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Jul-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a robust performance across various cannabis categories in New York. Notably, Ayrloom has maintained a dominant position in the Beverage, Tincture & Sublingual, and Topical categories, consistently ranking first from April to July 2025. This consistent top ranking suggests a strong consumer preference and brand loyalty in these product lines. The Beverage category, in particular, has shown impressive growth with sales increasing steadily each month, indicating a successful strategy in capturing market share. However, in the Pre-Roll category, Ayrloom's rank saw a slight decline from 6th to 9th place in July, which may signal increased competition or a shift in consumer preferences within this category.
In the Vapor Pens category, Ayrloom has consistently held the second position, reflecting a stable market presence and competitive product offering. Despite the slight dip in sales from June to July, the overall sales figures for Vapor Pens remain substantial, underscoring the brand's strong foothold in this segment. Meanwhile, Ayrloom's Edible products have maintained a steady 5th place ranking over the same period, suggesting a consistent yet modest performance in comparison to other categories. The absence of Ayrloom from the top 30 in any other state or category could be seen as a missed opportunity for expansion, or it may reflect a strategic focus on consolidating their position in New York. This data provides a glimpse into Ayrloom's strategic positioning and market dynamics, revealing areas of strength and potential growth opportunities.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom consistently holds the second rank from April to July 2025, indicating a strong and stable market presence. Despite not surpassing Jaunty, which maintains the top position, Ayrloom's sales figures show a positive upward trend, peaking in June before a slight dip in July. This suggests a robust demand and customer loyalty, even as Rove and Mfny (Marijuana Farms New York) trail behind in both rank and sales. Ayrloom's consistent performance, coupled with its ability to sustain its rank amidst competitors, highlights its competitive edge and potential for further growth in the New York vapor pen market.
Notable Products
In July 2025, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its number one ranking for the fourth consecutive month with notable sales of 36,798 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP secured the second spot consistently since April, with increasing sales figures. The CBD/THC 1:2 Lemonade Up also retained its third position, showing steady growth in its sales. A new entry in July, the CBD/THC 1:2 Orange Creamsicle Up Soda, debuted at fourth place. The CBD/THC 1:2 Yuzu Citrus Sparkling Water remained in fifth place, indicating stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
