.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the competitive beverage category within Massachusetts, Hi5 Seltzer has demonstrated a consistent performance, maintaining its position among the top brands. Starting the year at a strong third place in January 2024, with sales reaching $167,072, it saw a slight dip in ranking over the following months, settling at fourth place from February through April. While the slight decline in rank from third to fourth might raise eyebrows, the brand's ability to stay within the top five amidst fierce competition speaks volumes about its market acceptance and consumer loyalty. Notably, its sales in March mirrored those of January, indicating stable demand, before experiencing a slight decrease in April to $155,991. This fluctuation in sales, while maintaining a relatively stable ranking, suggests that the market dynamics within the beverage category are highly competitive, with small shifts in sales having a significant impact on rankings.
While the data provides a snapshot of Hi5 Seltzer's performance in Massachusetts, it leaves us curious about its performance across other states or provinces. The absence of information regarding its rankings in other markets could imply that Hi5 Seltzer's presence is either not as strong or not as widely available outside of Massachusetts. This gap in the data highlights an area of potential growth for the brand, suggesting that while it has solidified its footing in the Massachusetts market, there might be untapped potential in expanding its geographic footprint. The consistency in its rankings within Massachusetts, despite minor sales fluctuations, underscores the brand’s resilience and the loyalty of its consumer base, which could serve as a strong foundation for expansion into new markets.
Competitive Landscape
In the competitive landscape of the beverage category in Massachusetts, Hi5 Seltzer has experienced a slight shift in its market position from January to April 2024. Initially ranked 3rd in January, Hi5 Seltzer saw a minor dip to 4th place from February onwards, indicating a stable yet challenging market stance amidst its competitors. Notably, Levia has consistently outperformed Hi5 Seltzer, maintaining the top two positions throughout these months, with sales figures significantly higher than Hi5 Seltzer, especially noticeable in April where Levia's sales were substantially greater. On the other hand, Good Feels Inc showcased remarkable growth, moving up in rank and closing the gap in sales with Hi5 Seltzer, eventually surpassing it in March and April both in rank and sales. CANN Social Tonics remained a steady competitor, holding the 5th position consistently, with sales figures lower than Hi5 Seltzer but showing resilience in the market. Buzzy, although ranked lower, displayed a positive trend in sales, hinting at a growing presence in the market. This competitive dynamic underscores the importance of innovation and marketing strategies for Hi5 Seltzer to maintain and improve its market position in the face of rising competition and shifting consumer preferences.
Notable Products
In April 2024, Hi5 Seltzer's top-performing product was Black Cherry Infused Seltzer 4-Pack (20mg), maintaining its number one rank from previous months with a notable increase in sales to 1686 units. The second spot was held by CBD:THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC), also consistent in its ranking. A significant mover, Watermelon Seltzer 4-Pack (20mg), ascended to the third position from the fifth in March, showing a growing preference among consumers. Lime Infused Seltzer 4-Pack (20mg) made a comeback in April, securing the fourth rank after not being listed in March's top products. Lastly, Pomegranate Seltzer 4-Pack (20mg) experienced a slight dip to the fifth rank, down from third in March, rounding out the top five with 984 units sold.
Top Selling Cannabis Brands
