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Sep-2025
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Overview
Market Insights Snapshot
Buzzy has shown a consistent presence in the Massachusetts beverage category, maintaining a solid rank of third place in June and July 2025, before slipping slightly to fourth place in August and September. This slight decline in ranking is accompanied by a notable decrease in sales, with September figures dropping significantly compared to June. Despite this downturn, Buzzy's position in the top five indicates a strong foothold in the beverage market, suggesting that while sales may fluctuate, their brand presence remains robust.
In contrast, Buzzy's performance in the edible category within Massachusetts is less consistent. The brand did not make it into the top 30 rankings in July and September, indicating a struggle to maintain a competitive edge in this category. However, Buzzy did achieve a ranking of 68th in August, reflecting a temporary resurgence. This inconsistency suggests potential challenges in maintaining a stable market share in the edibles category, contrasting with their more stable performance in beverages.
Competitive Landscape
In the Massachusetts beverage category, Buzzy has experienced a dynamic competitive landscape over the past few months. Buzzy consistently held the third rank in June and July 2025, but experienced a slight dip to fourth place in August and September 2025. This shift was primarily due to the rise of Good Feels Inc, which climbed from fifth place in June and July to third place in August and September, indicating a strong upward trend in their sales performance. Meanwhile, Hi5 Seltzer maintained its stronghold at the second position throughout this period, consistently outperforming Buzzy in sales. Chill Medicated remained stable at fourth and fifth ranks, showing a gradual decline in sales, which could present an opportunity for Buzzy to reclaim its higher position if it capitalizes on this competitor's weakening momentum. Overall, while Buzzy's sales have seen a decrease from July to September, understanding these competitive dynamics could be key to strategizing for a comeback in the Massachusetts beverage market.
Notable Products
In September 2025, Buzzy's Root Beer Soda emerged as the top-performing product, climbing from its consistent second-place rank in the previous months to the first position, despite a decrease in sales to 3860 units. Orange Soda, which had maintained the top rank from June to August, slipped to the second position as its sales dropped significantly. The THC/CBD 1:1 Tropical Kush Seltzer improved its standing by moving up from fourth to third place, indicating a growing consumer interest. Buzz Mountain Caffeinated Soda saw a decline, falling to fourth place in September from third in the preceding months. THC/CBN 1:1 Blissful Berry Seltzer remained stable at fifth place, maintaining its rank from June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
