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Jul-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown a diverse performance across different product categories in New York. Their presence in the Tincture & Sublingual category is particularly strong, consistently ranking within the top five, and even improving to the fourth position by July 2025. Such stability and slight upward movement indicate solid consumer demand and brand loyalty in this category. In contrast, their Vapor Pens have not cracked the top 30, with rankings hovering in the 70s and 80s, which suggests a potential area for improvement or a less competitive stance in that segment. Additionally, their Concentrates category has seen a gradual climb from 24th to 22nd place, reflecting a steady, albeit modest, growth trajectory.
In the Flower category, VCC has experienced a slight decline in rankings from April to June, moving from 39th to 48th place, before rebounding to 41st in July. This fluctuation could be indicative of competitive pressures or seasonal variations in consumer preferences. Meanwhile, their Topical products have maintained a strong and consistent performance, holding the second position throughout the observed months. However, the Edibles category poses a challenge, as VCC did not appear in the top 30 until June, where they debuted at 66th place and maintained that position in July. This late entry into the rankings could suggest either a recent product launch or increased competition within the market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Veterans Choice Creations (VCC) has experienced fluctuating rankings from April to July 2025, indicating a dynamic market presence. While VCC's rank improved slightly from 48th in June to 41st in July, it remains behind competitors such as Her Highness NYC and ghost., which have consistently maintained higher rankings. Notably, To The Moon experienced a significant drop in rank in June, falling to 58th, but rebounded to 38th in July, suggesting potential volatility in consumer preferences. Meanwhile, High Falls Canna New York has shown a stable performance, with a slight dip in July. These shifts highlight the competitive pressure on VCC to enhance its market strategy to climb the ranks and boost sales in a highly competitive New York market.
Notable Products
In July 2025, the top-performing product for Veterans Choice Creations (VCC) was Spacebuds - Strawberry Slushie Moonrocks (4g) in the Flower category, maintaining its consistent rank at number one since April 2025, with sales of 2290 units. Spacebuds - Grape Bubbly Moonrocks (4g) also held steady in the second position, showing a significant increase in sales compared to previous months. The CBD/THC/CBG/CBN High Octane Tincture remained in third place, with stable sales figures from June to July. The CBD/THC 1:1 Warrior Balm in the Topical category continued to rank fourth, despite a slight decrease in sales from June. Notably, the Lil Buddies Pre-Roll 10-Pack entered the rankings for the first time in July, securing the fifth position with 633 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
