.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Buzzy has shown a consistent performance in the Massachusetts beverage category, maintaining a steady fourth-place ranking from August to November 2025. This stability in rank is notable, especially considering the fluctuations that often occur in the competitive cannabis market. However, in the edible category, Buzzy's performance has been more variable. The brand was not ranked in the top 30 in September, which might indicate a dip in market presence or sales during that month. By November, Buzzy had improved its position to 57th place, suggesting a recovery and possibly successful strategic adjustments to regain market share.
While Buzzy's sales in the beverage category have seen slight fluctuations, with a peak in August and a slight decline by November, the brand's ability to maintain its rank suggests a strong consumer base and effective market strategies. The edible category, however, presents a different story. The absence of a ranking in September could be a concern, but the upward trajectory in October and November indicates potential growth and increased consumer interest. These movements across categories highlight the dynamic nature of Buzzy's market performance and suggest areas where the brand could focus its efforts to optimize growth and stability.
Competitive Landscape
In the Massachusetts beverage category, Buzzy consistently maintained its 4th place rank from August to November 2025, indicating a stable position in the market. Despite this consistency, Buzzy faces stiff competition from brands like Hi5 Seltzer and Good Feels Inc, which held the 2nd and 3rd ranks respectively throughout the same period. Notably, Pine + Star showed a slight upward trend, moving from 6th to 5th place by November, which could pose a future threat to Buzzy's position if this trend continues. Additionally, Squier's Elixirs made a notable jump from 8th to 6th place in November, indicating potential shifts in consumer preferences. While Buzzy's sales figures show a slight decline from August to November, the brand's ability to maintain its rank suggests a loyal customer base, though it may need to innovate or adjust strategies to fend off rising competitors and boost sales.
Notable Products
In November 2025, Buzzy's top-performing product was Root Beer Soda in the Beverage category, maintaining its first-place ranking for four consecutive months with sales of 4,138 units. Orange Soda also sustained its position at second place, showing consistent performance over the same period. Notably, THC/CBN 1:1 Blissful Berry Seltzer climbed to third place from its previous fifth-place ranking in October, indicating a significant increase in popularity. Ginger Ale Soda, which was unranked in August and September, improved to fourth place by November. Conversely, THC/CBD 1:1 Tropical Kush Seltzer dropped from third place in October to fifth in November, reflecting a decrease in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
