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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Hi5 Seltzer concentrated 99.95% share in Beverage during May 2026, with Pre-Roll at 0.05%, while Beverage sales grew 15.69% YoY and 12.66% MoM as Pre-Roll declined 24.65% MoM. Brand-level sales rose 15.75% YoY alongside a 9.48% YoY drop in average price to $10.65, and Beverage pricing sat at $10.65 versus $15.00 in Pre-Roll. With Beverage ranked 3 in Massachusetts and the top state indicated as MA, the pattern implies Hi5 Seltzer is reinforcing a Beverage-led volume strategy where price elasticity supports share retention while trimming exposure to lagging Pre-Roll.
The 12.66% MoM Beverage lift coupled with a 24.65% MoM Pre-Roll pullback signals deliberate focus on a faster-turning, lower-price Beverage portfolio, positioning Hi5 Seltzer to compete on velocity rather than premium mix. With a 15.75% YoY brand sales increase occurring alongside a 9.48% YoY price reduction and a 99.95% Beverage mix, the brand is anchoring identity in value-accessible cans, implying future gains will depend more on maintaining rank 3 in Massachusetts Beverage and sustaining double-digit MoM throughput than on expanding marginal Pre-Roll share.
Competitive Landscape
Hi5 Seltzer sits at rank #3 in MA Beverage for May 2026 with a 0-place year-over-year rank change, holding the same #3 position it also maintained three months ago while peaking at #2 in March 2026; in contrast, Good Feels Inc held #1 both year-over-year and currently, and Levia stayed at #2 over the same span, while Buzzy improved rank from #5 to #4 as Pine + Star moved up from #7 to #5; competitor momentum is uneven, with Levia posting an 8.42% YoY sales increase and Pine + Star up 49.75% while Buzzy declined 8.31%, implying that Hi5 Seltzer’s flat rank despite a March 2026 peak suggests a stable but boxed-in position that will require share capture from the #2 slot to change trajectory.
Notable Products
May 2026 brought no declines under -10%, so the standout was growth: Lime Infused Seltzer 4-Pack (20mg, 12oz, 355ml) jumped 28% month over month to rank 5 while Watermelon Seltzer 4-Pack (20mg, 12oz, 355ml) surged 39% to rank 4. Cranberry Lime Infused Seltzer 4-Pack (20mg THC, 355ml) advanced to rank 1 with a 22% lift, while Black Cherry Infused Seltzer 4-Pack (20mg THC, 12oz) held rank 2 with a 4% gain, and Peach Mango Infused Seltzer (5mg, 12oz, 355ml) climbed 23% at rank 3. Eight of the top ten are 20mg or micro-dose multi-packs concentrated in Beverage, and the CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC, 12oz, 355ml) rose 26% to rank 8 against 11% growth for Watermelon Infused Seltzer (5mg, 12oz, 355ml) at rank 7, implying multi-pack formats are compounding share faster than single cans. The mix points to Hi5 Seltzer leaning into higher-dose and functional multi-packs to drive velocity, with single-serve 5mg SKUs contributing but ceding rank momentum to bundles that can support larger basket sizes, as indicated by $27,662 in May 2026 sales for Watermelon Seltzer 4-Pack (20mg, 12oz, 355ml).
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
