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Dec-2025
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Overview
Market Insights Snapshot
Buzzy has shown consistent performance in the Beverage category within Massachusetts, maintaining a steady rank of 4 from September to December 2025. This stability in ranking is complemented by a noticeable increase in sales, particularly in December, indicating a strong market presence and consumer preference for their beverage offerings. The brand's ability to sustain its position in the top five suggests effective strategies in product quality and marketing within this category. However, the Edible category tells a different story, where Buzzy was not in the top 30 in September but improved its ranking from 66 in October to 53 by December. This upward trend in the Edible category, despite starting outside the top 30, highlights a potential area of growth and consumer interest that Buzzy could leverage moving forward.
While Buzzy's performance in the Beverage category in Massachusetts is commendable, the brand's journey in the Edible category indicates room for improvement and expansion. The lack of a ranking in September suggests initial challenges in penetrating this segment, yet the subsequent rise in rankings over the following months points to successful adjustments or new product introductions. This progression could signify a growing acceptance and demand for Buzzy's edible products, which could be capitalized on with targeted marketing efforts or product line expansions. The contrasting performances across these categories provide a nuanced view of Buzzy's market dynamics, offering insights into areas of strength and potential opportunities for further growth.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has maintained a consistent rank of 4th place from September to December 2025, indicating a stable position amidst a competitive landscape. Despite this steady ranking, Buzzy faces intense competition from brands like Levia, which has dominated the top spot for most of the period, only dropping to 2nd place in December. Meanwhile, Good Feels Inc consistently holds the 3rd position, suggesting a strong brand presence that Buzzy needs to contend with. Notably, Pine + Star has shown upward momentum, improving its rank from 6th to 5th, potentially posing a future threat to Buzzy's position. Despite these challenges, Buzzy's sales have shown a positive trend, particularly with a significant increase in December, which may provide leverage to improve its competitive standing in the coming months.
Notable Products
In December 2025, Root Beer Soda maintained its top position as the best-selling product for Buzzy, with sales reaching 4605 units. Orange Soda consistently held the second rank, showing steady performance throughout the months. THC/CBN 1:1 Blissful Berry Seltzer improved its standing to the third position since November, indicating a positive reception. Ginger Ale Soda debuted in the rankings in November and sustained its fourth position in December. Grape Soda, introduced in November as well, remained in fifth place, demonstrating a solid entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
