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Jan-2026
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Overview
Market Insights Snapshot
Hi5 Seltzer has demonstrated remarkable consistency in the Beverage category within the state of Massachusetts. Over the months from October 2025 to January 2026, Hi5 Seltzer maintained a strong position, consistently ranking at number 2. This steady ranking suggests a solid market presence and consumer preference in Massachusetts. The brand's performance is further underscored by a noticeable increase in sales from October to December 2025, indicating a growing consumer demand during this period. However, despite a slight dip in sales in January 2026, Hi5 Seltzer retained its ranking, highlighting its resilience in the competitive beverage market.
While Hi5 Seltzer has shown strength in Massachusetts, its absence from the top 30 brands in other states or categories suggests potential areas for growth and expansion. The lack of ranking in additional markets could be viewed as a gap in Hi5 Seltzer's current geographic reach or marketing strategy. This presents an opportunity for the brand to explore new markets or reinforce its presence in existing ones outside of Massachusetts. Understanding the dynamics in other states and identifying consumer preferences could be key for Hi5 Seltzer to replicate its Massachusetts success on a broader scale.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer consistently holds the second rank from October 2025 to January 2026, indicating a stable market presence. Despite this consistency, Levia maintains a slight edge, consistently ranking first during the same period. Hi5 Seltzer's sales figures show a positive trend, peaking in December 2025, although they remain slightly below Levia's sales. Meanwhile, Good Feels Inc and Buzzy fluctuate in rank, with Good Feels Inc dropping to fourth in December 2025, while Buzzy temporarily climbs to third. This fluctuation among competitors highlights Hi5 Seltzer's strong positioning, as it maintains its rank amidst shifting dynamics, suggesting a loyal customer base and effective market strategies.
Notable Products
In January 2026, the top-performing product for Hi5 Seltzer was Peach Mango Infused Seltzer (5mg), reclaiming its number one spot with a sales figure of 2090 units. Pomegranate Infused Seltzer (5mg) surged to the second position from an absence in December, showing a notable increase. Black Cherry Infused Seltzer 4-Pack (20mg THC, 12oz) experienced a drop from first place in December to third in January. Cranberry Lime Infused Seltzer 4-Pack (20mg THC, 355ml) maintained a steady performance, ranking fourth. The Watermelon Seltzer 4-Pack (20mg) emerged in the fifth position, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
