.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hi5 Seltzer has maintained a strong presence in the Beverage category in Massachusetts over the past few months, consistently holding the number two rank from June through September 2025. This steady positioning highlights the brand's robust performance in a competitive market, suggesting a loyal consumer base and effective market strategies. Despite a slight dip in sales from August to September, Hi5 Seltzer's ability to maintain its ranking indicates resilience and possibly a strategic focus on market retention rather than aggressive expansion.
However, it's important to note that Hi5 Seltzer's visibility is limited to Massachusetts, as there are no rankings available for other states or provinces, indicating that the brand has not yet penetrated the top 30 in other markets. This could be seen as a growth opportunity for Hi5 Seltzer to expand its reach and explore new regions. The absence of rankings in other areas might also suggest a strategic focus on consolidating its market position in Massachusetts before scaling operations elsewhere.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer has consistently maintained its position as the second-ranked brand from June to September 2025, demonstrating stable performance amidst fluctuating market dynamics. Despite not surpassing Levia, which holds the top spot, Hi5 Seltzer's sales trajectory reveals a notable peak in July, followed by a decline in September. This trend suggests potential seasonal influences or competitive pressures impacting consumer preferences. Meanwhile, Good Feels Inc has shown a significant upward movement, climbing from fifth to third place by August, indicating a growing market presence that could pose a future challenge to Hi5 Seltzer's position. Additionally, Buzzy remains a consistent competitor, holding steady in the third and fourth ranks, which highlights the competitive landscape Hi5 Seltzer navigates to maintain its rank and sales in this vibrant market.
Notable Products
In September 2025, Peach Mango Infused Seltzer (5mg) emerged as the top-performing product for Hi5 Seltzer, climbing from a consistent second-place position in the previous months to first, with sales of 1380 units. Black Cherry Infused Seltzer 4-Pack (20mg), which had maintained the top spot from June to August, ranked second with 1332 units sold. Pomegranate Seltzer 4-Pack (20mg) held steady in third place, while Blueberry Lemonade Seltzer 4-Pack (20mg) entered the rankings for the first time, securing fourth place. Lime Infused Seltzer (5mg) also made its debut in the rankings, coming in fifth. The shifts in rankings highlight a dynamic change in consumer preferences, with new entries in the top five indicating a diversification in popular choices.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
