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Oct-2025
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Overview
Market Insights Snapshot
Buzzy has shown a consistent performance in the Beverage category within Massachusetts, maintaining a stable rank at fourth place from August to October 2025, following a slight dip from third place in July. This steadiness in ranking, despite a drop in sales from July to September, suggests that Buzzy has a solid foothold in this category, likely due to a loyal customer base or effective market strategies. The sales figures, while not disclosed in full detail, indicate a rebound in October, hinting at potential seasonal factors or successful promotional efforts that could have contributed to this recovery.
In contrast, Buzzy's presence in the Edible category in Massachusetts has been less prominent, with the brand not making it into the top 30 for July and September, though it did achieve a rank of 69 in August and improved slightly to 66 by October. This sporadic visibility suggests challenges in gaining traction in the Edible market, which could be attributed to strong competition or perhaps less focus on this category from Buzzy. The absence in the top 30 for two out of the four months analyzed might be a signal for the brand to reassess its strategies in this segment to enhance its market position.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has experienced a steady position in the rankings, maintaining the 4th spot from August to October 2025, after a slight drop from 3rd in July. This stability is noteworthy given the competitive landscape, where Hi5 Seltzer consistently holds the 2nd rank, showcasing a strong market presence. Meanwhile, Good Feels Inc has shown resilience by climbing to 3rd place in August and maintaining it through October, indicating a potential threat to Buzzy's position. Chill Medicated and Pine + Star have fluctuated slightly, with Pine + Star overtaking Chill Medicated in October. Despite these shifts, Buzzy's sales have shown a positive trend from September to October, suggesting effective strategies in retaining consumer interest amidst a dynamic market.
Notable Products
In October 2025, the top-performing product from Buzzy was Root Beer Soda, maintaining its position as the number one ranked product with sales of 3885 units. Orange Soda followed closely, holding the second rank, consistent with its performance in August and September. The THC/CBD 1:1 Tropical Kush Seltzer remained steady at the third position, showing slight growth in sales compared to the previous month. Buzz Mountain Caffeinated Soda retained its fourth place, with its sales figures remaining relatively stable. THC/CBN 1:1 Blissful Berry Seltzer continued to hold the fifth position, showing a consistent ranking since September despite a slight increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
