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Feb-2026
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. Within the Concentrates category, VCC's ranking fluctuated slightly, moving from 34th in November 2025 to 33rd by February 2026. This indicates a slight improvement, although they still remain outside the top 30. In the Flower category, they experienced a drop from 37th in December 2025 to 48th in February 2026, suggesting some challenges in maintaining their competitive edge. Notably, VCC's presence in the Edible category was short-lived, with a rank of 68 in November 2025, and no subsequent top 30 placements, highlighting a potential area for growth or reevaluation.
On a more positive note, VCC has consistently excelled in the Tincture & Sublingual category, maintaining a strong position with a slight improvement from 4th to 3rd place by February 2026. This stability and upward movement underscore their strength and customer preference in this segment. Similarly, their performance in the Topical category has been impressive, holding a steady 2nd place across the months. However, the Pre-Roll category saw VCC entering the top 100 for the first time in February 2026 at 95th, which might be seen as a breakthrough or an area needing strategic focus. Overall, while VCC demonstrates strengths in certain categories, there are clear opportunities for growth and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Veterans Choice Creations (VCC) has shown a dynamic performance with fluctuations in its ranking over the months. Notably, VCC held the 37th rank in December 2025, which was its highest position in the observed period, indicating a significant boost in sales during that month. However, by February 2026, VCC's rank slightly declined to 48th, suggesting a competitive pressure from brands like Hashtag Honey, which also experienced a drop but maintained a higher rank overall. Meanwhile, Dragonfly Cannabis showcased a remarkable rise from 84th in November 2025 to 34th in January 2026, potentially drawing market share away from VCC. This competitive environment underscores the importance for VCC to innovate and strategize effectively to maintain and improve its market position amidst strong competitors.
Notable Products
In February 2026, Veterans Choice Creations (VCC) maintained a consistent top performer with Spacebuds - Strawberry Slushie Moonrocks (4g) in the Flower category, holding the number one rank for four consecutive months with sales of 2402 units. The CBD/THC/CBG/CBN 20:6:2:1 High Octane Tincture (300mg CBD, 1000mg THC, 100mg CBG, 50mg CBN, 30ml) also continued its strong performance, securing the second spot since November 2025. Lil Buddies - Red Bullz X Red Pre-Roll 10-Pack (5g) entered the rankings in February 2026, achieving the third position in the Pre-Roll category, marking a notable entry. Spacebuds - Apple Pie Moonrocks (4g) maintained its fourth position from January 2026, following a drop from third in December 2025. Meanwhile, Spacebuds - Grape Bubbly Moonrocks (4g) slipped to fifth place in February 2026, after having improved to third in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
