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Aug-2024
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Overview
Market Insights Snapshot
Buzzy has shown a consistent performance in the Beverage category in Massachusetts over the past few months. Starting from a respectable 6th place in May 2024, the brand climbed to 5th place in both June and July, before slightly dropping back to 6th place in August. This minor fluctuation indicates a stable presence in the market, with Buzzy maintaining its position within the top 10. Despite the drop in August, the brand's ability to stay within the top 6 highlights its strong foothold in the Massachusetts Beverage sector.
It is noteworthy that Buzzy's sales figures in Massachusetts have shown a positive trend, peaking in July before experiencing a slight dip in August. This trend suggests that while the brand has managed to capture a significant share of the market, it faces competition that could influence its ranking and sales. The fact that Buzzy remained in the top 30 throughout these months is a positive indicator of its resilience and market acceptance. However, the brand's performance in other states or categories is not detailed here, which could provide a more comprehensive understanding of its overall market standing.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has shown a dynamic performance over the past few months, experiencing fluctuations in its rank and sales. In May 2024, Buzzy was ranked 6th, improving to 5th in June, maintaining this position in July, but then dropping back to 6th in August. This indicates a competitive market where Buzzy is striving to maintain its position. Notably, CANN Social Tonics has consistently outperformed Buzzy, holding a higher rank and showing a significant increase in sales from May to August. On the other hand, Chill Medicated has seen a decline in rank, dropping from 2nd in May to 5th in August, which could present an opportunity for Buzzy to capitalize on. Meanwhile, Vibations and Pine + Star have maintained more stable positions, with Vibations consistently ranking lower, and Pine + Star holding steady at 7th place. The competitive landscape suggests that while Buzzy is holding its ground, there is potential for growth if it can leverage the declining trends of some competitors and the stability of others.
Notable Products
In August 2024, the top-performing product from Buzzy was Orange Soda (5mg THC, 355ml, 12oz), maintaining its first-place ranking with a notable sales figure of 6520 units. Root Beer Soda (5mg THC, 355ml, 12oz) remained steady at second place, although its sales decreased to 3901 units. Ginger Ale Soda (5mg THC, 355ml, 12oz) improved to third place from fifth in July, showing resilience in the Beverage category. Tangerine Haze Seltzer (5mg THC, 355ml, 12oz) held its fourth position consistently over the past few months. THC/CBN 1:1 Blissful Berry Seltzer (5mg THC, 5mg CBN, 355ml, 12oz) stayed in the fifth spot, indicating stable performance despite a slight dip in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
