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Sep-2025
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Overview
Market Insights Snapshot
Veterans Choice Creations (VCC) has shown varied performance across different product categories in New York. In the Concentrates category, VCC maintained a stable ranking, hovering around the 25th position over the months, with a slight dip in August before recovering in September. This consistency suggests a strong foothold in the market despite fluctuations in sales. On the other hand, the brand's presence in the Edible category was less pronounced, as it didn't make it into the top 30 in June but gradually improved to the 57th position by September. The Flower category saw a positive trend, with VCC climbing from the 48th position in June to 36th by September, indicating a growing consumer preference for their offerings in this segment.
In the Tincture & Sublingual category, VCC consistently ranked in the top 5, maintaining the 4th position from July to September, showcasing their strong market presence and consumer trust in this product line. The Topical category was another stronghold for VCC, where they consistently held the 2nd position throughout the months, reflecting a stable demand. However, the Vapor Pens category presented challenges, with rankings hovering in the low 80s, indicating potential areas for improvement. Notably, VCC did not appear in the top 30 for Pre-Rolls until September, when they reached the 100th position, suggesting a recent but modest entry into this competitive space.
Competitive Landscape
In the competitive landscape of the New York flower category, Veterans Choice Creations (VCC) has shown a promising upward trajectory in rankings over the summer of 2025, moving from 48th in June to 36th by September. This improvement in rank is indicative of a positive reception and growing consumer base, despite a dip in sales from August to September. In contrast, Her Highness NYC experienced a decline in both rank and sales, dropping out of the top 50 by August. Meanwhile, House of Sacci showed a fluctuating performance but managed to climb to 33rd place by September, suggesting a potential challenge to VCC's upward momentum. Heady Tree maintained a strong position, consistently ranking higher than VCC, while Hashtag Honey saw a drop in rank from July to September, aligning closely with VCC's performance. These dynamics highlight VCC's potential to capitalize on its current growth trend, especially as competitors face varying degrees of volatility.
Notable Products
In September 2025, Veterans Choice Creations (VCC) maintained strong sales with Spacebuds - Strawberry Slushie Moonrocks (4g) leading as the top product, holding the number one rank consistently from June through September, despite a sales dip to 1689 units. Spacebuds - Grape Bubbly Moonrocks (4g) secured the second position for three consecutive months, demonstrating stable performance. The CBD/THC/CBG/CBN High Octane Tincture (300mg CBD, 1000mg THC, 100mg CBG, 50mg CBN, 30ml) remained third, showing consistent demand across the months. The CBD/THC 1:1 Warrior Balm (900mg CBD, 900mg THC, 30ml) stayed at fourth place, reflecting steady interest in topicals. Notably, the FECO Syringe Applicator (1g) emerged in the rankings for the first time in September, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
