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Jun-2024
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Overview
Market Insights Snapshot
Ayrloom has shown a strong and consistent performance across various product categories in New York. Notably, the brand has maintained the top position in the Beverage and Topical categories for several consecutive months, indicating a robust consumer preference and market presence. The Beverage category, in particular, has seen a steady increase in sales, reflecting growing consumer demand. Additionally, Ayrloom's performance in the Edible category remains stable at rank 3, showcasing its diversified product appeal. However, in the Vapor Pens category, Ayrloom has improved from rank 3 to rank 2 by June 2024, demonstrating significant upward momentum in this highly competitive segment.
In contrast, Ayrloom's performance in the Tincture & Sublingual category has remained consistently at rank 2, suggesting a strong but stable market position in this niche. The brand's continued presence in the top rankings across multiple categories in New York highlights its broad market appeal and effective product strategy. However, it is worth noting that if Ayrloom were to fall out of the top 30 in any category, it could signal a need for strategic adjustments. Overall, Ayrloom's performance trends suggest a positive trajectory with opportunities for further growth and market penetration.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Ayrloom has shown a notable upward trend in rank and sales over the past few months. Starting in March 2024 at the 3rd position, Ayrloom maintained this rank through April and May, before climbing to the 2nd spot in June. This rise is indicative of a strong market performance, especially as Jaunty, which held the 2nd position from March to May, dropped to 3rd in June. Meanwhile, Rove has consistently dominated the top position, suggesting a significant lead in the market. Another competitor, Magnitude, has shown a remarkable ascent from the 15th rank in March to the 4th rank in June, indicating a rapidly growing presence. Ayrloom's consistent improvement in rank and sales highlights its growing influence and competitiveness in the New York Vapor Pens market, suggesting a positive long-term trend.
Notable Products
In June 2024, the top-performing product from Ayrloom was the CBD/THC 1:2 Up Honeycrisp Apple Cider (5mg CBD, 10mg THC), maintaining its consistent number one rank since March with an impressive sales figure of 12,612 units. Following closely, the CBD/THC 1:2 Lemonade Up (5mg CBD, 10mg THC) held the second position, also showing strong performance. The CBD/THC 1:2 Up Black Cherry Sparkling Water (5mg CBD, 10mg THC) remained steady at the third spot, climbing from fourth place in April. The CBD/THC 1:1 Pineapple Mango Infused Sparkling Water (5mg CBD, 5mg THC) moved up to fourth place from fifth in May. Lastly, the newly ranked CBD/THC 1:1 Honeycrisp Apple Cider (5mg CBD, 5mg THC) entered the list at fifth place in June.
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