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Jan-2026
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a strong and consistent performance in the state of New York, particularly excelling in several categories. Notably, Ayrloom has maintained the top position in the Beverage, Tincture & Sublingual, and Topical categories from October 2025 through January 2026. This sustained dominance in these categories indicates a robust market presence and consumer preference in New York. However, it's worth noting that while Ayrloom holds a strong position in Vapor Pens, consistently ranked at number two, it suggests there is a leading competitor in this category that Ayrloom is yet to surpass.
In the Edible and Pre-Roll categories, Ayrloom's performance has been steady, albeit with some room for growth. The brand consistently ranked sixth in the Edible category from November 2025 to January 2026, indicating a stable yet competitive market environment. Meanwhile, in the Pre-Roll category, Ayrloom experienced a slight fluctuation, moving from seventh to eighth and back to seventh place over the same period. This suggests a competitive landscape in New York, where Ayrloom is maintaining its position but faces challenges in climbing higher. The absence of Ayrloom from the top 30 in other states or categories highlights potential areas for market expansion or strategic shifts.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom consistently holds the second rank from October 2025 through January 2026, demonstrating a stable position in the market. Despite a slight decrease in sales from October to November, Ayrloom's sales rebounded in December and maintained strength into January. This stability is crucial as it faces competition from brands like Jaunty, which consistently ranks first with significantly higher sales, and Fernway, which holds the third position. Ayrloom's ability to maintain its rank amidst these competitors suggests a strong brand presence and customer loyalty. Meanwhile, Mfny (Marijuana Farms New York) remains in the fourth position, indicating a clear tiered structure in the market where Ayrloom is comfortably positioned above the mid-tier competitors.
Notable Products
In January 2026, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its consistent rank as number one since October 2025, despite a slight decrease in sales to 32,459 units. The CBD/THC 1:2 Root Beer held steady at the second position, showing improved sales compared to previous months. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP regained its third position after briefly being second in December 2025. Meanwhile, the CBD/THC 1:2 Up Black Cherry Sparkling Water remained stable at fourth place over the past three months. The CBD/THC 1:2 Cran Apple Cider Up Drink consistently ranked fifth since its introduction in November 2025, maintaining solid sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
