Mar-2026
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a strong and consistent performance across various categories in New York. Notably, the brand maintains the top position in the Beverage, Tincture & Sublingual, and Topical categories, indicating a dominant presence and possibly a strong consumer preference in these segments. Their continuous hold on the number one rank in these categories suggests a well-established brand reputation and product quality. In the Vapor Pens category, Ayrloom consistently ranks second, which is commendable given the competitive nature of this segment. However, the Edible category shows a steady rank at sixth place, which, while stable, indicates room for growth compared to their leading positions in other categories.
Despite these strongholds, Ayrloom's performance in the Pre-Roll category experienced a slight dip from eighth to ninth position in March 2026. This movement might suggest increased competition or changing consumer preferences in New York. The absence of Ayrloom in the top 30 brands in other states or provinces highlights the opportunity for expansion and increased market penetration outside of New York. While Ayrloom's sales figures across categories exhibit some fluctuations, the overall trend suggests a resilient brand with significant influence in its primary market. The brand's strategic focus on maintaining leadership in key categories could be a crucial factor for sustaining its market presence and exploring new growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom has consistently maintained its position as the second-ranked brand from December 2025 through March 2026. Despite facing stiff competition, Ayrloom's sales have shown a steady upward trend from January to March 2026, indicating a robust market presence. The leading brand, Jaunty, has consistently held the top spot, with sales figures significantly higher than Ayrloom's. However, Ayrloom has managed to outperform Fernway, which remains in third place, and Mfny (Marijuana Farms New York), which holds the fourth position. This stable ranking amidst strong competitors highlights Ayrloom's effective market strategies and potential for further growth in the New York vapor pen category.

Notable Products
For March 2026, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its first-place ranking for four consecutive months with sales reaching $30,349. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP held steady in second place, while the CBD/THC 1:2 Root Beer also retained its third position. Notably, the CBD/THC 1:2 Up Black Cherry Sparkling Water improved its rank from fifth in February to fourth in March. A new entry, the CBD/THC 1:2 Orange Creamsicle Up Soda, debuted in March at fifth place, indicating a strong market entry. These consistent rankings suggest stable consumer preferences within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







