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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, Buzzy has maintained a strong presence in the Beverage category, consistently ranking at the third position from May to July 2025 before experiencing a slight dip to fourth place in August. This consistency in ranking suggests a stable consumer base and a well-received product line in this category. However, the slight drop in rank in August could indicate increased competition or a shift in consumer preferences, which may require strategic adjustments. Despite this minor setback, the sales figures have shown resilience, with only a marginal decline in August compared to previous months.
Conversely, Buzzy's performance in the Edible category in Massachusetts reveals a different story. The brand was not ranked in the top 30 from May to July, suggesting limited market penetration or visibility in this segment during those months. However, August marked a significant improvement as Buzzy entered the rankings at 65th place. This upward movement could be indicative of successful marketing efforts or product improvements that resonated with consumers. The absence from the top 30 in earlier months highlights the challenges Buzzy faces in diversifying its product success across categories, but the recent entry into the rankings might signal the beginning of a positive trend.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has shown resilience in maintaining a strong market position, although it experienced a slight dip in rank from third to fourth place in August 2025. Despite this, Buzzy's sales figures remained relatively stable, indicating a loyal customer base that continues to support the brand. In contrast, Hi5 Seltzer consistently held the second position throughout the period, with sales peaking in July 2025, suggesting a strong upward trajectory. Meanwhile, Good Feels Inc demonstrated significant growth, climbing from fifth to third place by August, which could pose a competitive threat to Buzzy if this trend continues. Chill Medicated and Pine + Star also showed fluctuations in rank, but their sales were notably lower than Buzzy's, indicating that while they are competitors, they currently do not pose a significant challenge to Buzzy's market share.
Notable Products
In August 2025, Orange Soda (5mg THC, 355ml, 12oz) maintained its position as the top-performing product for Buzzy, with sales reaching 4,896 units. Root Beer Soda (5mg THC, 355ml, 12oz) also held steady in second place, reflecting consistent consumer preference. Buzz Mountain Caffeinated Soda (5mg THC, 355ml, 12oz) remained in third place, showing a slight increase in sales compared to July. The THC/CBD 1:1 Tropical Kush Seltzer (5mg THC, 5mg CBD, 355ml, 12oz) stayed at fourth place, while Tangerine Haze Seltzer (5mg THC, 355ml, 12oz) debuted in fifth place in August. Notably, the rankings for the top four products have remained unchanged since May, indicating stable market trends for Buzzy's top offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
