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Nov-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a robust performance across various product categories in New York, consistently maintaining its leadership position. Notably, Ayrloom has held the number one rank in the Beverage, Tincture & Sublingual, and Topical categories from August through November 2025. This dominance indicates a strong consumer preference and brand loyalty in these categories. However, despite their top ranking, there is a slight downward trend in sales figures for some categories, such as Vapor Pens, which have seen a decrease from September to November. This suggests potential areas for the brand to focus on to maintain its competitive edge.
In the Edible category, Ayrloom has experienced a slight dip in its ranking, moving from fifth to sixth place by November 2025. This movement, coupled with a decrease in sales from August to November, signals a potential challenge in maintaining its market share in this segment. Similarly, in the Pre-Roll category, Ayrloom's ranking dropped from seventh to eighth place by November, indicating increased competition or shifting consumer preferences. Notably, Ayrloom's absence from the top 30 brands in other states or categories could either be a strategic focus on New York or an opportunity for expansion. These insights highlight both the strengths and areas for growth for Ayrloom as it navigates the competitive cannabis market landscape.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom consistently holds the second rank from August to November 2025, indicating a stable position in the market. Despite a slight fluctuation in sales, Ayrloom maintains a strong presence, with its sales figures consistently trailing behind the category leader, Jaunty, which has a firm grip on the top spot. Ayrloom's sales are notably higher than those of Fernway, which remains in third place, and Mfny (Marijuana Farms New York), which improved its rank from fifth to fourth between October and November. This competitive positioning suggests that while Ayrloom is a strong contender, there is potential for strategic initiatives to close the gap with Jaunty and further solidify its market position.
Notable Products
In November 2025, the top-performing product from Ayrloom was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its first-place ranking for four consecutive months with sales of 32,243 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP also held steady in the second position, showing consistent performance. The CBD/THC 1:2 Root Beer retained its third-place spot, although its sales slightly decreased from October. Notably, the CBD/THC 1:2 Cran Apple Cider Up Drink improved its ranking to fourth place, up from fifth in October. The CBD/THC 1:2 Up Black Cherry Sparkling Water re-entered the rankings in fifth place, demonstrating a recovery after an absence in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
