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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Veterans Choice Creations (VCC) is stocked at 107 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Albany. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Veterans Choice Creations (VCC) leaned into a broader mix in October 2026: Flower still led at 43.06% share with a 9.84% month-over-month rise but a -11.06% year-over-year decline, while Tincture & Sublingual reached 26.91% share on 10.15% MoM and 32.71% YoY growth; these shifts sat alongside Concentrates expanding to 10.46% share with 81.52% MoM and 296.74% YoY surges. Topical climbed to 11.62% share with 27.66% MoM and 50.07% YoY growth, whereas Pre-Roll contracted to 4.04% share with -20.30% YoY and only 0.92% MoM, and Edible held 3.46% share with 29.91% YoY but -13.09% MoM; Vapor Pens stayed marginal at 0.44% share despite 24.11% MoM after an -88.44% YoY drop. The pattern indicates that October 2026 growth came from therapeutic and extract-led formats offsetting legacy inhalables, positioning the portfolio to rely less on Flower volatility and more on categories with steeper momentum.
With brand sales up 10.31% year over year while the average price fell -7.02%, volume likely carried gains, and the mix shift toward Concentrates (81.52% MoM, 296.74% YoY) and Tincture & Sublingual (10.15% MoM, 32.71% YoY) suggests an emphasis on potency-per-dollar and functional use-cases relative to Flower’s -11.06% YoY. In New York, a rank of 55 in Flower coupled with a 9.84% MoM rebound but shrinking YoY indicates mid-pack visibility in the lead category, while Topical’s 27.66% MoM and Edible’s -13.09% MoM imply resource allocation is likely favoring higher-velocity concentrates and tinctures over seasonal or price-sensitive formats. The implication is a positioning pivot toward differentiated effects and dosage control rather than breadth in all inhalable segments, aiming to convert existing Flower traffic into higher-margin, faster-growing formats while treating Pre-Roll and Vapor Pens as niche rather than primary growth engines.
Competitive Landscape
Veterans Choice Creations (VCC) sits at rank #55 in NY Flower for October 2026, down 11 spots year over year from #44 and up 9 positions versus three months ago from #64, while its historic peak was #19 in November 2024; in contrast, Leal moved up from #2 to #1 and Find. advanced from #5 to #2 as their year-over-year sales grew 31.5% and 36.2% respectively, outpacing VCC’s implied share movement at the middle of the rankings. With RYTHM rising from #7 to #3 on 44.2% year-over-year sales growth and Grassroots jumping from #14 to #5 on 112.3% growth, the competitive set is consolidating at the top while VCC’s 11-rank year-over-year decline and only 9-rank rebound since July 2026 point to a trajectory where mid-pack recovery is insufficient without category share capture.
Notable Products
Veterans Choice Creations (VCC) is highly concentrated in October 2026, with the top 10 items accounting for 92.4% of sales and the leader Spacebuds - Grape Bubbly Moonrocks (4g) alone at 18.6%. New launches contribute just 2.7% from 3 products, so most of its sales ride on a tight set of established SKUs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
