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Nov-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has demonstrated varied performance across different product categories in New York. In the Concentrates category, VCC started at rank 27 in August 2025 and maintained this position through September, before climbing to rank 25 in October. However, by November, the brand fell out of the top 30, indicating a potential challenge in sustaining its momentum. The Edible category showed little fluctuation, with VCC hovering around the 60s in ranking, suggesting a steady but not dominant presence in this segment. Meanwhile, VCC's Flower products experienced a slight dip in rankings from 42 in August to 44 in October, before stabilizing back to 42 in November, reflecting a consistent demand despite minor fluctuations.
In contrast, VCC has shown strength in the Tincture & Sublingual and Topical categories, consistently holding the 4th and 2nd ranks, respectively, from August through November 2025. This consistency suggests a strong consumer preference and market positioning in these categories. The Vapor Pens category, however, tells a different story. VCC was ranked 89th in August, and despite a drop to 97th in October, it ultimately disappeared from the top 30 by November, indicating a significant decline in market performance. This variation across categories highlights the brand's strengths and weaknesses, offering insights into potential areas for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has experienced fluctuating rankings from August to November 2025, maintaining a relatively stable position around the 40s. Despite a slight dip in October, VCC rebounded to rank 42nd in November. This stability contrasts with the more volatile movements of competitors such as 1937, which saw a significant drop from 22nd to 36th place in November, and House of Sacci, which fell from 41st to 50th place. Meanwhile, Lobo showed a steady improvement, climbing from 58th in August to 40th in November. Although VCC's sales figures have seen a slight decline over the months, its consistent ranking suggests a loyal customer base, setting it apart from competitors with more erratic performance. This indicates that while VCC may not be leading in sales growth, its stable market presence could be leveraged to strengthen its position further.
Notable Products
In November 2025, Veterans Choice Creations (VCC) continued to see strong performance from Spacebuds - Strawberry Slushie Moonrocks (4g) in the Flower category, maintaining its top rank for the fourth consecutive month with sales of 1874 units. The CBD/THC/CBG/CBN 20:6:2:1 High Octane Tincture also held steady at the second position, showing a notable increase in sales compared to previous months. The CBD/THC 1:1 Warrior Balm rose to third place, indicating a growing interest in topical products. Spacebuds - Grape Bubbly Moonrocks saw a decline, dropping to fourth place after previously holding the second position in August and September. New to the rankings, Lil Buddies - Captains OG Kush Pre-Roll 10-Pack debuted in fifth place, highlighting expanding consumer interest in pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
