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Oct-2025
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Overview
Market Insights Snapshot
Hi5 Seltzer has demonstrated a consistent performance in the Beverage category within Massachusetts, maintaining a solid second-place ranking from July through October 2025. Despite a slight dip in sales from July to September, the brand managed to rebound in October, suggesting effective strategies in place to stabilize and potentially grow their market share. This sustained high ranking in Massachusetts indicates a strong foothold in the state's beverage market, reflecting consumer loyalty and possibly effective local marketing efforts. However, it remains to be seen how they will address the fluctuations in sales figures to ensure continued dominance.
Interestingly, Hi5 Seltzer's absence from the top 30 rankings in other states or provinces during this period highlights a potential area for growth and expansion. The brand's strong performance in Massachusetts could serve as a blueprint for penetrating new markets. The lack of presence in other regions might indicate untapped opportunities or challenges in scaling their operations beyond their current stronghold. Monitoring how Hi5 Seltzer strategizes to enter new markets or enhance their presence in existing ones could provide insights into their long-term growth trajectory.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer consistently held the second rank from July to October 2025, demonstrating a stable position in the market. Despite a slight decline in sales from July to September, Hi5 Seltzer saw a modest recovery in October. The brand remains a strong contender, although it trails behind Levia, which maintained the top rank throughout the same period. Levia's sales were consistently higher, indicating a robust market presence. Meanwhile, Good Feels Inc and Buzzy occupied the third and fourth ranks, respectively, with Good Feels Inc showing a positive sales trend, potentially posing a future challenge to Hi5 Seltzer's position. The competitive landscape suggests that while Hi5 Seltzer has a strong foothold, it must strategize effectively to close the gap with Levia and fend off rising competitors like Good Feels Inc.
Notable Products
In October 2025, Peach Mango Infused Seltzer (5mg) maintained its top position among Hi5 Seltzer's offerings, having climbed to the number one spot in September with sales of 1731 units. Black Cherry Infused Seltzer 4-Pack (20mg THC, 12oz) held steady at the second position, following a slight drop from its first place in July and August. Notably, the CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) rose to third place, marking its debut in the rankings with 1361 units sold. Cranberry Lime Infused Seltzer 4-Pack (20mg THC, 355ml) made its first appearance in the rankings at fourth place, while Watermelon Infused Seltzer (5mg) entered the list at fifth. These shifts highlight a dynamic change in consumer preference, with new entrants making a significant impact in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
