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Apr-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Concentrates category, VCC experienced a slight decline in ranking, moving from 20th in January to 24th by April 2025, with sales reflecting this downward trend. The Flower category also saw a decrease in performance, dropping from 17th to 20th place over the same period, accompanied by a notable reduction in sales figures. However, in the Tincture & Sublingual category, VCC demonstrated a positive trajectory, improving its rank from 7th to 5th, which is indicative of their growing influence in this segment. Notably, their consistent 2nd place ranking in the Topical category suggests a strong and stable market presence in this niche.
Despite some challenges, VCC's performance in the Vapor Pens category showed a moderate improvement, climbing from 81st to 67th position by March before experiencing a slight decline in April. While this category does not place them in the top 30, the upward movement earlier in the year suggests potential for growth if trends continue. The diverse performance across these categories highlights the brand's strengths in certain areas, such as Tinctures and Topicals, while also pointing to opportunities for improvement in others, like Concentrates and Flower. This analysis underscores the dynamic nature of VCC's market presence in New York, offering insights into where they might focus their efforts to optimize performance.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has experienced a gradual decline in rank from January to April 2025, moving from 17th to 20th position. This trend is indicative of a decrease in sales, with a notable drop from January's figures to April's. In contrast, Heady Tree initially ranked higher and saw an increase in sales through March, though it fell to 21st place by April, suggesting a volatile performance. Meanwhile, Hepworth maintained a relatively stable presence, fluctuating between 13th and 18th place, with sales peaking in January. Pura showed a significant improvement, climbing from 40th to 22nd place by April, indicating a strong upward sales trajectory. To The Moon had a consistent presence, ending April with a rank of 19th, just ahead of VCC. These dynamics suggest that while VCC faces challenges in maintaining its market position, competitors like Pura are gaining traction, potentially impacting VCC's future strategies in the New York flower market.
Notable Products
In April 2025, Spacebuds - Blueberry Muffin Moonrocks (4g) maintained its position as the top-selling product for Veterans Choice Creations (VCC), with a notable sales figure of 3500 units. The Spacebuds - Strawberry Slushie Moonrocks (4g) continued to hold the second rank, although its sales have slightly decreased compared to previous months. Spacebuds - Grape Bubbly Moonrocks (4g) rose to third place, improving from its consistent fourth-place ranking in the preceding months. The CBD/THC 1:1 Warrior Balm entered the rankings in April, securing the fourth position. The CBD/THC/CBG/CBN High Octane Tincture maintained its fifth-place ranking from February, indicating steady interest in this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
