.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Hi5 Seltzer has shown a strong and consistent performance in the Beverage category within Massachusetts, maintaining a solid second-place ranking from May through August 2025. Despite a slight dip in sales from May to June, the brand experienced a significant rebound in July, with sales peaking at 266,636 units. This upward trend indicates a positive consumer response and suggests that Hi5 Seltzer has successfully captured a loyal customer base in Massachusetts. Their ability to maintain a top-tier position in a competitive market highlights the brand's strong presence and potential for future growth.
Interestingly, Hi5 Seltzer's absence from the top 30 rankings in other states could be seen as a missed opportunity or a strategic focus on specific markets like Massachusetts. This concentrated effort might be beneficial in solidifying their dominance in key regions, but it also leaves room for expansion into new territories. The lack of ranking data from other states raises questions about Hi5 Seltzer's market penetration strategies and whether they plan to replicate their Massachusetts success elsewhere. Observing their future movements could provide insights into their broader market strategy and potential for geographical expansion.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer consistently maintained its position as the second-ranked brand from May to August 2025, demonstrating a stable performance in the market. Despite this consistency, Hi5 Seltzer faces stiff competition from Levia, which has held the top rank throughout the same period with a notable lead in sales. While Hi5 Seltzer's sales showed a positive trend in July, they slightly declined in August, contrasting with Levia's upward sales trajectory. Meanwhile, Good Feels Inc improved its ranking from fifth to third, indicating a growing presence in the market. Buzzy maintained a strong position, although it dropped from third to fourth in August, suggesting a potential opportunity for Hi5 Seltzer to capitalize on shifts within the competitive landscape.
Notable Products
In August 2025, Peach Mango Infused Seltzer (5mg) held the top spot in sales for Hi5 Seltzer, maintaining its number one ranking from July with sales reaching 2332 units. Black Cherry Infused Seltzer 4-Pack (20mg) followed closely in second place, consistent with its previous month’s position. Pomegranate Seltzer 4-Pack (20mg) retained third place, despite a slight decrease in sales figures compared to July. Notably, Pomegranate Infused Seltzer (5mg) improved its ranking to fourth place from fifth in July, indicating a positive shift in consumer preference. The CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) rounded out the top five, showing a resurgence in popularity after not being ranked in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
