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Dec-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Concentrates category, VCC experienced fluctuations, moving from 28th place in September to 34th in November, before climbing back to 28th in December. This suggests a recovery in their market position towards the end of the year. Meanwhile, their Edible products did not manage to break into the top 30, with rankings consistently above 60 and failing to appear in December, indicating a challenging market presence in this segment. The Flower category saw a notable improvement in December, jumping to 36th from 49th in November, reflecting a significant boost in sales performance during the holiday season.
In terms of consistent performance, VCC maintained its strong position in the Tincture & Sublingual and Topical categories, holding steady at 4th and 2nd place, respectively, throughout the last four months of 2025. This stability highlights a solid consumer base and effective market strategies in these segments. On the other hand, their Vapor Pens category did not perform as well, with rankings dropping out of the top 100 by November, which could be a strategic area for improvement. The data indicates that while VCC holds a competitive edge in certain categories, there are opportunities to enhance their market presence in others, particularly in the Edible and Vapor Pens categories.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has experienced fluctuating rankings over the last few months, indicating both challenges and opportunities for growth. In September 2025, VCC was ranked 40th, but by December, it improved to 36th, showcasing a positive trend despite a dip in the interim months. This upward movement is significant when compared to competitors like CAM, which consistently maintained a higher rank, peaking at 24th in November but slipping to 31st by December. Meanwhile, Heady Tree showed more stability, hovering around the 30th rank, and Left Coast experienced a slight decline, ending at 37th. VCC's sales saw a notable increase in December, suggesting that strategic adjustments may be paying off, positioning them to potentially climb higher in the rankings if this momentum continues. However, they still face stiff competition from brands like High Falls Canna New York, which also showed improvement, moving from 50th to 39th, indicating a dynamic and competitive market environment.
Notable Products
In December 2025, Veterans Choice Creations (VCC) maintained its top position with Spacebuds - Strawberry Slushie Moonrocks (4g) leading the sales, achieving a significant increase to 2276 units sold. The CBD/THC/CBG/CBN 20:6:2:1 High Octane Tincture held steady at the second position, continuing its strong performance from previous months, with a notable sales figure of 1713 units. Spacebuds - Apple Pie Moonrocks (4g) emerged as a new contender, ranking third with impressive sales. Spacebuds - Grape Bubbly Moonrocks (4g) experienced a slight recovery, moving up to fourth place after a dip in November. The CBD/THC 1:1 Warrior Balm saw a minor drop in rankings, moving from third in November to fifth in December, yet it remained a consistent performer in its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
