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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Hi5 Seltzer is stocked at 163 licensed dispensaries across Massachusetts, Maine, and 4 other states, 97 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Abington, Brockton, and Newton. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Hi5 Seltzer operated entirely in Beverage at 100.0% mix in August 2026, with category sales up 26.76% year over year and down 9.46% month over month, while average price fell 3.18% YoY alongside a current average of $11.17. Within Massachusetts Beverage, the brand held rank 2, pairing a 26.61% brand-level YoY sales increase with a 45.64% two-year gain, implying momentum despite a recent monthly pullback; the pattern points to a scale-first strategy concentrated in a single category that can preserve share even as near-term velocity eases.
The combination of a 100.0% Beverage concentration and a rank position of 2 signals a focused positioning that prioritizes depth over breadth, with the 26.76% YoY category uptick offsetting the 9.46% MoM dip to keep Hi5 Seltzer within leadership range. With average price down 3.18% YoY and the two-year sales increase at 45.64%, the brand is likely using measured price efficiency to sustain velocity while holding rank 2 in Massachusetts; the implication is that a disciplined price-to-volume balance is the lever for defending share under single-category exposure.
Competitive Landscape
Hi5 Seltzer is ranked #2 in MA Beverage in August 2026, unchanged from #2 year over year, and it has held #2 for three consecutive months while previously peaking at #1 in March 2026; by contrast, Levia is #1 now and was #1 a year ago with sales up 6.0% year over year, and Buzzy sits at #3 now and was #3 a year ago with sales down 4.9% year over year. Meanwhile, Pine + Star moved from #5 to #4 with a 4.9% sales increase and Squier's Elixirs climbed from #7 to #5 with a 29.4% sales increase, indicating that pressure is rising just below Hi5 Seltzer’s current slot. The pattern—flat rank at #2 despite prior reach to #1 and faster upward mobility among #4 and #5—implies that Hi5 Seltzer’s path back to #1 will require either outpacing Levia’s 6.0% growth or defending against share erosion from improving mid-pack challengers.
Notable Products
Cranberry Lime Infused Seltzer 4-Pack (20mg THC, 355ml) posted the steepest decline in August 2026 at -26.37% while sliding to rank 3, and America Seltzer 4-Pack (20mg THC, 12oz) fell -27.69% to rank 8. In contrast, Blueberry Lemonade Seltzer 4-Pack (20mg, 12oz, 355ml) rose 22.54% at rank 5 as Pomegranate Seltzer 4-Pack (20mg, 12oz, 355ml) added 10.53% at rank 6, while Black Cherry Infused Seltzer 4-Pack (20mg THC, 12oz) dropped -23.73% but still held rank 1. With all top-10 items in the Beverage category and no SKU showing a month-over-month gain above 25%, the mix points to reliance on legacy flavors with softening momentum and a need to rebalance toward variants that can replace declining rank-share from high-dose THC flagships.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
