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Jan-2026
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has showcased a varied performance across different product categories in New York. In the Concentrates category, VCC experienced fluctuations in their rankings, starting at 27th in October 2025, dropping to 35th in both November 2025 and January 2026, while briefly rising to 30th in December 2025. This indicates a somewhat volatile position in the market, suggesting potential challenges in maintaining a consistent brand presence. Meanwhile, in the Edible category, VCC's performance was less stable, with rankings not appearing in the top 30 for December 2025, which could imply a significant drop in market competitiveness or a strategic shift away from this category. Conversely, their Flower category saw a positive trajectory, improving from 49th in October 2025 to 37th in December 2025, before settling at 45th in January 2026, indicating a strengthening position in the market.
In the Tincture & Sublingual and Topical categories, Veterans Choice Creations (VCC) has maintained a strong and stable presence. They consistently held the 4th position in Tincture & Sublinguals from October 2025 through January 2026, reflecting a robust market strategy and consumer preference in this segment. Similarly, VCC's performance in the Topical category was impressive, consistently ranking 2nd over the same period, underscoring their strong foothold and consumer trust in this product line. However, the Vapor Pens category tells a different story, where VCC ranked 98th in October 2025 and did not appear in the top 30 in subsequent months, suggesting potential challenges or a strategic deprioritization in this competitive segment. Overall, VCC's performance across these categories in New York demonstrates both areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has experienced notable fluctuations in its market position, reflecting a dynamic and competitive environment. From October 2025 to January 2026, VCC's rank varied significantly, peaking at 37th place in December 2025 before dropping to 45th in January 2026. This volatility highlights the brand's struggle to maintain a consistent position amidst strong competition. For instance, Heady Tree consistently outperformed VCC, maintaining a higher rank each month, despite a dip to 47th in January 2026. Meanwhile, CAM also showcased resilience, with ranks fluctuating but remaining competitive, ultimately surpassing VCC in January 2026. The entry of Kings & Queens into the top 50 in December 2025 further intensified the competition. These dynamics suggest that while VCC has seen a boost in sales, particularly in December 2025, the competitive pressure from established and emerging brands necessitates strategic adjustments to sustain and improve its market position in New York's flower category.
Notable Products
In January 2026, Spacebuds - Strawberry Slushie Moonrocks (4g) maintained its position as the top-performing product for Veterans Choice Creations (VCC), with a notable sales figure of 2852 units. The CBD/THC/CBG/CBN 20:6:2:1 High Octane Tincture (300mg CBD, 1000mg THC, 100mg CBG, 50mg CBN, 30ml) also retained its consistent second-place ranking. Spacebuds - Grape Bubbly Moonrocks (4g) improved its standing from fourth in December 2025 to third in January 2026, while Spacebuds - Apple Pie Moonrocks (4g) dropped to fourth place. The CBD/THC 1:1 Warrior Balm (900mg CBD, 900mg THC, 30ml) remained steady in fifth position, despite fluctuations in sales over the previous months. Overall, the flower category dominated the top rankings, showcasing strong performance for Spacebuds products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
