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Apr-2025
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Overview
Market Insights Snapshot
Hi5 Seltzer has shown impressive performance in the Beverage category within Massachusetts. The brand has maintained its stronghold by consistently ranking at the top, holding the number one spot from February to April 2025, after starting the year at the second position in January. This upward movement signifies a positive reception and growing popularity among consumers in the state. The brand's sales figures reflect a healthy trajectory, with a notable increase from March to April, suggesting effective market strategies and consumer engagement.
While Hi5 Seltzer's dominance in Massachusetts is evident, it is also noteworthy that the brand does not appear in the top 30 rankings in any other states or provinces, indicating a potential area for expansion. This absence highlights the brand's strong regional focus and suggests opportunities for growth in other markets. By analyzing these trends, stakeholders can identify key areas for strategic development and potential market entry points to broaden Hi5 Seltzer's presence beyond its current stronghold.
Competitive Landscape
In the Massachusetts beverage category, Hi5 Seltzer has shown impressive performance, consistently holding the top rank from February to April 2025 after overtaking Levia in January. This shift indicates a strong consumer preference for Hi5 Seltzer, as it not only maintained its lead but also saw an increase in sales from March to April, suggesting a positive growth trajectory. Meanwhile, Levia, which started the year as the leader, has settled into the second position, reflecting a slight decline in its competitive edge. Buzzy, although improving its rank from fourth to third by March, remains a distant competitor in terms of sales volume. This competitive landscape highlights Hi5 Seltzer's strong market presence and suggests potential for continued dominance in the Massachusetts market.
Notable Products
In April 2025, the top-performing product for Hi5 Seltzer was Pomegranate Seltzer 4-Pack (20mg), which climbed to the number one rank with sales reaching 2338 units, showcasing a significant increase from its previous ranking in March. Black Cherry Infused Seltzer 4-Pack (20mg), previously the top-selling product for three consecutive months, moved to second place. Watermelon Seltzer 4-Pack (20mg) maintained a strong presence, securing the third spot after briefly dropping to fifth in February. The CBD/THC 2:1 Micro Peach Mango Seltzer 4-Pack (20mg CBD, 10mg THC) held steady at fourth place, mirroring its position from March. Lime Infused Seltzer 4-Pack (20mg) remained consistent in fifth place, showing a modest recovery in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
