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Oct-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Concentrates category, VCC experienced a slight improvement in its ranking from 27th in September to 24th in October 2025, indicating a positive trend despite a dip in August. The brand has consistently maintained a strong presence in the Tincture & Sublingual category, holding a steady 4th place ranking throughout the observed months. On the contrary, VCC's performance in the Vapor Pens category saw a decline, with the brand dropping from 88th in July to 95th in October, highlighting a potential area for improvement.
In the Edible category, VCC's ranking improved from 72nd in July to 60th in October, suggesting growing consumer interest in their edible products. However, the Flower category displayed some fluctuations, with VCC's rank moving from 44th in July to 42nd in October, despite a significant drop in sales during September. Notably, VCC has maintained an impressive 2nd place in the Topical category throughout the months, underscoring its strong market position and consumer preference in this segment. While some categories show promise, others indicate areas where VCC might need to focus on strategic improvements to enhance their market standing in New York.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has experienced fluctuations in its ranking over the past few months, reflecting a dynamic market environment. Starting from a rank of 44 in July 2025, VCC showed a slight improvement to 41 in August, further climbing to 38 in September, before dropping to 42 in October. This trajectory suggests a competitive struggle, particularly with brands like House of Sacci, which maintained a relatively stable position, peaking at rank 33 in September. Meanwhile, Flav and Lobo have shown significant upward momentum, with Lobo notably advancing from rank 66 in July to 43 in October, surpassing VCC. Despite these challenges, VCC's sales figures indicate resilience, although they experienced a dip in September. The competitive pressure from brands like ghost., which also showed a recovery in October, highlights the need for VCC to strategize effectively to maintain and improve its market position.
Notable Products
In October 2025, Veterans Choice Creations (VCC) maintained its product rankings with Spacebuds - Strawberry Slushie Moonrocks (4g) continuing to dominate the Flower category, holding the top rank for the fourth consecutive month with sales of 1973 units. Similarly, Spacebuds - Grape Bubbly Moonrocks (4g) retained its position as the second best-selling product in the same category. The CBD/THC/CBG/CBN High Octane Tincture (300mg CBD, 1000mg THC, 100mg CBG, 50mg CBN, 30ml) consistently ranked third over the months, showing stable performance in the Tincture & Sublingual category. The CBD/THC 1:1 Warrior Balm (900mg CBD, 900mg THC, 30ml) also maintained its fourth rank from September, indicating steady demand in the Topical category. A new product, CBD/THC/CBN/CBG 3:5:10:3 Fuzzy Slippers Tincture, entered the rankings in September and secured the fifth position by October, showing a promising start in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
