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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Veterans Choice Creations (VCC) derived 52.38% of sales from Flower, down 7.07% year over year and 3.98% month over month, while Tincture & Sublingual rose to 24.72% share with sales up 14.03% YoY and 4.33% MoM. Topical expanded to 9.72% share on 37.61% YoY and 27.67% MoM growth, and Pre-Roll held 5.86% share with sales up 41.12% YoY but down 4.79% MoM. Concentrates remained small at 3.55% share yet jumped 91.53% MoM despite a 32.59% YoY decline, while Vapor Pens slipped to 2.11% share with sales down 65.10% YoY and 0.87% MoM; Edible, though just 1.66% share, surged 670.39% YoY and 7.06% MoM. With brand-level sales down 78.99% YoY and average price down 3.06% YoY, the mix indicates a pivot away from a contracting Flower core toward therapeutic and value-accessible formats, implying margin pressure but diversified demand capture.
The category shifts imply Veterans Choice Creations (VCC) is reallocating demand toward higher-growth ancillary formats while buffering Flower exposure in New York, where the brand sits at rank 49 in Flower and Flower share is 52.38% despite a 3.98% MoM dip. The combination of Topical’s 27.67% MoM acceleration and Concentrates’ 91.53% MoM rebound alongside Vapor Pens’ 0.87% MoM decline suggests near-term promotional or lineup activity is concentrating on non-inhalable efficacy niches and select connoisseur segments rather than mainstream vape. Given Tincture & Sublingual’s 14.03% YoY and 4.33% MoM gains coupled with Edible’s 7.06% MoM lift, the brand’s positioning is shifting toward wellness-oriented and lower-price-per-unit formats to stabilize throughput while Flower and Vapor Pens recede, which implies a strategy to trade category mix for steadier volume even at a 3.06% YoY lower average price.
Competitive Landscape
Veterans Choice Creations (VCC) sits at rank #49 in NY Flower in May 2026, sliding 5 positions year over year from #44 while drifting 1 spot since February 2026 from #48, and this follows a much earlier peak at #11 in May 2024 that is now 38 places higher than today. Against the current leaders, Leal climbed to #1 from #11 year over year alongside a 109.3% sales increase, whereas Dank. By Definition fell from #1 to #2 with a 38.1% sales decline, indicating that VCC’s relative slide is occurring while the top of the table is reshuffling rather than consolidating; the implication is that VCC’s downward rank trajectory amid churn at the top suggests lost share-of-voice and distribution that will be harder to recover without a clear regain strategy in the next two to three monthly cycles.
Notable Products
Spacebuds - Strawberry Slushie Moonrocks (4g) posted the largest month-over-month gain at 144.9% to rank 3, while Spacebuds - Apple Pie Moonrocks (4g) dropped 68.5% to rank 6, indicating sharp divergence within the same Moonrocks family. Two other shifts bracketed the mix: the rank-1 CBD/THC/CBG/CBN 20:6:2:1 High Octane Tincture grew 15.8% and the rank-5 Lil Buddies Pre-Roll 10-Pack (5g) climbed 85.3%, while the rank-2 Spacebuds - Grape Bubbly Moonrocks (4g) fell 20.9%. With three Moonrocks SKUs inside the top ten but moving in opposite directions, the pattern implies flavor-specific volatility that VCC can harness by leaning into outperforming variants while culling or re-pricing laggards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
