Jun-2024
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varying performance across different product categories in New York over the past few months. In the Flower category, VCC maintained a relatively stable position, ranking 17th in both March and April 2024, before dropping to 25th in May and slightly recovering to 24th in June. This indicates some volatility in consumer preferences or market competition. The Pre-Roll category, however, presents a more challenging landscape for VCC, as they were not in the top 30 in May 2024 and experienced a drop from 58th in March to 70th in June. This suggests that despite some sales activity, VCC is struggling to establish a strong presence in this category.
On a more positive note, VCC has performed exceptionally well in the Tincture & Sublingual and Topical categories. In Tincture & Sublingual, they consistently held the 6th position in March and April 2024, before a slight drop to 7th in June. This stability highlights their strong market position in this category. Similarly, in the Topical category, VCC has maintained an impressive 2nd place ranking from April to June 2024, indicating a solid consumer base and effective product offerings. The Vapor Pens category shows a mixed performance with VCC ranking 32nd in March and fluctuating between 35th and 39th in subsequent months, suggesting room for improvement but also a steady presence in the market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Veterans Choice Creations (VCC) has experienced notable fluctuations in rank and sales over recent months. Despite maintaining a steady rank of 17th in March and April 2024, VCC saw a decline to 25th in May before slightly improving to 24th in June. This trend suggests a volatile market position, potentially influenced by the performance of competitors. For instance, Tyson 2.0 showed a relatively stable presence, hovering around the 20th rank, while Mfny (Marijuana Farms New York) experienced a significant drop from 14th in March to 39th in May, before recovering to 25th in June. Meanwhile, Florist Farms demonstrated a downward trend, falling from 9th in March to 26th in June, and Tarot Tokes showed a slight improvement, moving from 24th in March to 22nd in June. These dynamics highlight the competitive pressures VCC faces, emphasizing the need for strategic adjustments to maintain and improve its market position.
Notable Products
In June 2024, the top-performing product from Veterans Choice Creations (VCC) was Spacebuds - Blueberry Muffin Moonrocks (4g), reclaiming the number one spot with sales of $1203. Spacebuds - End Game Moonrock (4g) maintained its consistent position at number two. Spacebuds - Orange Zkittlez Moonrock (4g) ranked third, showing a slight decrease in sales compared to May. Warrior Balm 2.0 (900mg CBD, 900mg THC) moved up to fourth place, indicating a growing interest in topicals. Spacebuds - Snow Panda Moonrocks (3.5g) dropped to fifth place, experiencing a significant decline in sales from the previous month.