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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Beverage carried 93.64% share with year-over-year sales down 15.93% and month-over-month down 7.39%, while Edible held 6.36% share with year-over-year down 32.61% and month-over-month down 24.09%. Average price slipped 3.35% year over year to $6.06 as Beverage priced at $5.83 underpinned volume mix, versus a higher $14.50 in Edible, and total brand sales contracted 17.23% year over year. With Beverage ranked 3 in Massachusetts and Edible shrinking faster, the mix is concentrating into lower-priced Beverage, implying Buzzy is leaning further into its core category while ceding higher-price contribution from Edible.
The sharper 24.09% month-over-month drop in Edible versus 7.39% in Beverage, alongside a 3.35% year-over-year price decrease, indicates Buzzy is prioritizing price-accessible Beverage to protect rank 3 in Massachusetts while tolerating Edible retrenchment. The 93.64% Beverage share and a 15.93% year-over-year decline that is milder than the brand’s 17.23% overall drop suggest positioning anchored in volume-led Beverage, where incremental pricing flexibility can sustain placement, even if it compresses mix value relative to the 6.36% Edible slice priced at $14.50; the strategic implication is to defend Beverage depth rather than diversify into Edible breadth.
Competitive Landscape
Buzzy is currently ranked #3 in MA Beverage, unchanged year over year at #3 from June 2025 to June 2026, and it also held #3 three months ago, indicating a 0-position YoY change and a 0-position quarter-on-quarter move; this period coincides with its peak rank of #3 in June 2026 alongside a 1-position gap to Hi5 Seltzer at #2 and a 2-position gap to Levia at #1. While Levia held at #1 YoY and Hi5 Seltzer held at #2 YoY, Pine + Star advanced from #5 to #4 (+1 rank) and Squier's Elixirs moved from #6 to #5 (+1 rank), creating upward pressure directly behind Buzzy; with competitors reporting sales growth of 35.5% for Levia and 31.9% for Hi5 Seltzer, the lack of rank migration for Buzzy implies a stall at #3 where maintaining share may require countering faster risers rather than closing the 1–2 rank gap above.
Notable Products
Orange Soda (5mg THC, 355ml, 12oz) delivered the standout move in June 2026 with a +78.3% month-over-month surge that vaulted it to rank 1, while Root Beer Soda (5mg THC, 355ml, 12oz) slid -15.7% to rank 2; the contrast signals a rapid share handoff at the very top. Grape Soda (5mg THC, 355ml, 12oz) fell -23.1% at rank 6 as Ginger Ale Soda (5mg THC, 355ml, 12oz) rose +24.6% to rank 3, indicating flavor rotation rather than category expansion. Nine of the top ten are Beverage SKUs, and Buzz Mountain Caffeinated Soda (5mg THC, 355ml, 12oz) inched +9.0% at rank 4 while Cola Zero Sugar Soda (5mg THC, 355ml, 12oz) declined -18.4% at rank 10, pointing to an internal tilt toward citrus and caffeinated profiles over classic colas; the product mix implies Buzzy is consolidating leadership through a narrower set of winning soda flavors rather than broad-line growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
