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Sep-2025
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Overview
Market Insights Snapshot
Ayrloom has demonstrated a strong presence in the New York cannabis market, particularly dominating the Beverage, Tincture & Sublingual, and Topical categories where it consistently holds the top rank. The brand's leadership in these categories suggests a robust consumer preference and effective market strategy. However, despite maintaining the first position, there was a noticeable dip in sales for September in these categories, which may be indicative of seasonal fluctuations or increased competition. Ayrloom's performance in the Vapor Pens category is also noteworthy, consistently ranking second, which reflects a stable consumer base and competitive pricing or product differentiation strategies.
In the Edible and Pre-Roll categories, Ayrloom holds a steady fifth and seventh position, respectively, indicating a strong but not leading presence. The consistent rankings in these categories suggest a loyal customer segment, although there is room for growth to capture a larger market share. The absence of Ayrloom in the top 30 brands in other states or categories could be seen as a potential area for expansion or a strategic focus on maintaining dominance in New York. The brand's overall performance reflects a well-established reputation within its primary market, but there remains an opportunity for broader geographic or category expansion.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Ayrloom consistently holds the second rank from June to September 2025, showcasing a stable position in the market. Despite this consistency, Ayrloom faces stiff competition from the leading brand, Jaunty, which maintains the top position with a noticeable sales lead. Ayrloom's sales figures, while robust, show a downward trend from August to September, which could be a point of concern as Fernway and Rove also demonstrate strong performances, albeit consistently ranked third and fourth respectively. This competitive pressure highlights the importance for Ayrloom to innovate and differentiate to maintain and potentially improve its market position amidst these formidable competitors.
Notable Products
In September 2025, Ayrloom's top-performing product was the CBD/THC 1:2 Up Honeycrisp Apple Cider, maintaining its first-place rank for four consecutive months with a notable sales figure of 34,020 units. The CBD/THC 1:2 Half & Half Lemonade Iced Tea UP also held steady in second place, despite a decrease in sales compared to previous months. The CBD/THC 1:2 Lemonade Up continued its consistent performance, ranking third for the fourth month in a row. Newly introduced to the rankings, the CBD/THC 1:2 Vanilla Cola Up debuted at fourth place, indicating strong initial consumer interest. Meanwhile, the CBD/THC 1:2 Up Black Cherry Sparkling Water dropped from fourth to fifth place, reflecting a decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
