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Jul-2025
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Overview
Market Insights Snapshot
Hi5 Seltzer has demonstrated remarkable consistency in the Beverage category in Massachusetts, maintaining a steady rank of 2nd place from April through July 2025. This stability in ranking suggests a strong and loyal customer base in the state, which is further supported by a notable increase in sales over the same period. Starting from $198,889 in April, sales have shown a significant upward trajectory, peaking at $272,759 by July. This consistent performance indicates Hi5 Seltzer's effective market penetration and brand strength in Massachusetts, a key market for the brand.
Interestingly, the data does not show Hi5 Seltzer's presence in the top 30 brands in other states or provinces for the Beverage category during the same period. This absence could be interpreted in a couple of ways: it may highlight a strategic focus on Massachusetts as a primary market, or it could suggest opportunities for growth and expansion into other regions. The lack of ranking in other states might be seen as a potential area for improvement or a deliberate market strategy to concentrate efforts where the brand is already strong. This data provides a snapshot of Hi5 Seltzer's current market performance and potential areas to explore for future growth.
Competitive Landscape
In the competitive Massachusetts beverage market, Hi5 Seltzer consistently holds the second rank from April to July 2025, maintaining a strong position just behind Levia, which remains the top brand throughout this period. While Hi5 Seltzer shows a steady increase in sales, peaking in July, it still trails behind Levia, whose sales also peak in July but at a higher volume. Meanwhile, Buzzy consistently ranks third, with sales figures significantly lower than Hi5 Seltzer, indicating a clear gap between the second and third positions. Notably, Pine + Star shows a promising upward trend, climbing from seventh to fourth place by July, suggesting potential future competition for Hi5 Seltzer if this growth continues. This competitive landscape highlights Hi5 Seltzer's strong market presence but also underscores the need for strategic initiatives to close the sales gap with Levia and to stay ahead of emerging competitors like Pine + Star.
Notable Products
In July 2025, the top-performing product for Hi5 Seltzer was the Peach Mango Infused Seltzer (5mg), which climbed to the number one rank with sales of 2,365 units. The Black Cherry Infused Seltzer 4-Pack (20mg), previously holding the top spot from April to June, moved to the second position. Pomegranate Seltzer 4-Pack (20mg) maintained its position at third place, showing consistent demand. The Watermelon Seltzer 4-Pack (20mg) secured the fourth rank, having previously fluctuated in rankings. Notably, the Pomegranate Infused Seltzer (5mg) debuted in the rankings at fifth place, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
