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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Hi5 Seltzer is stocked at 143 licensed dispensaries across Massachusetts, Maine, and 2 other states, 96 of them in Massachusetts, with the deepest coverage in Boston, Worcester, Abington, Quincy, and Attleboro. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Hi5 Seltzer remained concentrated in Beverage with a 100.0% category share, pairing a year-over-year sales increase of 13.8% with a month-over-month decline of 3.4%. Average price rose 2.4% YoY while rank in Beverage in Massachusetts held at #2, indicating volume carried most of the YoY lift even as monthly momentum slipped. The pattern implies a single-category exposure benefiting annual comps but vulnerable to short-term dips, with pricing contributing less than mix or velocity to October outcomes.
The October mix and pricing shifts position Hi5 Seltzer as a scale player within Beverage, using modest pricing (+2.4% YoY) rather than premium-led moves to support a 13.8% YoY sales gain while conceding 3.4% MoM. Holding the #2 rank in Massachusetts Beverage alongside a 100.0% mix implies a defensible slot where stability is tied to Beverage-specific cycles; to sustain share during soft months, the brand likely needs velocity levers beyond price, because October’s negative MoM alongside positive YoY signals uneven demand cadence within the same category footprint.
Competitive Landscape
Hi5 Seltzer sits at rank #2 in MA Beverage in October 2026, unchanged YoY from #2, while its peak at #1 in March 2026 contrasts with a flat three-month hold at #2; this stability at #2 alongside a 1-position gap from peak suggests momentum cooled after March 2026 even as the brand maintained a top-tier slot. Levia held #1 YoY and in October 2026 (a 0-position change) with sales up 15.47%, outpacing Hi5 Seltzer’s rank trajectory, while Buzzy stayed at #3 YoY with a -14.25% sales change, indicating a widening buffer below Hi5 Seltzer; meanwhile, Squier's Elixirs advanced from #7 to #5 YoY with 77.69% sales growth, tightening competitive pressure from below. The pattern implies Hi5 Seltzer’s sustained #2 rank is defensible in the near term but susceptible to share erosion if upward pressure from faster risers continues while the #1 position remains locked by a competitor with positive growth.
Notable Products
Hi5 Seltzer’s sales are concentrated in a small set of items: the top 10 products account for 63.5% of October 2026 sales, led by Black Cherry Infused Seltzer 4-Pack (20mg) at 8.8%. With only 0.3% coming from products first sold in the last six months, most of its sales ride on established flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
