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Nov-2025
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Overview
Market Insights Snapshot
Hi5 Seltzer has maintained a consistent performance in the Beverage category in Massachusetts, holding the 2nd position from August through November 2025. This stability suggests a strong brand presence and consumer loyalty within the state. While the sales figures experienced a slight dip from August to September, they rebounded in October and continued to rise in November, indicating a positive trend as the year-end approaches. Such resilience in the rankings highlights Hi5 Seltzer's ability to sustain its market position despite fluctuations in monthly sales.
In other states and categories, Hi5 Seltzer's performance is not reflected in the top 30 rankings, which could be a point of concern or an opportunity for growth. The absence from these rankings might suggest that the brand has yet to establish a significant foothold outside of Massachusetts or in other product categories. This could imply a strategic focus on the Massachusetts market, or it may indicate potential areas for expansion and increased market penetration. Understanding these dynamics can help stakeholders assess where Hi5 Seltzer might focus its efforts to enhance its market presence.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer has consistently maintained its position as the second-ranked brand from August to November 2025. Despite a slight dip in sales from August to September, Hi5 Seltzer's sales rebounded in October and continued to grow in November. This stability in rank and recovery in sales highlights Hi5 Seltzer's resilience in a competitive market. The leading brand, Levia, has held the top spot throughout the same period, with sales figures consistently higher than Hi5 Seltzer's. Meanwhile, Good Feels Inc and Buzzy have remained in third and fourth positions, respectively, with neither brand posing a significant threat to Hi5 Seltzer's rank. This competitive landscape suggests that while Hi5 Seltzer is performing well, there is an opportunity to strategize for increased market share and potentially challenge Levia's dominance.
Notable Products
In November 2025, the top-performing product from Hi5 Seltzer was the Peach Mango Infused Seltzer (5mg), maintaining its top rank from the previous two months with sales of 1799 units. The Black Cherry Infused Seltzer 4-Pack (20mg THC, 12oz) held steady in the second position, consistent with its ranking since September. Pomegranate Infused Seltzer (5mg) climbed to the third spot, making a notable entry after being unranked in the previous months. The Pomegranate Seltzer 4-Pack (20mg) ranked fourth, dropping from its previous third-place position in August and September. Lastly, the CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) secured the fifth rank, showing a slight decline from its third-place rank in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
