.svg){kind=small}
Mar-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Buzzy has shown a consistent upward trajectory in the Massachusetts beverage category. Starting from a rank of 5 in December 2024, the brand improved its position to 4 in both January and February 2025, before climbing further to rank 3 in March 2025. This steady rise is indicative of Buzzy's growing popularity and market penetration in the Massachusetts beverage sector, despite a slight dip in sales from December to February. Notably, the brand's ability to maintain and even improve its rank amidst fluctuating sales figures speaks to its strong market presence and customer loyalty.
However, Buzzy's performance across other states and categories remains less conspicuous. The absence of a ranking in the top 30 for any other state or category suggests that Buzzy's influence is currently concentrated in Massachusetts. This could be seen as a limitation in their geographical reach and product diversification, highlighting potential areas for strategic growth and expansion. For those interested in the brand's detailed performance metrics or strategies, further analysis could reveal insights into how Buzzy might replicate its Massachusetts success in other markets.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has shown a promising upward trend in rank over the past few months, moving from 5th place in December 2024 to 3rd place by March 2025. This improvement in rank is noteworthy, especially considering the competitive landscape dominated by brands like Levia and Hi5 Seltzer, which consistently hold the top two positions. Despite Buzzy's lower sales figures compared to these leading brands, its strategic improvements have allowed it to surpass CANN Social Tonics and Chill Medicated, both of which have experienced fluctuations in their rankings. The consistent sales growth and rank advancement suggest that Buzzy is effectively capturing market share, positioning itself as a formidable competitor in the Massachusetts cannabis beverage market.
Notable Products
In March 2025, the top-performing product from Buzzy was the Root Beer Soda (5mg THC, 355ml, 12oz), maintaining its leading position from January and February, with sales reaching 4686 units. The Orange Soda (5mg THC, 355ml, 12oz) consistently held the second position across the first three months of the year, showing steady sales figures. The THC/CBN 1:1 Blissful Berry Seltzer (5mg THC, 5mg CBN, 355ml, 12oz) retained its third-place ranking, with a slight increase in sales compared to February. Ginger Ale Soda (5mg THC, 355ml, 12oz) and Grape Soda (5mg THC, 355ml, 12oz) remained in fourth and fifth positions, respectively, with stable rankings from January to March. Notably, the Grape Soda has shown a slight decline in sales since its debut in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
