-tier rankings in multiple categories within a competitive market like New York is a testament to its strategic positioning and product appeal.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its position as the second-ranked brand from January to April 2025. Despite a slight fluctuation in sales, Ayrloom's performance remains robust, with sales figures showing a positive trend, particularly in April 2025, where it saw an increase compared to the previous months. This stability is crucial as it competes closely with the top-ranked brand, Jaunty, which has consistently held the first position but with a noticeable decline in sales over the same period. Meanwhile, Rove and Mfny (Marijuana Farms New York) remain in the third and fourth positions, respectively, both experiencing a downward trend in sales. Ayrloom's ability to maintain its rank amidst these shifts highlights its strong market presence and potential for further growth in New York's vapor pen category.
Notable Products
In April 2025, the top-performing product from Ayrloom was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its consistent first-place ranking with sales reaching 23,006. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP also held steady in second place, showing a strong performance across the months. The CBD/THC 1:2 Lemonade Up climbed back to third place after dropping to fifth in February and March. Notably, the newly introduced CBD/THC 1:2 Yuzu Citrus Sparkling Water debuted impressively in fourth place. Meanwhile, the CBD/THC 1:2 Cran Apple Cider Up Drink slipped to fifth place, indicating a slight decline from its previous third-place standing in January and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
