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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Hi5 Seltzer operated as a single-category brand with Beverage at 100.0% of sales mix, posting year-over-year growth of 32.6% and month-over-month growth of 8.5%. Average price moved to $10.94 with a 3.9% YoY decline, while brand sales rose 32.6% YoY and 44.1% over 24 months, and rank stood at 2 in Beverage within Massachusetts. The pattern implies that growth is driven by volume gains in a concentrated portfolio, and the pricing dip is being offset by unit expansion.
With Beverage at 100.0% share and a rank of 2 in Massachusetts, the 8.5% MoM lift alongside a 3.9% YoY price decline indicates a volume-led position that prioritizes throughput over ticket size. The 32.6% YoY and 44.1% 24-month gains suggest durable demand within a single-category strategy, implying that Hi5 Seltzer’s positioning leans toward scale efficiency and shelf velocity rather than premiumization.
Competitive Landscape
Hi5 Seltzer sits at rank #2 in MA Beverage with no year-over-year rank change from #2, after slipping month-over-quarter from #1 in March 2026 to #2 in June 2026; meanwhile, Levia held #1 year-over-year and in June 2026 while growing sales by 35.45%, and Buzzy stayed at #3 as its sales declined 15.93% year-over-year, indicating Hi5 Seltzer’s flat YoY rank at #2 alongside a 1-position drop since March 2026 signals pressure from faster-growing leaders rather than broad category erosion.
Notable Products
Cranberry Lime Infused Seltzer 4-Pack (20mg THC, 355ml) posted the steepest decline in June 2026 at -18.7% while dropping to rank 4, contrasting with CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC, 12oz, 355ml) at rank 2 on +50.4% MoM and Black Cherry Infused Seltzer 4-Pack (20mg THC, 12oz) at rank 1 on +24.9%. Nine of the top ten are Beverage SKUs, and four of the top ten are 20mg 4-Packs, indicating concentration around higher-dose multipacks even as a micro-dose hybrid surges. This mix implies Hi5 Seltzer is tilting toward two poles — premiumized 20mg 4-Packs anchoring share and a single fast-rising micro-dose variant expanding the entry point — setting up assortment decisions that prioritize potency-led bundles with selective micro-dose bets.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
