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Mar-2026
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Overview
Market Insights Snapshot
Hi5 Seltzer has maintained a consistent performance within the Beverage category in Massachusetts. Over the months from December 2025 to March 2026, the brand has consistently held the 3rd position, indicating a strong foothold in this state. Despite a slight drop in sales from December to February, the brand managed to recover some ground in March with a modest increase in sales figures. This steady rank suggests that Hi5 Seltzer has a loyal customer base in Massachusetts and is a significant player in the state's cannabis beverage market.
Interestingly, Hi5 Seltzer's performance in other states or provinces is not highlighted in the top 30 brands, which could be a point of concern or an opportunity for growth. The absence of rankings in other regions might indicate either a lack of market penetration or the presence of stronger competitors in those areas. This presents a potential area for strategic focus if Hi5 Seltzer aims to expand its market presence beyond Massachusetts. Understanding the dynamics of these other markets could provide insights into potential strategies for increasing brand visibility and sales performance.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer consistently holds the third rank from December 2025 through March 2026, showcasing a stable position amidst competitive pressures. Despite a slight decline in sales from December to February, Hi5 Seltzer experiences a rebound in March, indicating resilience in its market strategy. The brand is closely trailing behind Levia, which maintains the second position with slightly higher sales figures, while Good Feels Inc leads the category with a significant margin. Meanwhile, Buzzy remains consistently in fourth place, with sales figures considerably lower than Hi5 Seltzer, highlighting Hi5's competitive edge over lower-ranked brands. Notably, Squier's Elixirs shows an upward trend, moving from seventh to fifth place, which could signal emerging competition. Hi5 Seltzer's ability to maintain its rank amidst these dynamics underscores its strong brand presence and customer loyalty in the Massachusetts market.
Notable Products
In March 2026, the top-performing product for Hi5 Seltzer was Peach Mango Infused Seltzer, which reclaimed its number one position after a dip in February. Black Cherry Infused Seltzer 4-Pack maintained a strong presence, securing the second spot with sales of 1629 units. Pomegranate Infused Seltzer rose to third place, showing an improvement in its ranking from the previous month. Pomegranate Seltzer 4-Pack climbed to fourth, marking a steady rise since its introduction. Cranberry Lime Infused Seltzer 4-Pack experienced a decline, dropping from first in February to fifth in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
