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Aug-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories within New York. In the Concentrates category, VCC has maintained a steady presence, ranking 22nd in both June and July 2025, before slipping slightly to 24th in August. This indicates a relatively stable market position, although the slight drop suggests potential challenges in maintaining their competitive edge. In contrast, the Edible category shows a positive trend, as VCC improved its ranking from 67th in June to 59th by August. However, it's noteworthy that VCC did not rank in the top 30 in May, indicating room for growth and a need for strategic focus in this category to build on recent gains.
The Flower category is a strong suit for VCC in New York, with a consistent upward trajectory from 48th in May to 40th in August. This positive movement suggests effective strategies in product offerings or market penetration. Meanwhile, VCC's performance in the Tincture & Sublingual and Topical categories is impressive, consistently holding the 4th and 2nd positions, respectively, across the months analyzed. This consistency highlights VCC's strong brand presence and consumer preference in these categories. However, the Vapor Pens category presents a challenge, as VCC's rankings fluctuated, ending the period at 78th, the same as in May, which suggests a need for targeted improvements to capture more market share.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Veterans Choice Creations (VCC) has shown a steady improvement in its ranking, moving from 48th in May 2025 to 40th by August 2025. This upward trend indicates a positive reception and growing market presence, although VCC remains behind some key competitors. For instance, CAM consistently outperformed VCC, maintaining a rank in the low 30s, while ghost. experienced a decline, dropping from 29th to 42nd, which could present an opportunity for VCC to capture some of their market share. Meanwhile, Hashtag Honey fluctuated but remained ahead of VCC, highlighting the competitive nature of the market. Despite these challenges, VCC's consistent sales growth suggests a strengthening brand loyalty that could further enhance its competitive position in the coming months.
Notable Products
In August 2025, Veterans Choice Creations (VCC) saw Spacebuds - Strawberry Slushie Moonrocks (4g) maintain its leading position as the top product in the Flower category, continuing its streak from previous months. Spacebuds - Grape Bubbly Moonrocks (4g) rose to second place with notable sales of 1,397 units, showing a consistent climb from third place in the past three months. The CBD/THC/CBG/CBN High Octane Tincture (300mg CBD, 1000mg THC, 100mg CBG, 50mg CBN, 30ml) shifted to third rank, despite a steady increase in sales. The CBD/THC 1:1 Warrior Balm (900mg CBD, 900mg THC, 30ml) held its fourth position across all months, demonstrating stable demand. Lastly, the FECO Syringe Applicator (1g) reappeared in the rankings at fifth place after missing out in July, indicating a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
