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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Veterans Choice Creations (VCC) is stocked at 126 licensed dispensaries across New York, with the deepest coverage in New York, Brooklyn, Queens, Staten Island, and Albany. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Veterans Choice Creations (VCC) concentrated nearly half of September 2026 sales in Flower at 46.33% share, where year-over-year contraction of 18.18% contrasted with a modest month-over-month uptick of 1.31%, while Tincture & Sublingual held 27.74% share with a 10.51% YoY increase but a 2.80% MoM decline. Edible expanded 31.13% YoY with a 62.99% MoM surge yet remained a smaller 4.56% share, as Concentrates posted 112.45% YoY growth despite a 5.49% MoM slip and just 6.70% share; meanwhile, Pre-Roll fell 52.51% YoY and 45.55% MoM to 3.76% share, and Vapor Pens contracted 91.66% YoY and 38.32% MoM to 0.42% share. With overall brand sales down 10.36% YoY and average price down 3.42%, the mix tilts toward categories with improving YoY momentum but low base shares, implying short-term volume gaps that the Flower-led core is not fully offsetting.
The mix shifts imply VCC is pivoting from a Flower-led identity toward a multi-format portfolio where Tincture & Sublingual and Concentrates provide the incremental YoY lift (10.51% and 112.45%, respectively) while Flower stabilizes only at the margin (1.31% MoM vs. -18.18% YoY). The outsized MoM acceleration in Edible at 62.99% alongside a 45.55% MoM drop in Pre-Roll indicates consumer trade-down or occasion-switching within inhalables, reinforced by a 3.42% YoY price decline and a distant Flower rank of 58 in New York; together, these shifts imply VCC’s near-term positioning rests on defending Flower relevance while leaning into growth pockets where small shares can scale without eroding price architecture.
Competitive Landscape
Veterans Choice Creations (VCC) sits at rank 58 in New York Flower in September 2026, down 17 positions year over year from rank 41, while its three-month position shifted just 1 place from 59 to 58, indicating short-term stability against longer-term slippage; by contrast, Find. climbed from rank 5 to rank 1 year over year and Grassroots moved from rank 15 to rank 2 alongside a 150.3% sales increase, widening the gap at the top. VCC’s trajectory from a peak rank of 19 in November 2024 to 58 in September 2026, combined with leaders advancing 4–13 ranks year over year, implies that VCC must arrest share erosion to avoid further down-tiering as incumbents consolidate advantage.
Notable Products
Spacebuds - Grape Bubbly Moonrocks (4g) delivered the standout move in September 2026 with a +118% MoM surge to $88,617 and a climb to rank 1, while Spacebuds - Strawberry Slushie Moonrocks (4g) fell -14.5% MoM to rank 3. CBD/THC/CBG/CBN 20:6:2:1 High Octane Tincture (300mg CBD, 1000mg THC, 100mg CBG, 50mg CBN, 30ml) slipped -5.1% to rank 2 as Liberty Squares - Wild Berry RSO Gummies 10-Pack (100mg) jumped +71% to rank 6. With two Flower Moonrocks in the top three and three Tincture & Sublingual SKUs in the top ten, the mix points to VCC leaning into high-THC experiential anchors while keeping wellness formats as secondary volume stabilizers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
